GITNUXREPORT 2025

Marketing In The Food Processing Industry Statistics

Food processing industry leverages extensive digital marketing for growth and engagement.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

70% of consumers prefer to buy food products from brands they follow on social media

Statistic 2

60% of consumers research a product online before purchasing from a food processing brand

Statistic 3

62% of consumers are more likely to purchase a product if it has positive online reviews

Statistic 4

35% of consumers are willing to pay more for organic or sustainably sourced food products

Statistic 5

78% of food shoppers use their smartphones to scan product labels for nutritional info

Statistic 6

52% of consumers are influenced by sustainability claims on food packaging

Statistic 7

58% of food processing companies believe that visual content increases consumer trust

Statistic 8

68% of consumers have tried a new food product after seeing it on social media

Statistic 9

55% of consumers follow food brands on at least one social media platform

Statistic 10

44% of consumers consider packaging design as a primary factor in their food purchase decisions

Statistic 11

53% of consumers prefer to buy food from brands that demonstrate transparency in sourcing and production

Statistic 12

61% of consumers are influenced by eco-friendly packaging when making purchasing decisions

Statistic 13

53% of consumers are more likely to buy from brands that provide detailed product information online

Statistic 14

43% of food consumption decisions are influenced by online influencer reviews

Statistic 15

33% of consumers follow food brands for recipe ideas and cooking tips

Statistic 16

72% of consumers are more likely to purchase a food product with eco-friendly packaging

Statistic 17

69% of food marketers consider customer reviews and ratings crucial for online sales

Statistic 18

60% of consumers have increased online engagement with food brands during the COVID-19 pandemic

Statistic 19

62% of consumers search for recipes and cooking ideas from food brands on YouTube

Statistic 20

55% of consumers trust ingredient lists and sourcing information more than advertising claims

Statistic 21

71% of food shoppers are influenced by online promotions and discounts

Statistic 22

45% of food brands report increased sales due to targeted email marketing campaigns

Statistic 23

40% of food processing marketers plan to increase their budget for video marketing in 2024

Statistic 24

47% of food brands reported a rise in customer engagement due to interactive marketing campaigns

Statistic 25

Email open rates for food brands average 20-25%

Statistic 26

70% of food brands report increased engagement from interactive content such as quizzes and contests

Statistic 27

65% of global food marketers see social media as the most effective channel for brand awareness

Statistic 28

The food processing industry's overall digital marketing spend is expected to reach $2.5 billion in 2024

Statistic 29

48% of food brands plan to incorporate personalized advertising into their marketing strategies in 2024

Statistic 30

72% of food brands are focusing more on mobile-optimized marketing content in 2024

Statistic 31

45% of food processing firms report improved sales after implementing digital marketing strategies

Statistic 32

48% of food processing industry marketing budgets are allocated to content creation

Statistic 33

58% of food brands plan to increase interaction through live streaming and virtual events in 2024

Statistic 34

67% of food companies invest in online advertising to boost brand visibility

Statistic 35

Digital marketing accounts for 65% of marketing budgets in the food processing industry

Statistic 36

55% of food processing companies use influencer marketing to promote their products

Statistic 37

The use of augmented reality in food marketing increased by 30% in 2023

Statistic 38

80% of food processing companies believe that social media is essential for brand awareness

Statistic 39

The use of AI-driven personalization in food marketing increased by 25% in 2023

Statistic 40

50% of food processing companies utilize loyalty programs to retain customers

Statistic 41

65% of food processing brands are planning to implement chatbot technologies for customer service

Statistic 42

42% of food brands use user-generated content in their marketing strategies

Statistic 43

30% of food processing companies plan to invest in e-commerce platforms in 2024

Statistic 44

83% of food companies engage in content marketing to educate consumers about product benefits

Statistic 45

67% of food processing industry marketers believe that data analytics improves marketing ROI

Statistic 46

49% of food companies are utilizing AR or VR in their marketing campaigns

Statistic 47

46% of food processing firms are experimenting with augmented reality experiences on packaging

Statistic 48

39% of food processing companies are actively engaging in content marketing to improve customer relationships

Statistic 49

24% of food processing companies have adopted voice search optimization to enhance online visibility

Statistic 50

54% of food brands invest in location-based marketing campaigns to target local customers

Statistic 51

66% of food processing marketers increased their use of data-driven marketing strategies in 2023

Statistic 52

29% of food brands have implemented blockchain technology to ensure transparency and traceability

Statistic 53

34% of food processing companies use mobile apps for marketing and customer engagement

Statistic 54

51% of food processing companies plan to adopt more sustainable packaging solutions in 2024

Statistic 55

38% of food brands are actively using user-generated content in their marketing

Statistic 56

55% of food brands see social media as the top channel for influencer marketing campaigns

Statistic 57

29% of food brands use chatbots to handle customer inquiries

Statistic 58

43% of food brands are adopting sustainability-focused marketing to appeal to eco-conscious consumers

Statistic 59

The global food processing market is projected to reach $7.67 trillion by 2027, growing at a CAGR of 5.2%

Statistic 60

The mobile food purchase segment grew by 18% year-over-year in 2023

Statistic 61

The global vegan food market is expected to grow at a CAGR of 10% from 2023 to 2030

Statistic 62

57% of food brands plan to increase their investment in sustainability initiatives in 2024

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Sources

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Key Highlights

The global food processing market is projected to reach $7.67 trillion by 2027, growing at a CAGR of 5.2%
Digital marketing accounts for 65% of marketing budgets in the food processing industry
70% of consumers prefer to buy food products from brands they follow on social media
55% of food processing companies use influencer marketing to promote their products
45% of food brands report increased sales due to targeted email marketing campaigns
The use of augmented reality in food marketing increased by 30% in 2023
60% of consumers research a product online before purchasing from a food processing brand
80% of food processing companies believe that social media is essential for brand awareness
40% of food processing marketers plan to increase their budget for video marketing in 2024
62% of consumers are more likely to purchase a product if it has positive online reviews
The use of AI-driven personalization in food marketing increased by 25% in 2023
47% of food brands reported a rise in customer engagement due to interactive marketing campaigns
35% of consumers are willing to pay more for organic or sustainably sourced food products

As the food processing industry prepares to hit a staggering $7.67 trillion global market by 2027, savvy brands are increasingly harnessing innovative digital marketing strategies—from influencer campaigns to AR experiences—to grow their reach and deepen consumer trust in an ever-evolving digital landscape.

Consumer Preferences and Trust

70% of consumers prefer to buy food products from brands they follow on social media
60% of consumers research a product online before purchasing from a food processing brand
62% of consumers are more likely to purchase a product if it has positive online reviews
35% of consumers are willing to pay more for organic or sustainably sourced food products
78% of food shoppers use their smartphones to scan product labels for nutritional info
52% of consumers are influenced by sustainability claims on food packaging
58% of food processing companies believe that visual content increases consumer trust
68% of consumers have tried a new food product after seeing it on social media
55% of consumers follow food brands on at least one social media platform
44% of consumers consider packaging design as a primary factor in their food purchase decisions
53% of consumers prefer to buy food from brands that demonstrate transparency in sourcing and production
61% of consumers are influenced by eco-friendly packaging when making purchasing decisions
53% of consumers are more likely to buy from brands that provide detailed product information online
43% of food consumption decisions are influenced by online influencer reviews
33% of consumers follow food brands for recipe ideas and cooking tips
72% of consumers are more likely to purchase a food product with eco-friendly packaging
69% of food marketers consider customer reviews and ratings crucial for online sales
60% of consumers have increased online engagement with food brands during the COVID-19 pandemic
62% of consumers search for recipes and cooking ideas from food brands on YouTube
55% of consumers trust ingredient lists and sourcing information more than advertising claims
71% of food shoppers are influenced by online promotions and discounts

Consumer Preferences and Trust Interpretation

In a digital forno where social media, online reviews, and eco-friendly claims sizzle, food processing brands that blend transparency, sustainability, and engaging visuals are cooking up consumer trust and loyalty, proving that in the modern pantry, a picture—and a well-crafted story—truly is worth a thousand bites.

Digital Marketing and Advertising

45% of food brands report increased sales due to targeted email marketing campaigns
40% of food processing marketers plan to increase their budget for video marketing in 2024
47% of food brands reported a rise in customer engagement due to interactive marketing campaigns
Email open rates for food brands average 20-25%
70% of food brands report increased engagement from interactive content such as quizzes and contests
65% of global food marketers see social media as the most effective channel for brand awareness
The food processing industry's overall digital marketing spend is expected to reach $2.5 billion in 2024
48% of food brands plan to incorporate personalized advertising into their marketing strategies in 2024
72% of food brands are focusing more on mobile-optimized marketing content in 2024
45% of food processing firms report improved sales after implementing digital marketing strategies
48% of food processing industry marketing budgets are allocated to content creation
58% of food brands plan to increase interaction through live streaming and virtual events in 2024
67% of food companies invest in online advertising to boost brand visibility

Digital Marketing and Advertising Interpretation

As the food processing industry's digital menu grows more diverse—spanning targeted emails, interactive campaigns, and mobile-first strategies—marketers are increasingly serving up personalized, engaging content in hopes of satisfying consumers' cravings for connection, with a projected $2.5 billion investment in 2024 confirming that when it comes to digital marketing, this industry is truly doubling down on the recipe for success.

Industry Adoption and Trends

Digital marketing accounts for 65% of marketing budgets in the food processing industry
55% of food processing companies use influencer marketing to promote their products
The use of augmented reality in food marketing increased by 30% in 2023
80% of food processing companies believe that social media is essential for brand awareness
The use of AI-driven personalization in food marketing increased by 25% in 2023
50% of food processing companies utilize loyalty programs to retain customers
65% of food processing brands are planning to implement chatbot technologies for customer service
42% of food brands use user-generated content in their marketing strategies
30% of food processing companies plan to invest in e-commerce platforms in 2024
83% of food companies engage in content marketing to educate consumers about product benefits
67% of food processing industry marketers believe that data analytics improves marketing ROI
49% of food companies are utilizing AR or VR in their marketing campaigns
46% of food processing firms are experimenting with augmented reality experiences on packaging
39% of food processing companies are actively engaging in content marketing to improve customer relationships
24% of food processing companies have adopted voice search optimization to enhance online visibility
54% of food brands invest in location-based marketing campaigns to target local customers
66% of food processing marketers increased their use of data-driven marketing strategies in 2023
29% of food brands have implemented blockchain technology to ensure transparency and traceability
34% of food processing companies use mobile apps for marketing and customer engagement
51% of food processing companies plan to adopt more sustainable packaging solutions in 2024
38% of food brands are actively using user-generated content in their marketing
55% of food brands see social media as the top channel for influencer marketing campaigns
29% of food brands use chatbots to handle customer inquiries
43% of food brands are adopting sustainability-focused marketing to appeal to eco-conscious consumers

Industry Adoption and Trends Interpretation

In a food processing world where 65% of marketing budgets are digital and over half leverage influencer and AR strategies, it’s clear that flavoring campaigns with data-driven, personalized, and sustainable storytelling is now the recipe for culinary consumer engagement—if they still like to eat with their eyes and sensors.

Market Growth and Projections

The global food processing market is projected to reach $7.67 trillion by 2027, growing at a CAGR of 5.2%
The mobile food purchase segment grew by 18% year-over-year in 2023
The global vegan food market is expected to grow at a CAGR of 10% from 2023 to 2030

Market Growth and Projections Interpretation

As the food processing industry ramps up to a $7.67 trillion global footprint by 2027, with digital dining and plant-based innovations fueling double-digit growth, savvy marketers must slice through competition and serve up tailored strategies to satisfy ever-evolving consumer tastes.

Sustainability and Ethical Practices

57% of food brands plan to increase their investment in sustainability initiatives in 2024

Sustainability and Ethical Practices Interpretation

With over half of food brands ramping up their sustainability efforts in 2024, it's clear that ethical eating is no longer optional but a necessity for survival — both for the planet and their market share.