GITNUXREPORT 2025

Sustainability In The Consumer Products Industry Statistics

Consumers prioritize sustainability, influencing brands’ strategies and purchasing behaviors globally.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

73% of consumers are willing to pay more for sustainable products

Statistic 2

42% of consumers globally say they are more likely to purchase from brands committed to sustainability

Statistic 3

66% of consumers believe companies should prioritize environmental concerns in their business practices

Statistic 4

87% of consumers say they would purchase a product because a company advocated for an issue they cared about

Statistic 5

54% of consumers are willing to pay extra for products that are environmentally friendly

Statistic 6

85% of consumers say they'd switch to a brand that is environmentally responsible if the price and quality are similar

Statistic 7

Only 34% of consumer product companies currently have comprehensive sustainability programs

Statistic 8

42% of consumers worldwide say they are more likely to buy from brands that support social and environmental causes

Statistic 9

67% of consumers seek out products with transparent supply chains

Statistic 10

55% of consumers agree that they tend to stick with brands that demonstrate a commitment to sustainability

Statistic 11

52% of consumers globally are likely to choose brands that are environmentally responsible

Statistic 12

58% of consumers say they prefer brands that are transparent about their sustainability impact

Statistic 13

Only 28% of consumer products companies integrate sustainability into their corporate DNA

Statistic 14

59% of consumers worldwide believe that companies should do more to reduce their environmental footprint

Statistic 15

73% of consumers are more likely to buy from brands that demonstrate environmental responsibility

Statistic 16

65% of consumers are willing to switch brands for more sustainable options

Statistic 17

58% of consumers believe that brands should be more transparent about sourcing and sustainability

Statistic 18

49% of global consumers prefer products made with renewable energy sources

Statistic 19

Companies that integrate sustainability into their core strategies see a 10% higher revenue growth rate

Statistic 20

70% of consumers feel more connected to brands with a clear sustainability purpose

Statistic 21

60% of consumers have changed their purchasing habits to be more sustainable in the past year

Statistic 22

70% of consumers prefer products with eco-labels indicating sustainable sourcing

Statistic 23

50% of consumers say their purchasing decisions are influenced by a company's sustainability practices

Statistic 24

45% of consumers globally say they actively seek out brands that promote sustainability

Statistic 25

65% of global consumers say a brand's sustainability practices influence their purchase decisions

Statistic 26

78% of Generation Z consumers prefer sustainable products over non-sustainable ones

Statistic 27

48% of consumers are actively trying to reduce plastic usage

Statistic 28

80% of consumers say sustainability is an important factor in their purchase decisions

Statistic 29

42% of sustainability-focused product launches fail to meet consumer expectations

Statistic 30

35% of consumers actively look for cruelty-free products

Statistic 31

69% of consumers prefer brands with eco-friendly packaging

Statistic 32

49% of consumers find environmentally sustainable products to be superior in quality

Statistic 33

81% of consumers aged 18-34 prioritize sustainability in their purchasing decisions

Statistic 34

80% of consumers state that sustainability influences their shopping choices

Statistic 35

56% of millennials prefer purchasing from brands with visible sustainability initiatives

Statistic 36

62% of consumers are concerned about the environmental impact of their personal care products

Statistic 37

45% of consumers economize or reduce their consumption to support sustainability goals

Statistic 38

55% of companies in the consumer products industry have set public sustainability targets

Statistic 39

The global market for sustainable products is expected to reach $150 billion by 2025

Statistic 40

The apparel industry accounts for 10% of global carbon emissions

Statistic 41

The use of recycled materials in packaging increased by 33% over the past five years

Statistic 42

The global organic personal care market is expected to reach $27 billion by 2027

Statistic 43

The global green packaging market is projected to grow at a CAGR of 5.7% through 2026

Statistic 44

The adoption of biodegradable packaging has increased by 44% over the last three years

Statistic 45

The eco-friendly beverage market is projected to grow at a CAGR of 6.4% through 2028

Statistic 46

Recycled PET usage in beverage bottles increased by 50% in the last decade

Statistic 47

The market for plant-based consumer products is projected to reach $74.2 billion by 2027

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Key Highlights

73% of consumers are willing to pay more for sustainable products
42% of consumers globally say they are more likely to purchase from brands committed to sustainability
The global market for sustainable products is expected to reach $150 billion by 2025
66% of consumers believe companies should prioritize environmental concerns in their business practices
60% of consumers have changed their purchasing habits to be more sustainable in the past year
87% of consumers say they would purchase a product because a company advocated for an issue they cared about
54% of consumers are willing to pay extra for products that are environmentally friendly
The apparel industry accounts for 10% of global carbon emissions
70% of consumers prefer products with eco-labels indicating sustainable sourcing
50% of consumers say their purchasing decisions are influenced by a company's sustainability practices
45% of consumers globally say they actively seek out brands that promote sustainability
85% of consumers say they'd switch to a brand that is environmentally responsible if the price and quality are similar
65% of global consumers say a brand's sustainability practices influence their purchase decisions

With 73% of consumers willing to pay more and over half actively seeking out sustainable brands, the consumer products industry is witnessing a seismic shift toward sustainability that’s shaping markets, influencing purchasing decisions, and redefining corporate success.

Consumer Attitudes and Willingness to Pay

73% of consumers are willing to pay more for sustainable products
42% of consumers globally say they are more likely to purchase from brands committed to sustainability
66% of consumers believe companies should prioritize environmental concerns in their business practices
87% of consumers say they would purchase a product because a company advocated for an issue they cared about
54% of consumers are willing to pay extra for products that are environmentally friendly
85% of consumers say they'd switch to a brand that is environmentally responsible if the price and quality are similar
Only 34% of consumer product companies currently have comprehensive sustainability programs
42% of consumers worldwide say they are more likely to buy from brands that support social and environmental causes
67% of consumers seek out products with transparent supply chains
55% of consumers agree that they tend to stick with brands that demonstrate a commitment to sustainability
52% of consumers globally are likely to choose brands that are environmentally responsible
58% of consumers say they prefer brands that are transparent about their sustainability impact
Only 28% of consumer products companies integrate sustainability into their corporate DNA
59% of consumers worldwide believe that companies should do more to reduce their environmental footprint
73% of consumers are more likely to buy from brands that demonstrate environmental responsibility
65% of consumers are willing to switch brands for more sustainable options
58% of consumers believe that brands should be more transparent about sourcing and sustainability
49% of global consumers prefer products made with renewable energy sources
Companies that integrate sustainability into their core strategies see a 10% higher revenue growth rate
70% of consumers feel more connected to brands with a clear sustainability purpose

Consumer Attitudes and Willingness to Pay Interpretation

With a staggering 73% of consumers willing to pay a premium for sustainability and 85% ready to switch brands for eco-responsibility if quality and price are comparable, it's clear that in the consumer products industry, going green isn't just a moral choice—it's a smart business strategy, yet only 34% have truly embedded sustainability into their corporate DNA, revealing that many are riding the green wave with flimsy paddles rather than steering the sustainable ship.

Consumer Preferences and Behavior

60% of consumers have changed their purchasing habits to be more sustainable in the past year
70% of consumers prefer products with eco-labels indicating sustainable sourcing
50% of consumers say their purchasing decisions are influenced by a company's sustainability practices
45% of consumers globally say they actively seek out brands that promote sustainability
65% of global consumers say a brand's sustainability practices influence their purchase decisions
78% of Generation Z consumers prefer sustainable products over non-sustainable ones
48% of consumers are actively trying to reduce plastic usage
80% of consumers say sustainability is an important factor in their purchase decisions
42% of sustainability-focused product launches fail to meet consumer expectations
35% of consumers actively look for cruelty-free products
69% of consumers prefer brands with eco-friendly packaging
49% of consumers find environmentally sustainable products to be superior in quality
81% of consumers aged 18-34 prioritize sustainability in their purchasing decisions
80% of consumers state that sustainability influences their shopping choices
56% of millennials prefer purchasing from brands with visible sustainability initiatives
62% of consumers are concerned about the environmental impact of their personal care products
45% of consumers economize or reduce their consumption to support sustainability goals

Consumer Preferences and Behavior Interpretation

With over 80% of consumers globally deeming sustainability a key factor in their purchasing decisions—especially among Gen Z—the era of greenwashing failures and eco-conscious shopping isn't just a trend but a clear demand storming the market, even as nearly half of sustainability claims fall short of expectations.

Corporate Sustainability Initiatives and Impact

55% of companies in the consumer products industry have set public sustainability targets

Corporate Sustainability Initiatives and Impact Interpretation

With over half of consumer product companies publicly committing to sustainability targets, it's clear that eco-friendly practices are shifting from buzzwords to business imperatives—proving that sustainability is no longer just good ethics but good economics.

Sustainable Market Trends and Growth

The global market for sustainable products is expected to reach $150 billion by 2025
The apparel industry accounts for 10% of global carbon emissions
The use of recycled materials in packaging increased by 33% over the past five years
The global organic personal care market is expected to reach $27 billion by 2027
The global green packaging market is projected to grow at a CAGR of 5.7% through 2026
The adoption of biodegradable packaging has increased by 44% over the last three years
The eco-friendly beverage market is projected to grow at a CAGR of 6.4% through 2028
Recycled PET usage in beverage bottles increased by 50% in the last decade
The market for plant-based consumer products is projected to reach $74.2 billion by 2027

Sustainable Market Trends and Growth Interpretation

With the global sustainable products market soaring toward $150 billion by 2025 and rapid gains in recycled and biodegradable packaging, the consumer industry is clearly realizing that going green isn’t just good for the planet—it’s good business.