F&B trends are shifting from ingredient to impact: consumers are moving toward plant-based options, sustainability, and health-led categories, while regional demand patterns diverge. Europe leads online grocery penetration in F&B sales, and Asia-Pacific is set for the fastest growth. At the same time, the industry is tackling operational pressure—labor shortages, food waste, supply chain disruptions, plastic packaging waste, and rising emissions expectations—while upgrading traceability.
Key Takeaways
- 62% of global consumers prefer plant-based alternatives over traditional meat products as of 2023
- 45% of U.S. consumers increased their consumption of functional beverages in the past year for health benefits
- 71% of millennials prioritize sustainability when purchasing F&B products, compared to 58% of Gen X
- The global food and beverage market was valued at USD 6,439.32 billion in 2022 and is projected to reach USD 10,946.09 billion by 2030, growing at a CAGR of 7.2% from 2023 to 2030
- The U.S. food and beverage market size stood at USD 1,139.37 billion in 2023 and is expected to grow at a CAGR of 4.5% from 2024 to 2030, driven by increasing demand for convenience foods
- Europe's food and beverage industry generated €1.1 trillion in turnover in 2022, representing 7.2% of the EU GDP
- The global F&B industry generated USD 8.2 trillion in revenue in 2023
- Nestle reported F&B segment sales of CHF 91.4 billion in 2023, up 7.3% YoY
- PepsiCo's beverage division contributed USD 28.9 billion to total revenue of USD 91.5 billion in 2023
- Global F&B supply chain disruptions cost the industry USD 1.5 trillion in 2022-2023
- 78% of F&B companies reported labor shortages in supply chain roles in 2023
- Average food waste in F&B supply chains accounts for 14% of total production
- F&B industry generated 1.3 billion tons of plastic packaging waste annually as of 2023
- 45% of consumers expect F&B brands to achieve net-zero emissions by 2050
- Regenerative agriculture adopted by 15% of global F&B supply chains in 2023
Plant forward choices, sustainable priorities, and digital shopping are accelerating growth in global F&B.
Related reading
01 · Category
Consumer Trends29 stats
01
62% of global consumers prefer plant-based alternatives over traditional meat products as of 2023
02
45% of U.S. consumers increased their consumption of functional beverages in the past year for health benefits
03
71% of millennials prioritize sustainability when purchasing F&B products, compared to 58% of Gen X
04
Online grocery shopping penetration reached 25% of total F&B sales in Europe in 2023, up from 10% in 2020
05
38% of global consumers are willing to pay a premium for organic F&B products
06
In Asia, 55% of consumers aged 18-34 prefer ready-to-eat meals due to busy lifestyles
07
67% of U.S. parents report buying healthier snacks for children influenced by social media
08
Low/no alcohol beverage consumption among Gen Z grew by 33% year-over-year in 2023
09
52% of European consumers avoid products with artificial additives
10
Demand for high-protein snacks increased by 24% globally among fitness enthusiasts in 2023
11
49% of Brazilian consumers shifted to local/seasonal produce post-pandemic
12
In India, 61% of urban consumers prefer fortified foods for nutritional enhancement
13
44% of UK consumers now buy vegan products occasionally, up from 28% in 2020
14
Global mindful eating trend: 59% of consumers read labels more carefully in 2023
15
73% of Chinese consumers prioritize convenience in beverage choices
16
U.S. Hispanic consumers show 15% higher preference for spicy flavors in snacks
17
56% of Australian consumers seek mood-boosting functional foods
18
In Japan, 68% of seniors prefer low-sugar beverages for health management
19
41% of global consumers experiment with global fusion flavors in home cooking
20
Female consumers represent 54% of premium chocolate purchases worldwide
21
63% of French consumers favor natural ingredients in dairy products
22
Mexican consumers increased at-home cocktail mixing by 29% with RTD alternatives
23
50% of South Korean youth prefer K-pop endorsed energy drinks
24
In Canada, 47% of consumers buy gluten-free products without celiac diagnosis
25
69% of Italian consumers value PDO-certified F&B products for authenticity
26
Global gamers consume 22% more energy drinks during gaming sessions
27
58% of Spanish consumers prioritize low-calorie options in beverages
28
U.S. baby boomers show 18% rise in superfood smoothie consumption
29
65% of global consumers influenced by TikTok for snack discoveries in 2023
Interpretation
Consumer Trends Interpretation
Consumer trends in F and B are being reshaped by health, convenience, and sustainability, with 62% of consumers turning to plant based alternatives in 2023 and 71% of millennials prioritizing sustainability when purchasing products.
02 · Category
Market Size & Growth30 stats
01
The global food and beverage market was valued at USD 6,439.32 billion in 2022 and is projected to reach USD 10,946.09 billion by 2030, growing at a CAGR of 7.2% from 2023 to 2030
02
The U.S. food and beverage market size stood at USD 1,139.37 billion in 2023 and is expected to grow at a CAGR of 4.5% from 2024 to 2030, driven by increasing demand for convenience foods
03
Europe's food and beverage industry generated €1.1 trillion in turnover in 2022, representing 7.2% of the EU GDP
04
The Asia-Pacific food and beverage market is anticipated to register the fastest CAGR of 8.3% over the forecast period from 2023 to 2032
05
Global beverage market size reached USD 1,642.8 billion in 2023 and is projected to hit USD 2,175.1 billion by 2032, exhibiting a CAGR of 3.18% during 2024-2032
06
The organic food and beverage market size was valued at USD 239.9 billion in 2023 and is projected to grow from USD 260.0 billion in 2024 to USD 503.9 billion by 2032, at a CAGR of 8.7%
07
Plant-based food market valued at USD 29.4 billion in 2020, expected to reach USD 162 billion by 2030 at CAGR of 18.7%
08
Global ready-to-drink (RTD) beverages market size was USD 112.5 billion in 2022, projected to grow at CAGR 9.1% to USD 235.7 billion by 2032
09
The functional beverages market size was valued at USD 139.26 billion in 2023 and is projected to grow at a CAGR of 7.45% from 2024 to 2030
10
U.S. craft beer market revenue reached $28.9 billion in 2022, expected to grow at 7.8% CAGR through 2030
11
Global snack food market size was USD 503.84 billion in 2022 and is expected to grow at CAGR of 6.29% to reach USD 803.21 billion by 2030
12
The dairy market size worldwide was USD 947.11 billion in 2023, projected to grow to USD 1,235.79 billion by 2031 at CAGR 3.4%
13
Non-alcoholic beverage market valued at USD 1.12 trillion in 2022, expected to expand at 5.7% CAGR to USD 1.74 trillion by 2030
14
Global frozen food market size stood at USD 284.23 billion in 2023, projected to reach USD 431.23 billion by 2032 at CAGR 4.7%
15
The confectionery market size was USD 220.4 billion in 2023, anticipated to grow at 4.2% CAGR to USD 298.7 billion by 2030
16
Global meat substitutes market valued at USD 7.82 billion in 2023, expected to grow at 22.5% CAGR to USD 43.42 billion by 2030
17
Bakery products market size was USD 496.8 billion in 2022, projected to reach USD 725.5 billion by 2030 at CAGR 4.9%
18
Global energy drinks market size reached USD 53.1 billion in 2022, expected to hit USD 92.4 billion by 2030 at CAGR 7.2%
19
The sauces and condiments market was valued at USD 153.6 billion in 2023, projected to grow at 5.1% CAGR to USD 210.4 billion by 2030
20
Pet food market size worldwide was USD 103.3 billion in 2022, expected to grow to USD 139.3 billion by 2030 at CAGR 3.8%
21
Global bottled water market revenue amounted to USD 283 billion in 2022, forecasted to reach USD 411 billion by 2030 at CAGR 4.8%
22
The meal kit delivery market size was USD 10.2 billion in 2022, projected to expand at 13.9% CAGR to USD 28.9 billion by 2030
23
Global coffee market size valued at USD 135.54 billion in 2022, expected to reach USD 202.62 billion by 2030 at CAGR 5.2%
24
Tea market size worldwide stood at USD 56.05 billion in 2023, projected to grow to USD 72.34 billion by 2030 at CAGR 4.5%
25
Global soft drinks market revenue was USD 496.91 billion in 2023, expected to reach USD 665.81 billion by 2032 at CAGR 3.3%
26
The fruit and vegetable juice market size was USD 80.5 billion in 2022, anticipated to grow at 6.2% CAGR to USD 121.8 billion by 2030
27
Global wine market value reached USD 340.9 billion in 2022, projected to hit USD 456.8 billion by 2030 at CAGR 3.7%
28
Spirits market size was USD 528.2 billion in 2023, expected to grow to USD 682.4 billion by 2030 at CAGR 3.7%
29
Global ice cream market revenue amounted to USD 79.88 billion in 2023, forecasted to reach USD 113.11 billion by 2032 at CAGR 3.9%
30
The edible oils market size stood at USD 211.4 billion in 2022, projected to expand at 4.1% CAGR to USD 295.2 billion by 2030
Interpretation
Market Size & Growth Interpretation
Across the F&B market size and growth landscape, global value is set to rise from USD 6,439.32 billion in 2022 to USD 10,946.09 billion by 2030 while Asia Pacific is projected to grow fastest at an 8.3% CAGR from 2023 to 2032.
03 · Category
Revenue & Financials30 stats
01
The global F&B industry generated USD 8.2 trillion in revenue in 2023
02
Nestle reported F&B segment sales of CHF 91.4 billion in 2023, up 7.3% YoY
03
PepsiCo's beverage division contributed USD 28.9 billion to total revenue of USD 91.5 billion in 2023
04
Coca-Cola net revenues reached USD 45.8 billion in 2023, with 6% organic growth
05
Unilever's Food & Refreshment division generated €26.9 billion in 2023 turnover
06
Danone's revenue from specialized nutrition and waters was €27.6 billion in 2023
07
AB InBev beer sales volume declined 0.8% but revenue grew 7.8% to USD 59.4 billion in 2023
08
Mondelez International net revenues hit USD 36 billion in 2023, driven by chocolate category
09
Kraft Heinz reported USD 26.6 billion in net sales for 2023, down 7.1% YoY
10
General Mills net sales were USD 20.1 billion in fiscal 2024, up 4% YoY
11
Tyson Foods sales reached USD 52.9 billion in fiscal 2023, up 1.3%
12
JBS S.A. net revenue totaled BRL 364.7 billion (USD 73 billion) in 2023
13
Diageo net sales grew 8.6% to £20.3 billion (USD 25.8 billion) in fiscal 2024
14
Constellation Brands beer segment revenue surged 11% to USD 7.9 billion in fiscal 2024
15
Hershey Company net sales increased 6.5% to USD 11.2 billion in 2023
16
Campbell Soup Company sales were USD 9.4 billion in fiscal 2023, up 1.8%
17
Keurig Dr Pepper revenue reached USD 14.8 billion in 2023, growing 6.5% YoY
18
Sysco Corporation sales hit USD 76.3 billion in fiscal 2024, up 3.2%
19
US Foods Holding Corp. net sales were USD 36.0 billion in 2023, up 10.2%
20
Performance Food Group sales reached USD 58.1 billion in fiscal 2024, up 2.4%
21
McDonald's global systemwide sales totaled USD 130.3 billion in 2023, up 9.5%
22
Starbucks global net revenues were USD 36.0 billion in fiscal 2024, up 11.8% YoY
23
Yum! Brands system sales exceeded USD 60 billion in 2023
24
Chipotle Mexican Grill total revenue grew 14.8% to USD 9.9 billion in 2023
25
Domino's Pizza global retail sales hit USD 18.5 billion in fiscal 2023
26
Restaurant Brands International system-wide sales reached USD 45.4 billion in 2023
27
Darden Restaurants total sales were USD 11.4 billion in fiscal 2024, up 11.4%
28
Brinker International consolidated revenues USD 4.7 billion in fiscal 2024
29
Global F&B e-commerce sales accounted for 12% of total revenue in 2023, USD 984 billion
30
Quick service restaurants contributed 36% of total F&B revenue globally in 2023
Interpretation
Revenue & Financials Interpretation
In 2023 the global F&B industry raked in USD 8.2 trillion in revenue while major players showed strong segment momentum, such as Nestlé’s CHF 91.4 billion F&B sales up 7.3% year over year, underscoring that growth in Revenue and Financials remains concentrated at large-scale brands.
More related reading
04 · Category
Supply Chain & Operations29 stats
01
Global F&B supply chain disruptions cost the industry USD 1.5 trillion in 2022-2023
02
78% of F&B companies reported labor shortages in supply chain roles in 2023
03
Average food waste in F&B supply chains accounts for 14% of total production
04
Blockchain adoption in F&B traceability reached 22% of large firms by 2023
05
Global F&B logistics market size was USD 140 billion in 2023, growing at 6.5% CAGR
06
65% of F&B packaging is now recyclable, up from 52% in 2020
07
Cold chain logistics for perishables represent 45% of F&B transport costs
08
Automation in F&B warehousing increased productivity by 30% on average in 2023
09
92% of F&B executives cite inventory management as top challenge in 2023
10
Sourcing from sustainable suppliers grew to 55% in F&B procurement in 2023
11
Global F&B ingredient sourcing market valued at USD 650 billion, with 8% from Asia
12
Port congestion delayed 25% of F&B imports in 2023
13
IoT sensors in F&B cold chains reduced spoilage by 20% in pilots
14
48% of F&B firms use AI for demand forecasting, improving accuracy by 15%
15
Palm oil, key F&B ingredient, supply chain deforestation reduced by 12% in 2023
16
F&B contract manufacturing grew 5.2% to USD 138 billion in 2023
17
70% of seafood supply chains lack full traceability per 2023 audits
18
Robotic picking in F&B distribution centers boosted throughput 40%
19
Cocoa supply volatility affected 60% of chocolate manufacturers' costs in 2023
20
35% reduction in lead times achieved by 40% of F&B firms via nearshoring
21
F&B packaging supply chain inflation hit 9% in 2023
22
Vertical farming supplied 2% of leafy greens to F&B chains in urban areas 2023
23
82% of F&B companies faced raw material price hikes >10% in 2023
24
Dairy supply chain milk waste averaged 20% pre-processing globally
25
E-commerce fulfillment centers for F&B grew 18% in capacity 2023
26
27% of F&B imports rejected at borders due to compliance issues in 2023
27
F&B industry average inventory turnover ratio was 8.2 times in 2023
28
56% of F&B firms implemented supplier diversification post-2022 disruptions
29
Global F&B carbon emissions from supply chains totaled 34% of industry total in 2023
Interpretation
Supply Chain & Operations Interpretation
Supply Chain & Operations in F&B is under major pressure as disruptions cost USD 1.5 trillion in 2022 to 2023 while 78% of companies still face labor shortages, even as logistics grows to a USD 140 billion market in 2023 and packaging recyclability rises to 65%.
05 · Category
Sustainability & Future Trends28 stats
01
F&B industry generated 1.3 billion tons of plastic packaging waste annually as of 2023
02
45% of consumers expect F&B brands to achieve net-zero emissions by 2050
03
Regenerative agriculture adopted by 15% of global F&B supply chains in 2023
04
Plant-based product launches increased 20% YoY to 18,000 in 2023
05
Water usage in F&B production averaged 1,000 liters per kg of beef
06
62% of F&B companies set science-based targets for GHG reduction by 2030
07
Lab-grown meat investments reached USD 2.8 billion cumulatively by 2023
08
F&B packaging recyclability targets met 75% by leading brands in 2023
09
Global shift to alternative proteins projected to reduce emissions 40% by 2035
10
70% of F&B waste diverted from landfills via composting in EU 2023
11
Precision fermentation for dairy alternatives scaled 300% production in 2023
12
F&B biodiversity initiatives covered 12 million hectares by 2023
13
Carbon labeling on F&B products adopted by 8% of market leaders 2023
14
Upcycled ingredients in F&B grew from 1% to 5% of formulations 2020-2023
15
Renewable energy usage in F&B manufacturing reached 28% globally 2023
16
Insect protein market expanded 25% to USD 1.2 billion in 2023
17
Zero-waste F&B facilities increased 40% since 2020 to 500 sites 2023
18
F&B Scope 3 emissions reporting compliance hit 65% in 2023
19
Cultivated seafood pilots supplied 0.1% of market but projected 10% by 2035
20
Sustainable palm oil certification covered 82% of F&B usage in 2023
21
F&B methane emissions from livestock targeted 30% cut by 2030
22
Biodegradable packaging trials reduced plastic use 15% in F&B pilots 2023
23
Food loss reduction tech investments USD 500 million in 2023
24
55% of F&B brands committed to deforestation-free supply by 2025
25
AI-optimized farming for F&B inputs cut water use 25% in trials
26
Ocean-positive seafood sourcing reached 50% for major F&B buyers 2023
27
F&B circular economy models recycled 20 million tons materials 2023
28
Personalized nutrition via AI projected to 15% F&B market by 2030
Interpretation
Sustainability & Future Trends Interpretation
Sustainability and future trends are accelerating fast as 62% of F&B companies set science based GHG reduction targets by 2030 while plastic packaging waste already totals 1.3 billion tons annually and plant based launches jumped 20% YoY to 18,000 in 2023.
report visual · Breakdown
What’s driving F&B demand? Consumers’ shifting priorities and behaviors
Across regions and generations, large shares of consumers are prioritizing health, convenience, and sustainability—alongside a measurable shift toward digital shopping and new food formats.
62%
62% of global consumers prefer plant-based alternatives over traditional meat products as of 2023
38%
38% of global consumers are willing to pay a premium for organic F&B products
Reference
Cite This Report
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APA
Helena Kowalczyk. (2026, February 13). F&B Industry Statistics. Gitnux. https://gitnux.org/f-b-industry-statistics
MLA
Helena Kowalczyk. "F&B Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/f-b-industry-statistics.
Chicago
Helena Kowalczyk. 2026. "F&B Industry Statistics." Gitnux. https://gitnux.org/f-b-industry-statistics.
Sources & references
100 datasets cited across this report · attribution is report-level