GITNUX MARKETDATA REPORT 2024

Svod Industry Statistics

The SVOD industry has experienced rapid growth in recent years with increasing subscription numbers and a shift towards original content production.

Highlights: Svod Industry Statistics

  • SVoD services accounted for 72% of total subscription revenues in 2018.
  • Netflix accounts for a third of all paid SVoD subscriptions.
  • As of 2020, there was an estimated amount of 842.1 million SVoD subscriptions globally.
  • SVoD revenues are expected to reach approximately 50 billion U.S. dollars in 2025 in the U.S.
  • There are approximately 5,000 SVoD services worldwide.
  • 47% of the UK population have an SVoD subscription.
  • The European SVoD market grew by 56% in 2018, mostly due to Netflix.
  • In Sweden, Norway, and Denmark, over 85% of all SVoD users are Netflix subscribers.
  • Netflix accounted for 15% of the total downstream volume of traffic across the entire internet in 2018.
  • According to IHS Markit, global SVoD subscriptions are forecast to increase by 409 million between 2017 and 2023 to 777 million.
  • SVoD revenues in APAC are set to reach $16.5 billion by 2022.
  • Nearly 250 million people in China are subscribed to a SVoD service.
  • According to Robert Briel, India is forecast to contribute a whopping 53% of Asia Pacific’s new SVoD subscriber additions between 2019 and 2024.
  • In 2017, 40% of Australian homes subscribed to SVoD services such as Netflix and Stan, compared to just 5% in 2015.
  • 55% of US households pay for three or more SVOD services according to a report by Deloitte.
  • 37% of US consumers can't find anything to watch on SVoD platforms at least once a week according to a report by PWC.
  • Disney+ gained 22 million subscribers in its first four weeks of launch.
  • 64% of US households subscribed to a SVoD service at the start of 2019.

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The Latest Svod Industry Statistics Explained

SVoD services accounted for 72% of total subscription revenues in 2018.

The statistic indicates that Subscription Video on Demand (SVoD) services comprised 72% of the overall subscription revenues in 2018. This percentage illustrates the significant dominance and growth of SVoD platforms in the entertainment industry, surpassing traditional cable and satellite television services. The data highlights a marked shift in consumer preferences towards online streaming services, driven by factors such as convenience, a wide range of content offerings, and personalized viewing experiences. The strong market share of SVoD services signifies a changing landscape in the media consumption habits of individuals, with implications for both industry players and content creators seeking to capitalize on this trend.

Netflix accounts for a third of all paid SVoD subscriptions.

The statistic “Netflix accounts for a third of all paid SVoD subscriptions” indicates that out of all paid Subscription Video on Demand (SVoD) services available in the market, Netflix holds a significant market share by representing approximately one-third of all subscriptions. This suggests that Netflix is a dominant player in the SVoD industry, with a large number of users choosing its platform for streaming services over other competitors. This statistic highlights Netflix’s strong market presence and popularity among consumers compared to other SVoD providers.

As of 2020, there was an estimated amount of 842.1 million SVoD subscriptions globally.

The statistic indicates that as of 2020, the number of global Subscription Video on Demand (SVoD) subscriptions was estimated to be approximately 842.1 million. This figure reflects the growing popularity and widespread adoption of SVoD services, such as Netflix, Hulu, and Amazon Prime Video, among consumers worldwide. SVoD platforms offer users the convenience of accessing a wide range of content on-demand, including movies, TV shows, and original programming, for a subscription fee. The significant number of SVoD subscriptions highlights the shift towards digital streaming services and demonstrates the competitive landscape within the entertainment industry as companies strive to capture and retain subscribers in an increasingly crowded market.

SVoD revenues are expected to reach approximately 50 billion U.S. dollars in 2025 in the U.S.

The statistic “SVoD revenues are expected to reach approximately 50 billion U.S. dollars in 2025 in the U.S.” indicates a projected growth in revenue for Subscription Video on Demand services in the United States. This figure represents the total expected earnings from SVoD platforms such as Netflix, Hulu, Disney+, and others, primarily derived from subscription fees paid by consumers for access to on-demand video content. The forecasted increase to 50 billion U.S. dollars by 2025 suggests a significant upward trend in consumer adoption and usage of SVoD services, reflecting the ongoing shift away from traditional television towards digital streaming platforms and highlighting the continued expansion and profitability of the SVoD industry in the U.S.

There are approximately 5,000 SVoD services worldwide.

The statistic that there are approximately 5,000 SVoD (Subscription Video on Demand) services worldwide highlights the rapid growth and fragmentation of the digital streaming industry. SVoD services cater to consumer demand for on-demand video content and have become increasingly popular with the rise of platforms like Netflix, Amazon Prime Video, and Disney+. The large number of SVoD services indicates a competitive market with a wide range of options for consumers to choose from, offering diverse content libraries and pricing models. This statistic underscores the evolving nature of the media landscape and the ongoing shift towards digital streaming as a dominant form of entertainment consumption globally.

47% of the UK population have an SVoD subscription.

The statistic “47% of the UK population have an SVoD subscription” indicates that almost half of the population in the United Kingdom subscribes to a Streaming Video on Demand (SVoD) service. This statistic suggests a significant adoption of digital entertainment platforms within the UK, highlighting a shift towards consuming media content through streaming services rather than traditional cable or satellite television. SVoD subscriptions provide viewers with the convenience of accessing a wide range of content on-demand, contributing to the changing landscape of entertainment consumption in the country. This statistic is important for understanding the popularity and penetration of SVoD services in the UK market and can inform businesses and policymakers in making decisions related to media and entertainment industry trends.

The European SVoD market grew by 56% in 2018, mostly due to Netflix.

The statistic suggests that the Subscription Video on Demand (SVoD) market in Europe experienced significant growth of 56% in the year 2018, with a majority of this growth attributed to the presence and impact of Netflix. This growth indicates a significant increase in the popularity and adoption of SVoD services among European consumers, likely driven by changing viewing habits, increased access to internet connectivity, and a growing preference for on-demand content. The dominant role played by Netflix in driving this growth highlights the company’s strong market position and influence in the European SVoD market, signaling its ability to attract and retain a large number of subscribers in the region.

In Sweden, Norway, and Denmark, over 85% of all SVoD users are Netflix subscribers.

This statistic indicates that a significant majority of subscription video on demand (SVoD) users in Sweden, Norway, and Denmark are subscribers to Netflix, with over 85% of users in these countries choosing Netflix as their SVoD platform. This suggests that Netflix is the dominant player in the SVoD market in these Scandinavian countries, with a strong market presence and appeal to consumers. The high percentage of SVoD users subscribing to Netflix highlights the platform’s popularity and likely signifies that Netflix offers content, features, and pricing that resonate well with consumers in this region compared to other SVoD services available.

Netflix accounted for 15% of the total downstream volume of traffic across the entire internet in 2018.

This statistic indicates that in 2018, Netflix data consumption accounted for 15% of the total downstream internet traffic worldwide. Downstream volume refers to the data transfer from the internet to the user’s device. The fact that Netflix alone represented such a significant portion of this traffic suggests the platform’s immense popularity and the large amount of streaming activities taking place on its platform during that year. This statistic highlights Netflix’s dominant presence in the crowded online streaming market, solidifying its position as one of the leading content providers on the internet.

According to IHS Markit, global SVoD subscriptions are forecast to increase by 409 million between 2017 and 2023 to 777 million.

The statistic provided by IHS Markit states that global subscriptions to subscription video on demand (SVoD) services are projected to grow by 409 million from 2017 to 2023, reaching a total of 777 million subscriptions worldwide. This significant increase reflects the ongoing trend of consumers shifting towards digital streaming services for their entertainment needs. The forecasted growth suggests a substantial expansion in the popularity and adoption of SVoD platforms over the specified time period, indicating a strong demand for on-demand video content across the global market.

SVoD revenues in APAC are set to reach $16.5 billion by 2022.

The statistic “SVoD revenues in APAC are set to reach $16.5 billion by 2022” refers to the projected total revenue generated from subscription video on demand services in the Asia-Pacific region by the year 2022. This statistic indicates the increasing popularity and growth of SVoD services in the region, driven by factors such as rising internet penetration, smartphone adoption, and a shift towards digital entertainment consumption. The projected revenue figure of $16.5 billion highlights the significant market potential for SVoD platforms in APAC and underscores the importance of this region as a key player in the global streaming industry.

Nearly 250 million people in China are subscribed to a SVoD service.

The statistic highlights the significant popularity of Subscription Video on Demand (SVoD) services in China, with nearly 250 million people subscribed to such services. This indicates a widespread adoption of streaming platforms for consuming video content in the country. The large subscriber base underscores the impact of SVoD services on media consumption habits and reflects the technological advancements and changing preferences of Chinese consumers towards on-demand viewing. The statistic signals a shift away from traditional television viewing towards digital platforms and suggests a growing market opportunity for content creators and distributors in the SVoD industry in China.

According to Robert Briel, India is forecast to contribute a whopping 53% of Asia Pacific’s new SVoD subscriber additions between 2019 and 2024.

The statistic indicates that India is projected to make a substantial impact on the growth of Subscription Video on Demand (SVoD) services in the Asia Pacific region from 2019 to 2024. Specifically, the forecast anticipates that India will account for 53% of the total new SVoD subscriber additions during this period, highlighting the significant role the country is expected to play in driving the expansion of digital streaming services in the region. This statistic underscores the growing importance of the Indian market in the global media and entertainment industry and illustrates the potential for continued growth and development of SVoD platforms in the country.

In 2017, 40% of Australian homes subscribed to SVoD services such as Netflix and Stan, compared to just 5% in 2015.

The statistic states that the adoption of Subscription Video on Demand (SVoD) services, such as Netflix and Stan, in Australian homes saw a significant increase over the period from 2015 to 2017, with 40% of homes subscribing in 2017 compared to only 5% in 2015. This indicates a substantial rise in the popularity and utilization of SVoD streaming platforms within Australian households in just a two-year span. The surge in adoption can be attributed to factors such as the increasing availability of online streaming services, the shift towards digital media consumption, and the appeal of a diverse range of content offerings. As a result, SVoD services have become more mainstream and pervasive in Australian households, reflecting a notable trend in media consumption behavior during this time period.

55% of US households pay for three or more SVOD services according to a report by Deloitte.

The statistic indicates that 55% of households in the United States are subscribed to three or more subscription video-on-demand (SVOD) services, as reported by Deloitte. This suggests a high level of adoption and usage of streaming services among American households, showcasing a shift towards digital entertainment consumption. The trend may reflect the increasing variety of SVOD options available to consumers, as well as the convenience and flexibility provided by on-demand content. The data underscores the competitive landscape of the streaming industry and the challenge for providers to differentiate themselves in a crowded market where households are willing to maintain multiple subscriptions for their entertainment needs.

37% of US consumers can’t find anything to watch on SVoD platforms at least once a week according to a report by PWC.

The statistic indicates that 37% of US consumers experience difficulty finding content to watch on subscription video on demand (SVoD) platforms at least once a week, as reported by PWC. This suggests that a significant portion of the population faces challenges in locating appealing and engaging content within the streaming service offerings available to them. This finding may have implications for SVoD platforms in terms of the variety and quality of content they provide, as well as the effectiveness of their recommendation algorithms in helping users discover new shows and movies that align with their preferences. It also underscores the importance of continued efforts to enhance the content selection and user experience on these platforms to cater to the diverse entertainment needs and preferences of consumers.

Disney+ gained 22 million subscribers in its first four weeks of launch.

The statistic “Disney+ gained 22 million subscribers in its first four weeks of launch” highlights the rapid success of Disney’s streaming platform shortly after it was introduced to the market. The significant number of subscribers acquired within such a short timeframe reflects strong consumer interest and demand for the content offered by Disney+. This is a noteworthy achievement in the highly competitive streaming industry, suggesting that Disney+ has quickly established itself as a major player in the market and is poised for further growth in the future.

64% of US households subscribed to a SVoD service at the start of 2019.

The statistic stating that 64% of US households subscribed to a Subscription Video on Demand (SVoD) service at the beginning of 2019 indicates a significant trend towards digital streaming services within American households. SVoD services such as Netflix, Hulu, and Amazon Prime Video have gained widespread popularity due to their convenience, vast content libraries, and ability to customize viewing experiences. This statistic suggests a shift away from traditional cable and satellite TV subscriptions towards digital streaming platforms, reflecting changing consumer behaviors and preferences towards on-demand entertainment options. The high percentage of households subscribing to SVoD services highlights the impact of technology and media consumption habits in modern society, influencing how individuals access and consume content in their homes.

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How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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