GITNUX MARKETDATA REPORT 2024

Music Streaming Industry Statistics [Fresh Research]

Statistic 1

"In 2020, global music streaming revenue was approximately 23.1 billion U.S. dollars."

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Statistic 2

"The number of paid subscribers for music streaming platforms reached 487 million in 2021."

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Statistic 3

"In 2021, the global user penetration for music streaming was around 18.8% and is expected to hit 23.8% by 2025."

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Statistic 4

"In the United States, 68% of the total music revenues in H1 2021 came from music streaming services."

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Statistic 5

"Spotify holds a market share of 31% in the global music streaming market (as of 2021)."

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Statistic 6

"YouTube’s Music services had around 30 million subscribers in 2020."

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Statistic 7

"In 2019, revenues from on-demand music streaming services made up for almost 80% of all recorded music revenues in the US."

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Statistic 8

"From 2017 to 2021, the average amount of time spent in music streaming apps globally increased by nearly 40%."

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Statistic 9

"Amazon Music reported 55 million customers in January 2020."

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Statistic 10

"Apple Music had 74+ million users worldwide as of 2021."

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Statistic 11

"In 2020, Latin America had the highest digital music streaming penetration with 73%."

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Statistic 12

"Spotify held over 94 million active users in Europe as of Q2 2021."

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Statistic 13

"Almost half (49%) of 16-19-year-olds used Spotify in 2021."

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Statistic 14

"Among popular music streaming services, Pandora radio held 44.13% of the demographic between 18-49 years in the U.S. in 2020."

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Statistic 15

"Users can access over 70 million tracks on Spotify, supporting its status as the music streaming service with the most extensive library."

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Statistic 16

"In 2020, 73% of people in China were using music streaming services."

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Statistic 17

"In 2020, online music users in China grew to approximately 627 million."

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Statistic 18

"Deezer, a music streaming service, had 16 million monthly active users in 2020."

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Statistic 19

"78% of Australian consumers used music streaming services in 2019."

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Statistic 20

"In 2021, the average revenue per user (ARPU) of the Music Streaming segment in Canada was projected to be approximately 26.16 U.S. dollars."

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