GITNUX MARKETDATA REPORT 2024

Events Industry Statistics

Events industry statistics show the significant economic impact, job creation, and cultural contributions of the sector globally.

Highlights: Events Industry Statistics

  • The global events industry size was valued at $1,135.4 billion in 2019.
  • 74% of event organizers use social media as a form of marketing for their events.
  • 62% of under 34s prefer to spend their money on experiences than material things.
  • It is estimated that the music concert and festival promotion industry in the United States has a market size of $27.9 billion in 2021.
  • The event planning industry is growing at 11% per year in the US.
  • Nearly 30% of marketers believed virtual events to be a critical marketing channel in 2020.
  • 40% of businesses use events to drive brand awareness.
  • The events industry contributes over £70 billion to the UK economy, employing over 700,000 people.
  • Live events are expected to drive $1.1 trillion in direct spending by 2022.

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The Latest Events Industry Statistics Explained

The global events industry size was valued at $1,135.4 billion in 2019.

The statistic that the global events industry size was valued at $1,135.4 billion in 2019 indicates the total economic value generated by events worldwide within that year. This figure encompasses various types of events such as conferences, trade shows, festivals, and sports events, reflecting the significant economic impact and scale of the industry on a global scale. The size of the events industry is an essential indicator of the industry’s contribution to the economy, job creation, and overall business activity, underscoring its importance in driving economic growth and fostering cultural and social connections across the globe.

74% of event organizers use social media as a form of marketing for their events.

The statistic that 74% of event organizers use social media as a form of marketing for their events indicates a high prevalence and reliance on social media platforms within the event planning industry. This suggests that a significant majority of event organizers recognize the value and effectiveness of leveraging social media channels to promote their events and engage with their target audience. By utilizing social media for marketing purposes, event organizers can reach a wide audience, increase brand visibility, drive ticket sales, and foster community engagement. This statistic underscores the importance of incorporating social media strategies into event marketing plans to maximize reach and impact in today’s digital age.

62% of under 34s prefer to spend their money on experiences than material things.

The statistic that 62% of individuals under 34 years old prefer to spend their money on experiences rather than material possessions suggests a shift in consumer priorities among younger demographics. This trend indicates a growing preference for investing in meaningful and memorable experiences such as travel, attending events, or pursuing hobbies, over acquiring physical goods. The emphasis on experiences over material items may reflect a desire for personal fulfillment, self-expression, and creating lasting memories, as well as a shift towards valuing intangible benefits over tangible possessions, potentially shaping consumption patterns and influencing industries that cater to experiential offerings.

It is estimated that the music concert and festival promotion industry in the United States has a market size of $27.9 billion in 2021.

This statistic indicates that the music concert and festival promotion industry in the United States is projected to have generated revenue amounting to $27.9 billion in the year 2021. This figure represents the total market size of the industry, encompassing the collective earnings and revenues generated by various concerts, music festivals, and related promotional activities throughout the country. The substantial market size highlights the significant impact and economic value of the music promotion sector, reflecting the demand for live music events and entertainment experiences among consumers in the United States. Additionally, this statistic serves as a key indicator of the industry’s overall growth, financial performance, and importance within the broader music and entertainment landscape.

The event planning industry is growing at 11% per year in the US.

The statistic that the event planning industry is growing at 11% per year in the US indicates a significant and positive trend in the industry. This growth rate suggests that there is an increasing demand for event planning services, which could be driven by factors such as a growing economy, increased disposable income, and a focus on creating memorable experiences. A growth rate of 11% per year indicates a healthy and robust industry that is expanding rapidly, offering opportunities for event planning businesses to thrive and adapt to changing market dynamics. This statistic underscores the potential for continued growth and development within the event planning sector in the US.

Nearly 30% of marketers believed virtual events to be a critical marketing channel in 2020.

The statistic “Nearly 30% of marketers believed virtual events to be a critical marketing channel in 2020” indicates that a significant portion of marketing professionals viewed virtual events as an essential tool for their marketing strategies that year. This finding suggests a growing recognition within the industry of the value and importance of virtual events in reaching and engaging with target audiences. The shift towards virtual events may be attributed to the global pandemic in 2020, which disrupted traditional marketing tactics and forced businesses to adapt to remote and digital formats. The statistic highlights the evolving landscape of marketing practices and the increasing emphasis on leveraging technology to connect with consumers in a rapidly changing environment.

40% of businesses use events to drive brand awareness.

The statistic ‘40% of businesses use events to drive brand awareness’ indicates that a sizeable proportion of businesses utilize events as a strategy to increase the visibility and recognition of their brand. This suggests that events play a significant role in the marketing and promotional efforts of a considerable number of companies. By organizing and participating in events, businesses aim to showcase their products or services, engage with their target audience, and create memorable experiences that can help to strengthen their brand identity and attract potential customers. This statistic highlights the importance of events as a marketing tool in enhancing brand awareness and ultimately contributing to business success.

The events industry contributes over £70 billion to the UK economy, employing over 700,000 people.

The statistic that the events industry contributes over £70 billion to the UK economy and employs over 700,000 people indicates the significant economic impact and employment opportunities associated with this sector. This data highlights the industry’s substantial contribution to the national economy and its role in providing employment for a large number of individuals. The figure suggests that the events industry plays a crucial role in driving economic growth, generating revenue, and creating job opportunities, making it a significant and valuable sector in the UK economy.

Live events are expected to drive $1.1 trillion in direct spending by 2022.

The statistic indicates that live events are forecasted to generate a total of $1.1 trillion in direct spending by the year 2022. This suggests a significant economic impact driven by events such as concerts, sporting events, conferences, and festivals. Direct spending includes expenditures on tickets, merchandise, food and beverages, accommodations, transportation, and other goods and services related to attending these events. The projected figure highlights the financial significance and potential growth in the live events industry, emphasizing the importance of these events in stimulating economic activity and supporting various sectors such as hospitality, transportation, and retail.

References

0. – https://www.www.forbes.com

1. – https://www.www.grandviewresearch.com

2. – https://www.blog.hubspot.com

3. – https://www.www.eventmarketer.com

4. – https://www.blog.bizzabo.com

5. – https://www.www.ibisworld.com

6. – https://www.www.ceir.org

7. – https://www.www.eventbrite.co.uk

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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