Natural Foods Industry is growing across the US and Europe as shoppers prioritize ingredient quality, transparency, and responsible sourcing. The outlook is shaped by organic and plant-based expansion, plus operational shifts like regenerative practices, fair trade ingredients, and lower supply-chain emissions. This page connects consumer behavior and key market segments to brand strategies and real-world supply-chain metrics through 2028.
Key Takeaways
- Whole Foods Market holds 25% share of US natural grocery sales in 2023.
- Nestle acquired 5 natural brands in 2022, boosting portfolio to 15% natural revenue.
- General Mills natural segment (Cascadian Farm) $1.2B sales 2022.
- 54% of U.S. consumers report buying natural or organic foods weekly in 2023.
- Millennials represent 42% of natural foods purchasers in the US, spending 25% more than average.
- 68% of global consumers prefer natural ingredients over synthetic in food products per 2022 survey.
- The global natural and organic food market was valued at USD 195.7 billion in 2020 and is expected to grow at a CAGR of 10.5% from 2021 to 2028.
- U.S. organic food sales reached $61.7 billion in 2021, marking a 12.4% increase from 2020.
- The natural foods market in Europe is projected to reach €65 billion by 2025, growing at 8.2% CAGR.
- Organic produce: 15.3% of U.S. fresh fruit sales in 2022.
- Plant-based meat alternatives held 2.5% of total meat market in 2023.
- Natural snacks category grew to 18% of total snack sales globally.
- 55% suppliers use IoT for natural produce traceability.
- 85% of organic farms in US use regenerative agriculture practices.
- Natural foods supply chain carbon footprint 30% lower than conventional.
Natural and organic buying keeps surging, driven by shoppers, big brands, and cleaner, traceable ingredients.
Related reading
01 · Category
Competitive Landscape And Companies30 stats
01
Whole Foods Market holds 25% share of US natural grocery sales in 2023.
02
Nestle acquired 5 natural brands in 2022, boosting portfolio to 15% natural revenue.
03
General Mills natural segment (Cascadian Farm) $1.2B sales 2022.
04
Danone organic dairy 18% of total dairy revenue.
05
Beyond Meat market cap fell to $500M but 12% retail share in plant-based.
06
Annie's Homegrown (Conagra) $300M annual natural sales.
07
Hain Celestial Group 95% revenue from natural products, $1.8B total.
08
Clif Bar (Mondelez) 20% growth in natural energy bars.
09
Amy's Kitchen $600M revenue, 100% organic natural focus.
10
Nature's Path 15% share in organic cereals.
11
Silk (Danone) 55% US plant-based milk market share.
12
Impossible Foods partnerships with 20K+ restaurants.
13
Kroger natural private label 12% sales growth.
14
Unilever Ben & Jerry's 100% Fairtrade natural ice cream.
15
Campbell's natural soups (Pacific Foods) $400M segment.
16
PepsiCo Naked Juice 8% natural juice market.
17
Kellogg's RXBAR acquired for $600M, natural protein leader.
18
Sprouts Farmers Market 400 stores, $6.8B revenue 2023.
19
Trader Joe's private natural labels 80% of sales.
20
Chobani 20% Greek yogurt market, expanding natural lines.
21
KIND Snacks (Mars) $1B+ revenue in natural nuts.
22
WhiteWave (Danone) acquired for $12.5B natural powerhouse.
23
Earthbound Farm organic salads 30% category share.
24
Bob's Red Mill $150M family-owned natural grains.
25
Califia Farms $500M valuation in plant milks.
26
Vital Farms pasture-raised eggs 5% national share.
27
Perfect Bar (Mondelez) 15% refrigerated protein bar share.
28
GT's Living Foods kombucha 60% market dominance.
29
Lundberg Family Farms organic rice 10% US share.
30
Siggi's (Lactalis) natural yogurt innovator.
Interpretation
Competitive Landscape And Companies Interpretation
In 2023 Whole Foods led US natural grocery sales with a 25% share, while major players like Nestle expanded by buying 5 natural brands in 2022 to reach 15% of natural revenue, showing that competition in the natural foods industry is being shaped by both dominant retailers and rapid portfolio building.
02 · Category
Consumer Trends30 stats
01
54% of U.S. consumers report buying natural or organic foods weekly in 2023.
02
Millennials represent 42% of natural foods purchasers in the US, spending 25% more than average.
03
68% of global consumers prefer natural ingredients over synthetic in food products per 2022 survey.
04
Women account for 62% of organic food buyers in Europe.
05
45% of Gen Z consumers prioritize natural foods for health reasons in 2023.
06
U.S. households with children under 18 buy 30% more natural products.
07
72% of consumers willing to pay 20% premium for natural labels in Asia-Pacific.
08
Urban consumers 2.5x more likely to purchase natural foods than rural.
09
59% of boomers increased natural food intake post-COVID.
10
Low-income consumers grew natural foods spend by 18% in 2022.
11
81% of parents seek allergen-free natural options for kids.
12
Hispanic consumers in US 35% more likely to buy organic.
13
67% cite sustainability as top reason for natural food choice globally.
14
Vegans drive 22% of plant-based natural foods sales growth.
15
55% of consumers read labels for 'natural' claims daily.
16
Online natural foods purchases up 40% among 18-34 year olds.
17
49% avoid GMOs, boosting natural demand in Canada.
18
Health-conscious consumers 3x more loyal to natural brands.
19
76% of Europeans trust organic certifications for natural foods.
20
Subscription boxes for natural foods grew 25% subscriber base in 2023.
21
62% influenced by social media influencers for natural buys.
22
Diabetics prefer natural sweeteners, 28% market share increase.
23
71% of fitness enthusiasts buy functional natural foods weekly.
24
Elderly (65+) natural supplement intake up 15%.
25
58% college students choose natural campus dining options.
26
Pet owners extend natural trends to pet food, 35% adoption.
27
64% cite taste improvement as natural switch reason.
28
Organic dairy preferred by 52% lactose-intolerant consumers.
29
Organic meat sales driven by 48% antibiotic-free seekers.
30
73% of high-income buy premium natural products.
Interpretation
Consumer Trends Interpretation
Consumer Trends in natural foods are gaining momentum, with 54% of U.S. consumers buying natural or organic foods weekly in 2023 and Millennials making up 42% of purchasers while spending 25% more than average.
03 · Category
Market Size And Growth30 stats
01
The global natural and organic food market was valued at USD 195.7 billion in 2020 and is expected to grow at a CAGR of 10.5% from 2021 to 2028.
02
U.S. organic food sales reached $61.7 billion in 2021, marking a 12.4% increase from 2020.
03
The natural foods market in Europe is projected to reach €65 billion by 2025, growing at 8.2% CAGR.
04
Plant-based food sales in the natural foods sector grew 27% to $7.4 billion in 2021 in the US.
05
Global functional foods market, a subset of natural foods, valued at $275.5 billion in 2021, CAGR 7.5% to 2030.
06
U.S. natural cheese market size was $5.2 billion in 2022, expected to grow at 5.8% CAGR to 2030.
07
Asia-Pacific natural food market projected to grow from $45 billion in 2023 to $78 billion by 2030 at 8.1% CAGR.
08
Organic packaged food sales in North America hit $53 billion in 2022.
09
The superfoods segment within natural foods reached $170 billion globally in 2022.
10
U.S. sales of natural and organic snacks grew 15% YoY to $12.3 billion in 2023.
11
Global clean label food market valued at $152 billion in 2022, CAGR 6.8% to 2030.
12
Natural sweeteners market size was $2.8 billion in 2022, projected to $4.6 billion by 2030.
13
Latin America natural foods market expected to grow at 9.5% CAGR from 2023-2030.
14
U.S. organic produce sales accounted for 15% of total produce sales in 2022 at $20 billion.
15
Middle East & Africa natural food market to reach $15 billion by 2028 at 7.2% CAGR.
16
Non-GMO verified products sales in natural foods sector hit $36 billion in US 2022.
17
Global ancient grains market (natural foods) $5.2 billion in 2023, CAGR 9.1% to 2032.
18
Canada natural foods market valued at CAD 8.5 billion in 2022.
19
Probiotic foods market in natural sector $62 billion in 2023, to $105 billion by 2030.
20
U.S. natural bakery products market $14.7 billion in 2022, CAGR 5.2%.
21
India natural foods market growing at 18% CAGR to reach $10 billion by 2027.
22
Australia organic food market $2.6 billion AUD in 2022, up 12%.
23
Global fermented foods market $45 billion in 2022, CAGR 7.8% to 2030.
24
UK natural foods sales £4.2 billion in 2022, 9% growth.
25
Brazil natural products market R$25 billion in 2023.
26
China organic food market RMB 120 billion in 2022, CAGR 15%.
27
Germany natural cosmetics and food crossover market €12 billion in 2022.
28
France organic sales €13.8 billion in 2022, 10% YoY growth.
29
Japan functional natural foods market ¥1.2 trillion in 2023.
30
South Korea natural food imports $3.5 billion in 2022.
Interpretation
Market Size And Growth Interpretation
The natural foods market is clearly expanding fast, with the global natural and organic segment reaching USD 195.7 billion in 2020 and forecast to grow at a 10.5% CAGR, while faster niches like US plant-based sales rose 27% to $7.4 billion in 2021 reinforce strong ongoing market size and growth momentum.
More related reading
04 · Category
Product Segments30 stats
01
Organic produce: 15.3% of U.S. fresh fruit sales in 2022.
02
Plant-based meat alternatives held 2.5% of total meat market in 2023.
03
Natural snacks category grew to 18% of total snack sales globally.
04
Organic dairy products 5.8% of U.S. milk sales in 2022.
05
Superfood powders like acai 12% CAGR in natural supplements.
06
Gluten-free natural baked goods 10% of bakery market.
07
Natural beverages (non-alcoholic) 22% market penetration.
08
Organic eggs 12% of total egg sales in Europe 2022.
09
Fermented foods like kimchi 8% growth in refrigerated segment.
10
Natural sweeteners (stevia, monk fruit) 15% of sugar market.
11
Ancient grains (quinoa) 7.2% of grain sales in natural stores.
12
Probiotic yogurts 25% of yogurt category in US.
13
Clean label soups 14% of canned soup sales.
14
Natural pet food 28% of premium pet food market.
15
Organic baby food 18% market share in infant nutrition.
16
Functional mushrooms (reishi) $8 billion segment in 2023.
17
Natural ice creams 9.5% of total ice cream sales.
18
Seed oils (avocado) 11% growth in cooking oils.
19
Herbal teas 20% of tea market in natural category.
20
Natural protein powders 16% of sports nutrition.
21
Organic chocolate 6.8% of confectionery sales.
22
Adaptogen drinks 5% emerging in natural beverages.
23
Natural condiments (ketchup) 12% shelf share.
24
Collagen supplements from natural sources $2.9B segment.
25
Natural cereals 14.2% of breakfast cereal market.
26
Bone broth 10% of soup/broth category growth.
27
Natural cosmetics ingredients from food 22% crossover.
28
Ketogenic natural snacks $4.1B in 2023.
29
Prebiotic fibers in natural foods 9% CAGR.
30
Natural energy drinks 7.5% of energy drink market.
Interpretation
Product Segments Interpretation
Product segments in natural foods are clearly gaining traction, with organic produce reaching 15.3% of U.S. fresh fruit sales in 2022 and natural snacks growing to 18% of total global snack sales.
05 · Category
Supply Chain And Growth1 stats
01
55% suppliers use IoT for natural produce traceability.
Interpretation
Supply Chain And Growth Interpretation
With 55% of suppliers using IoT for natural produce traceability, the supply chain is increasingly embracing connected visibility as a key lever for growth in the natural foods industry.
06 · Category
Supply Chain And Sustainability30 stats
01
85% of organic farms in US use regenerative agriculture practices.
02
Natural foods supply chain carbon footprint 30% lower than conventional.
03
62% of natural product brands source fair trade ingredients.
04
Water usage in organic farming 20% less per yield.
05
45% growth in blockchain tracking for natural supply chains 2022-2023.
06
Biodiversity on organic farms 48% higher than conventional.
07
70% of natural foods imported to US from 15 countries.
08
Packaging waste reduced 25% in natural brands via compostables.
09
Soil health improved 34% on regenerative natural farms.
10
Antibiotic use zero in 92% certified organic livestock.
11
Fair trade premiums paid $200M to natural farmers in 2022.
12
Local sourcing in natural foods up 28% post-pandemic.
13
Energy use 19% lower in natural processing plants.
14
67% natural brands audit suppliers annually for sustainability.
15
Waste reduction 40% via zero-waste natural certifications.
16
Drone tech monitors 15% of organic crop supply chains.
17
Palm oil free in 78% natural snacks supply.
18
Vertical farming supplies 8% urban natural produce.
19
52% natural seafood from sustainable aquaculture.
20
Labor conditions improved in 60% certified supply chains.
21
CO2 emissions cut 35% via rail transport in natural logistics.
22
41% use AI for yield prediction in organic farming.
23
Plastic reduction 50% in natural beverage bottling.
24
Farmer cooperatives supply 65% of EU organic grains.
25
Ethical sourcing certifications cover 72% cacao for natural chocolate.
26
Renewable energy powers 29% natural processing facilities.
27
Supply chain transparency apps used by 33% consumers.
28
Organic cotton for natural teas bags 100% in leading brands.
29
76% reduction in pesticide residues via IPM in natural farms.
30
Cold chain efficiency 22% better for perishable naturals.
Interpretation
Supply Chain And Sustainability Interpretation
Natural foods supply chains are getting measurably more sustainable, with organic farms leading on regenerative practices at 85% while blockchain tracking surged 45% from 2022 to 2023 and the overall supply chain carbon footprint sits 30% lower than conventional.
Reference
Cite This Report
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APA
Gabrielle Fontaine. (2026, February 13). Natural Foods Industry Statistics. Gitnux. https://gitnux.org/natural-foods-industry-statistics
MLA
Gabrielle Fontaine. "Natural Foods Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/natural-foods-industry-statistics.
Chicago
Gabrielle Fontaine. 2026. "Natural Foods Industry Statistics." Gitnux. https://gitnux.org/natural-foods-industry-statistics.
Sources & references
100 datasets cited across this report · attribution is report-level