The popularity of oat milk has been on the rise in recent years, with more and more consumers turning to this dairy alternative for various reasons. As the oat milk industry continues to grow and evolve, it is essential to delve into the statistics to gain insights into its market trends, consumer preferences, and overall impact on the beverage industry. In this blog post, we will explore key statistics related to the oat milk industry, providing a comprehensive overview of this increasingly important sector.
The Latest Oat Milk Industry Statistics Explained
The global oat milk market size was valued at approximately USD 3.7 billion in 2020.
The statistic that the global oat milk market size was valued at approximately USD 3.7 billion in 2020 indicates the total economic worth of the oat milk market worldwide during that year. This figure represents the cumulative revenue generated from the production, distribution, and consumption of oat milk products across various regions and markets. The significant market size reflects the growing popularity and demand for oat milk as a plant-based alternative to traditional dairy products, driven by factors such as increasing consumer awareness of health and sustainability benefits associated with oat milk consumption. The statistic provides insight into the scale and importance of the oat milk industry within the global food and beverage market, highlighting its substantial economic contribution and market presence.
The oat milk industry is expected to grow at a CAGR of 9.8% between 2021 and 2026.
This statistic indicates that the oat milk industry is projected to experience significant growth over the five-year period from 2021 to 2026, with a Compound Annual Growth Rate (CAGR) of 9.8%. This means that on average, the industry’s revenue is anticipated to increase by 9.8% each year during this period. Such a high CAGR suggests a strong and steady expansion of the oat milk market, driven by factors such as increasing consumer preference for plant-based alternatives, rising health consciousness, and broader availability and marketing of oat milk products. This growth rate serves as a promising indicator for potential investors, industry stakeholders, and policymakers interested in the oat milk sector.
In 2019, Europe held the largest market share in the oat milk industry.
The statistic “In 2019, Europe held the largest market share in the oat milk industry” indicates that among all regions globally, Europe had the highest percentage of sales or revenue in the oat milk market during the specified year. This suggests that the demand for oat milk products was strongest in Europe compared to other regions, such as North America, Asia, or Latin America. Factors contributing to Europe’s dominance in the oat milk industry could include consumer preferences for plant-based alternatives, marketing strategies by oat milk producers in the region, or regulatory support for dairy alternatives. The statistic highlights Europe as a key market for oat milk producers and signals an opportunity for further growth and expansion in the region.
The U.S. oat milk market is projected to reach 598.6 million by 2027.
The statistic that the U.S. oat milk market is projected to reach 598.6 million by 2027 indicates an anticipated significant growth in the demand and consumption of oat milk within the United States. This projection suggests that more consumers are shifting towards plant-based dairy alternatives, such as oat milk, likely due to health, environmental, and ethical considerations. The anticipated market size of 598.6 million reflects a growing trend of plant-based products gaining popularity and market share in the beverage industry, with oat milk becoming a prominent alternative to traditional dairy products. This statistic is valuable for businesses and investors looking to capitalize on the increasing demand for plant-based milk alternatives and may indicate a shift in consumer preferences towards more sustainable and healthier options.
The average price of oat milk is expected to decrease from 2021 to 2026.
The statistic suggests that the mean price of oat milk is anticipated to show a downward trend over the period from 2021 to 2026. This implies that, on average, oat milk is expected to become more affordable or less expensive during these years. This could be influenced by various factors such as changes in consumer preferences, increased competition among oat milk producers, advancements in production technologies leading to cost efficiencies, or changes in input costs like the price of oats. As a result, consumers may benefit from potentially lower prices for oat milk products in the upcoming years if this projected trend comes to fruition.
Supermarkets/hypermarkets form the largest distribution channel of oat milk products.
The statistic ‘Supermarkets/hypermarkets form the largest distribution channel of oat milk products’ indicates that the distribution of oat milk products is primarily dominated by supermarkets and hypermarkets, as opposed to other types of retail channels such as convenience stores, specialty stores, or online platforms. This suggests that consumers are most likely to find and purchase oat milk products in traditional brick-and-mortar stores like supermarkets and hypermarkets. This data is important for oat milk producers and retailers to understand where their target market is most likely to encounter their products and tailor their marketing and distribution strategies accordingly to maximize sales and reach a wider audience.
Among the types of oat milk products, flavored oat milk holds the highest share.
The statistic indicates that among various types of oat milk products available in the market, flavored oat milk products are the most popular choice among consumers, holding the largest market share compared to other options such as plain or unsweetened oat milk. This suggests that consumers are increasingly drawn to flavored variations of oat milk, which may include additions like vanilla, chocolate, or other flavorings. The demand for flavored oat milk could be driven by preferences for sweeter or more diverse taste profiles, as well as marketing strategies by manufacturers to cater to a wider range of consumer preferences and to differentiate their products in the competitive oat milk market.
Sweden is the world’s largest producer of oat grains.
The statistic that Sweden is the world’s largest producer of oat grains indicates that Sweden produces the highest quantity of oats compared to all other countries globally. This suggests that oat agriculture is a significant industry in Sweden, with high levels of production and likely a key part of the country’s agricultural economy. Factors such as climate suitability, farming practices, and technological advancements may contribute to Sweden’s success in oat production. Additionally, this statistic implies that Sweden likely plays a crucial role in supplying oat grains to both domestic and international markets, potentially impacting global oat prices and availability.
The key market players for oat milk are Danone, PepsiCo and Oatly AB.
The statistic indicates that the key market players in the oat milk industry are Danone, PepsiCo, and Oatly AB. This means that these companies are prominent and influential in producing and selling oat milk products, capturing a significant share of the market. As key players, they likely have a strong presence in the industry, may have a wide range of oat milk products, and are likely to have substantial brand recognition and market power. Their strategies and decisions can significantly impact the overall oat milk market dynamics, including pricing, innovation, and market trends.
The organic oat milk segment is expected to have the highest growth rate.
This statistic suggests that among all segments within the oat milk market, the organic oat milk segment is projected to experience the fastest rate of growth in the foreseeable future. This implies that consumer demand for organic oat milk products is expected to increase significantly compared to conventional oat milk options. Factors driving this growth could include shifting consumer preferences towards organic and healthier alternatives, increased awareness of the benefits of organic products, and potential marketing efforts promoting the sustainability and health benefits of organic oat milk. As a result, businesses operating in the organic oat milk sector may have an opportunity to capitalize on this growing market trend by strategically investing in product development, marketing, and distribution to meet the heightened demand for organic oat milk.
Oat milk has the least environmental impact among plant-based milks.
The statistic that oat milk has the least environmental impact among plant-based milks likely stems from a comparative life cycle assessment that examines the environmental footprint of producing various types of plant-based milks. This assessment would consider factors such as land use, water usage, greenhouse gas emissions, and energy consumption throughout the production process of the different milks. Oat milk’s leading position in terms of environmental impact could be attributed to its relatively lower water and land requirements compared to almond milk, for example, which requires significant amounts of water for almond cultivation. Additionally, oat milk production generally produces fewer greenhouse gas emissions compared to dairy milk production, contributing to its favorable ranking in terms of environmental impact among plant-based milk alternatives.
47.3% of consumers tried oat milk for the first time in 2020.
The statistic stating that 47.3% of consumers tried oat milk for the first time in 2020 reflects a significant shift in consumer behavior towards alternative dairy products. This data suggests that oat milk, a relatively new entrant in the market compared to traditional dairy products, gained popularity and acceptance among almost half of surveyed consumers within just one year. The high percentage indicates a growing trend towards plant-based milk alternatives, driven by factors such as health considerations, environmental concerns, and changing taste preferences. This statistic highlights the increasing demand for non-dairy options in the food and beverage industry and signifies a notable change in consumer preferences and buying patterns towards more sustainable and health-conscious choices.
Over 33 million liters of oat milk were consumed in Australia in 2020.
The statistic that over 33 million liters of oat milk were consumed in Australia in 2020 indicates a significant and growing trend towards plant-based milk alternatives in the country. This level of consumption suggests a shift in consumer preferences towards dairy-free options, likely driven by factors such as health considerations, environmental concerns, and dietary choices. The strong demand for oat milk specifically could be attributed to its creamy texture, mild flavor, and potential health benefits compared to traditional dairy milk. The sheer volume of oat milk consumed reflects a notable market opportunity for manufacturers and retailers to capitalize on the rising popularity of plant-based products in the Australian market.
15% of the UK population purchased oat milk in 2020.
The statistic stating that 15% of the UK population purchased oat milk in 2020 indicates the proportion of individuals who bought oat milk out of the total population in the UK during that year. This percentage suggests a relatively widespread consumer interest in oat milk as a plant-based alternative to dairy milk, reflecting changing preferences and trends in the food and beverage industry. The data can be valuable for businesses in the food sector for marketing and product development purposes, as well as for policymakers and researchers studying dietary patterns and consumer behavior trends in the UK. It also highlights the increasing popularity and availability of oat milk as a dairy alternative in the market.
Between 2019 and 2020, US oat milk sales increased by 317%.
The statistic indicating that US oat milk sales increased by 317% between 2019 and 2020 highlights a significant and substantial growth in consumer demand for this particular dairy alternative. This surge in sales suggests a notable shift in consumer preferences towards plant-based milk products, likely driven by factors such as increasing awareness of health and environmental concerns associated with traditional dairy products, as well as greater availability and marketing of oat milk in the market. Such a dramatic increase in sales underscores the growing popularity of oat milk as a preferred dairy alternative among the US population and indicates a noteworthy trend within the food and beverage industry towards plant-based products.
Oat milk provides around 120-140 calories per cup, a common comparison point for plant-based milks.
The statistic indicates that oat milk typically contains approximately 120-140 calories per cup, making it a common reference point for comparing the caloric content of various plant-based milks. This information is helpful for individuals who are monitoring their calorie intake or following a specific dietary plan. By knowing the average calorie content of oat milk, consumers can make informed choices when selecting alternative milk options based on their dietary preferences and nutritional needs. This statistic also highlights the relatively moderate caloric content of oat milk compared to other plant-based milk alternatives, which may influence individuals looking to manage their overall calorie consumption while still enjoying a dairy-free milk option.
The oat milk market in China is expected to grow at a CAGR of about 5.5% from 2021 to 2026.
This statistic indicates the projected Compound Annual Growth Rate (CAGR) for the oat milk market in China from 2021 to 2026. A CAGR of 5.5% suggests that the market size for oat milk in China is expected to increase by approximately 5.5% each year during this period. This growth rate signifies a positive trend and potential opportunities for companies operating in the oat milk sector in China. Factors such as increased consumer awareness about health and sustainability, as well as changing dietary preferences, could be driving this growth. Businesses and investors in the oat milk industry may utilize this statistic to make informed decisions and develop strategies to capitalize on the anticipated market expansion.
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