GITNUX MARKETDATA REPORT 2024

Live Events Industry Statistics

Live events industry is a multi-billion dollar sector with a significant economic impact, experiencing steady growth in audience attendance and revenue generation globally.

Highlights: Live Events Industry Statistics

  • The United Kingdom's live music industry was worth 1.3 billion pounds in 2019
  • The global live music industry is expected to reach 25.9 billion US dollars in 2021
  • The live events industry in the U.S. is expected to reach a revenue of 11.19 billion dollars in 2022
  • The projected growth rate of live events and experiences industry worldwide from 2017 to 2023 is 17%
  • Live Nation, the world's largest live-entertainment company, reported revenues of 11.55 billion U.S. dollars in 2019
  • The North American concert market grossed approximately 8.0 billion U.S. dollars in 2019
  • There were around 810 major music festivals in the United States in 2019
  • The global ticket market for live events and experiences industry expected to exceed 68 billion dollars by 2025
  • In 2020, the live-event industry lost $30 billion, including $9.7 billion in ticket sales because of the pandemic
  • In 2019, more than half of the U.S. population attended a live music event
  • 52% of live event attendees in the U.S. spend more on events than on monthly rent
  • Over 40% of concert-goers buy merchandise at live music events
  • In 2017, 22% of live music audiences in the UK were tourists
  • 66% of the live music audience in 2018 were under the age of 35
  • Concert and event promotion industry in the U.S. is expected to decrease at an annualized rate of 11.2% through 2020
  • There were 485,000 live music events in Germany in 2019
  • Average ticket price for music tours in North America has increased by 55% from 2011 to 2019
  • In 2017, 95% of millennials said they value experiences and events over buying physical things

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The Latest Live Events Industry Statistics Explained

The United Kingdom’s live music industry was worth 1.3 billion pounds in 2019

The statistic that ‘The United Kingdom’s live music industry was worth 1.3 billion pounds in 2019’ indicates the financial value generated by the live music sector within the UK during that year. This figure includes revenue from various sources such as ticket sales, merchandise, sponsorships, and concessions related to live music events including concerts, festivals, and performances. The statistic highlights the economic significance of the live music industry in the UK, reflecting the cultural impact, employment opportunities, and the spending power of audiences supporting this sector. The 1.3 billion pounds figure serves as a key indicator of the industry’s growth and contribution to the overall economy in the UK in 2019.

The global live music industry is expected to reach 25.9 billion US dollars in 2021

The statistic stating that the global live music industry is expected to reach 25.9 billion US dollars in 2021 signifies the projected total revenue generated by live music events, concerts, and performances worldwide during that year. This figure reflects the significant economic impact of the live music industry, encompassing ticket sales, merchandise, concessions, and related services. The anticipated growth in revenue highlights the enduring popularity and cultural significance of live music experiences, despite challenges such as the COVID-19 pandemic. This statistic serves as a valuable indicator of the industry’s resilience and financial importance on a global scale.

The live events industry in the U.S. is expected to reach a revenue of 11.19 billion dollars in 2022

The statistic indicating that the live events industry in the U.S. is projected to generate a revenue of $11.19 billion in 2022 reflects the anticipated economic output of events such as concerts, sports games, conferences, and similar gatherings within the country for that specific year. This figure serves as an important indicator of the industry’s financial health and potential growth, providing insights into the significant economic impact of live events on various sectors such as hospitality, tourism, and entertainment. It suggests a positive outlook for the industry in 2022, potentially driven by factors such as the easing of COVID-19 restrictions, increasing consumer demand for live experiences, and the implementation of innovative event strategies.

The projected growth rate of live events and experiences industry worldwide from 2017 to 2023 is 17%

The statistic indicates that the live events and experiences industry is expected to experience a positive movement in its overall growth rate from 2017 to 2023, with a projected increase of 17%. This implies that there is a strong anticipated upward trend in the industry’s performance, signaling potential opportunities and expansion within the sector. Factors such as increasing consumer demand for live events, advancements in technology enhancing the overall event experience, and globalization contributing to a broader reach for these events could be drivers behind this projected growth. It suggests that businesses operating in this industry could see promising prospects for revenue growth and market development over the specified time period.

Live Nation, the world’s largest live-entertainment company, reported revenues of 11.55 billion U.S. dollars in 2019

The statistic indicates that Live Nation, the leading live-entertainment company globally, generated total revenues amounting to $11.55 billion in the year 2019. This figure reflects the significant scale of the company’s operations and its dominant position in the live-entertainment industry. The revenue figure serves as a key metric to measure the company’s financial performance and overall market presence, highlighting its ability to attract audiences and generate substantial income through live events, concerts, festivals, and other entertainment offerings. The statistic underscores Live Nation’s strong market position, extensive reach, and financial success within the live-entertainment sector in 2019.

The North American concert market grossed approximately 8.0 billion U.S. dollars in 2019

The statistic states that the North American concert market generated around $8.0 billion in revenue in the year 2019. This figure represents the total amount of money earned from live music events such as concerts and music festivals across North America during that specific year. The revenue generated in the concert market reflects the combined ticket sales, merchandise sales, sponsorships, and other sources of income related to live music performances. It serves as a key indicator of the economic impact and popularity of the music industry within the region, highlighting the significant financial contributions and cultural significance of live music events in North America during the specified year.

There were around 810 major music festivals in the United States in 2019

The statistic “There were around 810 major music festivals in the United States in 2019” represents the total number of significant music events that took place throughout the country during that year. This data point sheds light on the vibrant and diverse music festival culture in the US, showcasing a wide range of genres and artists attracting a large number of attendees. The figure of 810 major music festivals indicates a thriving music industry and highlights the significant economic impact and cultural importance of these events on both local communities and the overall music scene in the United States.

The global ticket market for live events and experiences industry expected to exceed 68 billion dollars by 2025

The statistic you provided states that the global ticket market for live events and experiences industry is projected to surpass $68 billion by the year 2025. This indicates a significant growth trend in the industry, suggesting an increasing demand for tickets to live events and experiences across the world. This statistic is important as it not only highlights the substantial economic impact of the industry but also signifies the potential opportunities for businesses and stakeholders within the live events sector to capitalize on this growth by enhancing their offerings and tapping into a growing market for live entertainment.

In 2020, the live-event industry lost $30 billion, including $9.7 billion in ticket sales because of the pandemic

In 2020, the live-event industry experienced a substantial financial setback, losing a total of $30 billion due to the disruptions caused by the COVID-19 pandemic. A significant portion of these losses, amounting to $9.7 billion, can be attributed to the decline in ticket sales as events were cancelled or postponed and attendance restrictions were put in place to curb the spread of the virus. This statistic underscores the profound impact that the pandemic had on the live-event sector, highlighting the economic challenges faced by businesses and workers within the industry as they navigated through unprecedented circumstances and sought to adapt to a new normal.

In 2019, more than half of the U.S. population attended a live music event

The statistic “In 2019, more than half of the U.S. population attended a live music event” indicates that over 50% of the residents in the United States participated in a live music event during that year. This data point suggests a significant level of engagement and interest in live music across the country. Attending a live music event can have various potential benefits, such as providing entertainment, cultural enrichment, and social experiences. The statistic reflects the popularity and widespread appeal of live music in the United States, highlighting it as a common form of entertainment and leisure activity for many Americans in 2019.

52% of live event attendees in the U.S. spend more on events than on monthly rent

The statistic that 52% of live event attendees in the U.S. spend more on events than on monthly rent indicates that a significant portion of the population prioritize spending on entertainment and experiences over basic living expenses. This suggests that for a sizeable portion of individuals, attending live events is a high priority and a significant expenditure in their budget, potentially indicative of a strong interest in experiences and social interactions. Understanding this statistic can provide insight into consumer behavior and preferences, highlighting the significance of live events in the lives of many Americans.

Over 40% of concert-goers buy merchandise at live music events

The statistic indicates that a significant portion of individuals who attend live music events, more than 40%, purchase merchandise at these concerts. This insight suggests that merchandising plays a crucial role in the revenue generation and fan engagement strategies of the music industry. It implies that music fans are not only interested in the live performances but also in tangible souvenirs that serve as mementos of the experience. For event organizers and artists, this statistic highlights the importance of offering appealing and high-quality merchandise as a means to enhance the overall concert experience and drive additional income streams.

In 2017, 22% of live music audiences in the UK were tourists

The statistic “In 2017, 22% of live music audiences in the UK were tourists” indicates the proportion of attendees at live music events in the UK who were visiting from outside the country. This information suggests that live music events attract a significant number of tourists, contributing to the cultural and economic significance of the music industry in the UK. The presence of a substantial tourist audience also implies the potential for boosting the local economy through spending on tickets, accommodation, dining, and other related services. Understanding the proportion of tourist attendees can help event organizers, policymakers, and businesses tailor their offerings to cater to this demographic, further optimizing the impact and appeal of live music events in the UK.

66% of the live music audience in 2018 were under the age of 35

The statistic ‘66% of the live music audience in 2018 were under the age of 35’ indicates that a significant majority of individuals attending live music events in 2018 were younger than 35 years old. This suggests that live music events are particularly popular among the younger demographic, potentially reflecting their preferences, interests, and disposable income for leisure activities. Understanding this statistic can help event organizers, marketers, and performers tailor their offerings and promotions to better cater to this age group, ensuring the continued success and growth of live music events in the future.

Concert and event promotion industry in the U.S. is expected to decrease at an annualized rate of 11.2% through 2020

The statistic suggests that the concert and event promotion industry in the United States is projected to experience a significant decline with an expected annualized rate of decrease of 11.2% through the year 2020. This indicates a challenging period for companies involved in organizing and promoting concerts and events, possibly due to factors such as the COVID-19 pandemic, economic downturn, changes in consumer behavior, or increased competition. The declining trend signifies a potential decrease in revenue, profitability, and overall activity within the industry, highlighting the need for companies to adapt their strategies and business models to navigate through this period of contraction.

There were 485,000 live music events in Germany in 2019

The statistic “There were 485,000 live music events in Germany in 2019” represents the total number of live music events that took place throughout the country over the course of the year. This statistic indicates a vibrant and thriving live music scene in Germany, showcasing the significant role that music plays in the cultural and entertainment landscape of the nation. The large number of events suggests a high level of interest and engagement in live music among both performers and audiences, highlighting the diverse range of musical genres and styles that are enjoyed and celebrated throughout Germany. This statistic underscores the importance of music as a form of artistic expression and entertainment that contributes to the social and cultural fabric of the country.

Average ticket price for music tours in North America has increased by 55% from 2011 to 2019

The statistic ‘Average ticket price for music tours in North America has increased by 55% from 2011 to 2019’ indicates that over the eight-year period from 2011 to 2019, the typical cost of attending a music tour event in North America has risen significantly. This rise of 55% signifies a substantial increase in the amount that concert-goers must pay to experience live music performances. Factors contributing to this upsurge in ticket prices could include inflation, higher production costs for elaborate stage setups and effects, increased demand for live music experiences, as well as the popularity and influence of artists performing in these tours during the specified timeframe. This trend suggests a growing economic impact and value in the music industry within the North American market during this period.

In 2017, 95% of millennials said they value experiences and events over buying physical things

The statistic states that in 2017, 95% of individuals belonging to the millennial generation expressed a preference for valuing experiences and events over purchasing physical goods. This indicates a significant cultural shift among millennials, highlighting a trend towards prioritizing memorable, intangible experiences over material possessions. This preference may reflect a desire for unique and meaningful experiences, a focus on accumulating memories rather than objects, and a move towards embracing sustainability by reducing consumption of physical goods. Understanding this statistic can provide valuable insights for businesses and marketers seeking to connect with the millennial demographic in their products and marketing strategies.

Conclusion

The live events industry statistics reveal a dynamic and growing sector that plays a crucial role in the economy and society. By understanding the key trends and insights highlighted in this post, event organizers and stakeholders can better navigate the industry landscape, make informed decisions, and capitalize on emerging opportunities. As technology continues to shape the way events are held and attended, staying up-to-date with the latest statistics will be essential for ensuring success and innovation in the ever-evolving live events industry.

References

0. – https://www.www.marketsandmarkets.com

1. – https://www.store.mintel.com

2. – https://www.www.statista.com

3. – https://www.www.pwc.com

4. – https://www.www.globenewswire.com

5. – https://www.www.ukmusic.org

6. – https://www.www.eventbrite.com

7. – https://www.www.ibisworld.com

8. – https://www.www.nielsen.com

9. – https://www.www.businessinsider.com

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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