GITNUX MARKETDATA REPORT 2024

Consumer Packaged Goods Industry Statistics

Consumer Packaged Goods Industry statistics provide insights on market trends, consumer behavior, sales performance, and competitive landscape within the industry.

With sources from: statista.com, mckinsey.com, forbes.com, nielsen.com and many more

Statistic 1

CPG brands that engage in social media can see up to a 43% increase in consumer trust.

Statistic 2

Over 75% of consumers are willing to pay more for products with sustainable packaging.

Statistic 3

The U.S. CPG industry saw a 10.4% increase in sales in 2020.

Statistic 4

63% of U.S. consumers look for "organic" labels when purchasing CPG products.

Statistic 5

Mobile commerce accounts for 22% of CPG online sales.

Statistic 6

Online grocery shopping makes up 10% of total CPG sales.

Statistic 7

Nearly 50% of CPG growth in recent years has come from smaller brands.

Statistic 8

CPG companies spend around 20% of their revenue on marketing.

Statistic 9

Women make up 85% of all consumer purchasing decisions in the CPG market.

Statistic 10

45% of CPG executives think that technological innovation will be the key driver of growth.

Statistic 11

E-commerce sales in the CPG industry grew by 30% in 2020.

Statistic 12

The North American CPG market is expected to reach $2.6 trillion by 2023.

Statistic 13

70% of consumers are more likely to buy from brands that offer personalized experiences.

Statistic 14

Private label brands hold approximately 15% of the CPG market share globally.

Statistic 15

The global consumer packaged goods (CPG) market size was valued at USD 20.5 trillion in 2020.

Statistic 16

The global CPG packaging market is projected to reach USD 997 billion by 2025.

Statistic 17

Nearly 80% of CPG companies have suffered from supply chain disruptions due to COVID-19.

Statistic 18

The average time to market for a new CPG product is 18-24 months.

Statistic 19

Consumers are increasingly looking for transparency, with 73% stating that they would pay more for products offering full transparency.

Statistic 20

The CPG industry's digital advertising spend was expected to reach $30 billion in 2021.

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In this post, we explore key statistics shaping the consumer packaged goods (CPG) industry. From the impact of social media on consumer trust to the rise of sustainable packaging preferences and the growing influence of e-commerce, these data points provide valuable insights into the evolving landscape of CPG brands.

Statistic 1

"CPG brands that engage in social media can see up to a 43% increase in consumer trust."

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Statistic 2

"Over 75% of consumers are willing to pay more for products with sustainable packaging."

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Statistic 3

"The U.S. CPG industry saw a 10.4% increase in sales in 2020."

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Statistic 4

"63% of U.S. consumers look for "organic" labels when purchasing CPG products."

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Statistic 5

"Mobile commerce accounts for 22% of CPG online sales."

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Statistic 6

"Online grocery shopping makes up 10% of total CPG sales."

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Statistic 7

"Nearly 50% of CPG growth in recent years has come from smaller brands."

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Statistic 8

"CPG companies spend around 20% of their revenue on marketing."

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Statistic 9

"Women make up 85% of all consumer purchasing decisions in the CPG market."

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Statistic 10

"45% of CPG executives think that technological innovation will be the key driver of growth."

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Statistic 11

"E-commerce sales in the CPG industry grew by 30% in 2020."

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Statistic 12

"The North American CPG market is expected to reach $2.6 trillion by 2023."

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Statistic 13

"70% of consumers are more likely to buy from brands that offer personalized experiences."

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Statistic 14

"Private label brands hold approximately 15% of the CPG market share globally."

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Statistic 15

"The global consumer packaged goods (CPG) market size was valued at USD 20.5 trillion in 2020."

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Statistic 16

"The global CPG packaging market is projected to reach USD 997 billion by 2025."

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Statistic 17

"Nearly 80% of CPG companies have suffered from supply chain disruptions due to COVID-19."

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Statistic 18

"The average time to market for a new CPG product is 18-24 months."

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Statistic 19

"Consumers are increasingly looking for transparency, with 73% stating that they would pay more for products offering full transparency."

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Statistic 20

"The CPG industry's digital advertising spend was expected to reach $30 billion in 2021."

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Interpretation

In conclusion, the consumer packaged goods (CPG) industry is rapidly evolving, with various key trends shaping consumer behavior and market dynamics. The industry is increasingly focusing on building trust and sustainability, as evidenced by the rise in consumer trust with social media engagement and willingness to pay more for sustainable packaging. E-commerce and technological innovation are significant drivers of growth, with online sales and mobile commerce playing a pivotal role in capturing consumer demand. Furthermore, the dominance of women in consumer purchasing decisions, the growth of smaller brands, and the emphasis on personalization and transparency highlight the shifting landscape of the CPG sector. As the industry continues to adapt to changing consumer preferences and market conditions, companies must leverage these trends to drive innovation, enhance customer experiences, and remain competitive in the dynamic CPG market.

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