GITNUX MARKETDATA REPORT 2024

Statistics About The Most Popular Chips In America

The most popular chips in America are potato chips, accounting for over half of chip sales, with flavors such as classic salted, barbecue, and sour cream & onion being the top choices among consumers.

Highlights: Most Popular Chips In America

  • Lay's is the top-selling chips brand in America, holding about 29.6 percent of the market share in 2017.
  • In 2017, the revenue of Lay’s was estimated at over 1.63 billion U.S. dollars in the United States.
  • Pringles was the third top selling chips brand in the United States in 2017, with a market share of over 9 percent.
  • In 2020, over 194.58 million Americans used Lay's.
  • In a taste test survey, 34 percent of Americans rated Lay's as the best-tasting potato chips.
  • Ruffles was the second top-selling chips brand in America in 2017 with a market share of over 16 percent.
  • Wavy Lay's were the most preferred chips in a survey conducted in Virginia.
  • It is reported that the potato chip industry in the United States which includes chips like Lay's and Ruffles, generated more than 7 billion U.S. dollars in sales in 2015.
  • In 2020, over 29.61 million Americans used Wise.
  • The sales value of multi-outlet stores in the U.S. for Pringles amounted to about 455.7 million U.S. dollars in 2017.
  • Kettle Brand chips held over 1 percent of the market share in the U.S. potato chips market in 2017.
  • In 2019, over 69.63 million Americans consumed Pringles.
  • The total sales of the potato chips industry in the United States reached 9.6 billion U.S. dollars in 2020.
  • In a survey conducted by Morning Consult in 2020, Lay's "Classic" was voted as most popular chip flavor in America.
  • In 2020, about 50.73 million people consumed Herr's.
  • Utz' market share reached over 2 percent in the U.S. potato chips market in 2017.
  • In a survey, Doritos were the favourite chip brand among Millennials with a preference rating of 73 percent.
  • In 2019, over 98.74 million Americans consumed Ruffles.
  • Cape Cod chips made up slightly over 1 percent of U.S. potato chip market share as of 2017.
  • The BBQ flavored Lay's was among the top 3 most favored chip flavors in the United States according to a survey.

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The Latest Most Popular Chips In America Explained

Lay’s is the top-selling chips brand in America, holding about 29.6 percent of the market share in 2017.

The statistic suggests that Lay’s is the leading brand in the American chips market, capturing a significant portion of the market share at 29.6 percent in 2017. This indicates that almost one-third of all chip purchases in America were for Lay’s products during that year, highlighting the brand’s popularity and widespread consumer preference. As the top-selling chips brand, Lay’s likely has a strong brand presence, effective marketing strategies, and product offerings that resonate with consumers, making it a dominant player in the competitive chips industry.

In 2017, the revenue of Lay’s was estimated at over 1.63 billion U.S. dollars in the United States.

The statistic “In 2017, the revenue of Lay’s was estimated at over 1.63 billion U.S. dollars in the United States” indicates the total amount of money generated by Lay’s, a popular snack food brand, within the U.S. market during the specified year. The revenue figure serves as a crucial metric for assessing the financial performance and market presence of the brand. In this context, the substantial revenue of over 1.63 billion dollars showcases Lay’s significant market share and consumer demand within the competitive snack food industry. Additionally, the statistic highlights the brand’s economic impact, profitability, and overall success in meeting consumer preferences and needs, solidifying its position as a leading player in the market.

Pringles was the third top selling chips brand in the United States in 2017, with a market share of over 9 percent.

The statistic indicates that Pringles ranked as the third highest selling chips brand in the United States for the year 2017, capturing a market share of over 9 percent within the industry. This data suggests that Pringles is a popular choice among consumers in the competitive chips market, positioning it as a strong player in terms of sales volume and market presence. With a market share of over 9 percent, Pringles has managed to appeal to a significant portion of the consumer base, demonstrating its success and ability to compete effectively against other leading brands in the industry during the specified period.

In 2020, over 194.58 million Americans used Lay’s.

The statistic “In 2020, over 194.58 million Americans used Lay’s” likely refers to the number of individuals in the United States who consumed Lay’s products during the year. This number, 194.58 million, represents a substantial portion of the U.S. population. Lay’s is a popular brand of potato chips and snacks, so it is not surprising that a large number of Americans would have purchased and consumed their products in a given year. This statistic provides valuable insight into the widespread popularity and consumer reach of the Lay’s brand in the American market during the specified time period.

In a taste test survey, 34 percent of Americans rated Lay’s as the best-tasting potato chips.

The statistic indicates that 34 percent of Americans who participated in a taste test survey rated Lay’s as the best-tasting potato chips among the options provided. This finding suggests that Lay’s is a popular choice among a significant portion of the American population in terms of taste preferences for potato chips. However, it is important to note that taste is subjective and can vary greatly among individuals. The survey results provide valuable insights into consumer preferences and can be used by Lay’s and other competitors in the potato chips market to enhance their products and marketing strategies.

Ruffles was the second top-selling chips brand in America in 2017 with a market share of over 16 percent.

The statistic indicates that in 2017, Ruffles was the second highest-selling brand of chips in America, capturing more than 16% of the market share. This suggests that Ruffles held a significant portion of the market, positioning it as a strong competitor within the chip industry. The high market share implies that Ruffles was preferred by a substantial portion of consumers, leading to its success in sales compared to other chip brands in the market during that time period. This statistic highlights the popularity and competitive standing of Ruffles within the American chip market in 2017.

Wavy Lay’s were the most preferred chips in a survey conducted in Virginia.

The statistic ‘Wavy Lay’s were the most preferred chips in a survey conducted in Virginia’ indicates that, among the various chip brands assessed in the survey, Wavy Lay’s garnered the highest level of preference among the participants from Virginia. This finding suggests that Wavy Lay’s outperformed its competitors in terms of popularity and appeal within this specific demographic. It is important to note that this statistic is based on the responses of the survey participants in Virginia and may not necessarily reflect the preferences of individuals in other regions or demographics.

It is reported that the potato chip industry in the United States which includes chips like Lay’s and Ruffles, generated more than 7 billion U.S. dollars in sales in 2015.

This statistic indicates that the potato chip industry in the United States, encompassing popular brands such as Lay’s and Ruffles, experienced robust economic performance in 2015 by generating over 7 billion U.S. dollars in sales. This figure reflects the significant consumer demand for potato chips in the American market, highlighting the widespread popularity and consumption of this snack food. The strong sales numbers also suggest that the potato chip industry is a lucrative and competitive sector within the broader food and beverage industry, with these leading brands likely playing a substantial role in driving revenue and market share within the industry.

In 2020, over 29.61 million Americans used Wise.

The statistic ‘In 2020, over 29.61 million Americans used Wise’ suggests that a substantial number of Americans utilized the Wise platform during the specified year. This figure indicates the widespread adoption and popularity of the Wise service among the American population. The high number of users, totaling over 29.61 million, highlights Wise’s significant presence in the market and its ability to attract a large customer base. This statistic implies that Wise plays a significant role in facilitating financial transactions and international money transfers for a substantial portion of the American population.

The sales value of multi-outlet stores in the U.S. for Pringles amounted to about 455.7 million U.S. dollars in 2017.

The statistic indicates that multi-outlet stores in the U.S. generated sales worth approximately 455.7 million U.S. dollars from the popular snack brand Pringles in 2017. This figure signifies the significant consumer demand for Pringles within the multi-outlet store market segment in the U.S. The sales value is a crucial metric for assessing the brand’s performance and market presence, reflecting both the product’s popularity among consumers and its competitive standing within the snack industry. Furthermore, this statistic provides insights into the overall market share and financial performance of Pringles in the U.S., highlighting the brand’s importance in the snack food industry.

Kettle Brand chips held over 1 percent of the market share in the U.S. potato chips market in 2017.

The statistic indicates that Kettle Brand chips captured more than 1% of the total market share in the U.S. potato chips market in 2017. This means that Kettle Brand had a significant presence and influence in the competitive potato chips industry during that year. Achieving more than 1% market share suggests that the brand is popular among consumers and has been successful in attracting a portion of the overall demand for potato chips in the U.S. market. This statistic reflects Kettle Brand’s competitive positioning and market performance relative to other potato chip brands in 2017.

In 2019, over 69.63 million Americans consumed Pringles.

The statistic “In 2019, over 69.63 million Americans consumed Pringles” indicates that a substantial portion of the American population enjoyed this popular brand of snack food during that year. This figure suggests a widespread consumer base for Pringles in the United States, highlighting the brand’s popularity and market presence. The large number of consumers also reflects the wide availability and appeal of Pringles as a snack option among Americans in 2019, showcasing the brand’s success in reaching and satisfying a significant portion of the population.

The total sales of the potato chips industry in the United States reached 9.6 billion U.S. dollars in 2020.

The statistic indicates that in 2020, the potato chips industry in the United States generated total sales amounting to 9.6 billion U.S. dollars. This figure represents the aggregate revenue earned by companies within the potato chips sector through the sale of their products in the United States market during the specified year. The statistic serves as a key indicator of the economic activity and consumer demand within the industry, highlighting the popularity and market size of potato chips as a snack product in the country. Additionally, it provides insights into the financial performance and overall contribution of the potato chips industry to the U.S. economy in terms of revenue generation.

In a survey conducted by Morning Consult in 2020, Lay’s “Classic” was voted as most popular chip flavor in America.

The statistic indicates that in a survey conducted by Morning Consult in 2020, Lay’s “Classic” was identified as the most popular chip flavor in America. This suggests that among all the chip varieties available, consumers expressed a strong preference for the traditional “Classic” flavor offered by Lay’s. The survey results imply that “Classic” chips have a wide appeal and enjoy a high level of popularity among American consumers, potentially due to their familiar taste, widespread availability, and longstanding presence in the market. This statistic provides valuable insights into consumer preferences in the snack food industry and highlights the enduring popularity of a well-established chip flavor.

In 2020, about 50.73 million people consumed Herr’s.

The statistic “In 2020, about 50.73 million people consumed Herr’s” indicates that approximately 50.73 million individuals were consumers of Herr’s products during the year 2020. This statistic provides insight into the reach and popularity of Herr’s brand among consumers. By quantifying the number of people who consumed Herr’s products, this statistic can be used to evaluate the market penetration of the brand and assess its success in attracting and retaining customers. Additionally, it could be leveraged by Herr’s to track consumer trends, inform marketing strategies, and make business decisions aimed at maintaining and increasing their market share.

Utz’ market share reached over 2 percent in the U.S. potato chips market in 2017.

The statistic indicating that Utz’s market share reached over 2 percent in the U.S. potato chips market in 2017 suggests that Utz had solid visibility and penetration within the competitive snack food industry during that year. This figure indicates that Utz held a significant portion of the potato chips market, positioning the brand as a noticeable player alongside larger competitors. Achieving a market share of over 2 percent reflects positive reception from consumers and successful marketing and distribution strategies implemented by Utz. The statistic serves as a benchmark for Utz’s performance and market presence in the potato chips segment in 2017.

In a survey, Doritos were the favourite chip brand among Millennials with a preference rating of 73 percent.

The statistic indicates that in a survey conducted among Millennials, Doritos emerged as the most preferred chip brand, garnering a preference rating of 73 percent among the respondents. This means that out of all the Millennials surveyed, 73 percent expressed a preference for Doritos over other chip brands, suggesting a strong affinity for this particular snack. The high preference rating suggests that Doritos is a popular choice among Millennials when it comes to chip brands, potentially indicating the brand’s successful marketing strategies, taste appeal, and overall popularity within this demographic group.

In 2019, over 98.74 million Americans consumed Ruffles.

The statistic ‘In 2019, over 98.74 million Americans consumed Ruffles’ indicates that nearly 99 million individuals in the United States consumed Ruffles potato chips during the year 2019. This statistic reflects a significant portion of the American population showing a preference for this particular brand of chips. The high number of consumers suggests that Ruffles is a popular and widely consumed snack choice among Americans. It can also provide insights into the market share and competitiveness of Ruffles in the snack food industry.

Cape Cod chips made up slightly over 1 percent of U.S. potato chip market share as of 2017.

This statistic indicates that Cape Cod chips accounted for just over 1% of the total market share in the U.S. potato chip industry in 2017. This suggests that despite being a popular brand, Cape Cod chips held a relatively small portion of the market compared to its competitors. The statistic provides insight into the competitive landscape of the potato chip industry, highlighting the dominance of other brands over Cape Cod in terms of market share. It also suggests that there may be opportunities for Cape Cod to grow and increase its market share through marketing, product innovation, or other strategies to better compete with the larger players in the industry.

The BBQ flavored Lay’s was among the top 3 most favored chip flavors in the United States according to a survey.

The statistic indicates that in a survey conducted in the United States, the BBQ flavored Lay’s chips ranked as one of the top three most preferred chip flavors among respondents. This suggests that a significant portion of the population surveyed found BBQ flavored Lay’s to be highly appealing compared to other chip flavors. The result does not necessarily mean that BBQ flavored Lay’s is the absolute favorite chip flavor overall, but it does highlight its popularity and acceptance among consumers in the United States relative to other chip options. This information may be valuable for chip manufacturers and marketers in understanding consumer preferences and making strategic decisions in product development and promotion.

References

0. – https://www.morningconsult.com

1. – https://www.www.onepoll.com

2. – https://www.www.fda.gov

3. – https://www.www.statista.com

4. – https://www.brandkeys.com

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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