GITNUX MARKETDATA REPORT 2024

Statistics About The Most Popular Cereal

The most popular cereal in terms of sales is Kellogg's Frosted Flakes, with over 150 million boxes sold annually.

Highlights: Most Popular Cereal

  • Honey Nut Cheerios is the most popular cereal in America.
  • According to a survey conducted by Ranker, over 30,000 Americans rank "Cinnamon Toast Crunch" as their favorite cereal.
  • Nearly 50% of US adults still kick off their day with a bowl of cereal.
  • According to Statista, the total retail sales of breakfast cereal in the U.S. exceeded 10 billion U.S. dollars in 2019.
  • General Mills Honey Nut Cheerios netted more than $656 million in sales in 2020.
  • Frosted Flakes is the second most popular cereal in the US in terms of dollar sales.
  • In terms of sales, the third most popular US cereal is Honey Bunches of Oats.
  • Cheerios was the leading food brand on YouTube in the United States as of 2017, having generated 173 million video views.
  • The American cereal industry is worth approximately $35 billion annually.
  • According to a 2016 survey, Blueberry Morning is the least favorite cereal among American consumers.
  • More than 2.7 million Americans say they eat Raisin Bran cereal every day.
  • Froot Loops is rated as a favorite cereal among Generation Z consumers.
  • Chex, a cereal brand introduced in 1929, still holds around 1.6% of the breakfast cereal market.
  • Americans consumed over 3 billion boxes of cereal in 2019.
  • Kellogg's Cornflakes has a 7.7% market share in the UK, making it the most popular cereal in the country.
  • Weet-Bix is the most popular cereal brand in Australia, with over 20% of Australians consuming the product.
  • Mexican children consume more sugary cereals than their counterparts in other countries, with Frosted Flakes being the most popular choice.
  • According to a YouGov survey, Indian consumers prefer Cornflakes more than any other cereal.
  • A 2019 UK study found that more than half of all breakfast cereals on supermarket shelves are too high in sugar, with Kellogg's Crunchy Nut Cornflakes containing the most.
  • In Canada, hot cereals, oats, and porridge are more popular choices for breakfast than ready-to-eat cereals.

Table of Contents

Cereal is a breakfast staple enjoyed by millions of people around the world. With a wide variety of flavors, textures, and brands to choose from, it can be overwhelming to decide which one to try next. In this blog post, we will explore some of the most popular cereals on the market, discussing their nutritional content, taste, and overall popularity among consumers. Whether you’re a cereal enthusiast looking to find your next favorite breakfast option or simply curious about the latest trends in the cereal industry, this post is sure to provide you with valuable insights. Let’s dive in and discover the most popular cereal choices of today.

The Latest Most Popular Cereal Explained

Honey Nut Cheerios is the most popular cereal in America.

The statistic ‘Honey Nut Cheerios is the most popular cereal in America’ suggests that, based on a survey or data analysis, Honey Nut Cheerios has the highest consumption or customer preference among all cereal brands in the United States. This could indicate that the brand has successfully gained a larger market share, outperforming competitors in terms of sales, customer loyalty, or overall popularity. However, it is important to note that the term ‘most popular’ may be defined in various ways, such as total sales volume, consumer surveys, or social media mentions, and the validity and reliability of the data source behind this statistic should be carefully considered before drawing conclusions about the cereal’s dominance in the market.

According to a survey conducted by Ranker, over 30,000 Americans rank “Cinnamon Toast Crunch” as their favorite cereal.

The statistic provided indicates that, based on a survey carried out by Ranker, a reputable data collection platform, more than 30,000 individuals in the United States selected “Cinnamon Toast Crunch” as their preferred breakfast cereal. This information suggests a significant level of preference for “Cinnamon Toast Crunch” among the American population surveyed, highlighting its popularity and appeal among consumers. The large sample size of over 30,000 respondents lends statistical credibility to the findings, indicating a robust representation of preferences, and suggesting that “Cinnamon Toast Crunch” holds a prominent position in the cereal market within the United States.

Nearly 50% of US adults still kick off their day with a bowl of cereal.

The statistic that nearly 50% of US adults still kick off their day with a bowl of cereal suggests that cereal remains a popular breakfast choice among a significant portion of the adult population in the United States. This statistic highlights the enduring appeal of cereal as a convenient and quick breakfast option for many adults, despite the variety of breakfast choices available. The high prevalence of cereal consumption at the start of the day indicates that it continues to be a staple food item in American households, reflecting the importance of traditional breakfast options in the daily routines of a substantial proportion of adults in the US.

According to Statista, the total retail sales of breakfast cereal in the U.S. exceeded 10 billion U.S. dollars in 2019.

The statistic provided by Statista indicates that the total retail sales of breakfast cereal in the United States surpassed 10 billion U.S. dollars in the year 2019. This figure highlights the significance of the breakfast cereal industry within the U.S. retail market, showcasing the substantial consumer demand and spending on these products. This statistic not only reflects the popularity of breakfast cereals as a convenient and widely consumed breakfast option but also underscores the economic impact of this industry on the overall retail sector. The high sales figure suggests a strong market for breakfast cereals and indicates that they are a key product category contributing significantly to the overall U.S. retail sales landscape.

General Mills Honey Nut Cheerios netted more than $656 million in sales in 2020.

The statistic that General Mills Honey Nut Cheerios netted more than $656 million in sales in 2020 highlights the significant revenue generated by this specific product from the General Mills company. This figure reflects the consumer demand for Honey Nut Cheerios during the year 2020, indicating its popularity and sales success in the breakfast cereal market. The high sales figure suggests that Honey Nut Cheerios has a strong market presence and competitive advantage, likely due to factors such as brand loyalty, effective marketing strategies, and consumer preference for the product’s taste and nutritional value. Overall, this statistic underscores the financial success and market performance of General Mills’ Honey Nut Cheerios in 2020.

Frosted Flakes is the second most popular cereal in the US in terms of dollar sales.

The statistic stating that Frosted Flakes is the second most popular cereal in the US in terms of dollar sales indicates that Frosted Flakes ranks just below the top-selling cereal in the country when considering the revenue generated from its sales. This suggests that Frosted Flakes has a substantial market share and is a significant player in the cereal industry in terms of financial performance. It implies that consumers are willing to spend a considerable amount of money on Frosted Flakes compared to other cereals, reflecting the brand’s popularity and appeal to a large segment of the population. This statistic provides insight into Frosted Flakes’ competitive position within the US cereal market based on its financial success.

In terms of sales, the third most popular US cereal is Honey Bunches of Oats.

This statistic indicates that among the various cereals sold in the United States, Honey Bunches of Oats holds the position of being the third most popular in terms of sales. This means that out of all the cereal brands available to consumers in the US, Honey Bunches of Oats ranks high in terms of the volume of sales it generates. This information can be valuable to cereal manufacturers, retailers, and marketers looking to understand consumer preferences and market trends in the breakfast cereal industry.

Cheerios was the leading food brand on YouTube in the United States as of 2017, having generated 173 million video views.

The statistic indicates that in 2017, Cheerios was the most popular food brand on YouTube in the United States, as evidenced by the 173 million video views the brand had generated. This suggests that Cheerios’ content resonated well with the YouTube audience, leading to a high level of engagement and viewership. The significant number of video views indicates a strong presence and impact in the digital marketing space for Cheerios, showcasing their success in utilizing online platforms to reach and connect with consumers.

The American cereal industry is worth approximately $35 billion annually.

The statistic states that the American cereal industry has an estimated annual value of around $35 billion. This value represents the total amount of revenue generated by companies within the cereal industry in the United States over the course of one year. The significant size of this industry indicates that cereal products are in high demand among consumers. It also suggests that the industry plays a major economic role, providing employment opportunities, supporting agriculture for cereal production, and contributing to the overall economy through sales, marketing, and distribution activities. Additionally, the value of $35 billion serves as a key indicator of the industry’s growth, competitiveness, and importance within the broader food and beverage sector.

According to a 2016 survey, Blueberry Morning is the least favorite cereal among American consumers.

The statement suggests that, based on data from a 2016 survey, Blueberry Morning cereal is the least preferred choice among American consumers when compared to other cereals. This statistic indicates that a significant portion of the surveyed population did not favor Blueberry Morning as their cereal of choice. The results of the survey suggest that Blueberry Morning may have unfavorable qualities or characteristics that make it less appealing to consumers compared to alternative cereal options. It is important to note that this statistic reflects consumer preferences at a specific point in time and may not necessarily represent the current market sentiment towards Blueberry Morning.

More than 2.7 million Americans say they eat Raisin Bran cereal every day.

The statistic that more than 2.7 million Americans say they eat Raisin Bran cereal every day indicates a high level of consumption and popularity of this particular breakfast cereal within the United States. This statistic suggests a significant portion of the American population has incorporated Raisin Bran into their daily morning routine, highlighting the product’s widespread appeal and established market presence. Understanding the number of individuals who consume this specific cereal daily can provide valuable insights for food manufacturers, marketers, and researchers regarding consumer behavior, preferences, and trends in the breakfast food industry.

Froot Loops is rated as a favorite cereal among Generation Z consumers.

The statistic that ‘Froot Loops is rated as a favorite cereal among Generation Z consumers’ suggests that the widely popular breakfast cereal brand, Froot Loops, is particularly favored by individuals within the Generation Z demographic group. This demographic is typically defined as those born between the mid-1990s and early 2010s, and their preference for Froot Loops indicates a trend towards the brand resonating with the younger consumer market. This statistic implies that Froot Loops has successfully established itself as a preferred choice among Generation Z individuals when it comes to breakfast cereals, potentially due to its vibrant colors, fruity flavors, and strong marketing presence targeted towards this age group.

Chex, a cereal brand introduced in 1929, still holds around 1.6% of the breakfast cereal market.

The statistic that Chex, a cereal brand introduced in 1929, still holds around 1.6% of the breakfast cereal market indicates that the brand has maintained a relatively small but consistent share of the market over the years. Despite being introduced over 90 years ago, Chex has managed to sustain its presence in a highly competitive industry, where several new products are constantly being introduced. The 1.6% market share suggests that while Chex may not be one of the top-selling cereals, it still has a loyal consumer base that continues to support the brand. This statistic highlights the enduring appeal and longevity of Chex as a breakfast cereal option in the market.

Americans consumed over 3 billion boxes of cereal in 2019.

The statistic that Americans consumed over 3 billion boxes of cereal in 2019 indicates a significant trend in the consumption habits of the population. This data point highlights the popularity and widespread adoption of cereal as a breakfast or snack choice among Americans during that year. The sheer volume of boxes consumed suggests that cereal is a staple in many households and has a substantial presence in the American diet. Such statistics are valuable for understanding consumer behavior, market trends, and the overall demand for cereal products in the United States. This information can be useful for cereal manufacturers, retailers, and policymakers in the food industry to make informed decisions regarding production, marketing strategies, and nutritional considerations.

Kellogg’s Cornflakes has a 7.7% market share in the UK, making it the most popular cereal in the country.

The statistic that Kellogg’s Cornflakes has a 7.7% market share in the UK indicates that out of all the cereals consumed in the country, Kellogg’s Cornflakes accounts for 7.7% of the total market. This makes it the most popular cereal in the UK, as it holds the largest market share compared to any other cereal brand. Market share is an important metric in understanding a brand’s success and prominence within a particular market, showing how much of the total demand for a product is captured by a specific company. Kellogg’s Cornflakes’ 7.7% market share suggests that it is a leading choice for consumers in the UK cereal market.

Weet-Bix is the most popular cereal brand in Australia, with over 20% of Australians consuming the product.

The statistic that Weet-Bix is the most popular cereal brand in Australia, with over 20% of Australians consuming the product, suggests that Weet-Bix holds a significant market share in the Australian cereal industry. The high consumption rate indicates a strong preference for Weet-Bix among Australian consumers, potentially due to factors such as taste, nutritional content, marketing efforts, and cultural appeal. This statistic highlights Weet-Bix’s dominance in the market and its widespread popularity among Australians as a preferred breakfast choice. Additionally, it signals the brand’s success in maintaining and expanding its customer base, positioning Weet-Bix as a leading player in the Australian cereal market.

Mexican children consume more sugary cereals than their counterparts in other countries, with Frosted Flakes being the most popular choice.

The statistic indicates that Mexican children have a higher consumption of sugary cereals compared to children in other countries, and among these cereals, Frosted Flakes is the most popular choice. This could suggest a higher prevalence of sugary cereals in the Mexican market and potentially different cultural preferences towards breakfast foods. The high consumption of sugary cereals among Mexican children may lead to concerns about their overall diet quality and the associated health risks of excessive sugar intake, such as obesity and dental issues. Further research could explore the factors contributing to this trend and potential interventions to promote healthier breakfast choices among Mexican children.

According to a YouGov survey, Indian consumers prefer Cornflakes more than any other cereal.

The statistic from the YouGov survey indicates that among Indian consumers, Cornflakes is the most preferred cereal compared to other options available in the market. This suggests a significant preference for Cornflakes among the population surveyed and implies that it is a popular breakfast choice among Indian consumers. Understanding consumer preferences is crucial for cereal manufacturers and retailers to tailor their marketing strategies and product offerings to meet the demands of the target market effectively. This statistic highlights the importance of recognizing the preferences and tastes of consumers in different regions to optimize product placement and ensure customer satisfaction.

A 2019 UK study found that more than half of all breakfast cereals on supermarket shelves are too high in sugar, with Kellogg’s Crunchy Nut Cornflakes containing the most.

In a 2019 UK study, researchers discovered that over half of the breakfast cereals available in supermarkets were found to have excessively high levels of sugar. Among them, Kellogg’s Crunchy Nut Cornflakes stood out as the cereal with the highest sugar content. This statistic highlights the concerning prevalence of sugar-laden cereals on the market, posing potential health risks to consumers who may unknowingly consume excessive amounts of sugar in their breakfast choices. This finding underscores the importance of continued research, consumer awareness, and potential policy interventions to address the issue of high sugar content in breakfast cereals and promote healthier options for consumers.

In Canada, hot cereals, oats, and porridge are more popular choices for breakfast than ready-to-eat cereals.

The statistic suggests that in Canada, hot cereals such as oats and porridge are preferred options for breakfast over ready-to-eat cereals. This could indicate a cultural preference for warm, hearty breakfasts that are perceived as more nourishing and filling. Factors such as health consciousness, traditional eating habits, and the influence of a colder climate may contribute to this preference for hot cereals. Additionally, the versatility of oats and porridge in terms of flavoring and nutritional value could also play a role in their popularity. Overall, this statistic highlights the importance of considering regional and cultural preferences when analyzing breakfast choices and consumption patterns.

References

0. – https://www.www.chicagotribune.com

1. – https://www.www.roymorgan.com

2. – https://www.www.grainchain.com

3. – https://www.morningconsult.com

4. – https://www.www.capi-icpa.ca

5. – https://www.www.eatthis.com

6. – https://www.www.forbes.com

7. – https://www.today.yougov.com

8. – https://www.foodtank.com

9. – https://www.www.cleveland.com

10. – https://www.www.statista.com

11. – https://www.www.bakeryandsnacks.com

12. – https://www.www.insider.com

13. – https://www.www.ranker.com

14. – https://www.www.thrillist.com

15. – https://www.foodfoundation.org.uk

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

Table of Contents

... Before You Leave, Catch This! 🔥

Your next business insight is just a subscription away. Our newsletter The Week in Data delivers the freshest statistics and trends directly to you. Stay informed, stay ahead—subscribe now.

Sign up for our newsletter and become the navigator of tomorrow's trends. Equip your strategy with unparalleled insights!