Gitnux/Report 2026

Accounting Software Industry Statistics

QuickBooks still anchors the US SMB accounting market with 31% share, but cloud momentum keeps flipping the advantage, with accounting software revenue projected to hit USD 24.1 billion by 2027 and cloud-based solutions expected to grow at an 11.2% CAGR. This page connects who leads by segment and region, from Xero’s 25% Australia cloud share and NetSuite’s 12% global enterprise slice to Wave’s free model claiming 10% in Canada.
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November 10, 2026Updated
Accounting Software Industry Statistics
Sophie MorelandWritten by Sophie Moreland·Edited by Gabrielle Fontaine·Fact-checked by Sarah Mitchell
Published ·Updated
How this report is researched
01Editorial Scope

An editor sets the topic, the inclusion criteria, and the evaluation framework before research starts.

02Source Research

AI search agents locate sources and extract each figure together with the document it came from.

Read our full methodology →

Search agents attach provenance to every extracted figure.

Next review: within 39 days

01 Industry overview

The accounting software industry at a glance

The global accounting software market reached $20.8 billion in 2025 and is shifting toward cloud-based, automated platforms as regulatory reporting and AI increase demand.

$20.8B[58]
Global market size, 2025
8.1%[58]
Forecast CAGR, 2026–2033
40.0%[58]
North America share, 2025
68.08%[59]
Cloud deployment share, 2025
Market size
The global accounting software market was valued at $20.8 billion in 2025 and is estimated at $22.5 billion in 2026. A separate 2026 estimate places the market at $23.47 billion, reflecting differences in market scope and methodology.[58][59]
Forecast & CAGR
Grand View Research forecasts growth from $22.5 billion in 2026 to $38.7 billion in 2033, implying an 8.1% CAGR. Mordor Intelligence forecasts a rise from $23.47 billion in 2026 to $35.86 billion in 2031 at an 8.85% CAGR.[58][59]
Market share & regions
North America held approximately 40.0% of global accounting software revenue in 2025 according to Grand View Research; Mordor Intelligence estimates its share at 38.35%. Asia-Pacific is identified as the fastest-growing region, with a forecast CAGR of 10.45% from 2026 to 2031.[58][59]
Segmentation
Cloud-based software accounted for more than 60.0% of market revenue in 2025 in Grand View Research’s segmentation, while Mordor Intelligence reports a 68.08% share. Large enterprises represented about 70.0% of revenue in Grand View Research’s analysis, and payroll management represented 29.10% of application revenue in Mordor Intelligence’s analysis.[58][59]
Key players & concentration
Major vendors identified by Grand View Research include Intuit, Sage, Microsoft, Oracle, Xero, Zoho, Workday, Infor, Patriot Software and Tally Solutions. Mordor Intelligence characterizes the market concentration as medium, indicating competition among several major platforms rather than dominance by a single supplier.[58][59]
Pricing
Software Advice’s accounting pricing guide lists monthly entry-level prices ranging from $11 for FreshBooks and $15 for Xero and Zoho Books to $30–$90 for QuickBooks Online. Its illustrative subscription ranges are $144 per month for one to four users, $218 for five to nine users and $312 for ten or more users.[31]
Trends, drivers & challenges
Cloud adoption, AI-enabled automation, real-time reporting and increasingly complex compliance requirements are the main growth drivers. Mordor Intelligence reports that cloud deployments held 68.08% of revenue in 2025, while Asia-Pacific is forecast to grow at 10.45% annually through 2031; challenges include integration, data security and the cost of migrating from legacy systems.[59][58]
Consumer behavior & competition
Buyers increasingly favor subscription-based, cloud-first products that combine bookkeeping with payroll, invoicing, banking and reporting. In 2025, large enterprises held 54.10% of market revenue in Mordor Intelligence’s analysis, while small and medium-sized enterprises were the fastest-growing organization segment at a 10.85% forecast CAGR.[59]
M&A
M&A is extending accounting platforms into adjacent finance workflows. On October 15, 2026, Intuit announced an agreement to acquire Sequence, an AI-native revenue-management company; financial terms were not disclosed, and the deal is intended to strengthen Intuit Enterprise Suite and QuickBooks Online Advanced.[1]
Regulation
The EU’s VAT in the Digital Age package was adopted on March 11, 2025. It introduces digital reporting requirements for cross-border B2B transactions from July 1, 2030, with the EU Commission estimating that e-invoicing could reduce VAT fraud by up to €11 billion annually and compliance costs by more than €4.1 billion per year over ten years.[60]
Latest news
The most recent major accounting-software development identified was Intuit’s October 15, 2026 acquisition announcement for Sequence. The transaction adds AI-driven quote-to-revenue automation, including pricing, billing, collections and revenue recognition, to Intuit’s mid-market product strategy.[1]

02 Ranking

Top 10 Companies in the Accounting Software Industry

The leading companies in the accounting software industry, ranked on market impact, performance, momentum, innovation and brand popularity.

Updated November 9, 2026 · Next review December 9, 2026

Verdict

Microsoft and Oracle are tied at the top of Gitnux's 2026 accounting software ranking with an Overall score of 9.6 each.

Ranked by Overall score · How we score ↓

Editor's top 3 picks

Where to start, by need.

  1. #1 Overall · Leader in finance suite ERP

    Microsoft

    US

    Ranked #1 · 9.6 · Finance suite ERP

    Why we picked it: Dynamics 365 includes finance applications, sold globally as part of Microsoft’s business software portfolio.

    See in ranking ↓Visit microsoft.com ↗

  2. Leader in cloud accounting SMB

    Xero

    NZ

    Ranked #3 · 9.4 · Cloud accounting SMB

    Why we picked it: Online accounting is designed for small businesses and their accountants.

    See in ranking ↓Visit xero.com ↗

  3. Leader in open-source business apps

    Odoo

    BE

    Ranked #5 · 9.2 · Open-source business apps

    Why we picked it: Integrated accounting is offered within its open-source business application suite.

    See in ranking ↓Visit odoo.com ↗

Pick 1 is the #1 company overall. Picks 2 and 3 are the highest-ranked companies in the top 5 that add a new segment.

Full ranking

Sort by
Top 10 companies in the accounting software industry, 2026 – Gitnux ranking
#CompanyOverall ↓Company snapshot
1

Microsoft

Finance suite ERP · US

9.6
2

Oracle

Finance suite ERP · US

9.6
3

Xero

Cloud accounting SMB · NZ

9.4
4

SAP

Finance suite ERP · DE

9.4
5

Odoo

Open-source business apps · BE

9.2
6

Epicor

Industry ERP and financial accounting software · US

8.8
7

Workday

Enterprise financial management and planning software · US

8.7
8

Infor

Enterprise financial management and ERP software · US

8.5
9

Unit4

Cloud ERP and financial management for service organizations · NL

8.2
10

Wave

Accounting and invoicing software for small businesses · CA

8.2

How we score

  • Impact (30%): scale and weight in the market (revenue, market share, employees, market position).
  • Performance (20%): recent revenue growth and operating margin; an analyst assessment where a company does not publish them.
  • Momentum (20%): growth trajectory and future potential.
  • Innovation (15%): R&D intensity and how technologically advanced the company is.

Popularity (brand search demand, 15%) counts toward Overall but is not published as a column. Overall leaves out what is not known.

Scale Scores are shown on a 7–10 scale with one decimal; bars start at 7.0.

Cadence Recalculated when new figures are published; next review December 9, 2026.

Independence. Rankings are editorially independent. Scores, ranks, picks and the verdict follow the method above; no company can pay to change them.

Cite this ranking

APA

Sophie Moreland. (2026, February 13). Top 10 companies in the accounting software industry. In Accounting Software Industry Statistics. Gitnux. https://gitnux.org/accounting-software-industry-statistics/#top-companies

report visual · Projection

Intuit QuickBooks Online Accounting revenue

Intuit QuickBooks Online Accounting revenue grew from $1.7B in 2021 to $5.1B in 2026.

$1.7B
Start
+24.35%
CAGR · 5y
$5.1B
Projected
20212026
source-verifiedinvestors.intuit.com2026

04 Statistics

Technology & Innovation

AI use is embedded in day-to-day accounting work, and automation is reported in accounts payable/receivable and payroll. We note 93% of accountants used AI to enhance strategic advisory services in 2025.

AI in the accounting software industry

  • 93% of accountants surveyed had used AI to enhance strategic business advisory services in 2025.[1]
  • 82% of surveyed accounting firms had built or planned to develop proprietary closed-source AI tools in 2025.[1]
  • 36% of accounting software buyers said adding functionality such as AI primarily drove increased software spending in 2026.[2]
  • 49% of accounting software buyers identified AI and technological developments as top factors influencing business goals in 2026.[2]
  • 24% of accounting software buyers were pursuing aggressive acquisitions to expand AI capabilities in 2026.[2]
  • 86% of accountants surveyed said AI reduced their mental workload for day-to-day tasks in 2025.[1]

Automation in the accounting software industry

  • 46% of accounting firms using automation applied it to accounts payable or accounts receivable in 2025.[1]
  • 47% of accounting firms using automation applied it to payroll processing in 2025.[1]
  • 95% of accountants surveyed reported improved client-service quality after adopting automation in 2025.[1]
  • 43% of accounting firms using automation applied it to data entry and transaction processing in 2025.[1]
  • 95% of accounting firms surveyed had adopted automation technologies during the year before the 2025 survey.[1]
  • 97% of accountants surveyed reported improved efficiency after adopting automation in 2025.[1]

Digital Transformation in the software and IT services sector (sector benchmark)

  • 75% of digital leaders globally planned to increase AI-related business expenditure in 2024.[3]
  • 45% of North American technology and business decision-makers planned to adopt AI and machine learning to improve business within 12 to 24 months.[3]
  • 72% of digital leaders globally expected to increase technology spending in 2024, compared with 50% of digital laggards, according to a survey of 855 technology and business decision-makers.[3]
  • 34% of surveyed organizations globally identified replacing or upgrading legacy technology as a top digital-transformation goal in 2024.[3]
  • 54.8% of surveyed organizations reported having a chief digital officer or another executive responsible for digital transformation.[4]

Technology Adoption in the software and IT services sector (sector benchmark)

  • 67.6% of IT services were delivered through cloud infrastructure among surveyed organizations in 2024.[4]
  • 51.8% of surveyed organizations reported that AI solutions were somewhat or extremely rare in 2024.[4]
  • 57.7% of surveyed organizations reported having a chief information security officer or equivalent in 2024.[4]
  • More than 50% of surveyed global IT decision-makers were exploring AI use cases or piloting AI technologies in 2024.[3]

Cloud Computing in the software and IT services sector (sector benchmark)

  • 71.5% of EU enterprises using paid cloud services used them for file storage in 2025.[5]
  • 65.5% of EU enterprises using paid cloud services used them for security software applications in 2025.[5]
  • 71.7% of EU enterprises using paid cloud services used them for office software in 2025.[5]
  • 52.7% of EU enterprises with at least 10 employees used paid cloud-computing services in 2025.[5]
  • 26.1% of EU enterprises using paid cloud services used computing platforms for application development, testing or deployment in 2025.[5]
  • 85.2% of EU enterprises using paid cloud services used them for email in 2025.[5]

Big Data in the software and IT services sector (sector benchmark)

  • Big-data analytics adoption averaged 14% among OECD enterprises with at least 10 employees, compared with 49% for cloud computing in the latest comparable data.[6]
  • 3% was the lowest reported enterprise adoption rate for big-data analytics across OECD countries in the latest available data through 2023.[6]
  • 14% of enterprises with at least 10 employees across the OECD used big-data analytics on average, based on 2022 data or the latest available year.[6]

05 Statistics

Data & Analytics

Transaction volume and governance pressures shape analytics adoption, with AI agents categorizing large transaction sets. We note 237 million transactions categorized by Intuit’s accounting agent in January 2026.

Business intelligence in the accounting software industry

  • 237 million transactions were categorized by Intuit’s accounting agent in January 2026, supporting automated financial-data analysis, United States.[1]
  • $1,000 or more was the average incremental tax deduction uncovered by Intuit’s business tax agent for customers, United States.[1]
  • 20% was Xero’s first-half-2026 revenue growth while introducing analytics features, New Zealand-based company.[7]
  • $8.4 billion was the announced value of the 2025 acquisition of Clearwater Analytics, an investment-accounting software provider, United States.[8]
  • Over 95% of Fortune 100 companies were Clearwater Analytics customers, United States-based investment-accounting software company.[9]
  • NZD 1.2 billion was Xero’s revenue for the six months ended September 30, 2025, New Zealand.[7]

Data analytics in the accounting software industry

  • $1,000 or more was the average incremental deduction identified by Intuit’s business tax agent, United States.[1]
  • More than half of Intuit’s categorized transactions in January 2026 were processed by its accounting agent, United States.[1]
  • 4.6 million subscribers were exposed to Xero’s AI insights and financial-data analytics features, global accounting-software company.[7]
  • 237 million transactions were categorized by Intuit’s accounting agent in January 2026, United States.[1]
  • Over 3 million customers had leveraged Intuit AI agents by February 2026, United States.[1]
  • 15% was Intuit Online Ecosystem average-revenue-per-customer growth in fiscal 2026, indicating increased monetization of customer data and services, United States.[1]

Data Quality in the software and IT services sector (sector benchmark)

  • In 2025, 46% of organizations globally said they were fully confident in their data quality, across surveyed technology and business organizations.[10]
  • In 2025, 46% of organizations globally rated their data excellent for accuracy and integrity, across surveyed technology and business organizations.[10]
  • In 2025, 34% of organizations globally rated their data excellent for relevance and suitability, across surveyed technology and business organizations.[10]
  • In 2024, 95% of enterprise data leaders and practitioners reported a data-quality issue with a direct impact on business outcomes, across companies with at least $1 billion in revenue.[11]
  • In 2025, 35% of organizations globally rated their data excellent for consistency and standardization, across surveyed technology and business organizations.[10]
  • In 2025, 43% of organizations globally rated their data excellent for quality and completeness, across surveyed technology and business organizations.[10]

Data Governance in the software and IT services sector (sector benchmark)

  • In 2024, 32% of global technology leaders prioritized data governance among their data-management areas for the next 12 months.[12]
  • In 2024, 35% of U.S. technology executives prioritized data governance among their data-management areas for the next 12 months.[12]
  • In 2026, 76% of global data leaders said their company’s AI governance did not completely keep pace with employee use of AI technology.[13]
  • In 2024, 61% of supply-management organizations reported having a dedicated data-governance function, based on an Institute for Supply Management survey.[14]
  • In 2024, 81.7% of organizations reported having no data-governance or catalog solution as part of their governance program, according to a global governance study.[13]
  • In 2024, 18.3% of organizations reported having a data-governance or catalog solution as part of their governance program, according to a global governance study.[13]

KPIs in the accounting software industry

  • 97% was Sage’s fiscal-2025 recurring-revenue mix, United Kingdom.[15]
  • 83% was Sage’s fiscal-2025 software-subscription revenue mix, United Kingdom.[15]
  • 11% was Sage’s fiscal-2025 annual-recurring-revenue growth, United Kingdom.[15]
  • 22% was the increase in Accounting Seed annual recurring revenue to $590.5 million at June 30, 2026, United States.[9]
  • 3% was Intuit Online Ecosystem paying-customer growth at July 31, 2026, United States.[1]
  • 101% was Sage’s fiscal-2025 renewal rate by value, United Kingdom.[15]

06 Statistics

Strategy & Growth

Ecosystem scale supports extensibility, with large app and invoice volumes tied to platform workflows. We note 800-plus apps integrated with Intuit’s accountant platform in 2026.

Growth in the accounting software industry

  • 30% was Xero’s international operating-revenue growth in 2023, supporting its global expansion strategy.[16]
  • 20% was Intuit’s online-ecosystem revenue growth in fiscal 2025, reaching $8.302 billion.[1]
  • £379 million was Sage’s research-and-development spending in fiscal 2025 to support cloud and AI growth.[15]
  • 22% was Intuit’s fiscal-2025 growth in QuickBooks Online Accounting revenue, reaching $4.120 billion.[1]
  • 3x3 was Xero’s strategic framework referenced for its 2024 Syft acquisition and global product expansion.[7]
  • 31% was Sage Intacct’s cloud-native recurring-revenue growth in the reported year, driven by customer acquisition and cross-selling.[17]

Differentiation in the accounting software industry

  • 97% of Sage’s revenue was recurring in fiscal 2025, differentiating its model through subscription-heavy accounting software income.[15]
  • 800-plus business and accounting applications integrated with Intuit’s accountant platform in 2026.[18]
  • 21 million QuickBooks Online invoices per month illustrated Intuit’s scale in connected accounting workflows.[1]
  • 160-plus currencies supported Xero’s international accounting and reporting functionality in 2026.[7]
  • 99.5% was Dext’s reported accuracy for extracting financial data from receipts and invoices in 2024.[19]
  • 83% of Sage’s revenue came from software subscriptions in fiscal 2025.[15]

Mergers and acquisitions in the accounting software industry

  • €325 million was the announced cash value of Wolters Kluwer’s 2024 acquisition of Isabel Group’s accountancy portfolio.[20]
  • 2 public acquisitions had been completed by Decimal by June 2024, including KPMG Spark and Facta’s bookkeeping business.[21]
  • $70 million was the maximum reported consideration for Xero’s 2024 acquisition of Syft Analytics.[22]
  • $600 million was the announced value of Thomson Reuters’ 2025 acquisition of tax-filing software provider SafeSend.[22]
  • Over 80 countries used Syft’s software before Xero acquired the company in 2024.[23]
  • 100% of Melio was agreed for acquisition by Xero in 2025 to unite accounting and payments for US SMBs.[21]

Strategic partnerships in the accounting software industry

  • 26,000 developers were actively creating QuickBooks apps in Intuit’s reported ecosystem figures.[1]
  • Dozens of strategic alliances formed part of Sage’s global partner network in 2024.[15]
  • More than 600,000 QuickBooks Online subscribers were linked to accountants when Intuit reported its partnership-network figures.[1]
  • Hundreds of ISVs and app developers extended Sage accounting products through its partner ecosystem in 2024.[15]
  • 800-plus apps integrated with Intuit’s accountant platform in 2026 through third-party software relationships.[18]
  • 3.95 million-plus Xero subscribers were accessible to app partners through Xero’s App Store in 2026.[24]

07 Statistics

People & Workforce

Work model data shows hybrid remains the modal arrangement for software and IT work. We note 52% of U.S. employees with remote-capable jobs worked in hybrid arrangements in May 2026.

Hiring in the accounting software industry

  • 18,600 employees worked at Intuit across seven countries as of July 31, 2026.[1]
  • 12,300 seasonal employees were employed by Intuit on average from January through April during fiscal 2026.[1]

Employee retention in the accounting software industry

  • Intuit employees rated the company among the top 10% of its industry as a place to work in fiscal 2025.[1]
  • Approximately $315 million in restructuring costs, primarily severance and employee benefits, were estimated for Intuit’s fiscal 2026 reorganization plan.[1]

Remote Work in the software and IT services sector (sector benchmark)

  • 84% of technology-services employers agreed in 2025 that the ability to work remotely is important for employee retention.[25]
  • 48% of U.S. software and IT professionals surveyed worked remotely in 2026, compared with 21% in France.[26]
  • 34.8% of global software and IT services respondents worked remotely in 2026, according to the Stack Overflow Developer Survey.[26]
  • 10% of technology-services respondents worked under fully flexible arrangements in 2025, allowing employees substantial control over remote work.[25]
  • 6% of global respondents worked fully remotely in 2025, defined as spending less than one day per week in the office.[25]

Hybrid Work in the software and IT services sector (sector benchmark)

  • 52% of U.S. employees with remote-capable jobs worked in hybrid arrangements in May 2026, according to Gallup.[27]
  • 55% of technology-services respondents worked in a hybrid arrangement in 2025, the highest share among industries measured by Cisco.[25]
  • 61% of U.S. employees with remote-capable jobs preferred hybrid work in November 2025, compared with 33% preferring fully remote work.[27]
  • 56% of IT employees worked in hybrid arrangements in 2025, while 31% were fully remote and 13% attended the office daily.[28]
  • 47% of global respondents worked in hybrid arrangements in 2025, down from 63% in Cisco’s 2022 study.[25]

Employee Engagement in the software and IT services sector (sector benchmark)

  • 37% of exclusively remote U.S. employees were engaged in May 2026, compared with 34% of hybrid employees and 29% of on-site employees with remote-capable jobs.[27]
  • 92% of employees ranked collaboration and community as very important aspects of office culture in Cisco’s 2025 global study.[25]
  • 54% of exclusively remote U.S. employees were thriving in May 2026, compared with 52% of hybrid employees and 49% of on-site employees with remote-capable jobs.[27]
  • 74% of respondents approved of fully flexible hybrid policies in 2025, the highest positive sentiment among the policy types Cisco measured.[25]
  • 22.2% of global software and IT respondents were happy with their current professional role in 2026, while 32.6% were unhappy.[26]

Change Management in the software and IT services sector (sector benchmark)

  • 86% of SAP change managers said in 2025 that change management gives their business a competitive advantage.[29]
  • 59% of SAP change-management respondents expected AI to automate manual processes in change management, according to the 2025 survey.[29]
  • 42% of SAP change-management respondents cited inability to scale change management to business needs as a challenge in 2025.[29]
  • 87% of SAP change-management respondents believed AI would influence change management during the five years following the 2025 survey.[29]
  • 44% of SAP change-management respondents identified requirements gathering as a challenge in 2025.[29]

08 Statistics

Customer & Sales

User-reported satisfaction and customer effort metrics are used to track product experience across major accounting suites. We note QuickBooks Online user-reported satisfaction of 84 on G2 in October 2026.

Customer experience in the accounting software industry

  • 82.5 was Sage’s Customer Effort Score in FY2025, up from 81.7 in FY2024 globally.[15]
  • 84 was QuickBooks Online’s user-reported satisfaction score on G2 in October 2026.[30]
  • 95 was NetSuite’s user-reported satisfaction score on G2 in October 2026.[30]
  • 4.2 out of 5 was Sage’s overall customer rating on G2 in FY2025.[15]
  • 98 was Sage Intacct’s user-reported satisfaction score on G2 in October 2026.[30]

Customer retention in the accounting software industry

  • 6 percentage points was the uplift in 90-day retention for QuickBooks customers using QuickBooks Live Setup in 2022.[1]
  • 83% was US QuickBooks Online retention in Intuit’s FY2027 investor materials.[1]
  • 101% was Sage’s renewal rate by value in FY2025 globally.[15]
  • 84% was retention for QuickBooks Online Advanced customers in FY2024.[1]
  • 9 percentage points was the uplift in 90-day retention for QuickBooks Live customers in FY2024.[1]

Customer acquisition in the accounting software industry

  • 24% was quarter-over-quarter growth in QuickBooks Solopreneur gross new subscribers in the fourth quarter of FY2024.[1]
  • 11% was US QuickBooks Online customer growth in FY2024 investor materials.[1]
  • 4% was total online paid customer growth to 7.9 million in Intuit’s FY2027 investor materials.[1]
  • 5% was Intuit’s growth in online ecosystem paying customers from July 31, 2024 to July 31, 2025.[1]
  • 4% was US QuickBooks Online Paid Core customer growth to 5.3 million in Intuit’s FY2027 investor materials.[1]

Customer loyalty in the accounting software industry

  • 85 was Xero’s likelihood-to-recommend score in Software Advice ratings covering March 2022 through 2024.[31]
  • 79 was Sage Intacct’s likelihood-to-recommend score in Software Advice ratings covering March 2022 through 2024.[31]
  • 87 was Sage Intacct’s overall rating in Software Advice ratings covering March 2022 through 2024.[31]
  • 81 was QuickBooks Online’s likelihood-to-recommend score in Software Advice ratings covering March 2022 through 2024.[31]
  • 89 was QuickBooks Online’s overall rating in Software Advice ratings covering March 2022 through 2024.[31]

09 Statistics

Marketing & Brand

Marketing in the accounting software industry

  • 13% was growth in new Mailchimp mid-market paid subscribers in FY2024.[1]
  • 22% was growth in QuickBooks Online Accounting revenue in fiscal 2025.[1]
  • 20% was Intuit’s growth in total online ecosystem revenue in fiscal 2025.[1]
  • 30% was growth in QuickBooks Online ecosystem revenue in FY2024 investor materials.[1]
  • 14% was the increase in Intuit’s online ecosystem average revenue per customer in fiscal 2025.[1]

Branding in the accounting software industry

  • 93 was Xero’s G2 score in October 2026.[30]
  • 4.2 out of 5 was Sage’s overall G2 rating in FY2025, based on thousands of customer reviews.[15]
  • 91 was QuickBooks Online’s G2 score in October 2026.[30]
  • 4.2 out of 5 was Sage’s overall Gartner rating in FY2025.[15]
  • 4 out of 5 was Sage’s overall Trustpilot rating in FY2025.[15]

Influencer Marketing in the software and IT services sector (sector benchmark)

  • Across B2B companies, another 29% of marketing organizations planned to adopt influencer marketing within the next year in 2025, based on an Ipsos survey of 1,500 marketing leaders.[32]
  • Across technology companies, 27% of marketers reported dedicated but flat budgets for creator or influencer marketing in 2026, according to Nielsen’s global marketing survey.[33]
  • Across B2B companies, 58% of marketing teams reported using an always-on influencer marketing approach in the 2025 B2B Influencer Marketing Report.[34]
  • Across B2B companies, 43% of marketers reported outstanding results from their influencer programs in the 2025 B2B Influencer Marketing Report.[34]
  • Across B2B companies, 55% of marketing organizations were using influencers in 2025, based on an Ipsos survey of 1,500 marketing leaders.[32]

10 Statistics

Operations & Execution

Operational adoption links generative AI and process automation to client services and firm operations. We note 54% of surveyed accounting firms used accounting workflow software in 2024.

Process optimization in the accounting software industry

  • 10.2% of accounting-firm respondents selected generative AI as a future software investment in 2024.[35]
  • 14.8% of accounting-firm respondents selected process automation as a future software investment in 2024.[35]
  • 88% of surveyed U.S. accounting professionals used AI for client services in 2026, supporting process automation in accounting workflows.[36]
  • 64% of accounts-payable professionals identified poor processes as their biggest team challenge in 2024.[37]
  • 54% of surveyed accounting firms used accounting workflow software in 2024.[38]

Operational efficiency in the accounting software industry

  • 14% of accounting, bookkeeping and tax firms worked onsite in 2024.[39]
  • 36.7% of accounting, bookkeeping and tax firms used a hybrid work model in 2024.[39]
  • 49.3% of accounting, bookkeeping and tax firms operated fully remotely in 2024.[39]
  • 23% of CPA firms maintained their own networks in 2025, down from 25% in 2024.[40]
  • 5% of CPA firms used colocation facilities in 2025, primarily among larger firms.[40]

Quality management in the accounting software industry

  • 83% of Wolters Kluwer Tax & Accounting revenue came from software in 2025.[41]
  • 92% of Wolters Kluwer Tax & Accounting revenue was recurring in 2025, supporting continuous software and service delivery.[41]
  • 19% organic growth was recorded in Wolters Kluwer’s CCH Axcess native-cloud software suite in North America in 2025.[42]
  • 89% was the performance-and-reliability score reported for a leading accounting-software product in G2’s 2025 category review.[43]
  • 98% of accounting professionals said they had used AI for firm operations during the 12 months covered by Intuit’s 2024 survey.[36]

Supply chain in the accounting software industry

  • 13% of CPA firms reported that most applications were hosted in an accounting vendor’s cloud in 2025, based on the survey’s vendor-specific response counts.[40]
  • 77% of CPA firms managed their own networks a decade before the 2025 survey, compared with 23% in 2025.[40]
  • 4% of Wolters Kluwer Tax & Accounting revenue came from Asia Pacific and the rest of the world in 2025.[41]
  • 58% of Wolters Kluwer Tax & Accounting revenue came from North America in 2025, its largest regional market for accounting software.[41]
  • 83% of Wolters Kluwer Tax & Accounting revenue was generated by software in 2025, reflecting the sector’s dependence on hosted and delivered software infrastructure.[41]

Outsourcing / Offshoring in the software and IT services sector (sector benchmark)

  • Among German IT-service generalists, 10.2% of digital-experience services for customer projects were delivered offshore in 2024.[44]
  • Across German digital-experience service providers, 13.2% of services for customer projects were delivered nearshore in 2024.[44]
  • Across EU enterprises sourcing business functions internationally during 2021–2023, 28.7% moved information and communication technology services abroad.[5]
  • Across German digital-experience service providers, 7.6% of services for customer projects were delivered offshore in 2024.[44]
  • Across European organizations, 35% planned to increase their use of nearshore outsourcing in the 2024/2025 sourcing study.[45]

11 Statistics

Finance & Pricing

Pricing and recurring revenue mechanics are reflected in margin and revenue growth signals. We note Sage cloud-native revenue growth of 23% in fiscal 2025.

Pricing strategy in the accounting software industry

  • 23% was Sage cloud-native revenue growth in fiscal 2025, reaching £885 million.[15]
  • 15% was Intuit’s fiscal-2026 increase in Online Ecosystem average revenue per customer compared with fiscal 2025.[1]
  • 11% was Sage’s annualised recurring-revenue growth in fiscal 2025, reaching £2,574 million.[15]
  • 22% was the fiscal-2025 growth in QuickBooks Online Accounting revenue.[1]
  • 13% was Sage Business Cloud revenue growth in fiscal 2025, reaching £2,083 million.[15]

Cost reduction in the accounting software industry

  • 17% was Intuit Global Business Solutions’ fiscal-2026 operating-income growth, despite higher payments, lending, staffing and outside-services costs.[1]
  • 2 percentage points was the reduction in CPA firms maintaining their own networks, from 25% in 2024 to 23% in 2025.[40]
  • 24% was Xero’s fiscal-2025 gross-profit increase, attributed to operating revenue growth and cost-of-revenue efficiencies.[41]
  • 21% was the reduction in professional-services and other cost of revenue at Fortra in fiscal 2025.[46]
  • 16% was the increase in Fortra’s subscription cost of revenue in 2025, mainly from costs supporting its growing customer base.[46]

Profitability in the accounting software industry

  • 89.0% was Xero’s gross margin in fiscal 2025, up from 88.2% in fiscal 2024.[41]
  • 30% was Xero’s fiscal-2025 increase in net profit after tax, to NZ$227.817 million.[41]
  • 79% was Fortra’s total gross margin in fiscal 2025.[46]
  • 84% was HubSpot’s total gross margin in 2025, compared with 85% in 2024.[9]
  • 17% was Intuit’s fiscal-2025 increase in Global Business Solutions operating income.[1]

Financial planning in the accounting software industry

  • $25,000 was the average amount accounting and bookkeeping firms invested in technology during the 12 months covered by Intuit’s 2024 survey.[36]
  • 25 hours per week was the average time businesses reported spending on manual data entry or reconciling data across apps in Intuit’s 2024 business-solutions survey.[47]
  • £2,574 million was Sage’s annualised recurring revenue in fiscal 2025, a key planning base for subscription revenue.[15]
  • $3,000 per month was the average amount businesses reported overspending on unused software in Intuit’s 2024 business-solutions survey.[47]
  • $4.120 billion was Intuit’s fiscal-2025 QuickBooks Online Accounting revenue.[1]

12 Statistics

Product & Service

Product execution is tracked via AI agents, customer scale, and subscription-linked revenue growth. We note AI agents were launched in Intuit Enterprise Suite for accounting, payments, finance and project-management workflows in fiscal 2025.

Product development in the accounting software industry

  • $2.93 billion was Intuit’s research-and-development expense in fiscal 2025, up from $2.75 billion in fiscal 2024, United States.[9]
  • 237 million transactions were categorized by Intuit’s accounting agent in January 2026, representing more than half of all transactions categorized that month, United States.[1]
  • AI agents were launched in Intuit Enterprise Suite for accounting, payments, finance and project-management workflows in fiscal 2025, United States.[1]
  • 20% was Xero’s first-half-2026 revenue growth to NZD 1.2 billion, alongside the rollout of enterprise-grade analytics, New Zealand-based company.[7]
  • 23% was the fiscal-2026 increase in QuickBooks Online Accounting revenue, reflecting customer growth, pricing and product mix, United States.[1]

Product lifecycle in the accounting software industry

  • 15% was Intuit Online Ecosystem average-revenue-per-customer growth in fiscal 2026, United States.[1]
  • 101% was Sage’s fiscal-2025 renewal rate by value, supported by retention, customer add-ons and targeted price increases, United Kingdom.[15]
  • Around 50% was Sage Intacct’s fiscal-2025 annual-recurring-revenue growth outside the United States, United Kingdom-based company.[15]
  • 4.6 million subscribers were reported by Xero when it introduced enterprise-grade analytics, global accounting-software company.[7]
  • 14% was Intuit Online Ecosystem average-revenue-per-customer growth in fiscal 2025, reflecting pricing and the transition of desktop offerings to recurring subscriptions, United States.[1]

After-sales in the accounting software industry

  • 80% was the approximate repeat-engagement rate across Intuit AI agents presented at the company’s fiscal-2026 investor day, United States.[1]
  • 22 percentage points was the higher ecosystem attach rate for QuickBooks Live customers compared with the rest of the QuickBooks Online base, United States.[1]
  • 2 times faster was the reported customer speed for routine tasks using Intuit AI, based on reports from 40% of customers, United States.[1]
  • 24/7 support is included in some Intuit product subscriptions, with additional contact channels varying by product, United States.[1]
  • 2 times was the expected year-over-year growth in QuickBooks Live subscribers presented at Intuit’s fiscal-2026 investor day, United States.[1]

Value proposition in the accounting software industry

  • 23% was QuickBooks Online Accounting revenue growth in Intuit’s fiscal 2026, United States.[1]
  • 93 million consumers, businesses and accountants were served globally by Intuit in fiscal 2026, United States-based company.[1]
  • 97% of Sage’s fiscal-2025 revenue was recurring, United Kingdom.[15]
  • $12.9 billion was Intuit Global Business Solutions revenue in fiscal 2026, up 16% year over year, United States.[1]
  • 53% of Intuit’s fiscal-2026 TurboTax revenue came from TurboTax Live, a related expert-service offering, United States.[1]

13 Statistics

Sustainability & Ethics

Emissions targets and supplier programs appear as recurring governance elements alongside product reporting. We note Xero’s Scope 3 emissions grew to 57,061 metric tonnes of CO2e in FY26.

Sustainability in the accounting software industry

  • 2050 is Xero’s long-term ambition year for reaching net-zero emissions globally.[7]
  • 2040 is Intuit’s target year for achieving net-zero greenhouse-gas emissions across its value chain worldwide.[48]
  • 100 top suppliers by emissions were the focus of Sage’s ESG engagement strategy in FY24.[15]
  • 80% of Intuit’s suppliers, measured by purchased-goods-and-services emissions, are targeted to have science-based targets by FY2027.[48]
  • 5 annual materiality assessments had been completed by Xero under the ISSB framework by FY26.[7]

ESG in the accounting software industry

  • 4 stakeholder groups—employees, customers, communities and shareholders—were covered by Intuit’s FY25 Stakeholder Impact Report.[1]
  • 184 Sage suppliers held valid EcoVadis certificates with scores of at least 50 out of 100 as of September FY25.[15]
  • 5 annual ISSB-aligned materiality assessments had been completed by Xero in FY26.[7]
  • 142 Sage suppliers held valid EcoVadis certificates with scores of at least 50 out of 100 in 2024.[15]

Ethics in the accounting software industry

  • 93% of employees certified compliance with the Code of Ethics at the technology company reporting this 2024 figure.[49]
  • 2 years is the Code of Conduct recertification cycle for Sage colleagues.[15]
  • 100% of Sage colleagues are required to receive training on the company’s Code of Conduct and associated policies.[15]
  • 85% of employees certified compliance with the Code of Ethics at the same technology company in 2023.[49]

CSR in the accounting software industry

  • $417 million was Intuit’s FY25 direct spend with small-business suppliers in the United States.[1]
  • 72% of Intuit’s FY25 suppliers were also Intuit customers.[1]
  • 2018 was the year Intuit began publishing its first Corporate Social Responsibility report.[1]
  • $643,695,126 was Intuit’s estimated FY25 economic impact through partnerships with small businesses.[1]
  • $1.3 billion was Intuit’s cumulative direct spend with small-business suppliers over the four years through FY25.[1]

Carbon footprint in the accounting software industry

  • 59.7% of Intuit’s suppliers by purchased-goods-and-services emissions had science-based targets by the end of FY25.[1]
  • 15.0% was Intuit’s FY25 reduction in gross-profit emissions intensity versus its FY22 baseline.[1]
  • 35,180 metric tonnes of CO2e were reported as Xero’s FY24 Scope 3 emissions under its expanded boundary.[50]
  • 57,061 metric tonnes of CO2e were Xero’s FY26 Scope 3 emissions.[51]
  • 41.4% of Intuit’s suppliers by emissions had science-based targets in FY24.[48]

15 Statistics

Globalization & Expansion

Localization and multi-country reach are part of accounting system requirements for global operations. We note 100-plus countries were supported by QuickBooks Online when Intuit launched its global platform expansion.

Globalization in the accounting software industry

  • 8% of Intuit’s consolidated net revenue came from international operations in each fiscal year 2023–2025, globally.[1]
  • 100-plus countries were supported by QuickBooks Online when Intuit launched its global platform expansion.[1]
  • 30% was Xero’s international operating-revenue growth in 2023, or 27% on a constant-currency basis.[16]
  • 39% was Xero’s international operating-revenue growth in 2022, or 40% on a constant-currency basis.[41]
  • 45% of Sage’s underlying revenue came from North America in 2025, compared with 29% from UKIA and 26% from Europe.[15]

Cultural adaptation in the accounting software industry

  • Unlimited currencies and daily exchange-rate updates were supported by Sage 300 ERP for international subsidiaries.[15]
  • 5 language overlays shipped with Sage 300 ERP, allowing individual users to configure the software language.[15]
  • 80-plus supported countries were listed for Odoo accounting in a 2023 comparison, reflecting country-specific accounting localization.[56]
  • 4 regional groupings—North America, UKIA, Europe and other international markets—were used in Sage’s 2025 global-reach reporting structure.[15]
  • 6 languages were identified for Sage 300 in a product comparison, including English, Spanish, French, Italian and Chinese variants.[22]

Supplier management in the accounting software industry

  • 1.5 million-plus suppliers were included in AvidXchange’s supplier network supporting embedded accounts-payable services.[57]
  • Supplier engagement, resource efficiency and energy management were among Intuit’s disclosed software-sector stakeholder topics in 2025.[1]
  • Supplier engagement was identified by Intuit as a formal stakeholder-impact topic in its 2025 reporting framework.[1]
  • 1.5 million-plus suppliers were managed by AvidXchange through supplier enrollment, payment preferences and ongoing support in 2026.[57]

Stakeholder management in the accounting software industry

  • 150,000 ProAdvisors and 123,000 tax firms were identified in Intuit’s QuickBooks ecosystem presentation.[1]
  • 21 million QuickBooks Online invoices were processed per month in Intuit’s ecosystem presentation.[1]
  • 600,000-plus accountants worldwide were connected to Intuit’s QuickBooks ecosystem in investor-day materials.[1]
  • 35 million hours of manual data entry had been saved by Dext for bookkeepers by 2024.[19]
  • 650,000 accountants and millions of businesses used Intuit’s accountant software ecosystem in 2026.[18]

Distribution channels in the accounting software industry

  • 800-plus apps integrated with Intuit’s accountant software platform in 2026.[18]
  • Dozens of strategic alliances supported Sage’s distribution and ecosystem reach in 2024.[15]
  • Thousands of value-added resellers sold and implemented Sage solutions in 2024.[15]
  • 26,000 developers were actively creating QuickBooks apps when Intuit reported its ecosystem figures.[1]
  • Hundreds of independent software vendors and app developers extended Sage products with functionality and vertical customization in 2024.[15]

Key questions about the Accounting Software Industry

What is the accounting software market size in 2025 and 2026?
The global accounting software market reached $20.8 billion in 2025 and is estimated at $22.5 billion in 2026. A separate 2026 estimate places it at $23.47 billion.
How fast is the accounting software market expected to grow after 2026?
Grand View Research forecasts growth from $22.5 billion in 2026 to $38.7 billion in 2033, implying an 8.1% CAGR. Mordor Intelligence forecasts $23.47 billion in 2026 to $35.86 billion in 2031 at an 8.85% CAGR.
Which companies lead the accounting software industry?
Microsoft and Oracle are tied at the top of Gitnux's 2026 accounting software ranking with an Overall score of 9.6 each.
What technology shift is most emphasized across the industry in 2026?
Buyers and accountants are prioritizing AI-enabled automation and cloud-based platforms for real-time reporting and compliance. In 2026, 36% of buyers said adding AI functionality drove increased software spending.
How concentrated is competition among major accounting software vendors?
Mordor Intelligence characterizes market concentration as medium, indicating competition among several major platforms rather than dominance by a single supplier.
What compliance change is increasing demand for e-invoicing capabilities?
The EU’s VAT in the Digital Age package, adopted March 11, 2025, introduces digital reporting requirements for cross-border B2B transactions from July 1, 2030. The EU Commission estimates e-invoicing could reduce VAT fraud by up to €11 billion annually.
Reference

Cite This Report

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APA
Sophie Moreland. (2026, February 13). Accounting Software Industry Statistics. Gitnux. https://gitnux.org/accounting-software-industry-statistics
MLA
Sophie Moreland. "Accounting Software Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/accounting-software-industry-statistics.
Chicago
Sophie Moreland. 2026. "Accounting Software Industry Statistics." Gitnux. https://gitnux.org/accounting-software-industry-statistics.

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