GITNUX MARKETDATA REPORT 2024

Statistics About The Most Popular Bbq Sauce

The most popular BBQ sauce is the classic tomato-based variety, with a majority of consumers preferring a balance of sweet and tangy flavors.

Highlights: Most Popular Bbq Sauce

  • In 2020, Kraft Heinz was the top-selling barbecue sauce brand in the United States, with sales amounting to about 191.3 million U.S. dollars.
  • Sweet Baby Ray's had the second highest market share amongst U.S. BBQ sauces in 2020.
  • In 2017, North America dominated the global BBQ sauce market with a 42.8% market share.
  • The BBQ sauce market in North America is expected to reach $3.27 billion by 2026.
  • Seven out of ten U.S. consumers prefer spicy BBQ sauce.
  • Kansas City BBQ style is the favorite amongst U.S. consumers.
  • The sale of BBQ sauce in the US grew by 20.7% in 2020.
  • Memphis style sauce is the second most popular BBQ sauce in America.
  • Approximately 70% of households in the U.S. own a grill or smoker.
  • Men are more likely than women to be in charge when it comes to barbecuing.
  • The global BBQ sauce market size was valued at USD 6.31 billion in 2018.
  • The market size of BBQ sauces and rubs in the U.S. is expected to reach $3.74 billion by 2026.
  • As per Nielsen data, in 2020, hot sauce overtook ketchup as America's favorite condiment, highlighting a shift in taste preferences which could influence BBQ sauce popularity and product development.
  • Sweet Baby Ray's BBQ Sauce had approximately 32.3 percent dollar share of the U.S. BBQ sauce market in 2020.
  • About 84% of BBQ grill owners in the United States cooked hamburgers, which often include BBQ sauce, in 2020.
  • The most popular flavor variant of BBQ sauce in the United States in 2020 was hickory.
  • Data suggests that BBQ sauce consumption increases by 44% in the summer months.
  • The BBQ sauce market is highly competitive in the US with Kraft, Private Label, Sweet Baby Ray's, KC Masterpiece, and Bull's Eye being the top brands.

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In the world of grilling and barbecue, the choice of BBQ sauce can make all the difference between a mediocre cookout and a mouthwatering feast. With a wide variety of flavors and styles to choose from, it can be overwhelming to decide which BBQ sauce is the most popular and highly acclaimed among grill enthusiasts. Join us as we uncover the top contenders and explore what makes them stand out in the realm of barbecue sauces.

The Latest Most Popular Bbq Sauce Explained

In 2020, Kraft Heinz was the top-selling barbecue sauce brand in the United States, with sales amounting to about 191.3 million U.S. dollars.

The statistic highlights that in the year 2020, Kraft Heinz emerged as the leading brand in terms of barbecue sauce sales in the United States, generating approximately 191.3 million U.S. dollars in revenue. This information signifies the strong market presence and consumer preference for Kraft Heinz’s barbecue sauce products over competitors within the industry. The substantial sales figure underscores the popularity and widespread adoption of the brand’s offerings among American consumers, reflecting a successful marketing strategy, product quality, and brand loyalty. Ultimately, Kraft Heinz’s position as the top-selling barbecue sauce brand in 2020 demonstrates its competitive edge and market dominance within the barbecue sauce segment in the United States.

Sweet Baby Ray’s had the second highest market share amongst U.S. BBQ sauces in 2020.

The statistic that Sweet Baby Ray’s had the second highest market share amongst U.S. BBQ sauces in 2020 means that, out of all the different brands of BBQ sauces available in the United States that year, Sweet Baby Ray’s captured the second largest percentage of total sales within that product category. This indicates that Sweet Baby Ray’s was a strong competitor in the market for BBQ sauces, with a significant portion of consumers choosing their product over others. This statistic highlights the popularity and success of Sweet Baby Ray’s within the BBQ sauce industry and suggests that it was a prominent player in the market during the specified time period.

In 2017, North America dominated the global BBQ sauce market with a 42.8% market share.

The statistic suggests that in 2017, North America held a significant position in the global BBQ sauce market by commanding a market share of 42.8%. This indicates that nearly half of the worldwide consumption and production of BBQ sauce occurred in North America during that year, highlighting the region’s dominance in the market. The strong market presence of North America in the BBQ sauce industry could be attributed to factors such as cultural preferences, the popularity of barbecuing traditions in the region, as well as the availability and diversity of BBQ sauce products in the market. This statistic underscores North America’s leading role in shaping the global BBQ sauce market landscape in 2017.

The BBQ sauce market in North America is expected to reach $3.27 billion by 2026.

This statistic indicates that the market for BBQ sauce in North America is projected to grow significantly and reach a total value of $3.27 billion by the year 2026. This growth forecast suggests a strong demand for BBQ sauce products within the North American market over the coming years, potentially driven by factors such as changing consumer tastes, increased interest in grilling and barbecuing, or marketing efforts by companies in the industry. The $3.27 billion figure represents the estimated total revenue generated by BBQ sauce sales in the region by the end of 2026, highlighting the market’s size and economic importance within the food industry.

Seven out of ten U.S. consumers prefer spicy BBQ sauce.

The statistic “Seven out of ten U.S. consumers prefer spicy BBQ sauce” indicates that the majority of American consumers have a preference for spicy BBQ sauce over other varieties. This statistic suggests that spicy flavors are popular among a significant portion of the population when it comes to BBQ sauce choices. This information is valuable for food manufacturers and marketers looking to cater to consumer preferences and develop products that align with the tastes of the majority of U.S. consumers. It also highlights the potential demand for spicy BBQ sauce in the market and provides insight into consumer behavior and preferences in the food industry.

Kansas City BBQ style is the favorite amongst U.S. consumers.

The statistic that “Kansas City BBQ style is the favorite amongst U.S. consumers” indicates that, according to a survey or study, a significant majority of consumers in the United States prefer the style of barbecue associated with Kansas City. This could mean that people enjoy the particular blend of sweet, tangy, and smoky flavors found in Kansas City BBQ sauces, rubs, and cooking methods. This finding is important for understanding consumer preferences in the realm of barbecue cuisine and suggests that Kansas City BBQ has widespread popularity and appeal among a diverse range of individuals across the country.

The sale of BBQ sauce in the US grew by 20.7% in 2020.

The statistic indicates that the sales of BBQ sauce in the United States experienced a significant growth of 20.7% in 2020 compared to the previous year. This implies that there was a substantial increase in consumer demand for BBQ sauce during that period, potentially driven by factors such as changing consumer preferences, increased at-home dining due to the COVID-19 pandemic, or successful marketing efforts by BBQ sauce manufacturers. The growth rate of 20.7% signifies a robust and positive trend in the BBQ sauce market, showcasing a promising outlook for the industry and highlighting the product’s popularity among consumers in the US during 2020.

Memphis style sauce is the second most popular BBQ sauce in America.

The statement “Memphis style sauce is the second most popular BBQ sauce in America” indicates that among various types of BBQ sauces available in America, Memphis style sauce ranks second in terms of overall popularity. This statistic suggests that consumers in America have a strong preference for Memphis style sauce compared to other varieties of BBQ sauce. The popularity of this particular sauce could be due to its unique blend of flavors, regional association with Memphis BBQ traditions, marketing efforts, or positive word-of-mouth recommendations. This statistic provides valuable insights into consumer preferences and market trends related to BBQ sauces in the United States.

Approximately 70% of households in the U.S. own a grill or smoker.

The statistic “Approximately 70% of households in the U.S. own a grill or smoker” indicates that a significant majority of households in the United States possess a grill or smoker for outdoor cooking purposes. This suggests that grilling and smoking are popular and common activities among Americans, reflecting the cultural significance and widespread adoption of outdoor cooking methods. The high ownership rate also implies that grilling and smoking equipment are widely accessible and utilized, potentially influencing social gatherings, culinary traditions, and consumer preferences related to food preparation in the U.S. Overall, this statistic highlights the prevalence and significance of outdoor cooking practices in American households.

Men are more likely than women to be in charge when it comes to barbecuing.

The statistic suggests that in the context of barbecuing, men are more commonly the ones assuming leadership roles. This may reflect societal norms and expectations regarding gender roles, where activities such as grilling are traditionally associated with masculinity. It could also be influenced by historical patterns of division of labor within households, where tasks like cooking outdoors are often seen as the domain of men. However, it is important to note that this statistic does not imply that all men are in charge of barbecuing or that women are incapable of taking on this role. Individual preferences, skills, and cultural factors can also play a significant role in determining who assumes the primary responsibility for cooking on the grill.

The global BBQ sauce market size was valued at USD 6.31 billion in 2018.

The statistic “The global BBQ sauce market size was valued at USD 6.31 billion in 2018” indicates the total monetary value of all BBQ sauce sales worldwide in the year 2018. This figure represents the revenue generated from the sales of BBQ sauce products across various regions and markets. The market size serves as a key indicator of the demand and popularity of BBQ sauce on a global scale, highlighting its significance within the food industry. The value of USD 6.31 billion suggests that BBQ sauce is a substantial and thriving market with significant economic implications for both producers and consumers.

The market size of BBQ sauces and rubs in the U.S. is expected to reach $3.74 billion by 2026.

The statistic indicates that the total market value of BBQ sauces and rubs in the U.S. is projected to increase to $3.74 billion by the year 2026. This suggests a significant growth in consumer demand for these products over the coming years. Factors contributing to this growth could include evolving consumer tastes, increased interest in outdoor cooking and grilling, and the popularity of BBQ culture in the U.S. The statistic serves as a valuable insight for businesses operating in the BBQ sauce and rub industry, guiding them in strategic planning, product development, and marketing initiatives to capitalize on the expanding market opportunities in the U.S.

As per Nielsen data, in 2020, hot sauce overtook ketchup as America’s favorite condiment, highlighting a shift in taste preferences which could influence BBQ sauce popularity and product development.

The statistic provided indicates that in 2020, hot sauce surpassed ketchup to become the most popular condiment in America based on Nielsen data. This shift in consumer preferences suggests a changing trend towards spicier and more adventurous flavors, impacting the popularity of other condiments like BBQ sauce. As a result, this trend may lead to increased demand for different variations of BBQ sauces that incorporate elements of heat and spice to cater to evolving taste preferences. Additionally, food manufacturers and developers may focus on creating new products that align with the growing popularity of hot sauce, thereby influencing the overall condiment market and product development strategies in the future.

Sweet Baby Ray’s BBQ Sauce had approximately 32.3 percent dollar share of the U.S. BBQ sauce market in 2020.

This statistic indicates that Sweet Baby Ray’s BBQ Sauce held a significant portion of the U.S. BBQ sauce market in 2020, with a dollar share of approximately 32.3 percent. This means that out of every dollar spent on BBQ sauce in the United States that year, roughly 32.3 cents were spent on Sweet Baby Ray’s brand specifically. This high market share suggests that Sweet Baby Ray’s was a popular and well-established choice among consumers in the competitive BBQ sauce market. The statistic highlights the brand’s strong presence and appeal within the industry, indicating its success in capturing a substantial portion of consumer spending in the U.S. BBQ sauce market.

About 84% of BBQ grill owners in the United States cooked hamburgers, which often include BBQ sauce, in 2020.

The statistic indicates that approximately 84% of individuals who own BBQ grills in the United States grilled hamburgers, with BBQ sauce being a common accompaniment, in 2020. This suggests a widespread preference for hamburgers as a popular choice for grilling among BBQ owners in the country during that year. The statistic also implies that hamburgers with BBQ sauce are a popular food item for outdoor cooking and gatherings in the U.S., highlighting a significant trend in American grilling habits.

The most popular flavor variant of BBQ sauce in the United States in 2020 was hickory.

The statistic indicates that among all the different flavor variants of BBQ sauce available in the United States in 2020, hickory was the most preferred and widely consumed option. This suggests that hickory-flavored BBQ sauce had the highest sales or market share compared to other flavors such as spicy, original, honey, mesquite, and others. The popularity of hickory-flavored BBQ sauce may be attributed to its distinct smoky and rich flavor profile, as well as its versatility in complementing various grilled and barbecued dishes. This information can be valuable for BBQ sauce manufacturers in guiding their product development, marketing strategies, and inventory management to meet consumer demand.

Data suggests that BBQ sauce consumption increases by 44% in the summer months.

The statistic “Data suggests that BBQ sauce consumption increases by 44% in the summer months” indicates a substantial rise in the consumption of BBQ sauce during the summer compared to other seasons. This implies that there is a strong seasonal pattern in BBQ sauce consumption, with people likely using more of the sauce during outdoor grilling and BBQ events typically associated with the warm weather of summer. The 44% increase suggests a significant shift in consumer behavior towards BBQ sauce during these months, which could be attributed to seasonal preferences, weather conditions, or cultural traditions that influence food choices during the summer season.

The BBQ sauce market is highly competitive in the US with Kraft, Private Label, Sweet Baby Ray’s, KC Masterpiece, and Bull’s Eye being the top brands.

The statistic provided indicates that the BBQ sauce market in the US is characterized by intense competition among various brands. The mention of Kraft, Private Label, Sweet Baby Ray’s, KC Masterpiece, and Bull’s Eye as the top brands suggests that these companies have established a strong presence in the market and are likely to be key players driving competition. Each brand likely offers unique characteristics or advantages to attract consumers, such as different flavors, pricing strategies, or marketing tactics. The presence of multiple well-known brands vying for market share implies that consumers have a variety of options to choose from, which in turn may lead to aggressive marketing campaigns, product innovation, and pricing strategies as each brand seeks to differentiate itself and gain a competitive edge in the crowded BBQ sauce market.

References

0. – https://www.www.marketresearch.com

1. – https://www.www.grandviewresearch.com

2. – https://www.www.bakingbusiness.com

3. – https://www.venturebeat.com

4. – https://www.www.tasteatlas.com

5. – https://www.www.tripsavvy.com

6. – https://www.www.globenewswire.com

7. – https://www.www.hpba.org

8. – https://www.www.nielsen.com

9. – https://www.www.statista.com

10. – https://www.www.nationalgeographic.com

11. – https://www.www.thebbqdepot.com

12. – https://www.www.mintel.com

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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