GITNUXREPORT 2025

Marketing In The Fitness Industry Statistics

Digital marketing drives growth, engagement, personalization, and innovation in fitness industry.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

Our Commitment to Accuracy

Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

70% of gym members prefer personalized training plans

Statistic 2

60% of consumers say they are more motivated to exercise when they receive online coaching

Statistic 3

48% of gym goers discover new fitness services through social media

Statistic 4

40% of fitness consumers prefer purchasing memberships via mobile apps

Statistic 5

35% of gym members engage with virtual fitness classes weekly

Statistic 6

66% of fitness consumers use their smartphones to track workouts and nutrition

Statistic 7

43% of consumers are willing to pay more for fitness services that offer a mobile app

Statistic 8

60% of fitness consumers prefer personalized workout recommendations

Statistic 9

55% of people follow fitness brands on social media to get motivation and tips

Statistic 10

65% of fitness consumers seek nutrition advice from digital sources

Statistic 11

The average retention rate for fitness apps is 35%, but personalized features increase retention by 25%

Statistic 12

53% of fitness videos on social media are viewed without sound, emphasizing the importance of captions

Statistic 13

62% of fitness consumers say community and group classes influence their purchase decisions

Statistic 14

58% of fitness consumers respond positively to loyalty programs offering discounts and rewards

Statistic 15

34% of fitness consumers prefer to join new gyms during promotional events

Statistic 16

77% of millennials follow fitness brands on multiple social platforms

Statistic 17

65% of fitness consumers say their workout habits are influenced by online reviews and testimonials

Statistic 18

53% of fitness consumers prefer to receive health and fitness tips via social media

Statistic 19

69% of fitness consumers are influenced by peer recommendations in choosing workout programs

Statistic 20

38% of fitness consumers prefer personalized nutritional advice

Statistic 21

27% of fitness consumers engage with augmented reality (AR) experiences for workout motivation

Statistic 22

The share of fitness consumers who purchase fitness supplements online increased by 35% in 2023

Statistic 23

58% of gym members report that virtual classes improve their overall fitness experience

Statistic 24

49% of fitness consumers utilize wearable devices to optimize their workout routines

Statistic 25

62% of potential fitness customers are influenced by online reviews before making a decision

Statistic 26

68% of fitness consumers are interested in live-streamed workout classes

Statistic 27

59% of fitness marketers say content marketing has improved their customer engagement

Statistic 28

42% of fitness customers are more likely to renew memberships if they receive personalized communication

Statistic 29

Mobile fitness app user retention improves by 30% when gamification features are incorporated

Statistic 30

Fitness-related keyword searches on Google increased by 25% in the last year

Statistic 31

32% of gym memberships are now purchased online, up from 20% in 2019

Statistic 32

45% of fitness brands plan to increase investments in virtual reality (VR) experiences

Statistic 33

51% of fitness brands plan to expand their online presence through new digital channels in 2024

Statistic 34

74% of fitness marketers prioritize optimizing for mobile devices in their marketing strategy

Statistic 35

The global fitness industry was valued at approximately $96 billion in 2023

Statistic 36

Digital fitness app downloads grew by 45% in 2022

Statistic 37

Influencer marketing in fitness has increased by 30% since 2021

Statistic 38

The average spend per customer in the fitness industry increased by 12% in 2023

Statistic 39

The number of virtual fitness class participants doubled from 2020 to 2023

Statistic 40

The global wearable fitness device market is projected to reach $70 billion by 2025

Statistic 41

The use of augmented reality (AR) in fitness marketing increased by 50% in 2023

Statistic 42

The number of fitness podcasts grew by 35% in 2023, with over 15,000 active podcasts

Statistic 43

The average conversion rate for fitness landing pages is 4%, highest in apparel and equipment sectors

Statistic 44

The use of AI in personalized fitness marketing increased by 40% in 2023

Statistic 45

The average lifetime value (LTV) of a fitness customer has increased by 15% in 2023

Statistic 46

The adoption of chatbots in fitness marketing doubled from 2022 to 2023

Statistic 47

55% of fitness clubs have increased their marketing budget in 2023

Statistic 48

Video content accounts for 60% of all fitness marketing content

Statistic 49

Email marketing generates an average ROI of 4200% for fitness brands

Statistic 50

82% of fitness marketers believe video is the most effective content format

Statistic 51

75% of new gym memberships are initiated after viewing a social media advertisement

Statistic 52

50% of fitness brands plan to invest more in TikTok marketing this year

Statistic 53

Personal trainers using social media for marketing have 3.5 times more engagement than those who do not

Statistic 54

Fitness influencer collaborations led to a 20% increase in brand awareness in 2023

Statistic 55

Cross-platform marketing campaigns lead to a 40% higher conversion rate in fitness industry

Statistic 56

37% of fitness brands use chatbots to engage customers online

Statistic 57

80% of fitness businesses leverage social proof like reviews and testimonials in marketing

Statistic 58

46% of fitness marketers report an increase in customer referrals after running influencer campaigns

Statistic 59

Over 70% of fitness industry marketing budgets are allocated to digital channels

Statistic 60

52% of fitness brands use user-generated content in their marketing strategies

Statistic 61

Fitness brands that utilize targeted advertising see a 25% higher return on investment than non-targeted campaigns

Statistic 62

44% of fitness facilities plan to adopt more data analytics tools to better target their marketing efforts

Statistic 63

63% of fitness instructors are active on at least one social media platform to promote their classes

Statistic 64

42% of fitness brands increased their investment in influencer collaborations after 2022

Statistic 65

36% of fitness consumers have purchased a membership based on a targeted social media ad

Statistic 66

54% of fitness facilities use social media to promote special events and offers

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Sources

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Key Highlights

The global fitness industry was valued at approximately $96 billion in 2023
70% of gym members prefer personalized training plans
Digital fitness app downloads grew by 45% in 2022
60% of consumers say they are more motivated to exercise when they receive online coaching
55% of fitness clubs have increased their marketing budget in 2023
Video content accounts for 60% of all fitness marketing content
48% of gym goers discover new fitness services through social media
40% of fitness consumers prefer purchasing memberships via mobile apps
Influencer marketing in fitness has increased by 30% since 2021
35% of gym members engage with virtual fitness classes weekly
Email marketing generates an average ROI of 4200% for fitness brands
82% of fitness marketers believe video is the most effective content format
66% of fitness consumers use their smartphones to track workouts and nutrition

With the fitness industry booming to a $96 billion global market in 2023, savvy fitness brands are leveraging data-driven, video-rich, and social media-powered marketing strategies—capitalizing on personalized experiences, virtual reality, and influencer collaborations to motivate, engage, and retain a growing worldwide audience.

Consumer Preferences and Behaviors

70% of gym members prefer personalized training plans
60% of consumers say they are more motivated to exercise when they receive online coaching
48% of gym goers discover new fitness services through social media
40% of fitness consumers prefer purchasing memberships via mobile apps
35% of gym members engage with virtual fitness classes weekly
66% of fitness consumers use their smartphones to track workouts and nutrition
43% of consumers are willing to pay more for fitness services that offer a mobile app
60% of fitness consumers prefer personalized workout recommendations
55% of people follow fitness brands on social media to get motivation and tips
65% of fitness consumers seek nutrition advice from digital sources
The average retention rate for fitness apps is 35%, but personalized features increase retention by 25%
53% of fitness videos on social media are viewed without sound, emphasizing the importance of captions
62% of fitness consumers say community and group classes influence their purchase decisions
58% of fitness consumers respond positively to loyalty programs offering discounts and rewards
34% of fitness consumers prefer to join new gyms during promotional events
77% of millennials follow fitness brands on multiple social platforms
65% of fitness consumers say their workout habits are influenced by online reviews and testimonials
53% of fitness consumers prefer to receive health and fitness tips via social media
69% of fitness consumers are influenced by peer recommendations in choosing workout programs
38% of fitness consumers prefer personalized nutritional advice
27% of fitness consumers engage with augmented reality (AR) experiences for workout motivation
The share of fitness consumers who purchase fitness supplements online increased by 35% in 2023
58% of gym members report that virtual classes improve their overall fitness experience
49% of fitness consumers utilize wearable devices to optimize their workout routines
62% of potential fitness customers are influenced by online reviews before making a decision
68% of fitness consumers are interested in live-streamed workout classes

Consumer Preferences and Behaviors Interpretation

In an era where pixels often trump personal trainers, nearly three-quarters of gym members crave tailored plans, and digital touchpoints— from social media to mobile apps—drive motivation, purchase decisions, and loyalty, revealing that fitness success today is increasingly shaped by technology, personalization, and peer influence.

Customer Engagement and Motivation

59% of fitness marketers say content marketing has improved their customer engagement
42% of fitness customers are more likely to renew memberships if they receive personalized communication
Mobile fitness app user retention improves by 30% when gamification features are incorporated

Customer Engagement and Motivation Interpretation

These stats highlight that in the fitness industry, personalized, engaging, and gamified content isn't just a marketing trend—it's a proven formula for turning casual customers into loyal, long-term clients.

Digital and Mobile Fitness Trends

Fitness-related keyword searches on Google increased by 25% in the last year
32% of gym memberships are now purchased online, up from 20% in 2019
45% of fitness brands plan to increase investments in virtual reality (VR) experiences
51% of fitness brands plan to expand their online presence through new digital channels in 2024
74% of fitness marketers prioritize optimizing for mobile devices in their marketing strategy

Digital and Mobile Fitness Trends Interpretation

With a 25% surge in Google fitness searches and a rapidly growing online gym membership market—now at 32%—fitness brands are racing to dominate digital and VR spaces, realizing that in a world where 74% optimize for mobile, your next workout might just be a virtual click away.

Market Growth and Value

The global fitness industry was valued at approximately $96 billion in 2023
Digital fitness app downloads grew by 45% in 2022
Influencer marketing in fitness has increased by 30% since 2021
The average spend per customer in the fitness industry increased by 12% in 2023
The number of virtual fitness class participants doubled from 2020 to 2023
The global wearable fitness device market is projected to reach $70 billion by 2025
The use of augmented reality (AR) in fitness marketing increased by 50% in 2023
The number of fitness podcasts grew by 35% in 2023, with over 15,000 active podcasts
The average conversion rate for fitness landing pages is 4%, highest in apparel and equipment sectors
The use of AI in personalized fitness marketing increased by 40% in 2023
The average lifetime value (LTV) of a fitness customer has increased by 15% in 2023
The adoption of chatbots in fitness marketing doubled from 2022 to 2023

Market Growth and Value Interpretation

With a dynamic $96 billion valuation in 2023, a 45% surge in digital app downloads, and AI-powered marketing innovations boosting customer lifetime value and engagement, the fitness industry is not just getting stronger—it’s becoming virtually unrecognizable from its traditional roots, proving that in health and fitness, innovation is the new routine.

Marketing Strategies and Influences

55% of fitness clubs have increased their marketing budget in 2023
Video content accounts for 60% of all fitness marketing content
Email marketing generates an average ROI of 4200% for fitness brands
82% of fitness marketers believe video is the most effective content format
75% of new gym memberships are initiated after viewing a social media advertisement
50% of fitness brands plan to invest more in TikTok marketing this year
Personal trainers using social media for marketing have 3.5 times more engagement than those who do not
Fitness influencer collaborations led to a 20% increase in brand awareness in 2023
Cross-platform marketing campaigns lead to a 40% higher conversion rate in fitness industry
37% of fitness brands use chatbots to engage customers online
80% of fitness businesses leverage social proof like reviews and testimonials in marketing
46% of fitness marketers report an increase in customer referrals after running influencer campaigns
Over 70% of fitness industry marketing budgets are allocated to digital channels
52% of fitness brands use user-generated content in their marketing strategies
Fitness brands that utilize targeted advertising see a 25% higher return on investment than non-targeted campaigns
44% of fitness facilities plan to adopt more data analytics tools to better target their marketing efforts
63% of fitness instructors are active on at least one social media platform to promote their classes
42% of fitness brands increased their investment in influencer collaborations after 2022
36% of fitness consumers have purchased a membership based on a targeted social media ad
54% of fitness facilities use social media to promote special events and offers

Marketing Strategies and Influences Interpretation

As fitness brands ramp up their marketing budgets in 2023—particularly pouring into video content, influencer collaborations, and targeted ads—it's clear that in the digital gym of today, being highly visible online isn't just a flex but a fundamental rep for success.