GITNUXREPORT 2025

Marketing In The Beverage Industry Statistics

Beverage marketing booms with digital growth, sustainability, and health focus strategies.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

65% of consumers prefer purchasing beverages from brands that demonstrate sustainability efforts

Statistic 2

53% of consumers are more likely to buy a beverage if it has clear health benefit claims listed on the label

Statistic 3

Nearly 40% of Gen Z consumers prefer beverages with unique, exotic flavors

Statistic 4

55% of beverage marketers report using data analytics to personalize marketing efforts

Statistic 5

68% of consumers are more likely to buy a beverage if it is packaged sustainably

Statistic 6

48% of consumers participate in loyalty programs for beverage brands, showing the importance of customer retention strategies

Statistic 7

50% of consumers say they are willing to pay more for with sustainable packaging

Statistic 8

61% of consumers check nutritional info on beverages before buying, highlighting the importance of transparency

Statistic 9

Beverage loyalty program members tend to spend 20% more annually than non-members

Statistic 10

52% of consumers are interested in beverages with functional ingredients like probiotics or antioxidants

Statistic 11

Soft drink consumption decreased by 4% globally between 2019 and 2022, as consumers shift towards healthier options

Statistic 12

47% of consumers prefer beverages with natural ingredients, emphasizing demand for clean labels

Statistic 13

42% of beverage consumers are influenced by social media when choosing a beverage brand

Statistic 14

72% of beverage companies plan to increase their digital marketing budgets in the next year

Statistic 15

58% of beverage brands utilize content marketing as part of their digital strategies

Statistic 16

Mobile marketing accounts for 65% of beverage brand advertising budgets

Statistic 17

Beverage brand engagement on TikTok increased by 25% in 2023

Statistic 18

70% of beverage marketers believe that video marketing is the most effective digital channel

Statistic 19

60% of consumers are more likely to purchase a beverage if it is recommended by social media influencers

Statistic 20

34% of beverage marketers plan to allocate more budget to influencer collaborations in 2024, reflecting increasing reliance on social media personalities

Statistic 21

Beverage companies that adopt augmented reality (AR) in marketing saw a 20% increase in consumer engagement in 2023

Statistic 22

80% of beverage brands employ social media advertising to reach young consumers, primarily on Instagram and TikTok

Statistic 23

77% of beverage brands have increased their digital advertising spend since 2021, emphasizing digital growth

Statistic 24

58% of consumers say they have tried a drink based solely on influencer recommendations

Statistic 25

34% of beverage companies increased their investment in augmented reality advertising in 2023, reflecting a trend towards immersive tech

Statistic 26

The global beverage market is projected to reach $1.87 trillion by 2027, growing at a CAGR of 4.3%

Statistic 27

The use of influencer marketing in the beverage industry increased by 18% in 2022

Statistic 28

The healthy beverages segment is expected to grow at a CAGR of 7% through 2025

Statistic 29

Online sales of beverages increased by 21% in 2022, driven largely by e-commerce and direct-to-consumer channels

Statistic 30

The energy drink market alone is projected to reach $118 billion by 2027, growing at a CAGR of 7.3%

Statistic 31

The craft beverage segment grew by 12% in 2022, highlighting consumer interest in artisanal and local products

Statistic 32

The non-alcoholic segment has seen a 10% annual growth rate over the past 5 years

Statistic 33

Email marketing campaigns have a 42% higher open rate when tailored to consumer preferences

Statistic 34

Subscription beverage services increased their market share by 15% in 2022, especially in healthy and specialty drinks

Statistic 35

The market for functional beverages, such as those with added vitamins or adaptogens, is expected to reach $122 billion by 2028, growing at a CAGR of 8.4%

Statistic 36

80% of beverage brands plan to invest more in their omnichannel marketing strategies in 2024

Statistic 37

The premium beverage segment accounted for 27% of total beverage spending in 2022, up from 22% in 2019

Statistic 38

The plant-based beverage market grew by 9% in 2022, reflecting rising consumer demand for natural ingredients

Statistic 39

The global non-alcoholic beverage market size is expected to reach $1.84 trillion by 2027, with a CAGR of 4.6%

Statistic 40

The organic beverage segment's revenues grew by 12% in 2022, outperforming conventional beverages

Statistic 41

The flavored water segment grew by 15% in 2022, driven by health-conscious and flavor-seeking consumers

Statistic 42

The ready-to-drink (RTD) coffee market is projected to reach $35 billion globally by 2025, with a CAGR of 5.6%

Statistic 43

The sports drink segment's revenue increased by 9% in 2022, reflecting growing health and fitness trends

Statistic 44

The flavored alcoholic beverage market share grew by 12% in 2022, driven by innovation in ready-to-drink cocktails

Statistic 45

The craft soda segment grew by 8% in 2022, showcasing consumer interest in artisanal soda flavors

Statistic 46

The global bottled water market size is expected to reach $517 billion by 2030, growing at a CAGR of 8.2%

Statistic 47

The organic juice and beverage segment saw a 14% growth in 2022, outperforming non-organic counterparts

Statistic 48

The global functional water market is expected to reach $12.5 billion by 2028, with a CAGR of 7.2%

Statistic 49

Cross-promotions between beverage brands and health or fitness brands increased by 22% in 2023, emphasizing strategic partnerships

Statistic 50

The rise of low- and no-sugar beverages in 2022 contributed to a 5% increase in beverage innovation spending by companies

Statistic 51

The sustainability-conscious segment of beverage consumers grew by 15% in 2022

Statistic 52

49% of beverage consumers say health considerations influence their purchasing decisions

Statistic 53

Sustainability claims in beverage advertising increased by 30% in 2023, indicating a stronger consumer preference for eco-friendly messaging

Statistic 54

45% of beverage consumers are influenced by eco-labels on packaging, demonstrating the importance of eco-friendly branding

Statistic 55

69% of beverage marketers plan to focus more on sustainability messaging in 2024, up 10% from the previous year

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Key Highlights

The global beverage market is projected to reach $1.87 trillion by 2027, growing at a CAGR of 4.3%
65% of consumers prefer purchasing beverages from brands that demonstrate sustainability efforts
The use of influencer marketing in the beverage industry increased by 18% in 2022
42% of beverage consumers are influenced by social media when choosing a beverage brand
72% of beverage companies plan to increase their digital marketing budgets in the next year
The healthy beverages segment is expected to grow at a CAGR of 7% through 2025
53% of consumers are more likely to buy a beverage if it has clear health benefit claims listed on the label
Online sales of beverages increased by 21% in 2022, driven largely by e-commerce and direct-to-consumer channels
58% of beverage brands utilize content marketing as part of their digital strategies
Nearly 40% of Gen Z consumers prefer beverages with unique, exotic flavors
The sustainability-conscious segment of beverage consumers grew by 15% in 2022
55% of beverage marketers report using data analytics to personalize marketing efforts
The energy drink market alone is projected to reach $118 billion by 2027, growing at a CAGR of 7.3%

In an industry transforming at lightning speed, the beverage market’s projected growth to $1.87 trillion by 2027 is fueled by savvy marketing strategies that embrace digital innovation, sustainability, and consumer health preferences.

Consumer Preferences and Demographics

65% of consumers prefer purchasing beverages from brands that demonstrate sustainability efforts
53% of consumers are more likely to buy a beverage if it has clear health benefit claims listed on the label
Nearly 40% of Gen Z consumers prefer beverages with unique, exotic flavors
55% of beverage marketers report using data analytics to personalize marketing efforts
68% of consumers are more likely to buy a beverage if it is packaged sustainably
48% of consumers participate in loyalty programs for beverage brands, showing the importance of customer retention strategies
50% of consumers say they are willing to pay more for with sustainable packaging
61% of consumers check nutritional info on beverages before buying, highlighting the importance of transparency
Beverage loyalty program members tend to spend 20% more annually than non-members
52% of consumers are interested in beverages with functional ingredients like probiotics or antioxidants
Soft drink consumption decreased by 4% globally between 2019 and 2022, as consumers shift towards healthier options
47% of consumers prefer beverages with natural ingredients, emphasizing demand for clean labels

Consumer Preferences and Demographics Interpretation

In an era where consumers demand transparency, sustainability, and health benefits from their beverages, brands that blend eco-friendly practices with innovative flavors and personalized marketing are not just quenching thirst but also capturing loyal customers willing to pay a premium—proving that in the beverage industry, good taste and good values are more interconnected than ever.

Digital Marketing and Social Media Engagement

42% of beverage consumers are influenced by social media when choosing a beverage brand
72% of beverage companies plan to increase their digital marketing budgets in the next year
58% of beverage brands utilize content marketing as part of their digital strategies
Mobile marketing accounts for 65% of beverage brand advertising budgets
Beverage brand engagement on TikTok increased by 25% in 2023
70% of beverage marketers believe that video marketing is the most effective digital channel
60% of consumers are more likely to purchase a beverage if it is recommended by social media influencers
34% of beverage marketers plan to allocate more budget to influencer collaborations in 2024, reflecting increasing reliance on social media personalities
Beverage companies that adopt augmented reality (AR) in marketing saw a 20% increase in consumer engagement in 2023
80% of beverage brands employ social media advertising to reach young consumers, primarily on Instagram and TikTok
77% of beverage brands have increased their digital advertising spend since 2021, emphasizing digital growth
58% of consumers say they have tried a drink based solely on influencer recommendations
34% of beverage companies increased their investment in augmented reality advertising in 2023, reflecting a trend towards immersive tech

Digital Marketing and Social Media Engagement Interpretation

In an industry where 42% of consumers trace their brand choices to social media influence and 77% of brands are ramping up digital spend, beverage companies are pouring their budgets into video, influencer partnerships, and AR—making the digital swirl not just an option but the most refreshing way to quench consumer curiosity.

Market Trends and Growth Strategies

The global beverage market is projected to reach $1.87 trillion by 2027, growing at a CAGR of 4.3%
The use of influencer marketing in the beverage industry increased by 18% in 2022
The healthy beverages segment is expected to grow at a CAGR of 7% through 2025
Online sales of beverages increased by 21% in 2022, driven largely by e-commerce and direct-to-consumer channels
The energy drink market alone is projected to reach $118 billion by 2027, growing at a CAGR of 7.3%
The craft beverage segment grew by 12% in 2022, highlighting consumer interest in artisanal and local products
The non-alcoholic segment has seen a 10% annual growth rate over the past 5 years
Email marketing campaigns have a 42% higher open rate when tailored to consumer preferences
Subscription beverage services increased their market share by 15% in 2022, especially in healthy and specialty drinks
The market for functional beverages, such as those with added vitamins or adaptogens, is expected to reach $122 billion by 2028, growing at a CAGR of 8.4%
80% of beverage brands plan to invest more in their omnichannel marketing strategies in 2024
The premium beverage segment accounted for 27% of total beverage spending in 2022, up from 22% in 2019
The plant-based beverage market grew by 9% in 2022, reflecting rising consumer demand for natural ingredients
The global non-alcoholic beverage market size is expected to reach $1.84 trillion by 2027, with a CAGR of 4.6%
The organic beverage segment's revenues grew by 12% in 2022, outperforming conventional beverages
The flavored water segment grew by 15% in 2022, driven by health-conscious and flavor-seeking consumers
The ready-to-drink (RTD) coffee market is projected to reach $35 billion globally by 2025, with a CAGR of 5.6%
The sports drink segment's revenue increased by 9% in 2022, reflecting growing health and fitness trends
The flavored alcoholic beverage market share grew by 12% in 2022, driven by innovation in ready-to-drink cocktails
The craft soda segment grew by 8% in 2022, showcasing consumer interest in artisanal soda flavors
The global bottled water market size is expected to reach $517 billion by 2030, growing at a CAGR of 8.2%
The organic juice and beverage segment saw a 14% growth in 2022, outperforming non-organic counterparts
The global functional water market is expected to reach $12.5 billion by 2028, with a CAGR of 7.2%
Cross-promotions between beverage brands and health or fitness brands increased by 22% in 2023, emphasizing strategic partnerships

Market Trends and Growth Strategies Interpretation

As the beverage industry surges towards a projected $1.87 trillion by 2027, brands are increasingly blending health, artisanal appeal, and digital savvy—especially through influencer marketing and personalized online experiences—highlighting that in this refreshing race, staying both innovative and omnichannel is no longer optional but essential.

Product Segmentation and Innovation

The rise of low- and no-sugar beverages in 2022 contributed to a 5% increase in beverage innovation spending by companies

Product Segmentation and Innovation Interpretation

The surge in low- and no-sugar drinks in 2022 not only sweetened consumer health choices but also poured more funds into beverage innovation, proving that cutting calories can boost innovation budgets too.

Sustainability and Health Conscious Initiatives

The sustainability-conscious segment of beverage consumers grew by 15% in 2022
49% of beverage consumers say health considerations influence their purchasing decisions
Sustainability claims in beverage advertising increased by 30% in 2023, indicating a stronger consumer preference for eco-friendly messaging
45% of beverage consumers are influenced by eco-labels on packaging, demonstrating the importance of eco-friendly branding
69% of beverage marketers plan to focus more on sustainability messaging in 2024, up 10% from the previous year

Sustainability and Health Conscious Initiatives Interpretation

As sustainability becomes the new tonic for consumer trust, beverage companies are pouring more into eco-friendly messaging and labeling, signaling that out-of-shelf success now hinges on more than just taste—it’s about eco-consciousness on every sip.