GITNUX MARKETDATA REPORT 2024

Diversity In The Event Industry Statistics

Diversity in the event industry statistics should reflect a representation of the population in terms of gender, race, ethnicity, and other demographic factors.

Statistic 1

"85% of buyers have reported that diversity in events is a factor when deciding to attend."

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Statistic 2

"The US meetings industry contributes over $330 billion annually, much of which is influenced by diversity factors."

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Statistic 3

"71% of Event Planners admit not having a strategy to improve diversity."

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Statistic 4

"In 2021, 43% of event professionals agreed that their companies had a diverse headquarters leadership."

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Statistic 5

"30% of LGBTQ+ event-goers have left an event because they didn't feel welcomed or safe."

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Statistic 6

"By 2022, 86% of event professionals hope to see more diversity in event leadership roles."

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Statistic 7

"There was a 112% rise in the hiring of diverse event professionals from 2020 to 2021."

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Statistic 8

"Globally, the Event Planning industry employs over 200,000 people, and a significant portion is represented by diverse communities."

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Statistic 9

"Almost 73% of event organizations believe that diversity improves their company culture."

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Statistic 10

"Over 50% of event professionals reported using diversity and inclusion practices when selecting speakers or artists for events."

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Statistic 11

"In a 2019 study, only 33% of event organizations had a diversity and inclusion policy."

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Statistic 12

"77% of event professionals believe there is a need for more education about diversity in the industry."

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Statistic 13

"59% of respondents said diversity and inclusion was considered either 'very much' or 'a great deal' when planning their last event."

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Statistic 14

"Only 25% of events dedicate more than 20% of their programming to diverse and inclusive content."

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Statistic 15

"Only 18% of events fully incorporate diversity and inclusion into their strategic planning."

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