GITNUXREPORT 2025

Natural Products Industry Statistics

Natural products industry grows rapidly driven by health, sustainability, and regional demand.

Jannik Lindner

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Key Statistics

Statistic 1

65% of consumers seeking natural products are motivated by health concerns

Statistic 2

Consumers in Europe are increasingly preferring natural and organic products, with 55% stating they buy more natural products in 2022

Statistic 3

About 70% of consumers in the US believe natural products are safer than synthetic alternatives

Statistic 4

The global natural products industry was valued at approximately $270 billion in 2022

Statistic 5

The herbal supplement segment alone contributed around $12 billion to the global natural products market in 2021

Statistic 6

The North American natural health products market is projected to reach $25 billion by 2025

Statistic 7

The organic personal care segment grew by 8% in 2022, reaching a market size of $27 billion worldwide

Statistic 8

North America accounted for approximately 35% of the global herbal supplement market share in 2022

Statistic 9

The demand for natural and organic foods increased by 15% during 2020-2022

Statistic 10

Globally, the botanical ingredients market is expected to grow at a CAGR of 6.2% from 2023 to 2030

Statistic 11

The sports nutrition segment utilizing natural products is projected to reach $30 billion worldwide by 2027

Statistic 12

The global probiotics market was valued at $56 billion in 2022 and is expected to grow at a CAGR of 7% through 2030

Statistic 13

The herbal teas market is projected to grow at a CAGR of 4.5% from 2023 to 2028

Statistic 14

The global market for natural sweeteners is estimated to reach $4.8 billion by 2025

Statistic 15

The organic cosmetics market is expected to grow at a CAGR of 8.3% from 2023 to 2030

Statistic 16

The global market for natural remedies and herbal medicines was valued at over $60 billion in 2022

Statistic 17

The global market for natural and organic baby food is projected to reach $6.5 billion by 2024

Statistic 18

With the growing vegan population, plant-based natural products sales increased by 12% in 2022

Statistic 19

The natural pet food market grew by 9% in 2022, reaching around $5 billion globally

Statistic 20

The global market for natural health supplements for women aged 35-55 is projected to grow at a CAGR of 6.8% through 2030

Statistic 21

Sales of natural anxiety and sleep remedies increased by 14% during 2020-2022, reaching an estimated $8 billion worldwide

Statistic 22

The herbal skincare segment accounted for approximately 18% of the global natural cosmetics industry in 2022

Statistic 23

The organic supplement segment experienced a 7% growth in 2022, driven largely by plant-based formulations

Statistic 24

The global natural ingredients extraction market is expected to reach $25 billion by 2027, with a CAGR of 5.9%

Statistic 25

The consumer demand for eco-friendly packaging in the natural products industry increased by 20% in 2022

Statistic 26

The global market for natural oils in cosmetics is projected to reach $5.5 billion by 2026, at a CAGR of 5.1%

Statistic 27

The sale of natural herbal extracts for functional foods and beverages grew by 10% in 2022, with Asia-Pacific leading the growth

Statistic 28

The organic herbal supplement segment has shown a 6.5% CAGR from 2021 to 2026, reflecting increasing consumer interest

Statistic 29

The demand for sustainable and biodegradable packaging in natural products increased by 18% in 2022

Statistic 30

The natural vitamin market is projected to reach $35 billion globally by 2030, growing at a CAGR of 7%

Statistic 31

Natural weight loss supplements were valued at $9 billion globally in 2022 and are expected to grow consistently

Statistic 32

The herbal tea market is expected to reach $3.2 billion by 2027, with a CAGR of 4.5%

Statistic 33

The global market for natural plant-based protein powders is expected to reach $8 billion by 2027, growing at a CAGR of 7.8%

Statistic 34

The organic spice and herbs segment grew by 6% in 2022, driven by increasing consumer preference for natural seasonings

Statistic 35

The natural flavoring ingredients market is projected to reach $3.9 billion by 2025, with a CAGR of 5.3%

Statistic 36

The demand for natural dietary supplements in Latin America grew by 12% in 2022, reflecting rising health awareness

Statistic 37

The natural anti-aging skincare market is projected to reach $15 billion globally by 2028, at a CAGR of 7.2%

Statistic 38

The organic tea segment grew by 9% in 2022, driven by consumer interest in health and wellness

Statistic 39

The global demand for natural cosmetics is estimated to grow at a CAGR of 8% through 2025, reaching $54 billion

Statistic 40

The natural botanical extract market in the food and beverage sector is projected to reach $9 billion by 2026, growing at a CAGR of 6%

Statistic 41

The sale of organic supplements in Asia-Pacific increased by 11% in 2022, reflecting regional growth

Statistic 42

Consumer awareness programs regarding natural products increased by 25% globally from 2020 to 2023, according to industry reports

Statistic 43

The global demand for natural functional foods is expected to grow at a CAGR of 8% until 2030, reaching over $150 billion

Statistic 44

The herbal medicine market is expected to grow at a CAGR of 7.5% over the next five years, reaching approximately $9.4 billion by 2026

Statistic 45

The biodegradable packaging market for natural products increased by 22% in 2022, with significant expansion in Europe and North America

Statistic 46

Herbal supplements account for approximately 20% of the dietary supplement market globally

Statistic 47

Natural weight management products made up roughly 22% of the global weight loss market in 2022

Statistic 48

Natural probiotic foods and drinks accounted for approximately 30% of the probiotic market in 2022, indicating high consumer interest

Statistic 49

Consumers aged 35-54 are the largest demographic purchasing natural products, representing 40% of the market

Statistic 50

Consumers in Asia-Pacific are the fastest-growing group purchasing natural health products, with a 10% annual increase

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Key Highlights

  • The global natural products industry was valued at approximately $270 billion in 2022
  • The herbal supplement segment alone contributed around $12 billion to the global natural products market in 2021
  • The North American natural health products market is projected to reach $25 billion by 2025
  • Consumers aged 35-54 are the largest demographic purchasing natural products, representing 40% of the market
  • The organic personal care segment grew by 8% in 2022, reaching a market size of $27 billion worldwide
  • North America accounted for approximately 35% of the global herbal supplement market share in 2022
  • The demand for natural and organic foods increased by 15% during 2020-2022
  • Globally, the botanical ingredients market is expected to grow at a CAGR of 6.2% from 2023 to 2030
  • The sports nutrition segment utilizing natural products is projected to reach $30 billion worldwide by 2027
  • The global probiotics market was valued at $56 billion in 2022 and is expected to grow at a CAGR of 7% through 2030
  • 65% of consumers seeking natural products are motivated by health concerns
  • The herbal teas market is projected to grow at a CAGR of 4.5% from 2023 to 2028
  • The global market for natural sweeteners is estimated to reach $4.8 billion by 2025

The booming global natural products industry, valued at around $270 billion in 2022, is redefining health, beauty, and wellness consumption worldwide, driven by a 15% surge in demand for organic foods, a growing preference among consumers aged 35–54, and innovative sectors like herbal supplements, natural cosmetics, and plant-based nutrition poised for exponential growth through 2030.

Consumer Preferences and Behavior

  • 65% of consumers seeking natural products are motivated by health concerns
  • Consumers in Europe are increasingly preferring natural and organic products, with 55% stating they buy more natural products in 2022
  • About 70% of consumers in the US believe natural products are safer than synthetic alternatives

Consumer Preferences and Behavior Interpretation

As consumers worldwide increasingly turn to natural products—driven by health convictions and safety concerns—the Natural Products Industry faces both a golden opportunity and a clarion call to uphold genuine quality amidst soaring demand.

Market Growth and Valuation Statistics

  • The global natural products industry was valued at approximately $270 billion in 2022
  • The herbal supplement segment alone contributed around $12 billion to the global natural products market in 2021
  • The North American natural health products market is projected to reach $25 billion by 2025
  • The organic personal care segment grew by 8% in 2022, reaching a market size of $27 billion worldwide
  • North America accounted for approximately 35% of the global herbal supplement market share in 2022
  • The demand for natural and organic foods increased by 15% during 2020-2022
  • Globally, the botanical ingredients market is expected to grow at a CAGR of 6.2% from 2023 to 2030
  • The sports nutrition segment utilizing natural products is projected to reach $30 billion worldwide by 2027
  • The global probiotics market was valued at $56 billion in 2022 and is expected to grow at a CAGR of 7% through 2030
  • The herbal teas market is projected to grow at a CAGR of 4.5% from 2023 to 2028
  • The global market for natural sweeteners is estimated to reach $4.8 billion by 2025
  • The organic cosmetics market is expected to grow at a CAGR of 8.3% from 2023 to 2030
  • The global market for natural remedies and herbal medicines was valued at over $60 billion in 2022
  • The global market for natural and organic baby food is projected to reach $6.5 billion by 2024
  • With the growing vegan population, plant-based natural products sales increased by 12% in 2022
  • The natural pet food market grew by 9% in 2022, reaching around $5 billion globally
  • The global market for natural health supplements for women aged 35-55 is projected to grow at a CAGR of 6.8% through 2030
  • Sales of natural anxiety and sleep remedies increased by 14% during 2020-2022, reaching an estimated $8 billion worldwide
  • The herbal skincare segment accounted for approximately 18% of the global natural cosmetics industry in 2022
  • The organic supplement segment experienced a 7% growth in 2022, driven largely by plant-based formulations
  • The global natural ingredients extraction market is expected to reach $25 billion by 2027, with a CAGR of 5.9%
  • The consumer demand for eco-friendly packaging in the natural products industry increased by 20% in 2022
  • The global market for natural oils in cosmetics is projected to reach $5.5 billion by 2026, at a CAGR of 5.1%
  • The sale of natural herbal extracts for functional foods and beverages grew by 10% in 2022, with Asia-Pacific leading the growth
  • The organic herbal supplement segment has shown a 6.5% CAGR from 2021 to 2026, reflecting increasing consumer interest
  • The demand for sustainable and biodegradable packaging in natural products increased by 18% in 2022
  • The natural vitamin market is projected to reach $35 billion globally by 2030, growing at a CAGR of 7%
  • Natural weight loss supplements were valued at $9 billion globally in 2022 and are expected to grow consistently
  • The herbal tea market is expected to reach $3.2 billion by 2027, with a CAGR of 4.5%
  • The global market for natural plant-based protein powders is expected to reach $8 billion by 2027, growing at a CAGR of 7.8%
  • The organic spice and herbs segment grew by 6% in 2022, driven by increasing consumer preference for natural seasonings
  • The natural flavoring ingredients market is projected to reach $3.9 billion by 2025, with a CAGR of 5.3%
  • The demand for natural dietary supplements in Latin America grew by 12% in 2022, reflecting rising health awareness
  • The natural anti-aging skincare market is projected to reach $15 billion globally by 2028, at a CAGR of 7.2%
  • The organic tea segment grew by 9% in 2022, driven by consumer interest in health and wellness
  • The global demand for natural cosmetics is estimated to grow at a CAGR of 8% through 2025, reaching $54 billion
  • The natural botanical extract market in the food and beverage sector is projected to reach $9 billion by 2026, growing at a CAGR of 6%
  • The sale of organic supplements in Asia-Pacific increased by 11% in 2022, reflecting regional growth
  • Consumer awareness programs regarding natural products increased by 25% globally from 2020 to 2023, according to industry reports
  • The global demand for natural functional foods is expected to grow at a CAGR of 8% until 2030, reaching over $150 billion
  • The herbal medicine market is expected to grow at a CAGR of 7.5% over the next five years, reaching approximately $9.4 billion by 2026
  • The biodegradable packaging market for natural products increased by 22% in 2022, with significant expansion in Europe and North America

Market Growth and Valuation Statistics Interpretation

As the natural products industry surges past $270 billion, with healthful herbs and eco-friendly packaging leading the charge at CAGR rates of up to 8%, it's clear that consumers worldwide are not only demanding more organic choices but are also eager to roll up their sleeves—toting botanical-infused lotions and plant-based proteins—in a lush, sustainable revolution that's hard to ignore.

Market Segments and Product Categories

  • Herbal supplements account for approximately 20% of the dietary supplement market globally
  • Natural weight management products made up roughly 22% of the global weight loss market in 2022
  • Natural probiotic foods and drinks accounted for approximately 30% of the probiotic market in 2022, indicating high consumer interest

Market Segments and Product Categories Interpretation

These figures reveal that consumers are increasingly turning to nature's pharmacy—embracing herbal supplements, natural weight management, and probiotic foods—highlighting a shift toward holistic health choices that blend tradition with trend.

Regional and Demographic Trends

  • Consumers aged 35-54 are the largest demographic purchasing natural products, representing 40% of the market
  • Consumers in Asia-Pacific are the fastest-growing group purchasing natural health products, with a 10% annual increase

Regional and Demographic Trends Interpretation

With middle-aged consumers fueling the largest slice of the natural product pie and Asia-Pacific emerging as the fastest-growing slice, the industry’s future looks both mature and on the move, blending seasoned trust with rapid regional expansion.