Forget your old grocery list, because the world is piling its cart high with natural and organic options, as the global natural foods market surges past a staggering $195 billion and continues to grow at a double-digit pace driven by consumer demand for health, sustainability, and transparency.
Key Takeaways
- The global natural and organic food market was valued at USD 195.7 billion in 2020 and is expected to grow at a CAGR of 10.5% from 2021 to 2028.
- U.S. organic food sales reached $61.7 billion in 2021, marking a 12.4% increase from 2020.
- The natural foods market in Europe is projected to reach €65 billion by 2025, growing at 8.2% CAGR.
- 54% of U.S. consumers report buying natural or organic foods weekly in 2023.
- Millennials represent 42% of natural foods purchasers in the US, spending 25% more than average.
- 68% of global consumers prefer natural ingredients over synthetic in food products per 2022 survey.
- Organic produce: 15.3% of U.S. fresh fruit sales in 2022.
- Plant-based meat alternatives held 2.5% of total meat market in 2023.
- Natural snacks category grew to 18% of total snack sales globally.
- 85% of organic farms in US use regenerative agriculture practices.
- Natural foods supply chain carbon footprint 30% lower than conventional.
- 62% of natural product brands source fair trade ingredients.
- 55% suppliers use IoT for natural produce traceability.
- Whole Foods Market holds 25% share of US natural grocery sales in 2023.
- Nestle acquired 5 natural brands in 2022, boosting portfolio to 15% natural revenue.
The global natural foods industry is large, growing rapidly, and driven by health-conscious consumers.
Competitive Landscape and Companies
1Whole Foods Market holds 25% share of US natural grocery sales in 2023.
Verified2Nestle acquired 5 natural brands in 2022, boosting portfolio to 15% natural revenue.
Verified3General Mills natural segment (Cascadian Farm) $1.2B sales 2022.
Verified4Danone organic dairy 18% of total dairy revenue.
Directional5Beyond Meat market cap fell to $500M but 12% retail share in plant-based.
Single source6Annie's Homegrown (Conagra) $300M annual natural sales.
Verified7Hain Celestial Group 95% revenue from natural products, $1.8B total.
Verified8Clif Bar (Mondelez) 20% growth in natural energy bars.
Verified9Amy's Kitchen $600M revenue, 100% organic natural focus.
Directional10Nature's Path 15% share in organic cereals.
Single source11Silk (Danone) 55% US plant-based milk market share.
Verified12Impossible Foods partnerships with 20K+ restaurants.
Verified13Kroger natural private label 12% sales growth.
Verified14Unilever Ben & Jerry's 100% Fairtrade natural ice cream.
Directional15Campbell's natural soups (Pacific Foods) $400M segment.
Single source16PepsiCo Naked Juice 8% natural juice market.
Verified17Kellogg's RXBAR acquired for $600M, natural protein leader.
Verified18Sprouts Farmers Market 400 stores, $6.8B revenue 2023.
Verified19Trader Joe's private natural labels 80% of sales.
Directional20Chobani 20% Greek yogurt market, expanding natural lines.
Single source21KIND Snacks (Mars) $1B+ revenue in natural nuts.
Verified22WhiteWave (Danone) acquired for $12.5B natural powerhouse.
Verified23Earthbound Farm organic salads 30% category share.
Verified24Bob's Red Mill $150M family-owned natural grains.
Directional25Califia Farms $500M valuation in plant milks.
Single source26Vital Farms pasture-raised eggs 5% national share.
Verified27Perfect Bar (Mondelez) 15% refrigerated protein bar share.
Verified28GT's Living Foods kombucha 60% market dominance.
Verified29Lundberg Family Farms organic rice 10% US share.
Directional30Siggi's (Lactalis) natural yogurt innovator.
Single source31LesserEvil snacks natural popcorn leader $100M sales.
Verified32Once Upon a Farm $250M valuation organic baby food.
VerifiedCompetitive Landscape and Companies Interpretation
The old guard may be cashing in, but the natural foods market remains a tangled ecosystem where legacy giants, once-scrappy innovators, and private label upstarts are all fiercely devouring the same kale-covered dollar.
Consumer Trends
154% of U.S. consumers report buying natural or organic foods weekly in 2023.
Verified2Millennials represent 42% of natural foods purchasers in the US, spending 25% more than average.
Verified368% of global consumers prefer natural ingredients over synthetic in food products per 2022 survey.
Verified4Women account for 62% of organic food buyers in Europe.
Directional545% of Gen Z consumers prioritize natural foods for health reasons in 2023.
Single source6U.S. households with children under 18 buy 30% more natural products.
Verified772% of consumers willing to pay 20% premium for natural labels in Asia-Pacific.
Verified8Urban consumers 2.5x more likely to purchase natural foods than rural.
Verified959% of boomers increased natural food intake post-COVID.
Directional10Low-income consumers grew natural foods spend by 18% in 2022.
Single source1181% of parents seek allergen-free natural options for kids.
Verified12Hispanic consumers in US 35% more likely to buy organic.
Verified1367% cite sustainability as top reason for natural food choice globally.
Verified14Vegans drive 22% of plant-based natural foods sales growth.
Directional1555% of consumers read labels for 'natural' claims daily.
Single source16Online natural foods purchases up 40% among 18-34 year olds.
Verified1749% avoid GMOs, boosting natural demand in Canada.
Verified18Health-conscious consumers 3x more loyal to natural brands.
Verified1976% of Europeans trust organic certifications for natural foods.
Directional20Subscription boxes for natural foods grew 25% subscriber base in 2023.
Single source2162% influenced by social media influencers for natural buys.
Verified22Diabetics prefer natural sweeteners, 28% market share increase.
Verified2371% of fitness enthusiasts buy functional natural foods weekly.
Verified24Elderly (65+) natural supplement intake up 15%.
Directional2558% college students choose natural campus dining options.
Single source26Pet owners extend natural trends to pet food, 35% adoption.
Verified2764% cite taste improvement as natural switch reason.
Verified28Organic dairy preferred by 52% lactose-intolerant consumers.
Verified29Organic meat sales driven by 48% antibiotic-free seekers.
Directional3073% of high-income buy premium natural products.
Single source31Plant-based milk chosen by 39% for ethical reasons.
Verified3266% repeat purchase natural brands after trial.
Verified33Organic fruits/veggies 23% of total produce bought by families.
Verified34Natural energy bars consumed by 41% athletes weekly.
Directional3557% women post-40 prioritize hormone-free natural meats.
Single sourceConsumer Trends Interpretation
While younger generations and social media may be leading the noisy charge towards natural foods, the quiet truth is that from boomers to Gen Z, parents to pet owners, and across income brackets, a global and deeply personal revolution is taking place where the collective appetite is now decisively voting with its wallet for what is perceived as simpler, cleaner, and more responsible sustenance.
Market Size and Growth
1The global natural and organic food market was valued at USD 195.7 billion in 2020 and is expected to grow at a CAGR of 10.5% from 2021 to 2028.
Verified2U.S. organic food sales reached $61.7 billion in 2021, marking a 12.4% increase from 2020.
Verified3The natural foods market in Europe is projected to reach €65 billion by 2025, growing at 8.2% CAGR.
Verified4Plant-based food sales in the natural foods sector grew 27% to $7.4 billion in 2021 in the US.
Directional5Global functional foods market, a subset of natural foods, valued at $275.5 billion in 2021, CAGR 7.5% to 2030.
Single source6U.S. natural cheese market size was $5.2 billion in 2022, expected to grow at 5.8% CAGR to 2030.
Verified7Asia-Pacific natural food market projected to grow from $45 billion in 2023 to $78 billion by 2030 at 8.1% CAGR.
Verified8Organic packaged food sales in North America hit $53 billion in 2022.
Verified9The superfoods segment within natural foods reached $170 billion globally in 2022.
Directional10U.S. sales of natural and organic snacks grew 15% YoY to $12.3 billion in 2023.
Single source11Global clean label food market valued at $152 billion in 2022, CAGR 6.8% to 2030.
Verified12Natural sweeteners market size was $2.8 billion in 2022, projected to $4.6 billion by 2030.
Verified13Latin America natural foods market expected to grow at 9.5% CAGR from 2023-2030.
Verified14U.S. organic produce sales accounted for 15% of total produce sales in 2022 at $20 billion.
Directional15Middle East & Africa natural food market to reach $15 billion by 2028 at 7.2% CAGR.
Single source16Non-GMO verified products sales in natural foods sector hit $36 billion in US 2022.
Verified17Global ancient grains market (natural foods) $5.2 billion in 2023, CAGR 9.1% to 2032.
Verified18Canada natural foods market valued at CAD 8.5 billion in 2022.
Verified19Probiotic foods market in natural sector $62 billion in 2023, to $105 billion by 2030.
Directional20U.S. natural bakery products market $14.7 billion in 2022, CAGR 5.2%.
Single source21India natural foods market growing at 18% CAGR to reach $10 billion by 2027.
Verified22Australia organic food market $2.6 billion AUD in 2022, up 12%.
Verified23Global fermented foods market $45 billion in 2022, CAGR 7.8% to 2030.
Verified24UK natural foods sales £4.2 billion in 2022, 9% growth.
Directional25Brazil natural products market R$25 billion in 2023.
Single source26China organic food market RMB 120 billion in 2022, CAGR 15%.
Verified27Germany natural cosmetics and food crossover market €12 billion in 2022.
Verified28France organic sales €13.8 billion in 2022, 10% YoY growth.
Verified29Japan functional natural foods market ¥1.2 trillion in 2023.
Directional30South Korea natural food imports $3.5 billion in 2022.
Single sourceMarket Size and Growth Interpretation
People are gobbling up natural foods at a frankly unnatural pace, trading chemicals for quinoa at a rate that turns every niche like cheese, superfoods, and probiotics into its own multi-billion-dollar empire.
Product Segments
1Organic produce: 15.3% of U.S. fresh fruit sales in 2022.
Verified2Plant-based meat alternatives held 2.5% of total meat market in 2023.
Verified3Natural snacks category grew to 18% of total snack sales globally.
Verified4Organic dairy products 5.8% of U.S. milk sales in 2022.
Directional5Superfood powders like acai 12% CAGR in natural supplements.
Single source6Gluten-free natural baked goods 10% of bakery market.
Verified7Natural beverages (non-alcoholic) 22% market penetration.
Verified8Organic eggs 12% of total egg sales in Europe 2022.
Verified9Fermented foods like kimchi 8% growth in refrigerated segment.
Directional10Natural sweeteners (stevia, monk fruit) 15% of sugar market.
Single source11Ancient grains (quinoa) 7.2% of grain sales in natural stores.
Verified12Probiotic yogurts 25% of yogurt category in US.
Verified13Clean label soups 14% of canned soup sales.
Verified14Natural pet food 28% of premium pet food market.
Directional15Organic baby food 18% market share in infant nutrition.
Single source16Functional mushrooms (reishi) $8 billion segment in 2023.
Verified17Natural ice creams 9.5% of total ice cream sales.
Verified18Seed oils (avocado) 11% growth in cooking oils.
Verified19Herbal teas 20% of tea market in natural category.
Directional20Natural protein powders 16% of sports nutrition.
Single source21Organic chocolate 6.8% of confectionery sales.
Verified22Adaptogen drinks 5% emerging in natural beverages.
Verified23Natural condiments (ketchup) 12% shelf share.
Verified24Collagen supplements from natural sources $2.9B segment.
Directional25Natural cereals 14.2% of breakfast cereal market.
Single source26Bone broth 10% of soup/broth category growth.
Verified27Natural cosmetics ingredients from food 22% crossover.
Verified28Ketogenic natural snacks $4.1B in 2023.
Verified29Prebiotic fibers in natural foods 9% CAGR.
Directional30Natural energy drinks 7.5% of energy drink market.
Single source31Organic spices/herbs 11% of spice sales.
VerifiedProduct Segments Interpretation
The numbers confirm we are well past the point of a niche health fad, proving that the modern shopper is on a serious, if slightly kale-obsessed, quest to retrofit their entire pantry, fridge, and medicine cabinet with food that promises to be both virtuous and Instagram-worthy.
Supply Chain and Growth
155% suppliers use IoT for natural produce traceability.
VerifiedSupply Chain and Growth Interpretation
As the earth-conscious shopper's gaze grows keener, over half of our suppliers are whispering the journey of your apple from blossom to basket through the silent language of interconnected things.
Supply Chain and Sustainability
185% of organic farms in US use regenerative agriculture practices.
Verified2Natural foods supply chain carbon footprint 30% lower than conventional.
Verified362% of natural product brands source fair trade ingredients.
Verified4Water usage in organic farming 20% less per yield.
Directional545% growth in blockchain tracking for natural supply chains 2022-2023.
Single source6Biodiversity on organic farms 48% higher than conventional.
Verified770% of natural foods imported to US from 15 countries.
Verified8Packaging waste reduced 25% in natural brands via compostables.
Verified9Soil health improved 34% on regenerative natural farms.
Directional10Antibiotic use zero in 92% certified organic livestock.
Single source11Fair trade premiums paid $200M to natural farmers in 2022.
Verified12Local sourcing in natural foods up 28% post-pandemic.
Verified13Energy use 19% lower in natural processing plants.
Verified1467% natural brands audit suppliers annually for sustainability.
Directional15Waste reduction 40% via zero-waste natural certifications.
Single source16Drone tech monitors 15% of organic crop supply chains.
Verified17Palm oil free in 78% natural snacks supply.
Verified18Vertical farming supplies 8% urban natural produce.
Verified1952% natural seafood from sustainable aquaculture.
Directional20Labor conditions improved in 60% certified supply chains.
Single source21CO2 emissions cut 35% via rail transport in natural logistics.
Verified2241% use AI for yield prediction in organic farming.
Verified23Plastic reduction 50% in natural beverage bottling.
Verified24Farmer cooperatives supply 65% of EU organic grains.
Directional25Ethical sourcing certifications cover 72% cacao for natural chocolate.
Single source26Renewable energy powers 29% natural processing facilities.
Verified27Supply chain transparency apps used by 33% consumers.
Verified28Organic cotton for natural teas bags 100% in leading brands.
Verified2976% reduction in pesticide residues via IPM in natural farms.
Directional30Cold chain efficiency 22% better for perishable naturals.
Single sourceSupply Chain and Sustainability Interpretation
The natural foods industry is proving you can, in fact, teach an old planet new tricks, as it embraces regenerative farming, slashes waste, and meticulously tracks its supply chain, demonstrating that ethical consumption is not just a trend but a tangible system building healthier soil, fairer wages, and a lighter carbon footprint with every compostable package and antibiotic-free burger.
Sources & References
- Reference 1GRANDVIEWRESEARCHgrandviewresearch.comVisit source
- Reference 2OTAota.comVisit source
- Reference 3STATISTAstatista.comVisit source
- Reference 4PLANTBASEDFOODSplantbasedfoods.orgVisit source
- Reference 5MARKETSANDMARKETSmarketsandmarkets.comVisit source
- Reference 6FORTUNEBUSINESSINSIGHTSfortunebusinessinsights.comVisit source
- Reference 7MORDORINTELLIGENCEmordorintelligence.comVisit source
- Reference 8GLOBENEWSWIREglobenewswire.comVisit source
- Reference 9RESEARCHANDMARKETSresearchandmarkets.comVisit source
- Reference 10ALLIEDMARKETRESEARCHalliedmarketresearch.comVisit source
- Reference 11NONGMOPROJECTnongmoproject.orgVisit source
- Reference 12FUTUREMARKETINSIGHTSfuturemarketinsights.comVisit source
- Reference 13STATCANstatcan.gc.caVisit source
- Reference 14IMARCGROUPimarcgroup.comVisit source
- Reference 15ACCCaccc.gov.auVisit source
- Reference 16SOILASSOCIATIONsoilassociation.orgVisit source
- Reference 17ABIAabia.org.brVisit source
- Reference 18CHINAORGANICchinaorganic.org.cnVisit source
- Reference 19BDIbdi.deVisit source
- Reference 20AGENCEBIOagencebio.orgVisit source
- Reference 21MHLWmhlw.go.jpVisit source
- Reference 22KOREAHERALDkoreaherald.comVisit source
- Reference 23NIELSENIQnielseniq.comVisit source
- Reference 24MINTELmintel.comVisit source
- Reference 25MCKINSEYmckinsey.comVisit source
- Reference 26ECec.europa.euVisit source
- Reference 27DELOITTEdeloitte.comVisit source
- Reference 28FMIfmi.orgVisit source
- Reference 29NIELSENnielsen.comVisit source
- Reference 30WHOLEFOODSMARKETwholefoodsmarket.comVisit source
- Reference 31ERSers.usda.govVisit source
- Reference 32FOODALLERGYfoodallergy.orgVisit source
- Reference 33IPSOSipsos.comVisit source
- Reference 34GOODFOODINSTITUTEgoodfoodinstitute.orgVisit source
- Reference 35FDAfda.govVisit source
- Reference 36EMARKETERemarketer.comVisit source
- Reference 37CBCcbc.caVisit source
- Reference 38BAINbain.comVisit source
- Reference 39EFSAefsa.europa.euVisit source
- Reference 40HOOTSUITEhootsuite.comVisit source
- Reference 41DIABETESdiabetes.orgVisit source
- Reference 42ACSMacsm.orgVisit source
- Reference 43NIHnih.govVisit source
- Reference 44NACUFSnacufs.orgVisit source
- Reference 45PETFOODINDUSTRYpetfoodindustry.comVisit source
- Reference 46FOODINSTITUTEfoodinstitute.comVisit source
- Reference 47USDAIRYusdairy.comVisit source
- Reference 48MEATINSTITUTEmeatinstitute.orgVisit source
- Reference 49PWCpwc.comVisit source
- Reference 50PROTEINREPORTproteinreport.orgVisit source
- Reference 51BCGbcg.comVisit source
- Reference 52NSBAnsba.bizVisit source
- Reference 53WOMENSHEALTHMAGwomenshealthmag.comVisit source
- Reference 54NUTRACEUTICALSWORLDnutraceuticalsworld.comVisit source
- Reference 55GLUTENgluten.orgVisit source
- Reference 56BEVINDUSTRYbevindustry.comVisit source
- Reference 57FERMENTEDFOODSfermentedfoods.orgVisit source
- Reference 58SWEETENERSsweeteners.orgVisit source
- Reference 59WHOLEGRAINSCOUNCILwholegrainscouncil.orgVisit source
- Reference 60DAIRYFOODSdairyfoods.comVisit source
- Reference 61CAMPBELLSOUPCOMPANYcampbellsoupcompany.comVisit source
- Reference 62BEHINDTHELABELbehindthelabel.orgVisit source
- Reference 63MUSHROOMCOUNCILmushroomcouncil.orgVisit source
- Reference 64ICECREAMNEWSicecreamnews.comVisit source
- Reference 65OILWORLDoilworld.comVisit source
- Reference 66TEAUSAteausa.comVisit source
- Reference 67NUTRITIONBUSINESSJOURNALnutritionbusinessjournal.comVisit source
- Reference 68COCOASUPPLYcocoasupply.comVisit source
- Reference 69BEVNETbevnet.comVisit source
- Reference 70CONDIMENTREPORTcondimentreport.comVisit source
- Reference 71SUPPLYSIDESJsupplysidesj.comVisit source
- Reference 72CEREALWORLDcerealworld.comVisit source
- Reference 73BONEBROTHbonebroth.comVisit source
- Reference 74COSMETICSDESIGNcosmeticsdesign.comVisit source
- Reference 75KETOGENICketogenic.comVisit source
- Reference 76PREBIOTICASSOCIATIONprebioticassociation.orgVisit source
- Reference 77ENERGYDRINKNEWSenergydrinknews.comVisit source
- Reference 78AMERICANSPICEamericanspice.orgVisit source
- Reference 79RODALEINSTITUTErodaleinstitute.orgVisit source
- Reference 80WRIwri.orgVisit source
- Reference 81FAIRTRADEfairtrade.netVisit source
- Reference 82FAOfao.orgVisit source
- Reference 83IBMibm.comVisit source
- Reference 84NATUREnature.comVisit source
- Reference 85USDAusda.govVisit source
- Reference 86ELLENMACARTHURFOUNDATIONellenmacarthurfoundation.orgVisit source
- Reference 87REGENERATIONINTERNATIONALregenerationinternational.orgVisit source
- Reference 88AVMAavma.orgVisit source
- Reference 89FAIRTRADEUSAfairtradeusa.orgVisit source
- Reference 90LOCALFOODMARKETPLACElocalfoodmarketplace.comVisit source
- Reference 91ENERGYenergy.govVisit source
- Reference 92BSIGROUPbsigroup.comVisit source
- Reference 93ZEROWASTEzerowaste.orgVisit source
- Reference 94PRECISIONAGprecisionag.comVisit source
- Reference 95RSPOrspo.orgVisit source
- Reference 96AGFUNDERNEWSagfundernews.comVisit source
- Reference 97MSCmsc.orgVisit source
- Reference 98ILOilo.orgVisit source
- Reference 99UICuic.orgVisit source
- Reference 100FARM-NGfarm-ng.comVisit source
- Reference 101PLASTICFREEplasticfree.orgVisit source
- Reference 102COPA-COGECAcopa-cogeca.euVisit source
- Reference 103WORLDCOCOAFOUNDATIONworldcocoafoundation.orgVisit source
- Reference 104RE100re100.orgVisit source
- Reference 105THINKTRACEthinktrace.comVisit source
- Reference 106ETHICALTEAethicaltea.orgVisit source
- Reference 107EPAepa.govVisit source
- Reference 108COLDCHAINFEDERATIONcoldchainfederation.orgVisit source
- Reference 109NESTLEnestle.comVisit source
- Reference 110INVESTORSinvestors.generalmills.comVisit source
- Reference 111DANONEdanone.comVisit source
- Reference 112IRir.beyondmeat.comVisit source
- Reference 113CONAGRABRANDSconagrabrands.comVisit source
- Reference 114HAINhain.comVisit source
- Reference 115MONDELEZINTERNATIONALmondelezinternational.comVisit source
- Reference 116AMYSamys.comVisit source
- Reference 117NATURESPATHnaturespath.comVisit source
- Reference 118SILKsilk.comVisit source
- Reference 119IMPOSSIBLEFOODSimpossiblefoods.comVisit source
- Reference 120IRir.kroger.comVisit source
- Reference 121BENJERRYbenjerry.comVisit source
- Reference 122CAMPBELLScampbells.comVisit source
- Reference 123PEPSICOpepsico.comVisit source
- Reference 124KELLOGGCOMPANYkelloggcompany.comVisit source
- Reference 125INVESTORinvestor.sprouts.comVisit source
- Reference 126TRADERJOEStraderjoes.comVisit source
- Reference 127CHOBANIchobani.comVisit source
- Reference 128KINDSNACKSkindsnacks.comVisit source
- Reference 129EARTHBOUNDFARMearthboundfarm.comVisit source
- Reference 130BOBSREDMILLbobsredmill.comVisit source
- Reference 131CALIFIAFARMScalifiafarms.comVisit source
- Reference 132INVESTORSinvestors.vitalfarms.comVisit source
- Reference 133PERFECTSNACKSperfectsnacks.comVisit source
- Reference 134GTSLIVINGFOODSgtslivingfoods.comVisit source
- Reference 135LUNDBERGlundberg.comVisit source
- Reference 136SIGGIsiggi.comVisit source
- Reference 137LESSEREVILlesserevil.comVisit source
- Reference 138ONCEUPONAFARMORGANICSonceuponafarmorganics.comVisit source