GITNUX MARKETDATA REPORT 2024

Netflix Industry Statistics

Netflix continues to dominate the streaming industry with over 200 million subscribers worldwide and a diverse content library.

Statistic 1

"As of 2021, Netflix has over 209 million paid subscribers globally."

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Statistic 2

"Netflix had over $25 billion in revenue in 2020."

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Statistic 3

"Netflix is expected to spend more than $17 billion on content in 2021."

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Statistic 4

"Netflix is the most important video-on-demand service for TV content in the U.S, with over 60% of VOD consumers using it."

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Statistic 5

"Netflix has more than 13,500 unique titles worldwide as of September 2020."

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Statistic 6

"Netflix was accessed by 55.9% of OTT viewers in Germany in 2020."

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Statistic 7

"As of Q1 2021, Netflix held 20% market share of online video streaming in Asia."

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Statistic 8

"Netflix has a higher popularity among young adults, with 67% of 18-29-year-olds using the platform."

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Statistic 9

"90% of Netflix's user growth is from international markets outside of the U.S."

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Statistic 10

"Latin America is a key growth area for Netflix with 36 million subscribers in 2020."

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Statistic 11

"In the UK, Netflix was used by 72% of SVOD users in 2020."

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Statistic 12

"The average Netflix subscriber streams 3.2 hours of video per day."

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Statistic 13

"As of 2021, Netflix users watch over 400 million hours of content every day."

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Statistic 14

"As of Q4 2020, Netflix holds 12.2% of the total video streaming time in the United States."

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Statistic 15

"In 2020, Netflix's largest age group, at 34% of its U.S. audience, was 18-34-year-olds."

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Statistic 16

"Approximately 37% of the world's internet users are Netflix subscribers."

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Statistic 17

"About two-thirds of Netflix members stream Netflix content on a connected TV."

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Statistic 18

"Netflix has more than 9,000 employees worldwide as of 2021."

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Statistic 19

"Netflix users watched more than 2 billion hours of Spanish language content in 2020."

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Statistic 20

"The most-watched Netflix original in 2020 was "The Queen's Gambit", with 62 million households watching in the first four weeks."

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