GITNUX MARKETDATA REPORT 2024

Diversity In The Kpop Industry Statistics

The Kpop industry exhibits a lack of diversity, primarily in terms of representation of different ethnicities and nationalities.

Statistic 1

"As of 2019, there were over 100 active K-pop groups in South Korea, boasting a tremendously diverse range of musical styles and concepts."

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Statistic 2

"From the years 2011 to 2020, 45.2 percent of the group debuts in the K-pop industry were female groups."

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Statistic 3

"The Kpop industry's export value increased from 31.3 billion Won in 2005 to 88.4 billion Wons in 2015, indicating the industry's global reach and diversity."

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Statistic 4

"In 2020, Kpop fandom was dominated by females, who accounted for 74.4% of the total, indicating a diverse demographic appeal."

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Statistic 5

"In 2020, 56.1% of K-pop listeners in the United States report being of non-Asian descent, reflecting diversity among K-pop fans."

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Statistic 6

"More than half of Kpop listeners on Spotify are aged 18-24 years, showing that the music appeals to all age groups."

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Statistic 7

"According to a study, about 49.4% of kpop fans say it’s “very important” for Kpop groups to include members of multiple nationalities."

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Statistic 8

"Roughly 40% of all K-pop Tweets came from fans in the US, showing diversity in geographical distribution of Kpop fans."

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Statistic 9

"Kpop has been noticed to foster global unity, as fans have translated lyrics and other content into at least 62 different languages."

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Statistic 10

"K-pop's fandom spans across 72 countries on Spotify, validating the industry's international and diverse appeal."

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Statistic 11

"In 2020, K-pop was most popular amongst Gen Z, with 41% of consumers stating they listen to the genre regularly."

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Statistic 12

"Only 5% of K-pop singers are foreign-born, showing a need for more diversity within the industry."

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Statistic 13

"As of 2020, just 2% of K-pop idols were black, highlighting a lack of racial diversity in the industry."

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Statistic 14

"In a 2019 survey, roughly 35% of K-pop fans cited diversity as a key reason for their interest in the genre."

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Statistic 15

"K-pop has been broadcasted in over 190 countries worldwide, demonstrating its global diversity."

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Statistic 16

"around 55% of Latinos and 50% of white respondents to a survey in the US were fans of K-pop, showing its diverse appeal."

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Statistic 17

"The highest percentage of global K-pop album sales in 2020 was in North America, at 34.6%, showing geographic diversity in the market reach."

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Statistic 18

"The largest number of K-pop concerts held outside of Asia from 2013 to 2019 was in North America, signifying the diversity of locations where K-pop is popular."

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Statistic 19

"In 2020, around 49% of K-pop fans in the U.S. said that the music genre promotes diversity and inclusivity."

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Statistic 20

"However, in 2020, 23% of surveyed U.S. K-pop fans said that they believe the music industry in South Korea is not very diverse."

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