GITNUXREPORT 2025

Consumer Industry Statistics

Consumer habits shift towards online, personalized, sustainable, and digital shopping.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

Approximately 3.8 billion people worldwide use social media, influencing consumer purchasing decisions

Statistic 2

Approximately 78% of consumers believe that personalized experiences increase their brand loyalty

Statistic 3

The use of voice assistants for shopping increased by 35% in 2023

Statistic 4

65% of consumers have purchased items outside their usual category due to available online recommendations

Statistic 5

81% of consumers research products online before purchasing in-store

Statistic 6

The average consumer’s attention span has decreased to about 8 seconds, impacting marketing strategies

Statistic 7

54% of online shoppers say they have abandoned a cart because of high extra costs like delivery fees

Statistic 8

The majority of consumers (around 70%) research products on their smartphones while in-store

Statistic 9

40% of consumers prefer brands with a strong social media presence

Statistic 10

Nearly 60% of consumers say their purchasing decisions are influenced by online reviews

Statistic 11

Over 50% of consumers have purchased from a brand after seeing a social media influencer promote it

Statistic 12

55% of consumers follow brands on social media for promotions and discounts

Statistic 13

67% of consumers say packaging influences their purchasing decisions

Statistic 14

About 60% of consumers prefer brands with a loyalty program, and 50% are willing to switch brands if offered better rewards

Statistic 15

Consumers aged 25-34 are the biggest demographic for online grocery shopping, representing 35% of total online grocery buyers

Statistic 16

48% of consumers prefer shopping with brands that offer seamless omnichannel experiences

Statistic 17

In 2022, online retail sales accounted for 19.5% of total retail sales globally

Statistic 18

About 45% of consumers age 18-34 prefer to shop online rather than in-store

Statistic 19

Mobile shopping accounts for over 73% of all e-commerce sales worldwide

Statistic 20

Digital coupon usage increased by 76% in 2022, with over 90% of online shoppers applying digital coupons during purchase

Statistic 21

Online grocery shopping share increased to 12% worldwide in 2023, up from 4% in 2019

Statistic 22

The use of augmented reality (AR) in retail has increased by 85% in 2023, enhancing online shopping experiences

Statistic 23

The global consumer electronics market is projected to reach $1.42 trillion by 2027

Statistic 24

The average American household spends about $7,912 annually on consumer goods

Statistic 25

The global beauty and personal care market revenue was valued at $532 billion in 2022

Statistic 26

The global fast-moving consumer goods (FMCG) market is expected to reach $15 trillion by 2025

Statistic 27

The apparel e-commerce market is expected to grow at a CAGR of 9.7% through 2027

Statistic 28

Subscription box services saw a revenue increase of 18% in 2022, reaching $18 billion globally

Statistic 29

Consumers are spending more on health-related products, with a 12% increase in sales of wellness and dietary supplements in 2022

Statistic 30

The meal kit delivery service market grew by 12% in 2022 and is expected to continue expanding

Statistic 31

The global luxury goods market was valued at $281 billion in 2022 and is expected to grow annually by 4.4%

Statistic 32

The vegan cosmetics market is expected to reach $20 billion by 2027, growing at a CAGR of 6.3%

Statistic 33

The global toy market was valued at $93 billion in 2022 and is projected to grow 4% annually

Statistic 34

The global fitness app market is projected to reach $15 billion by 2026, growing at a CAGR of 23%

Statistic 35

The global pet care market reached $261 billion in 2022, with a forecast CAGR of 5.2% through 2030

Statistic 36

The organic food market is valued at over $150 billion globally and is growing at a CAGR of 8%

Statistic 37

The global e-cigarette market was valued at $19 billion in 2022 and is expected to grow at a CAGR of 23.8% through 2028

Statistic 38

The secondhand apparel market is projected to be worth $55 billion by 2027, growing at a CAGR of 11.4%

Statistic 39

The home automation market is expected to reach $174 billion by 2025, driven by increased consumer interest in smart homes

Statistic 40

Globally, the sustainable fashion market is expected to reach $8.25 billion by 2025, growing at a CAGR of 8.2%

Statistic 41

The online health and wellness market is projected to grow to $370 billion by 2027, with a CAGR of 5.2%

Statistic 42

60% of consumers prefer shopping from brands that are environmentally responsible

Statistic 43

65% of consumers prefer to buy from brands that support social causes

Statistic 44

Nearly 80% of consumers want more sustainable packaging options

Statistic 45

About 73% of consumers say they are willing to pay more for products from brands with sustainable practices

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Key Highlights

The global consumer electronics market is projected to reach $1.42 trillion by 2027
Approximately 3.8 billion people worldwide use social media, influencing consumer purchasing decisions
In 2022, online retail sales accounted for 19.5% of total retail sales globally
The average American household spends about $7,912 annually on consumer goods
Approximately 78% of consumers believe that personalized experiences increase their brand loyalty
The global beauty and personal care market revenue was valued at $532 billion in 2022
60% of consumers prefer shopping from brands that are environmentally responsible
The use of voice assistants for shopping increased by 35% in 2023
About 45% of consumers age 18-34 prefer to shop online rather than in-store
The global fast-moving consumer goods (FMCG) market is expected to reach $15 trillion by 2025
65% of consumers have purchased items outside their usual category due to available online recommendations
81% of consumers research products online before purchasing in-store
The apparel e-commerce market is expected to grow at a CAGR of 9.7% through 2027

The rapidly evolving consumer industry is reshaping shopping habits worldwide, with projections indicating a trillion-dollar market boom and digital innovations driving unprecedented consumer engagement and loyalty.

Consumer Market Trends and Behavior

Approximately 3.8 billion people worldwide use social media, influencing consumer purchasing decisions
Approximately 78% of consumers believe that personalized experiences increase their brand loyalty
The use of voice assistants for shopping increased by 35% in 2023
65% of consumers have purchased items outside their usual category due to available online recommendations
81% of consumers research products online before purchasing in-store
The average consumer’s attention span has decreased to about 8 seconds, impacting marketing strategies
54% of online shoppers say they have abandoned a cart because of high extra costs like delivery fees
The majority of consumers (around 70%) research products on their smartphones while in-store
40% of consumers prefer brands with a strong social media presence
Nearly 60% of consumers say their purchasing decisions are influenced by online reviews
Over 50% of consumers have purchased from a brand after seeing a social media influencer promote it
55% of consumers follow brands on social media for promotions and discounts
67% of consumers say packaging influences their purchasing decisions
About 60% of consumers prefer brands with a loyalty program, and 50% are willing to switch brands if offered better rewards
Consumers aged 25-34 are the biggest demographic for online grocery shopping, representing 35% of total online grocery buyers
48% of consumers prefer shopping with brands that offer seamless omnichannel experiences

Consumer Market Trends and Behavior Interpretation

In an era where social media wields global influence over 3.8 billion minds, brands must craft hyper-personalized, multi-channel experiences—think influencer-powered, visually captivating, and seamlessly integrated—lest they fade into the mere 8-second attention span of today's increasingly distracted consumer.

E-commerce and Digital Shopping

In 2022, online retail sales accounted for 19.5% of total retail sales globally
About 45% of consumers age 18-34 prefer to shop online rather than in-store
Mobile shopping accounts for over 73% of all e-commerce sales worldwide
Digital coupon usage increased by 76% in 2022, with over 90% of online shoppers applying digital coupons during purchase
Online grocery shopping share increased to 12% worldwide in 2023, up from 4% in 2019

E-commerce and Digital Shopping Interpretation

These stats unveil a retail revolution: with nearly one-fifth of global sales now online, a tech-savvy generation steering a mobile-driven, coupon-clipping, grocery-shopping surge, making brick-and-mortar sales look more like nostalgic relics than the future.

Innovations and Emerging Technologies

The use of augmented reality (AR) in retail has increased by 85% in 2023, enhancing online shopping experiences

Innovations and Emerging Technologies Interpretation

With an 85% surge in augmented reality adoption this year, retail giants are clearly betting big on virtual try-ons and immersive experiences, transforming online shopping from pixels to personalized reality.

Market Size and Revenue Growth

The global consumer electronics market is projected to reach $1.42 trillion by 2027
The average American household spends about $7,912 annually on consumer goods
The global beauty and personal care market revenue was valued at $532 billion in 2022
The global fast-moving consumer goods (FMCG) market is expected to reach $15 trillion by 2025
The apparel e-commerce market is expected to grow at a CAGR of 9.7% through 2027
Subscription box services saw a revenue increase of 18% in 2022, reaching $18 billion globally
Consumers are spending more on health-related products, with a 12% increase in sales of wellness and dietary supplements in 2022
The meal kit delivery service market grew by 12% in 2022 and is expected to continue expanding
The global luxury goods market was valued at $281 billion in 2022 and is expected to grow annually by 4.4%
The vegan cosmetics market is expected to reach $20 billion by 2027, growing at a CAGR of 6.3%
The global toy market was valued at $93 billion in 2022 and is projected to grow 4% annually
The global fitness app market is projected to reach $15 billion by 2026, growing at a CAGR of 23%
The global pet care market reached $261 billion in 2022, with a forecast CAGR of 5.2% through 2030
The organic food market is valued at over $150 billion globally and is growing at a CAGR of 8%
The global e-cigarette market was valued at $19 billion in 2022 and is expected to grow at a CAGR of 23.8% through 2028
The secondhand apparel market is projected to be worth $55 billion by 2027, growing at a CAGR of 11.4%
The home automation market is expected to reach $174 billion by 2025, driven by increased consumer interest in smart homes
Globally, the sustainable fashion market is expected to reach $8.25 billion by 2025, growing at a CAGR of 8.2%
The online health and wellness market is projected to grow to $370 billion by 2027, with a CAGR of 5.2%

Market Size and Revenue Growth Interpretation

As consumer spending diversifies and accelerates across industries—from mind-boggling markets like fast-moving consumer goods to rising trends in wellness, sustainability, and smart living—it’s clear that today’s global appetite for innovation, health, and luxury is transforming our wallets into a reflection of our aspirations.

Sustainable and Ethical Consumer Preferences

60% of consumers prefer shopping from brands that are environmentally responsible
65% of consumers prefer to buy from brands that support social causes
Nearly 80% of consumers want more sustainable packaging options
About 73% of consumers say they are willing to pay more for products from brands with sustainable practices

Sustainable and Ethical Consumer Preferences Interpretation

These statistics reveal that today's consumers are increasingly steering their wallets toward brands that prioritize environmental and social responsibility, signaling that sustainability is not just ethical but also a savvy business strategy in the competitive consumer landscape.