GITNUX MARKETDATA REPORT 2024

The Most Surprising Live Instagram Statistics And Trends in 2024

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Live Instagram Statistics is an important topic for marketers and businesses to understand in order to maximize their reach on the platform. With over 1 billion monthly active users, 63% of them logging in at least once per day, 200 million visiting business profiles daily, and spending an average of 30 minutes a day on the platform – it’s clear that there are plenty of opportunities for brands to engage with potential customers through live videos.

In this blog post we will be exploring some interesting statistics about Live Instagram usage such as 50% of accounts using Explore feature every month; 70% increase in live video content during global pandemic; 83.3% view from smartphones; 89% more engagement with Stories & Live features; 500 million users use Stories daily including live videos etc., which can help you better understand how your brand can leverage these tools effectively.

The Most Important Statistics
Instagram has over 1 billion monthly active users.

This statistic is a testament to the immense popularity of Instagram, highlighting the platform’s reach and influence. It is a key indicator of the platform’s success and a powerful reminder of the potential for businesses to reach a vast audience through Instagram. As such, it is an essential statistic to consider when discussing Live Instagram Statistics.

63% of Instagram users log in at least once per day.

This statistic is a powerful indicator of the power of Instagram as a platform. It shows that the majority of users are actively engaging with the platform on a daily basis, which is a testament to its popularity and relevance. This statistic is especially important for blog posts about Live Instagram Statistics, as it provides a snapshot of the current state of the platform and its users.

Live Instagram Statistics Overview

200 million Instagram users visit at least one business profile daily.

This statistic is a powerful indicator of the potential reach of Instagram for businesses. It shows that a huge number of people are actively engaging with business profiles on the platform, making it an ideal platform for businesses to reach their target audience.

Instagram users spend an average of 30 minutes per day on the platform in 2020.

This statistic is a crucial piece of information for any blog post about Live Instagram Statistics, as it provides insight into how much time users are spending on the platform. It is an important indicator of user engagement and can be used to measure the success of Instagram campaigns. Additionally, it can be used to compare the amount of time users spend on Instagram to other social media platforms, giving readers a better understanding of the platform’s popularity.

50% of Instagram accounts use the Explore feature every month.

This statistic is a testament to the power of the Explore feature on Instagram, demonstrating that half of all Instagram accounts are taking advantage of the platform’s ability to discover new content. This is an important statistic to consider when discussing the impact of Instagram on the digital landscape, as it shows that the platform is being used to its fullest potential.

Live video content on Instagram increased 70% during the global pandemic in 2020.

This statistic is a powerful indicator of the impact the global pandemic had on the use of live video content on Instagram. It demonstrates how the pandemic changed the way people interacted with each other and how they used social media to stay connected. This statistic is an important part of understanding the current state of live video content on Instagram and how it has been affected by the pandemic.

83.3% of live videos are viewed from a smartphone.

This statistic is a telling indication of the power of mobile devices in the world of live streaming. It highlights the importance of optimizing content for mobile devices, as the majority of viewers are likely to be accessing the content from their smartphones. This is an important factor to consider when creating content for live streaming, as it can help ensure that the content reaches the widest possible audience.

Brands post an average of 2.5 Instagram Stories per week.

This statistic is a valuable insight into the frequency of Instagram Stories being posted by brands, providing a useful benchmark for businesses to measure their own performance against. It is also a useful indicator of the level of engagement that brands are achieving with their Instagram Stories, as the more Stories they post, the more opportunities they have to reach their audience. As such, this statistic is an important piece of the puzzle when it comes to understanding the current state of Live Instagram Statistics.

Live videos on Instagram have an average watch time of 3 minutes.

This statistic is a crucial indicator of the effectiveness of Live videos on Instagram. It shows that viewers are engaging with the content for an average of 3 minutes, which is a significant amount of time for a Live video. This statistic is important for marketers and content creators to understand, as it can help them to create more engaging content and optimize their Live videos for maximum viewership.

89% of marketers say they generate more engagement with Instagram Stories and Live features.

This statistic is a powerful testament to the effectiveness of Instagram Stories and Live features for marketers. It shows that these features are not only popular, but also successful in generating engagement. This is an important point to make in a blog post about Live Instagram Statistics, as it demonstrates the potential of these features for businesses.

1 in 4 Gen Z and millennials actively seek Instagram live videos from influencers and brands.

This statistic is a powerful indicator of the impact that Instagram Live videos have on Gen Z and millennials. It shows that a significant portion of this demographic is actively engaging with influencers and brands through this medium, demonstrating the potential for businesses to reach and connect with their target audience.

Instagram Live usage surged by 19% during the pandemic induced lockdowns.

This statistic is a testament to the power of Instagram Live during the pandemic induced lockdowns. It shows that even in times of uncertainty and isolation, people are turning to Instagram Live to stay connected and engaged with their friends, family, and favorite content creators. This statistic is a great indicator of the potential of Instagram Live and its ability to bring people together in a time of need.

Users under the age of 25 spend around 32 minutes per day on Instagram, including interactions with live videos.

This statistic is a key indicator of the potential reach of Live Instagram videos among younger audiences. It demonstrates that users under the age of 25 are spending a significant amount of time on the platform, and that they are engaging with Live videos in particular. This information is essential for anyone looking to maximize their reach on Instagram, as it shows that Live videos are an effective way to reach this demographic.

42% of surveyed marketers believe Instagram is the best platform for live streaming content.

This statistic is a powerful indicator of the potential of Instagram as a platform for live streaming content. It shows that a large majority of marketers recognize the value of Instagram for this purpose, and suggests that it is a viable option for businesses looking to reach their target audience through live streaming. As such, it is an important piece of information to include in a blog post about Live Instagram Statistics.

Instagram accounts for 26% of all social media influencer sponsored content, many of which include live videos.

This statistic is a testament to the power of Instagram as a platform for influencer sponsored content. It highlights the fact that Instagram is a major player in the world of social media influencers, and that live videos are a key part of their content strategy. This is an important point to consider when discussing the impact of live videos on Instagram, and how they can be used to reach a wider audience.

Brands that frequently use Instagram Live have seen an average engagement lift of 10%.

This statistic is a powerful indicator of the potential success that brands can experience when utilizing Instagram Live. It demonstrates that Live Instagram can be an effective tool for increasing engagement, and provides a compelling argument for brands to consider incorporating it into their social media strategies.

Top industries utilizing Instagram Live include media and entertainment (39%), beauty and fashion (21%), and technology (15%).

This statistic is a valuable insight into the industries that are taking advantage of Instagram Live. It shows that media and entertainment, beauty and fashion, and technology are the top three industries utilizing this platform, indicating that these industries are recognizing the potential of Instagram Live and are taking advantage of it. This information is important for a blog post about Live Instagram Statistics, as it provides a clear picture of which industries are utilizing the platform and how they are using it.

Conclusion

From these statistics, it is clear that Instagram Live has become an increasingly popular platform for brands and influencers to engage with their audiences. With over 1 billion monthly active users, 63% of whom log in at least once per day, 200 million visiting business profiles daily and spending an average of 30 minutes on the platform each day – there are plenty of opportunities for businesses to reach potential customers through live videos. Additionally, 50% of accounts use the Explore feature every month while 500 million people use Stories daily; both features include a significant amount of live video content which has seen a 70% increase during 2020 due to global lockdowns. Furthermore, 83.3% view this content from smartphones and 89% report increased engagement when using Instagram’s Live features – making them ideal platforms for marketers looking to boost brand awareness or sales conversions. Finally, 42 % believe Instagram is best suited for streaming content while 60%, 21%, 15%, respectively represent beauty & fashion industry’s share in all live videos followed by media & entertainment as well as technology sectors – indicating its popularity among different industries worldwide

References

0. – https://www.oberlo.com

1. – https://www.business.instagram.com

2. – https://www.pewresearch.org

3. – https://www.statista.com

4. – https://www.socialinsider.io

5. – https://www.usatoday.com

6. – https://www.socialbakers.com

7. – https://www.marketingdive.com

8. – https://www.markletic.com

9. – https://www.influencermarketinghub.com

10. – https://www.techcrunch.com

11. – https://www.buffer.com

12. – https://www.emarketer.com

ZipDo, cited June 2023: Live Instagram Statistics

FAQs

What is the average duration of a live Instagram session?

The average duration of a live Instagram session is approximately 20-40 minutes.

What is the impact of live Instagram sessions on user engagement?

Live Instagram sessions significantly increase user engagement by enabling real-time interactions, receiving instant feedback, addressing user queries, and providing exclusive content to followers.

What is the optimal time to go live on Instagram to maximize reach and engagement?

The optimal time to go live on Instagram varies depending on the audience and geographical location. Generally, weekdays between 11 AM and 3 PM and 7 PM to 9 PM tend to yield higher engagement rates.

How does the number of followers affect the viewership of live Instagram sessions?

The number of followers positively correlates with the viewership of live Instagram sessions. Users with more followers tend to have a larger audience during their live sessions, as they have a higher probability of people seeing their live notification.

What are some common features used during live Instagram sessions to enhance engagement?

Common features used during live Instagram sessions to enhance engagement include Q&A sessions, shoutouts, live chats, interviews or collaborations, product demonstrations, tutorials, and behind-the-scenes content.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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