GITNUXREPORT 2025

Marketing In The Marine Industry Statistics

Digital marketing dominates marine industry consumer discovery and engagement strategies.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

Our Commitment to Accuracy

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Statistic 1

78% of marine industry consumers discover new products through digital channels

Statistic 2

54% of marine consumers prefer video content over written content

Statistic 3

Email marketing open rates in the marine industry average 22%

Statistic 4

48% of marine consumers research products via mobile devices

Statistic 5

45% of marine consumers prefer interactive content such as quizzes and polls

Statistic 6

74% of marine consumers prefer brands that demonstrate environmental sustainability online

Statistic 7

Video testimonials in the marine industry have a 53% higher retention rate compared to traditional testimonials

Statistic 8

70% of marine consumers follow at least one brand on social media

Statistic 9

The average time spent on marine industry websites increased by 25% in 2023

Statistic 10

Marine industry apps for customer engagement saw a 30% uptick in downloads in 2023

Statistic 11

58% of marine consumers prefer brands with an active online presence

Statistic 12

Marine industry podcasts saw a listener growth of 35% in 2023

Statistic 13

72% of marine consumers prefer to receive promotional content via social media

Statistic 14

Marine industry Google searches for 'yachts' and 'boats' surged by 20% in 2023

Statistic 15

61% of marine consumers use online chat to get quick answers about products

Statistic 16

73% of marine industry prospects prefer personalized communication

Statistic 17

82% of marine industry companies report improved customer engagement through content marketing

Statistic 18

Marine industry brands that utilize storytelling see 2.5 times higher engagement

Statistic 19

90% of marine consumers are active on at least one social media platform

Statistic 20

69% of marine consumers prefer to engage with brands that provide educational content online

Statistic 21

65% of marine industry companies allocate over 15% of their marketing budget to digital advertising

Statistic 22

69% of new leads in the marine industry originate from online sources

Statistic 23

Marine industry content marketing budgets have increased by 22% in the last year

Statistic 24

Marine industry email click-through rates are 18% higher when using segmentation strategies

Statistic 25

91% of marine industry marketers believe content is key to customer retention

Statistic 26

53% of marine companies utilize video marketing as part of their digital strategy

Statistic 27

82% of marine industry marketers plan to invest more in content marketing in the next year

Statistic 28

Marine industry website traffic from paid ads grew by 30% in 2023

Statistic 29

Marine industry blogs generate 55% more traffic than static pages

Statistic 30

The use of virtual tours increased by 35% among boat dealers in 2023

Statistic 31

81% of marine industry marketing professionals believe SEO is crucial for brand visibility

Statistic 32

66% of marine industry companies use customer data platforms to tailor marketing efforts

Statistic 33

Marine industry digital ad spend increased by 28% in 2023

Statistic 34

52% of marine industry websites experience higher engagement with live chat support features

Statistic 35

Marine industry trade shows saw a 15% decline in physical attendance but a 40% increase in virtual participation

Statistic 36

59% of marine industry marketers consider chatbot implementation essential for customer service

Statistic 37

80% of marine industry companies use analytics tools to measure marketing performance

Statistic 38

40% of marine companies plan to adopt AI tools for marketing automation in 2024

Statistic 39

43% of marine companies use augmented reality (AR) for product demonstrations

Statistic 40

Marine trade publications are used by 81% of industry professionals for marketing insights

Statistic 41

64% of marine companies measure digital campaign success via ROI metrics

Statistic 42

Marine industry online webinars experienced a 50% growth in attendance over the past year

Statistic 43

Marine industry CRM adoption increased by 40% in 2023 to improve customer relationships

Statistic 44

67% of marine industry websites are optimized for mobile, but only 45% deliver a fully responsive experience

Statistic 45

Marine industry online advertising budgets are projected to reach $1.2 billion in 2024

Statistic 46

38% of marine companies use programmatic advertising to target specific audiences

Statistic 47

44% of marine marketers plan to increase their use of AI-driven analytics in 2024

Statistic 48

Marine industry webinar registration increased by 45% in 2023

Statistic 49

47% of marine companies use augmented reality apps to enhance customer experience

Statistic 50

Marine industry marketing automation tools are used by 65% of companies to improve efficiency

Statistic 51

72% of marine industry businesses see return on investment within the first six months of digital marketing efforts

Statistic 52

Marine industry websites that feature customer testimonials experience 33% higher conversion rates

Statistic 53

Virtual reality product demos resulted in a 20% increase in sales for marine equipment in 2023

Statistic 54

Marine industry email campaigns with personalized content see a 30% higher click-through rate

Statistic 55

60% of marine industry clients are influenced by online reviews before making purchasing decisions

Statistic 56

63% of marine consumers research products online before visiting a dealership

Statistic 57

Marine industry influencer collaborations resulted in a 25% increase in lead generation in 2023

Statistic 58

68% of marine consumers are more likely to trust brands with transparent marketing practices

Statistic 59

77% of marine industry companies believe that personalized marketing improves customer loyalty

Statistic 60

Marine industry digital ads targeted at specific demographics have a 2.5 times higher conversion rate

Statistic 61

49% of marine consumers respond better to eco-friendly branding

Statistic 62

The average cost per lead for marine industry digital ads is $75, which is below the industry average of $95

Statistic 63

Personalized web experiences led to a 25% increase in customer inquiries in the marine industry

Statistic 64

Marine industry online reviews influence 89% of purchasing decisions

Statistic 65

60% of marine consumers watch online tutorials before purchasing products

Statistic 66

70% of marine industry clients prefer scheduling appointments online

Statistic 67

Marine industry direct mail campaigns have a 3% response rate, but digital responses are 10 times higher

Statistic 68

77% of marine industry sales are influenced by online research

Statistic 69

55% of marine clients prefer scheduling via mobile apps

Statistic 70

Marine industry social media engagement increased by 42% in 2023

Statistic 71

58% of marine industry marketing professionals plan to increase their social media budget in the next year

Statistic 72

The use of influencer marketing in the marine industry grew by 50% in 2023

Statistic 73

Marine industry social media campaigns generate an average of 4 times higher engagement than standard advertising

Statistic 74

55% of marine industry marketers believe influencer marketing is essential for brand awareness

Statistic 75

Marine industry lead generation via Facebook increased by 35% in 2023

Statistic 76

85% of marine industry marketers see social media as their primary lead generation tool

Statistic 77

35% of marine industry marketers rate influencer marketing as highly effective

Statistic 78

Marine industry user-generated content leads to 4 times higher engagement than branded content

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Sources

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Key Highlights

78% of marine industry consumers discover new products through digital channels
Marine industry social media engagement increased by 42% in 2023
65% of marine industry companies allocate over 15% of their marketing budget to digital advertising
54% of marine consumers prefer video content over written content
Email marketing open rates in the marine industry average 22%
The use of virtual tours increased by 35% among boat dealers in 2023
72% of marine industry businesses see return on investment within the first six months of digital marketing efforts
48% of marine consumers research products via mobile devices
58% of marine industry marketing professionals plan to increase their social media budget in the next year
Marine industry websites that feature customer testimonials experience 33% higher conversion rates
69% of new leads in the marine industry originate from online sources
The use of influencer marketing in the marine industry grew by 50% in 2023
Virtual reality product demos resulted in a 20% increase in sales for marine equipment in 2023

As the marine industry navigates the digital seas with 78% of consumers discovering new products online and social media engagement surging by 42% in 2023, innovative marketing strategies are proving to be the anchor for business growth and customer loyalty.

Consumer Engagement & Preferences

78% of marine industry consumers discover new products through digital channels
54% of marine consumers prefer video content over written content
Email marketing open rates in the marine industry average 22%
48% of marine consumers research products via mobile devices
45% of marine consumers prefer interactive content such as quizzes and polls
74% of marine consumers prefer brands that demonstrate environmental sustainability online
Video testimonials in the marine industry have a 53% higher retention rate compared to traditional testimonials
70% of marine consumers follow at least one brand on social media
The average time spent on marine industry websites increased by 25% in 2023
Marine industry apps for customer engagement saw a 30% uptick in downloads in 2023
58% of marine consumers prefer brands with an active online presence
Marine industry podcasts saw a listener growth of 35% in 2023
72% of marine consumers prefer to receive promotional content via social media
Marine industry Google searches for 'yachts' and 'boats' surged by 20% in 2023
61% of marine consumers use online chat to get quick answers about products
73% of marine industry prospects prefer personalized communication
82% of marine industry companies report improved customer engagement through content marketing
Marine industry brands that utilize storytelling see 2.5 times higher engagement
90% of marine consumers are active on at least one social media platform
69% of marine consumers prefer to engage with brands that provide educational content online

Consumer Engagement & Preferences Interpretation

In an industry where 78% of consumers discover products digitally and 82% report increased engagement through content marketing, marine brands sailing ahead are those navigating the digital waves with storytelling, personalized messaging, and eco-consciousness—proving that the future of maritime marketing is truly streamlined, social, and sustainably savvy.

Digital Marketing & Content Trends

65% of marine industry companies allocate over 15% of their marketing budget to digital advertising
69% of new leads in the marine industry originate from online sources
Marine industry content marketing budgets have increased by 22% in the last year
Marine industry email click-through rates are 18% higher when using segmentation strategies
91% of marine industry marketers believe content is key to customer retention
53% of marine companies utilize video marketing as part of their digital strategy
82% of marine industry marketers plan to invest more in content marketing in the next year
Marine industry website traffic from paid ads grew by 30% in 2023
Marine industry blogs generate 55% more traffic than static pages

Digital Marketing & Content Trends Interpretation

As the marine industry charts a course toward digital dominance—with over 65% allocating hefty budgets, nearly all leveraging content and video, and a 30% surge in paid traffic—it's clear that steering marketing efforts into the digital sea is no longer optional but essential for staying afloat in a competitive harbor.

Industry Digital Adoption & Tools

The use of virtual tours increased by 35% among boat dealers in 2023
81% of marine industry marketing professionals believe SEO is crucial for brand visibility
66% of marine industry companies use customer data platforms to tailor marketing efforts
Marine industry digital ad spend increased by 28% in 2023
52% of marine industry websites experience higher engagement with live chat support features
Marine industry trade shows saw a 15% decline in physical attendance but a 40% increase in virtual participation
59% of marine industry marketers consider chatbot implementation essential for customer service
80% of marine industry companies use analytics tools to measure marketing performance
40% of marine companies plan to adopt AI tools for marketing automation in 2024
43% of marine companies use augmented reality (AR) for product demonstrations
Marine trade publications are used by 81% of industry professionals for marketing insights
64% of marine companies measure digital campaign success via ROI metrics
Marine industry online webinars experienced a 50% growth in attendance over the past year
Marine industry CRM adoption increased by 40% in 2023 to improve customer relationships
67% of marine industry websites are optimized for mobile, but only 45% deliver a fully responsive experience
Marine industry online advertising budgets are projected to reach $1.2 billion in 2024
38% of marine companies use programmatic advertising to target specific audiences
44% of marine marketers plan to increase their use of AI-driven analytics in 2024
Marine industry webinar registration increased by 45% in 2023
47% of marine companies use augmented reality apps to enhance customer experience
Marine industry marketing automation tools are used by 65% of companies to improve efficiency

Industry Digital Adoption & Tools Interpretation

As marine marketers navigate the digital waters—boosting virtual tours by 35%, embracing AI and AR, and charting a billion-dollar ad spend—they’re proving that in this industry, a savvy online presence isn’t just navigation; it’s the destination.

Sales Influence & Customer Behavior

72% of marine industry businesses see return on investment within the first six months of digital marketing efforts
Marine industry websites that feature customer testimonials experience 33% higher conversion rates
Virtual reality product demos resulted in a 20% increase in sales for marine equipment in 2023
Marine industry email campaigns with personalized content see a 30% higher click-through rate
60% of marine industry clients are influenced by online reviews before making purchasing decisions
63% of marine consumers research products online before visiting a dealership
Marine industry influencer collaborations resulted in a 25% increase in lead generation in 2023
68% of marine consumers are more likely to trust brands with transparent marketing practices
77% of marine industry companies believe that personalized marketing improves customer loyalty
Marine industry digital ads targeted at specific demographics have a 2.5 times higher conversion rate
49% of marine consumers respond better to eco-friendly branding
The average cost per lead for marine industry digital ads is $75, which is below the industry average of $95
Personalized web experiences led to a 25% increase in customer inquiries in the marine industry
Marine industry online reviews influence 89% of purchasing decisions
60% of marine consumers watch online tutorials before purchasing products
70% of marine industry clients prefer scheduling appointments online
Marine industry direct mail campaigns have a 3% response rate, but digital responses are 10 times higher
77% of marine industry sales are influenced by online research
55% of marine clients prefer scheduling via mobile apps

Sales Influence & Customer Behavior Interpretation

In an industry navigating the digital waves, marine businesses that embrace personalized, transparent marketing and leverage online reviews and virtual experiences are sailing ahead—achieving swift ROI, buying trust, and anchoring customer loyalty faster than traditional methods.

Social Media & User-Generated Content

Marine industry social media engagement increased by 42% in 2023
58% of marine industry marketing professionals plan to increase their social media budget in the next year
The use of influencer marketing in the marine industry grew by 50% in 2023
Marine industry social media campaigns generate an average of 4 times higher engagement than standard advertising
55% of marine industry marketers believe influencer marketing is essential for brand awareness
Marine industry lead generation via Facebook increased by 35% in 2023
85% of marine industry marketers see social media as their primary lead generation tool
35% of marine industry marketers rate influencer marketing as highly effective
Marine industry user-generated content leads to 4 times higher engagement than branded content

Social Media & User-Generated Content Interpretation

As the waves of social media swell within the marine industry, a 42% engagement surge and the rising tide of influencer marketing—50% growth in 2023—underline that navigating digital waters with innovative strategies and authentic content is no longer optional but essential for steering brands toward shores of increased visibility and lead generation.