GITNUX MARKETDATA REPORT 2024

Statistics About The Most Popular Bourbon

The most popular bourbon in the United States, according to statistics, is Jack Daniel's Tennessee Whiskey.

Highlights: Most Popular Bourbon

  • As of 2020, Jim Beam is the number one best selling bourbon in the world.
  • Maker's Mark bourbon sales reached $199 million in 2020 in the United States.
  • As of 2020, the United States consumes approximately 45% of the world's bourbon.
  • In 2019, bourbon, Tennessee whiskey, and rye whiskey combined generated $4 billion in revenue in the U.S.
  • Sales of super-premium bourbon rose by 48.8% between 2015 and 2019.
  • In 2017, Wild Turkey had an approximate total sales volume of 670,000 9-liter cases in the U.S.
  • In 2020, the bourbon category grew by 8.2% in the US.
  • Kentucky Bourbon accounts for 95% of the world's bourbon production.
  • As of 2020, Buffalo Trace Distillery was ranked as the most awarded distillery in the world.
  • As of 2019, Bulleit bourbon had an approximate sales volume of 1.2 million 9-liter cases, making it in the top five bourbons in the US.
  • In 2018, nearly 80% of bourbon and Tennessee whiskey was purchased by American consumers.
  • Retail bourbon sales in 2019 reached $4bn in the U.S.
  • In 2020, Evan Williams Bourbon held the position of second top selling bourbon brand in the U.S. with around 2.6 million 9-liter cases sold.
  • The global market size for bourbon is projected to reach $12bn by 2025, growing at an annual rate of 7%.
  • In 2018, exports of bourbon from the U.S. reached over $1 billion for the first time.
  • In 2019, Jack Daniel's held an approximate total sales volume of 13.4 million 9-liter cases in the U.S., making it the most popular Tennessee whiskey.
  • Four Roses Bourbon experienced growth of 19.6% in volume between 2018 and 2019 in the U.S.
  • In 2019, it was estimated that bourbon and Tennessee whiskey exported to the European Union reached a value of $702 million.

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The Latest Most Popular Bourbon Explained

As of 2020, Jim Beam is the number one best selling bourbon in the world.

The statistic “As of 2020, Jim Beam is the number one best selling bourbon in the world” indicates that Jim Beam, a popular American bourbon brand, holds the top position in terms of global sales volume within the bourbon category. This means that Jim Beam surpasses all other bourbon brands in terms of the number of bottles sold or revenue generated, making it the most popular and widely consumed bourbon in the world in 2020. This statistic highlights Jim Beam’s strong market presence, brand recognition, and consumer preference compared to its competitors within the bourbon industry.

Maker’s Mark bourbon sales reached $199 million in 2020 in the United States.

The statistic that Maker’s Mark bourbon sales reached $199 million in 2020 in the United States represents the total revenue generated from the sales of Maker’s Mark bourbon within the market during the specified year. This figure serves as a measure of the success and popularity of Maker’s Mark bourbon within the competitive spirits industry in the United States. The $199 million in sales highlights the brand’s strong consumer demand and market presence, indicating that Maker’s Mark is a significant player in the bourbon market and has been able to achieve considerable financial success in the previous year.

As of 2020, the United States consumes approximately 45% of the world’s bourbon.

This statistic indicates that in 2020, the United States was responsible for consuming nearly half of the global supply of bourbon. Bourbon is a type of American whiskey that is predominantly produced in Kentucky. The fact that the United States consumes 45% of the world’s bourbon showcases the popularity of this spirit within the country. This high consumption rate likely reflects the cultural significance of bourbon in American social settings, as well as its popularity in bars, restaurants, and households across the nation. Additionally, the statistic suggests that bourbon holds a prominent position in the spirits market, with American consumers playing a significant role in driving demand for this particular type of whiskey.

In 2019, bourbon, Tennessee whiskey, and rye whiskey combined generated $4 billion in revenue in the U.S.

The statistic states that in 2019, the total revenue generated by the sales of bourbon, Tennessee whiskey, and rye whiskey combined in the United States amounted to $4 billion. This implies that these specific types of whiskeys were highly popular and in demand among consumers during that year, contributing significantly to the overall revenue of the distilled spirits industry. The figure of $4 billion highlights the economic importance of these whiskey categories, indicating a strong market presence and consumer preference for American whiskeys. This statistic underscores the considerable impact of bourbon, Tennessee whiskey, and rye whiskey on the alcohol beverage industry in the U.S. in 2019.

Sales of super-premium bourbon rose by 48.8% between 2015 and 2019.

The statistic indicates that sales of super-premium bourbon increased significantly by 48.8% from 2015 to 2019. This substantial rise suggests a growing demand for high-quality bourbon products during this time period. Factors such as evolving consumer preferences, targeted marketing strategies, and increased availability of super-premium bourbon options may have contributed to this notable increase in sales. The statistic reflects a positive trend in the bourbon market, signaling potential opportunities for producers and retailers to capitalize on the growing popularity of super-premium bourbon products.

In 2017, Wild Turkey had an approximate total sales volume of 670,000 9-liter cases in the U.S.

In 2017, Wild Turkey, a popular bourbon brand, sold an estimated total volume of 670,000 9-liter cases in the United States. This statistic indicates the number of cases of Wild Turkey bourbon that were sold during the year, serving as a measure of the brand’s market presence and sales performance within the U.S. The volume of cases sold provides insights into Wild Turkey’s popularity and consumer demand for its products, which are likely influenced by factors such as marketing strategies, pricing, product quality, and consumer preferences. Additionally, this statistic could be used to compare Wild Turkey’s market share and sales growth against other bourbon brands in the U.S. industry for the same period.

In 2020, the bourbon category grew by 8.2% in the US.

The statistic “In 2020, the bourbon category grew by 8.2% in the US” indicates that the total sales volume of bourbon in the United States increased by 8.2% from the previous year. This growth suggests that there was an increased demand for bourbon among consumers in 2020. Factors contributing to this growth could include changing consumer preferences, effective marketing strategies by bourbon producers, and overall trends in the alcoholic beverage industry. The 8.2% increase in the bourbon category signifies a positive performance for the bourbon market in 2020, highlighting its popularity and potential for further growth in the future.

Kentucky Bourbon accounts for 95% of the world’s bourbon production.

The statistic indicates that Kentucky Bourbon, a type of whiskey produced in the state of Kentucky, accounts for a dominant share of the global bourbon production, specifically 95%. This means that the vast majority of bourbon whiskey produced worldwide comes from Kentucky, highlighting the state’s significant role in the bourbon industry. The high market share held by Kentucky Bourbon suggests that it is a well-established and widely recognized product within the spirits market, with a strong reputation for quality and authenticity. It also implies that Kentucky is a key player in the global whiskey market, playing a major role in meeting the demand for bourbon around the world.

As of 2020, Buffalo Trace Distillery was ranked as the most awarded distillery in the world.

The statistic indicates that as of 2020, Buffalo Trace Distillery was recognized as the most awarded distillery globally based on the number of accolades and awards it has received for its distilled spirits. This ranking suggests that Buffalo Trace Distillery stood out among its competitors in terms of consistently producing high-quality and award-winning spirits. The distinction as the most awarded distillery signifies a strong and positive reputation within the industry, reflecting the distillery’s commitment to excellence in its craft and the acknowledgment of its products by critics, judges, and industry experts worldwide.

As of 2019, Bulleit bourbon had an approximate sales volume of 1.2 million 9-liter cases, making it in the top five bourbons in the US.

The statistic indicates that as of 2019, Bulleit bourbon was among the top-selling bourbons in the United States with an approximate sales volume of 1.2 million 9-liter cases. This signifies a strong consumer demand for Bulleit bourbon, positioning it within the top five best-selling bourbon brands in the country. The high sales volume suggests that Bulleit bourbon has successfully captured a significant share of the bourbon market, reflecting its popularity and competitive standing among other bourbon brands in the US. Furthermore, the statistic highlights Bulleit’s strong presence and appeal in the American bourbon market, showcasing its success and popularity among consumers.

In 2018, nearly 80% of bourbon and Tennessee whiskey was purchased by American consumers.

The statistic mentioned indicates that in the year 2018, around 80% of the total sales of bourbon and Tennessee whiskey were attributed to purchases made by American consumers. This suggests a strong domestic market demand for these types of whiskey within the United States. The high percentage of sales to American consumers indicates a preference or popularity of bourbon and Tennessee whiskey among the domestic population. This information is valuable for distilleries and retailers in understanding the consumption patterns and market dynamics of these products, which can help in making informed marketing and production decisions.

Retail bourbon sales in 2019 reached $4bn in the U.S.

The statistic that retail bourbon sales in 2019 reached $4 billion in the U.S. provides an indication of the significant market size and consumer demand for bourbon within the country. This figure suggests that bourbon, a popular type of American whiskey, holds a strong position in the alcoholic beverage industry, reflecting a thriving market for the product. The $4 billion sales figure highlights the economic impact and commercial success of the bourbon industry in the U.S., indicating that it is a lucrative and valuable sector within the alcoholic beverage market. Additionally, this statistic may serve as a reflection of consumer preferences and trends in the U.S., showing that bourbon remains a popular choice among consumers.

In 2020, Evan Williams Bourbon held the position of second top selling bourbon brand in the U.S. with around 2.6 million 9-liter cases sold.

In 2020, Evan Williams Bourbon was ranked as the second best-selling bourbon brand in the United States based on the total number of 9-liter cases sold, with approximately 2.6 million cases sold. This statistic indicates that Evan Williams Bourbon experienced a high level of consumer demand and popularity within the American bourbon market, positioning it as a significant player in the industry. The fact that it ranked second highlights its success in capturing a substantial portion of the market share and competing closely with other leading bourbon brands in terms of sales volume. This data suggests that Evan Williams Bourbon has established itself as a prominent and well-received choice among bourbon consumers in the U.S. wine and spirits industry.

The global market size for bourbon is projected to reach $12bn by 2025, growing at an annual rate of 7%.

The statistic indicates that the global market size for bourbon, a type of American whiskey, is forecasted to increase to $12 billion by the year 2025. This growth is expected to occur at an annual rate of 7%, suggesting a steady and moderate expansion in consumer demand and sales over the next few years. Factors driving this growth may include increasing consumer interest in premium spirits, shifting tastes towards craft and artisanal products, as well as growing international markets for American whiskey. The projection highlights the positive outlook for the bourbon industry and presents opportunities for producers and stakeholders to capitalize on this expanding market sector.

In 2018, exports of bourbon from the U.S. reached over $1 billion for the first time.

This statistic indicates that in the year 2018, the value of bourbon exports from the United States exceeded $1 billion for the first time in history. This milestone signifies a significant increase in the international demand for American bourbon, a type of whiskey produced primarily in the United States. The achievement of surpassing the $1 billion mark suggests a growing global appreciation and consumption of bourbon, potentially driven by factors such as shifting consumer preferences, increased marketing efforts, and trade agreements that have facilitated the export of this distinctly American spirit to overseas markets. This statistic highlights the economic importance of the bourbon industry to the U.S. economy and underscores the potential for continued growth and expansion in the global market for American whiskey.

In 2019, Jack Daniel’s held an approximate total sales volume of 13.4 million 9-liter cases in the U.S., making it the most popular Tennessee whiskey.

The statistic stating that Jack Daniel’s had a total sales volume of approximately 13.4 million 9-liter cases in the U.S. in 2019 signifies the widespread popularity and market dominance of this particular Tennessee whiskey brand. This figure not only highlights the substantial and impressive level of demand for Jack Daniel’s products but also emphasizes its leading position within the Tennessee whiskey industry. The large volume of sales suggests that Jack Daniel’s has successfully captured the preferences of a significant portion of consumers in the U.S. market, indicating strong brand loyalty and competitive advantage compared to other whiskey brands in the same category.

Four Roses Bourbon experienced growth of 19.6% in volume between 2018 and 2019 in the U.S.

The statistic “Four Roses Bourbon experienced growth of 19.6% in volume between 2018 and 2019 in the U.S.” indicates that there was a significant increase in the amount of Four Roses Bourbon sold in the United States from 2018 to 2019. This growth in volume suggests that the brand is becoming more popular and experiencing success in the market during that time period. A 19.6% increase is noteworthy and represents a substantial expansion of the brand’s market share and consumer base within the U.S. This statistic can be used to track the performance and market presence of Four Roses Bourbon, providing valuable insights into the brand’s trajectory and positioning within the competitive bourbon industry in the country.

In 2019, it was estimated that bourbon and Tennessee whiskey exported to the European Union reached a value of $702 million.

The statistic indicates that in 2019, the combined value of bourbon and Tennessee whiskey exports to the European Union amounted to $702 million. This figure highlights the significant market demand in the European Union for these American spirits. The statistic reflects the strong presence of bourbon and Tennessee whiskey brands in the European market, showcasing their popularity and profitability in international trade. The export value also serves as a key indicator of the economic impact of the bourbon and Tennessee whiskey industries on both the United States and the European Union, contributing to job creation, revenue generation, and fostering trade relationships between the two regions.

References

0. – https://www.www.theguardian.com

1. – https://www.www.foxnews.com

2. – https://www.www.statista.com

3. – https://www.www.buffalotracedistillery.com

4. – https://www.www.distilledspirits.org

5. – https://www.www.thespiritsbusiness.com

6. – https://www.fortune.com

7. – https://www.www.thedrinksbusiness.com

8. – https://www.www.spiritsbusiness.com

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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