GITNUXREPORT 2025

Marketing In The Fashion Industry Statistics

Fashion marketing prioritizes social media, influencers, personalization, and sustainability.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

65% of consumers say they are influenced by social media when purchasing fashion items

Statistic 2

45% of consumers shop for fashion online at least once a week

Statistic 3

70% of fashion consumers prefer personalized shopping experiences

Statistic 4

30% of fashion brands reported increased sales directly attributable to influencer collaborations

Statistic 5

40% of fashion shoppers abandon their carts due to high shipping costs

Statistic 6

82% of consumers prefer to buy from brands that demonstrate sustainable practices

Statistic 7

60% of fashion sales are influenced by social media posts

Statistic 8

48% of fashion consumers are influenced by celebrity endorsers

Statistic 9

45% of fashion consumers follow brands for exclusive offers and discounts

Statistic 10

61% of consumers find shopping via social media more convenient

Statistic 11

62% of consumers are more likely to buy from a brand with an influencer endorsement

Statistic 12

40% of consumers make a purchase after seeing products on Instagram

Statistic 13

47% of fashion consumers follow at least three brands online

Statistic 14

54% of consumers seek out eco-friendly and sustainable fashion brands

Statistic 15

88% of consumers research brands online before making a purchase

Statistic 16

65% of consumers attend virtual fashion shows

Statistic 17

50% of consumers are more likely to purchase from brands that support social causes

Statistic 18

43% of fashion shoppers are influenced by sustainability claims in marketing

Statistic 19

60% of fashion e-commerce traffic originates from mobile devices

Statistic 20

The global online fashion market was valued at approximately $430 billion in 2022

Statistic 21

72% of fashion brands use social media influencers for marketing campaigns

Statistic 22

80% of fashion brands plan to increase their social media marketing budgets in 2024

Statistic 23

55% of fashion brands utilize user-generated content in their marketing strategies

Statistic 24

85% of fashion marketing budgets are allocated to digital channels

Statistic 25

50% of fashion brands are implementing augmented reality (AR) features for virtual try-ons

Statistic 26

33% of fashion brands plan to enhance their influencer marketing efforts in 2024

Statistic 27

32% of fashion brands have adopted AI for personalized marketing

Statistic 28

55% of fashion marketing content is now video

Statistic 29

90% of new fashion brands use digital marketing strategies to grow their presence

Statistic 30

78% of fashion companies customize their email marketing campaigns

Statistic 31

68% of fashion marketers believe influencer marketing yields higher ROI than traditional advertising

Statistic 32

72% of fashion brands have increased investment into social commerce

Statistic 33

70% of fashion brands consider sustainability a key part of their marketing strategy

Statistic 34

85% of fashion brands have a dedicated influencers marketing team

Statistic 35

55% of fashion brands use Pinterest for visual marketing and brand discovery

Statistic 36

63% of fashion marketing content is tailored to mobile users

Statistic 37

49% of fashion brands collaborated with micro-influencers in 2023

Statistic 38

39% of fashion marketing budgets are allocated for influencer partnerships

Statistic 39

67% of fashion brands actively use shoppable videos as part of their marketing

Statistic 40

54% of fashion marketers plan to invest more in AR/VR technology in 2024

Statistic 41

43% of fashion brands integrate user reviews into their marketing campaigns

Statistic 42

77% of fashion marketers increased their digital advertising budget in 2023

Statistic 43

67% of fashion brands are investing in social listening tools to better understand consumer sentiment

Statistic 44

72% of fashion companies plan to increase content marketing efforts in 2024

Statistic 45

70% of fashion brands use social media stories to promote new collections

Statistic 46

66% of consumers prefer personalized email marketing from fashion brands

Statistic 47

76% of fashion brands reported a positive ROI from influencer partnerships in 2023

Statistic 48

54% of fashion consumers engage with brands via messaging apps for customer service

Statistic 49

49% of fashion brands are experimenting with virtual showrooms and metaverse experiences

Statistic 50

71% of fashion marketing content is now optimized for mobile devices

Statistic 51

61% of fashion brands see influencer marketing as a primary growth driver

Statistic 52

65% of consumers follow at least one fashion influencer on social media

Statistic 53

75% of fashion brands report success in using TikTok for brand awareness

Statistic 54

66% of fashion brands report increased engagement through TikTok campaigns

Statistic 55

57% of shoppers discover new fashion brands through Instagram

Statistic 56

80% of fashion brands report increased online engagement after launching TikTok campaigns

Statistic 57

59% of consumers say they’ve discovered fashion brands through TikTok

Statistic 58

53% of consumers prefer brands with authentic storytelling

Statistic 59

74% of consumers trust influencer recommendations more than traditional advertising

Statistic 60

69% of fashion brands see social proof (reviews, testimonials) as critical for marketing success

Statistic 61

52% of fashion consumers prefer shopping from brands that are transparent about their supply chains

Statistic 62

58% of fashion consumers are influenced by online reviews and ratings

Statistic 63

83% of consumers say they trust peer opinions over brand advertising

Statistic 64

55% of consumers prefer to see behind-the-scenes content from fashion brands

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Key Highlights

72% of fashion brands use social media influencers for marketing campaigns
65% of consumers say they are influenced by social media when purchasing fashion items
80% of fashion brands plan to increase their social media marketing budgets in 2024
60% of fashion e-commerce traffic originates from mobile devices
45% of consumers shop for fashion online at least once a week
70% of fashion consumers prefer personalized shopping experiences
55% of fashion brands utilize user-generated content in their marketing strategies
30% of fashion brands reported increased sales directly attributable to influencer collaborations
85% of fashion marketing budgets are allocated to digital channels
50% of fashion brands are implementing augmented reality (AR) features for virtual try-ons
65% of consumers follow at least one fashion influencer on social media
The global online fashion market was valued at approximately $430 billion in 2022
40% of fashion shoppers abandon their carts due to high shipping costs

In a digital-driven fashion world where 72% of brands harness influencer power and 65% of consumers are swayed by social media, it’s clear that innovative marketing strategies are shaping the future of style and shopping.

Consumer Purchasing Behavior

65% of consumers say they are influenced by social media when purchasing fashion items
45% of consumers shop for fashion online at least once a week
70% of fashion consumers prefer personalized shopping experiences
30% of fashion brands reported increased sales directly attributable to influencer collaborations
40% of fashion shoppers abandon their carts due to high shipping costs
82% of consumers prefer to buy from brands that demonstrate sustainable practices
60% of fashion sales are influenced by social media posts
48% of fashion consumers are influenced by celebrity endorsers
45% of fashion consumers follow brands for exclusive offers and discounts
61% of consumers find shopping via social media more convenient
62% of consumers are more likely to buy from a brand with an influencer endorsement
40% of consumers make a purchase after seeing products on Instagram
47% of fashion consumers follow at least three brands online
54% of consumers seek out eco-friendly and sustainable fashion brands
88% of consumers research brands online before making a purchase
65% of consumers attend virtual fashion shows
50% of consumers are more likely to purchase from brands that support social causes
43% of fashion shoppers are influenced by sustainability claims in marketing

Consumer Purchasing Behavior Interpretation

In a digital runway where social media influences 60% of sales and 88% of consumers research brands online before buying, fashion brands must walk the fine line between personalized engagement, sustainable practices, and influencer collaborations—or risk turning their cart abandoners into runway rejecters.

E-commerce and Digital Traffic Trends

60% of fashion e-commerce traffic originates from mobile devices
The global online fashion market was valued at approximately $430 billion in 2022

E-commerce and Digital Traffic Trends Interpretation

Given that 60% of fashion e-commerce traffic now flows through mobile devices, and the industry was valued at around $430 billion in 2022, it's clear that fashion brands must embrace mobile-first strategies to stay stylish in the rapidly evolving digital runway.

Fashion Brand Marketing Strategies

72% of fashion brands use social media influencers for marketing campaigns
80% of fashion brands plan to increase their social media marketing budgets in 2024
55% of fashion brands utilize user-generated content in their marketing strategies
85% of fashion marketing budgets are allocated to digital channels
50% of fashion brands are implementing augmented reality (AR) features for virtual try-ons
33% of fashion brands plan to enhance their influencer marketing efforts in 2024
32% of fashion brands have adopted AI for personalized marketing
55% of fashion marketing content is now video
90% of new fashion brands use digital marketing strategies to grow their presence
78% of fashion companies customize their email marketing campaigns
68% of fashion marketers believe influencer marketing yields higher ROI than traditional advertising
72% of fashion brands have increased investment into social commerce
70% of fashion brands consider sustainability a key part of their marketing strategy
85% of fashion brands have a dedicated influencers marketing team
55% of fashion brands use Pinterest for visual marketing and brand discovery
63% of fashion marketing content is tailored to mobile users
49% of fashion brands collaborated with micro-influencers in 2023
39% of fashion marketing budgets are allocated for influencer partnerships
67% of fashion brands actively use shoppable videos as part of their marketing
54% of fashion marketers plan to invest more in AR/VR technology in 2024
43% of fashion brands integrate user reviews into their marketing campaigns
77% of fashion marketers increased their digital advertising budget in 2023
67% of fashion brands are investing in social listening tools to better understand consumer sentiment
72% of fashion companies plan to increase content marketing efforts in 2024
70% of fashion brands use social media stories to promote new collections
66% of consumers prefer personalized email marketing from fashion brands
76% of fashion brands reported a positive ROI from influencer partnerships in 2023
54% of fashion consumers engage with brands via messaging apps for customer service
49% of fashion brands are experimenting with virtual showrooms and metaverse experiences
71% of fashion marketing content is now optimized for mobile devices
61% of fashion brands see influencer marketing as a primary growth driver

Fashion Brand Marketing Strategies Interpretation

In a digital runways show, 85% of fashion brands allocate nearly all their marketing budgets to online channels, with 72% turning to influencers and 55% embracing user-generated content and AR, proving that in today’s fashion world, staying ahead means dressing up your brand with virtual flair and authentic buzz rather than just runway looks.

Social Media Influence and Engagement

65% of consumers follow at least one fashion influencer on social media
75% of fashion brands report success in using TikTok for brand awareness
66% of fashion brands report increased engagement through TikTok campaigns
57% of shoppers discover new fashion brands through Instagram
80% of fashion brands report increased online engagement after launching TikTok campaigns
59% of consumers say they’ve discovered fashion brands through TikTok

Social Media Influence and Engagement Interpretation

With over half of consumers discovering new fashion brands through TikTok and a majority of brands reaping increased engagement, it's clear that in the fast-paced runway of marketing, social media influencers and platforms like TikTok are now the true supermodels shaping the industry’s future.

Trust, Content Preferences, and Peer Influence

53% of consumers prefer brands with authentic storytelling
74% of consumers trust influencer recommendations more than traditional advertising
69% of fashion brands see social proof (reviews, testimonials) as critical for marketing success
52% of fashion consumers prefer shopping from brands that are transparent about their supply chains
58% of fashion consumers are influenced by online reviews and ratings
83% of consumers say they trust peer opinions over brand advertising
55% of consumers prefer to see behind-the-scenes content from fashion brands

Trust, Content Preferences, and Peer Influence Interpretation

In an era where authenticity reigns supreme, fashion brands must prioritize transparent storytelling, influencer trust, and peer-reviewed validation to truly resonate with the modern consumer's discerning eye.