GITNUXREPORT 2025

Marketing In The Fmcg Industry Statistics

Digital, influencer, AI, and e-commerce drive FMCG marketing growth.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

The global FMCG market is projected to reach $15 trillion by 2025, growing at a CAGR of 4.4%

Statistic 2

65% of consumers are more likely to purchase a new FMCG product based on influencer recommendations

Statistic 3

Approximately 60% of FMCG sales are now influenced by online research and reviews

Statistic 4

48% of consumers prefer eco-friendly FMCG products, influencing brands to adopt sustainability marketing

Statistic 5

40% of FMCG brands plan to increase investment in direct-to-consumer channels in 2024

Statistic 6

Approximately 67% of consumers make spontaneous FMCG purchases in-store, driven by in-store marketing and displays

Statistic 7

The use of mobile marketing in FMCG increased by 22% in 2023, as more consumers shop via smartphones

Statistic 8

Retail shelf placement influences 70% of FMCG purchase decisions, emphasizing the importance of in-store marketing strategies

Statistic 9

The global organic FMCG product market grew by 10% annually over the past three years, driven by consumer demand for healthy options

Statistic 10

72% of FMCG consumers are influenced by packaging design during purchase decisions, highlighting packaging as a powerful marketing tool

Statistic 11

In 2023, FMCG brands increased investment in sustainability-driven marketing campaigns by 20% to appeal to environmentally conscious consumers

Statistic 12

Approximately 38% of consumers say they would switch to a brand that offers better sustainability credentials in FMCG categories

Statistic 13

55% of consumers are willing to pay a premium for FMCG products that are environmentally sustainable, influencing marketing positioning

Statistic 14

The average FMCG product spends around 8 seconds on a consumer’s shelf decision-making process, emphasizing the importance of eye-catching packaging and displays

Statistic 15

60% of FMCG marketers believe influencer marketing will be more effective than traditional advertising in the next year

Statistic 16

Mobile commerce (m-commerce) sales in FMCG are expected to grow by over 20% annually through 2025, driven by increased smartphone usage

Statistic 17

The global hunger for healthier FMCG options has resulted in a 12% annual increase in plant-based product launches, with marketing playing a key role

Statistic 18

62% of consumers trust online reviews from other customers more than traditional advertising when choosing FMCG products

Statistic 19

41% of FMCG consumers use subscription services for regular replenishment of their products, influencing brand loyalty strategies

Statistic 20

55% of FMCG brands use loyalty programs to retain customers

Statistic 21

Digital coupons in FMCG marketing saw a 25% increase in redemption rates in 2023

Statistic 22

FMCG companies that leverage augmented reality (AR) in marketing see a 30% higher engagement rate

Statistic 23

Personalization in FMCG email marketing campaigns increased consumer engagement by 55%

Statistic 24

35% of FMCG brands utilize user-generated content (UGC) to promote products, increasing trust and authenticity

Statistic 25

58% of FMCG marketers see influencer marketing as an effective strategy, up from 42% in 2022

Statistic 26

64% of FMCG brands are adopting omnichannel marketing strategies to unify customer experience

Statistic 27

50% of FMCG brands use social listening tools to monitor brand reputation and customer feedback, improving their marketing strategies

Statistic 28

The global scent marketing market within FMCG is expected to reach $2.5 billion by 2026, leveraging scent cues for brand recall

Statistic 29

65% of FMCG brands report increased engagement when utilizing interactive marketing campaigns, including quizzes and virtual experiences

Statistic 30

The use of drip marketing in FMCG email campaigns resulted in a 25% increase in consumer retention rates

Statistic 31

FMCG brands incorporating customer reviews into their marketing see a 35% boost in conversion rates

Statistic 32

80% of FMCG purchase decisions are made at the point of sale, highlighting the significance of retail marketing strategies

Statistic 33

53% of FMCG marketers report that personalized customer experiences increase brand loyalty significantly

Statistic 34

FMCG companies that invested in digital storytelling reported a 35% higher engagement rate than those relying solely on traditional marketing

Statistic 35

72% of FMCG brands rely heavily on social media marketing to reach their target audience

Statistic 36

45% of FMCG brands increased their digital advertising spend in 2023 compared to 2022

Statistic 37

70% of FMCG marketers consider data analytics as critical to their success

Statistic 38

Video marketing accounts for over 60% of digital marketing efforts in the FMCG industry

Statistic 39

The number of FMCG products launched annually has increased by 15% over the past five years, driven by innovation and marketing efforts

Statistic 40

FMCG companies allocate an average of 12% of their marketing budget to digital channels, with a growing focus on social media and ecommerce

Statistic 41

Native advertising in FMCG digital campaigns grew by 40% in 2023, providing less intrusive ad experiences

Statistic 42

75% of FMCG marketers believe that customer data privacy will be a critical focus in marketing strategies moving forward, due to increased regulations

Statistic 43

80% of FMCG companies plan to increase their use of immersive technologies like VR and AR in marketing campaigns by 2025, aiming for higher consumer engagement

Statistic 44

80% of FMCG companies plan to expand their ecommerce channels in the next two years

Statistic 45

The use of AI in FMCG marketing increased by 35% in 2023 to personalize consumer interactions

Statistic 46

Nearly 80% of FMCG marketers plan to adopt new technology solutions, like AI and machine learning, for more effective campaigns in 2024

Statistic 47

47% of FMCG companies see digital transformation as a key priority, investing heavily in marketing technology upgrades

Statistic 48

The average FMCG brand spends approximately $4 million annually on marketing campaigns worldwide, with digital marketing accounting for a growing share

Statistic 49

The global online grocery shopping market within FMCG is projected to grow at a CAGR of 20% through 2027, with marketing strategies adapting rapidly

Statistic 50

The use of sustainable packaging increased by 18% among FMCG brands in 2023, as part of their eco-friendly marketing initiatives

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Sources

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Key Highlights

72% of FMCG brands rely heavily on social media marketing to reach their target audience
The global FMCG market is projected to reach $15 trillion by 2025, growing at a CAGR of 4.4%
65% of consumers are more likely to purchase a new FMCG product based on influencer recommendations
45% of FMCG brands increased their digital advertising spend in 2023 compared to 2022
80% of FMCG companies plan to expand their ecommerce channels in the next two years
Approximately 60% of FMCG sales are now influenced by online research and reviews
The use of AI in FMCG marketing increased by 35% in 2023 to personalize consumer interactions
70% of FMCG marketers consider data analytics as critical to their success
55% of FMCG brands use loyalty programs to retain customers
48% of consumers prefer eco-friendly FMCG products, influencing brands to adopt sustainability marketing
Digital coupons in FMCG marketing saw a 25% increase in redemption rates in 2023
Video marketing accounts for over 60% of digital marketing efforts in the FMCG industry
FMCG companies that leverage augmented reality (AR) in marketing see a 30% higher engagement rate

In an industry where 72% of FMCG brands are leveraging social media and the global market is projected to hit $15 trillion by 2025, mastering innovative marketing strategies—from influencer endorsements to immersive technology—has become essential for brands seeking to stay ahead in an ever-evolving digital landscape.

Consumer Behavior

The global FMCG market is projected to reach $15 trillion by 2025, growing at a CAGR of 4.4%
65% of consumers are more likely to purchase a new FMCG product based on influencer recommendations
Approximately 60% of FMCG sales are now influenced by online research and reviews
48% of consumers prefer eco-friendly FMCG products, influencing brands to adopt sustainability marketing
40% of FMCG brands plan to increase investment in direct-to-consumer channels in 2024
Approximately 67% of consumers make spontaneous FMCG purchases in-store, driven by in-store marketing and displays
The use of mobile marketing in FMCG increased by 22% in 2023, as more consumers shop via smartphones
Retail shelf placement influences 70% of FMCG purchase decisions, emphasizing the importance of in-store marketing strategies
The global organic FMCG product market grew by 10% annually over the past three years, driven by consumer demand for healthy options
72% of FMCG consumers are influenced by packaging design during purchase decisions, highlighting packaging as a powerful marketing tool
In 2023, FMCG brands increased investment in sustainability-driven marketing campaigns by 20% to appeal to environmentally conscious consumers
Approximately 38% of consumers say they would switch to a brand that offers better sustainability credentials in FMCG categories
55% of consumers are willing to pay a premium for FMCG products that are environmentally sustainable, influencing marketing positioning
The average FMCG product spends around 8 seconds on a consumer’s shelf decision-making process, emphasizing the importance of eye-catching packaging and displays
60% of FMCG marketers believe influencer marketing will be more effective than traditional advertising in the next year
Mobile commerce (m-commerce) sales in FMCG are expected to grow by over 20% annually through 2025, driven by increased smartphone usage
The global hunger for healthier FMCG options has resulted in a 12% annual increase in plant-based product launches, with marketing playing a key role
62% of consumers trust online reviews from other customers more than traditional advertising when choosing FMCG products
41% of FMCG consumers use subscription services for regular replenishment of their products, influencing brand loyalty strategies

Consumer Behavior Interpretation

As FMCG brands race to capture a $15 trillion market by 2025, savvy marketers are increasingly leveraging influencer recommendations, eco-conscious packaging, and digital channels—particularly mobile and online reviews—knowing that in just seconds and across screens, consumer trust, sustainability values, and eye-catching displays dictate whether they buy, stay loyal, or switch in an ever-competitive landscape.

Consumer Engagement and Loyalty

55% of FMCG brands use loyalty programs to retain customers
Digital coupons in FMCG marketing saw a 25% increase in redemption rates in 2023
FMCG companies that leverage augmented reality (AR) in marketing see a 30% higher engagement rate
Personalization in FMCG email marketing campaigns increased consumer engagement by 55%
35% of FMCG brands utilize user-generated content (UGC) to promote products, increasing trust and authenticity
58% of FMCG marketers see influencer marketing as an effective strategy, up from 42% in 2022
64% of FMCG brands are adopting omnichannel marketing strategies to unify customer experience
50% of FMCG brands use social listening tools to monitor brand reputation and customer feedback, improving their marketing strategies
The global scent marketing market within FMCG is expected to reach $2.5 billion by 2026, leveraging scent cues for brand recall
65% of FMCG brands report increased engagement when utilizing interactive marketing campaigns, including quizzes and virtual experiences
The use of drip marketing in FMCG email campaigns resulted in a 25% increase in consumer retention rates
FMCG brands incorporating customer reviews into their marketing see a 35% boost in conversion rates
80% of FMCG purchase decisions are made at the point of sale, highlighting the significance of retail marketing strategies
53% of FMCG marketers report that personalized customer experiences increase brand loyalty significantly
FMCG companies that invested in digital storytelling reported a 35% higher engagement rate than those relying solely on traditional marketing

Consumer Engagement and Loyalty Interpretation

In an industry where 80% of purchase decisions occur at the point of sale, FMCG brands are increasingly turning to high-tech tactics like AR, scent marketing, and personalized storytelling to transform fleeting consumer attention into lasting brand loyalty and trust.

Marketing

72% of FMCG brands rely heavily on social media marketing to reach their target audience
45% of FMCG brands increased their digital advertising spend in 2023 compared to 2022
70% of FMCG marketers consider data analytics as critical to their success
Video marketing accounts for over 60% of digital marketing efforts in the FMCG industry
The number of FMCG products launched annually has increased by 15% over the past five years, driven by innovation and marketing efforts
FMCG companies allocate an average of 12% of their marketing budget to digital channels, with a growing focus on social media and ecommerce
Native advertising in FMCG digital campaigns grew by 40% in 2023, providing less intrusive ad experiences
75% of FMCG marketers believe that customer data privacy will be a critical focus in marketing strategies moving forward, due to increased regulations
80% of FMCG companies plan to increase their use of immersive technologies like VR and AR in marketing campaigns by 2025, aiming for higher consumer engagement

Marketing Interpretation

As FMCG brands shift their focus toward digital dominance—with over two-thirds leaning on social media, nearly half ramping up digital ad spend, and the majority prioritizing data analytics—it's clear that in the race to engage consumers, innovation, immersive tech, and privacy-conscious strategies will define the winners in the fast-changing landscape.

Marketing Digital Transformation

80% of FMCG companies plan to expand their ecommerce channels in the next two years
The use of AI in FMCG marketing increased by 35% in 2023 to personalize consumer interactions
Nearly 80% of FMCG marketers plan to adopt new technology solutions, like AI and machine learning, for more effective campaigns in 2024
47% of FMCG companies see digital transformation as a key priority, investing heavily in marketing technology upgrades
The average FMCG brand spends approximately $4 million annually on marketing campaigns worldwide, with digital marketing accounting for a growing share
The global online grocery shopping market within FMCG is projected to grow at a CAGR of 20% through 2027, with marketing strategies adapting rapidly

Marketing Digital Transformation Interpretation

As FMCG giants gear up to invest over $4 million annually and accelerate digital transformation with a 35% surge in AI use, it's clear that the industry is racing toward a future where ecommerce expansion and smart technology are not just options but essential for staying competitive in a rapidly evolving market.

Sustainability and Eco-friendly Packaging

The use of sustainable packaging increased by 18% among FMCG brands in 2023, as part of their eco-friendly marketing initiatives

Sustainability and Eco-friendly Packaging Interpretation

The 18% surge in sustainable packaging among FMCG brands in 2023 highlights that eco-friendly marketing isn't just a trend—it's becoming as essential as the product itself for consumers conscious of their footprint.