GITNUX REPORT 2024

Water Reigns Supreme: Most Popular Beverage In America Revealed

Discover the top 5 most popular beverages in America - surprising facts about what we drink!

Author: Jannik Lindner

First published: 7/17/2024

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Beer is the fifth most popular beverage in the US

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Americans consume an average of 26.2 gallons of beer per person annually

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Craft beer sales account for 25% of the US beer market by value

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Wine consumption in the US reached 966 million gallons in 2019

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Spirits consumption in the US increased by 2.3% in 2019

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Coffee is the third most popular beverage in the US

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64% of American adults drink coffee daily

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The average American coffee drinker consumes 3.1 cups per day

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Specialty coffee sales account for about 59% of the US coffee market value

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Cold brew coffee sales grew by 7.3% in 2019

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Milk is the sixth most popular beverage in the US

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Americans consume an average of 17 gallons of milk per person annually

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Plant-based milk sales in the US reached $2.5 billion in 2020

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Almond milk accounts for about 63% of the plant-based milk market

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Oat milk sales grew by 686% in 2019

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Carbonated soft drinks are the second most popular beverage in the US

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Americans consume an average of 38 gallons of soda per person annually

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Coca-Cola is the most popular soft drink brand in the US, with a 44.9% market share

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Diet soda accounts for about 30% of all carbonated soft drink sales in the US

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The US soft drink market was valued at $253 billion in 2020

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Tea is the fourth most popular beverage in the US

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Americans consume over 84 billion servings of tea annually

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80% of tea consumed in the US is iced tea

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Ready-to-drink tea sales in the US reached $7.9 billion in 2019

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Green tea consumption in the US has increased by 60% in the last decade

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Water is the most consumed beverage in the US, with Americans drinking an average of 58 gallons per year

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Bottled water sales in the US reached $18.5 billion in 2019

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44% of Americans prefer tap water over bottled water

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The average American drinks about 38 gallons of bottled water per year

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Sparkling water sales increased by 13.5% in 2019

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Summary

  • Water is the most consumed beverage in the US, with Americans drinking an average of 58 gallons per year
  • Bottled water sales in the US reached $18.5 billion in 2019
  • 44% of Americans prefer tap water over bottled water
  • The average American drinks about 38 gallons of bottled water per year
  • Sparkling water sales increased by 13.5% in 2019
  • Carbonated soft drinks are the second most popular beverage in the US
  • Americans consume an average of 38 gallons of soda per person annually
  • Coca-Cola is the most popular soft drink brand in the US, with a 44.9% market share
  • Diet soda accounts for about 30% of all carbonated soft drink sales in the US
  • The US soft drink market was valued at $253 billion in 2020
  • Coffee is the third most popular beverage in the US
  • 64% of American adults drink coffee daily
  • The average American coffee drinker consumes 3.1 cups per day
  • Specialty coffee sales account for about 59% of the US coffee market value
  • Cold brew coffee sales grew by 7.3% in 2019

Quenching our thirst for statistics and beverages alike, its time to dive into the bubbling world of Americas favorite drinks! From a flood of water to a cascade of coffee, the numbers dont lie when it comes to whats in our cups. Americans guzzle down gallons upon gallons of H20, with tap water loyalists making a splash alongside the rising tide of sparkling water. As the soda wars bubble on, the reigning champion Coca-Cola reigns supreme, while coffee addicts fuel our mornings with a caffeine kick. So whether youre sipping on a craft beer, a glass of wine, or the latest oat milk creation, join us on this liquid journey as we take a sip of the most popular beverages in the good ol US of A. Cheers to hydration with a side of stats!

Alcoholic Beverages

  • Beer is the fifth most popular beverage in the US
  • Americans consume an average of 26.2 gallons of beer per person annually
  • Craft beer sales account for 25% of the US beer market by value
  • Wine consumption in the US reached 966 million gallons in 2019
  • Spirits consumption in the US increased by 2.3% in 2019

Interpretation

In a land where liberty and pursuit of hops reign supreme, beer holds its frothy crown as the fifth most cherished elixir among Americans, with each citizen guzzling an impressive 26.2 gallons of the golden nectar yearly. Craft beer aficionados continue to carve out a respectable niche in the market, accounting for a quarter of the beer kingdom's treasure trove. Yet, the grape's allure remains strong as wine consumption in the US swelled to a staggering 966 million gallons last year, while spirits slyly spiked their way up by 2.3%. In this spirited battle of libations, one thing is clear - Americans take their sipping preferences seriously, whether it be in the bubbly embrace of a beer mug, the elegant swirl of a wine glass, or the stiff nod of a tumbler filled with spirits.

Coffee Consumption

  • Coffee is the third most popular beverage in the US
  • 64% of American adults drink coffee daily
  • The average American coffee drinker consumes 3.1 cups per day
  • Specialty coffee sales account for about 59% of the US coffee market value
  • Cold brew coffee sales grew by 7.3% in 2019

Interpretation

America runs on coffee - quite literally! With 64% of adults fueling their daily grind with 3.1 cups of the beloved brew, it's clear that coffee culture is deeply ingrained in the fabric of American society. From the rise of specialty coffee to the chilled allure of cold brew, the java industry continues to innovate and captivate our taste buds. So, whether you take your coffee black, pumpkin spice latte, or extra foamy with a hint of caramel drizzle, one thing is for certain - coffee is more than just a beverage, it's a way of life for millions of Americans.

Dairy and Plant-Based Beverages

  • Milk is the sixth most popular beverage in the US
  • Americans consume an average of 17 gallons of milk per person annually
  • Plant-based milk sales in the US reached $2.5 billion in 2020
  • Almond milk accounts for about 63% of the plant-based milk market
  • Oat milk sales grew by 686% in 2019

Interpretation

In a country known for its love affair with beverages, milk may be playing the role of the underappreciated classic, ranking a humble sixth in popularity amidst a sea of sparkling competitors. While Americans continue to guzzle an impressive average of 17 gallons per person annually, the rise of plant-based milk options is shaking up the dairy industry like an almond milk latte on a Monday morning. With sales soaring to a staggering $2.5 billion in 2020, it seems oat milk is riding a wave of popularity as smooth as its creamy texture, growing by a jaw-dropping 686% in 2019. In a world where milk isn't just for cows anymore, the beverage landscape is evolving faster than you can say "got milk?"

Soft Drinks

  • Carbonated soft drinks are the second most popular beverage in the US
  • Americans consume an average of 38 gallons of soda per person annually
  • Coca-Cola is the most popular soft drink brand in the US, with a 44.9% market share
  • Diet soda accounts for about 30% of all carbonated soft drink sales in the US
  • The US soft drink market was valued at $253 billion in 2020

Interpretation

In a nation where the pursuit of happiness often coincides with the quest for a fizzy companion, carbonated soft drinks reign supreme as the elixir of choice for thirsty Americans. With an insatiable thirst for sweetness, individuals guzzle down an average of 38 gallons of soda annually, solidifying Coca-Cola's unassailable position as the lord of the fizzy realm, commanding nearly half of the market share. However, as waistlines expand and health consciousness grows, the allure of diet soda continues to bubble up, accounting for a substantial chunk of sales. With a market value that could make Scrooge McDuck's money bin blush, the US soft drink industry stays effervescent at a staggering $253 billion in 2020, proving that in the land of the free, the siren song of soda is a tune that resonates far and wide.

Tea Consumption

  • Tea is the fourth most popular beverage in the US
  • Americans consume over 84 billion servings of tea annually
  • 80% of tea consumed in the US is iced tea
  • Ready-to-drink tea sales in the US reached $7.9 billion in 2019
  • Green tea consumption in the US has increased by 60% in the last decade

Interpretation

Tea, the ultimate chameleon of beverages, has stealthily climbed the ranks to secure its spot as America's fourth most beloved drink. With over 84 billion servings swirled and sipped each year, it's clear that the nation is steeped in its appreciation for tea. Whether enjoying a cool glass of iced tea under the sun or fueling up on the go with a convenient ready-to-drink option, Americans are embracing tea in all its forms. The surge in green tea consumption, showing a 60% increase in the last decade, signals a growing trend towards healthier and more diverse beverage choices. So, as we raise our teacups to this versatile elixir, let's toast to its enduring popularity and the evolving tastes of the American palate.

Water Consumption

  • Water is the most consumed beverage in the US, with Americans drinking an average of 58 gallons per year
  • Bottled water sales in the US reached $18.5 billion in 2019
  • 44% of Americans prefer tap water over bottled water
  • The average American drinks about 38 gallons of bottled water per year
  • Sparkling water sales increased by 13.5% in 2019

Interpretation

In a thirsty nation where hydration is king, water reigns supreme as the elixir of choice, with Americans collectively gulping an impressive 58 gallons per person annually. Despite the allure of fancy packaging and exotic promises, 44% of the populace remains loyal to the humble tap, choosing practicality over pizzazz. However, the siren call of sparkling water continues to seduce, with sales fizzing up by 13.5% in 2019, suggesting that perhaps we all just need a little extra sparkle in our lives, even if it comes in liquid form. So, whether you sip sparkling or chug from the tap, one thing is clear - water, in all its forms, remains a vital liquid asset in the American beverage landscape.

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