GITNUX REPORT 2024

Global VPN Statistics: Usage, Market Revenue, and Consumer Trends Revealed

Exploring the booming VPN market: From global usage trends to key statistics and projections.

Author: Jannik Lindner

First published: 7/17/2024

Statistic 1

54% of businesses use VPNs to enable remote working for employees.

Statistic 2

Global VPN market revenue is projected to reach $107.5 billion by 2027.

Statistic 3

Only 23% of VPN users use a paid VPN service.

Statistic 4

The VPN market is expected to grow at a CAGR of over 12% from 2021 to 2028.

Statistic 5

By 2024, the global VPN market is estimated to reach $75.59 billion.

Statistic 6

The global VPN market size was valued at $27.68 billion in 2020.

Statistic 7

The number of mobile VPN users is expected to reach 190.7 million by 2024.

Statistic 8

The average monthly price of a VPN subscription is $10.10.

Statistic 9

The VPN market in North America is expected to grow at a CAGR of 13.1% from 2021 to 2028.

Statistic 10

The VPN market in Asia Pacific is projected to grow at a CAGR of 13.5% from 2021 to 2028.

Statistic 11

China has the highest percentage of VPN users globally at 31%.

Statistic 12

45% of VPN users reported using VPNs to access social networks blocked in their country.

Statistic 13

The VPN usage rate in India increased by 92% in 2020.

Statistic 14

Europe accounted for 33% of the global VPN market share in 2020.

Statistic 15

68% of VPN users cite security and privacy as their primary reason for using a VPN.

Statistic 16

64% of consumers trust VPNs more than their internet service provider.

Statistic 17

36% of VPN users report using a VPN to protect themselves while using public Wi-Fi.

Statistic 18

21% of internet users worldwide believe VPNs are illegal.

Statistic 19

Over 27% of VPN users have used a VPN to bypass government censorship.

Statistic 20

83% of cybersecurity professionals use a VPN either frequently or occasionally.

Statistic 21

88% of IT professionals believe VPNs are essential for a secure remote work environment.

Statistic 22

71% of VPN users use a VPN to encrypt their personal information and online activities.

Statistic 23

80% of businesses believe that implementing a VPN strategy increases their security posture.

Statistic 24

31% of VPN users use a VPN to hide their browsing activity from their ISP.

Statistic 25

22% of VPN users use a VPN to avoid targeted ads online.

Statistic 26

39% of VPN users report using a VPN to protect their data during online banking.

Statistic 27

47% of VPN users say they use a VPN to prevent tracking by websites and advertisers.

Statistic 28

30% of internet users worldwide have used a VPN at least once.

Statistic 29

The average global download speed for VPN users is 65 Mbps.

Statistic 30

40% of VPN users say they use a VPN to access geo-blocked content.

Statistic 31

In 2020, there were over 50 million VPN app downloads on the Google Play Store.

Statistic 32

62% of VPN users use a VPN to access better entertainment content.

Statistic 33

VPN usage in the U.S. increased by 54% during the Covid-19 pandemic.

Statistic 34

32% of VPN users access streaming services not available in their region.

Statistic 35

NordVPN is the most popular VPN service globally, with a market share of 14.1%.

Statistic 36

57% of VPN users say they use a VPN to access better deals and prices online.

Statistic 37

The global VPN penetration rate is expected to reach 25% by 2025.

Statistic 38

NordVPN has over 14 million users globally.

Statistic 39

17% of VPN users use a VPN to access research articles and journals.

Statistic 40

25% of VPN users use a VPN to access better quality video content.

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Summary

  • 30% of internet users worldwide have used a VPN at least once.
  • Global VPN market revenue is projected to reach $107.5 billion by 2027.
  • 54% of businesses use VPNs to enable remote working for employees.
  • The average global download speed for VPN users is 65 Mbps.
  • Only 23% of VPN users use a paid VPN service.
  • 68% of VPN users cite security and privacy as their primary reason for using a VPN.
  • China has the highest percentage of VPN users globally at 31%.
  • 64% of consumers trust VPNs more than their internet service provider.
  • 40% of VPN users say they use a VPN to access geo-blocked content.
  • In 2020, there were over 50 million VPN app downloads on the Google Play Store.
  • 62% of VPN users use a VPN to access better entertainment content.
  • 36% of VPN users report using a VPN to protect themselves while using public Wi-Fi.
  • VPN usage in the U.S. increased by 54% during the Covid-19 pandemic.
  • 32% of VPN users access streaming services not available in their region.
  • The VPN market is expected to grow at a CAGR of over 12% from 2021 to 2028.

In a world where online privacy is as elusive as a unicorn in a field of haystacks, the rise of VPN usage seems less like a trend and more like a necessity. With 30% of internet users across the globe turning to VPNs at least once, and global VPN market revenue predicted to skyrocket to a jaw-dropping $107.5 billion by 2027, its clear that the digital cloak of secrecy is here to stay. From businesses enabling remote work to individuals accessing geo-blocked content, the statistics speak volumes about the growing reliance on VPNs – all while only 23% opt for a paid service. As the cyber landscape continues to morph, it seems were not just browsing the web; were navigating a virtual maze of intrigue and necessity.

Business Utilization

  • 54% of businesses use VPNs to enable remote working for employees.

Interpretation

In a digital age where working from home is the new norm, VPNs have become the unsung heroes of corporate connectivity, with 54% of businesses entrusting these virtual gatekeepers to ensure a secure pathway for their remote workforce. Like a digital bouncer, VPNs stand guard to protect sensitive information from prying eyes, allowing employees to navigate the virtual world with a sense of security akin to wearing a cyber-concealing cloak. So, while remote working may have blurred the lines between office and home, VPNs remain steadfast in their mission to safeguard business operations from the comfort of your couch.

Market Revenue Projections

  • Global VPN market revenue is projected to reach $107.5 billion by 2027.
  • Only 23% of VPN users use a paid VPN service.
  • The VPN market is expected to grow at a CAGR of over 12% from 2021 to 2028.
  • By 2024, the global VPN market is estimated to reach $75.59 billion.
  • The global VPN market size was valued at $27.68 billion in 2020.
  • The number of mobile VPN users is expected to reach 190.7 million by 2024.
  • The average monthly price of a VPN subscription is $10.10.
  • The VPN market in North America is expected to grow at a CAGR of 13.1% from 2021 to 2028.
  • The VPN market in Asia Pacific is projected to grow at a CAGR of 13.5% from 2021 to 2028.

Interpretation

The global VPN market is experiencing a growth spurt faster than your internet connection on a good day. With projections soaring to $107.5 billion by 2027, it seems like everyone is trying to secure their online activities these days. Surprisingly, only 23% of VPN users are splurging on a paid service, proving that privacy comes at a cost, but apparently not too steep for most. As the VPN landscape expands at a CAGR of over 12%, it's clear that the digital age demands protection, even if it means forking over the price of a couple of fancy coffees each month. So, whether you're browsing from North America, Asia Pacific, or anywhere in between, it seems like investing in a virtual shield might be the trend to follow in the coming years.

Regional Usage Trends

  • China has the highest percentage of VPN users globally at 31%.
  • 45% of VPN users reported using VPNs to access social networks blocked in their country.
  • The VPN usage rate in India increased by 92% in 2020.
  • Europe accounted for 33% of the global VPN market share in 2020.

Interpretation

In a digital world where access to information is often restricted, VPN statistics paint a vivid picture of the global landscape. With China leading the charge at 31%, it seems the Great Firewall is not as impenetrable as one might think. The rise of VPN usage in India by a staggering 92% in 2020 showcases a growing demand for online privacy and unrestricted access. Meanwhile, in Europe, holding a 33% market share, it appears that the quest for secure and unrestricted internet browsing knows no borders. As for the 45% of users accessing blocked social networks, one can't help but wonder - are VPNs the new rebel alliance in the fight for online freedom?

Security and Privacy Concerns

  • 68% of VPN users cite security and privacy as their primary reason for using a VPN.
  • 64% of consumers trust VPNs more than their internet service provider.
  • 36% of VPN users report using a VPN to protect themselves while using public Wi-Fi.
  • 21% of internet users worldwide believe VPNs are illegal.
  • Over 27% of VPN users have used a VPN to bypass government censorship.
  • 83% of cybersecurity professionals use a VPN either frequently or occasionally.
  • 88% of IT professionals believe VPNs are essential for a secure remote work environment.
  • 71% of VPN users use a VPN to encrypt their personal information and online activities.
  • 80% of businesses believe that implementing a VPN strategy increases their security posture.
  • 31% of VPN users use a VPN to hide their browsing activity from their ISP.
  • 22% of VPN users use a VPN to avoid targeted ads online.
  • 39% of VPN users report using a VPN to protect their data during online banking.
  • 47% of VPN users say they use a VPN to prevent tracking by websites and advertisers.

Interpretation

In a digital world where online surveillance is as common as morning coffee, VPN users are the savvy superheroes donning capes of encryption and anonymity. With a whopping 68% citing security and privacy as their primary motivation, these cyber crusaders trust their VPNs more than their own internet service providers, embracing them like shields against the perils of public Wi-Fi and government censorship. Despite the misconceptions that linger, with 21% erroneously believing VPNs are illegal, the truth prevails as over 27% brave souls bypass censorship barriers. Cybersecurity professionals lead the charge, with 83% sporting VPN armor, and IT professionals champion VPNs as the holy grail of secure remote work. From encrypting personal info to dodging targeted ads like a digital dodgeball game, VPN users are the protectors of privacy, the guardians of online freedom, and the knights of secure data transactions in the vast expanse of the internet.

Usage Statistics

  • 30% of internet users worldwide have used a VPN at least once.
  • The average global download speed for VPN users is 65 Mbps.
  • 40% of VPN users say they use a VPN to access geo-blocked content.
  • In 2020, there were over 50 million VPN app downloads on the Google Play Store.
  • 62% of VPN users use a VPN to access better entertainment content.
  • VPN usage in the U.S. increased by 54% during the Covid-19 pandemic.
  • 32% of VPN users access streaming services not available in their region.
  • NordVPN is the most popular VPN service globally, with a market share of 14.1%.
  • 57% of VPN users say they use a VPN to access better deals and prices online.
  • The global VPN penetration rate is expected to reach 25% by 2025.
  • NordVPN has over 14 million users globally.
  • 17% of VPN users use a VPN to access research articles and journals.
  • 25% of VPN users use a VPN to access better quality video content.

Interpretation

In a world where online restrictions are as common as bad internet connections, it's no wonder that 30% of internet users have sought refuge in the arms of a VPN at least once. With an average global download speed of 65 Mbps, VPN users are not just faster but also more furious about accessing geo-blocked content, better entertainment, and elusive deals online. In the age where streaming wars and regional limitations reign supreme, VPNs have become the secret weapon for those seeking a more liberated online experience. So, as NordVPN proudly stands atop the VPN mountain with over 14 million users, one thing is clear - in this digital game of thrones, the VPN industry is the true king of unlocking possibilities.

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