The Latest Ott Industry Statistics Explained
The global OTT services market size was valued at USD 121.61 billion in 2019.
The statistic indicates that the global Over-the-Top (OTT) services market, which includes streaming services like Netflix, Hulu, and Amazon Prime Video, among others, was worth $121.61 billion in 2019. This market size represents the total revenue generated by OTT service providers from subscription fees, advertising, and other sources. The significant value reflects the increasing popularity and widespread adoption of OTT services worldwide, driven by factors such as the proliferation of internet access, the rise of mobile devices, and changing consumer preferences towards on-demand content consumption. The statistic highlights the substantial economic impact and growth potential of the OTT industry in the entertainment and media sector.
The OTT market is projected to grow to $159.62 billion by 2024.
The statistic indicates that the Over-The-Top (OTT) market, which includes streaming services like Netflix, Hulu, and Amazon Prime Video, is expected to expand significantly in the coming years, reaching a market value of $159.62 billion by 2024. This growth projection suggests a substantial increase in the consumption and popularity of OTT services globally, driven by factors such as the widespread availability of high-speed internet, the proliferation of smart devices, and the shift towards digital content consumption. The forecasted growth in the OTT market underscores the industry’s importance and potential for further innovation and expansion in the near future.
The Asia Pacific region is expected to have the highest CAGR of the OTT market from 2020-2025.
This statistic suggests that the Asia Pacific region is projected to experience the highest Compound Annual Growth Rate (CAGR) in the Over-The-Top (OTT) market between the years 2020 and 2025 compared to other regions globally. A high CAGR indicates that the OTT market in the Asia Pacific region is expected to grow at a faster pace during this period. This rapid growth could be driven by factors such as increasing internet penetration, growing smartphone usage, rising demand for digital entertainment content, and expanding investments in technology infrastructure in the region. The statistic implies that businesses operating in the OTT sector may find significant growth opportunities in the Asia Pacific region in the coming years.
Approximately 80% of U.S. households have a subscription to at least one OTT service.
The statistic suggests that a large majority, around 80%, of households in the United States have a subscription to at least one over-the-top (OTT) service. Over-the-top services deliver video content over the internet, bypassing traditional cable and satellite providers. This high percentage indicates the widespread adoption of streaming services such as Netflix, Hulu, Amazon Prime Video, and others among American households. The increased popularity of OTT services can be attributed to the convenience of on-demand viewing, flexible pricing options, and a wide variety of content choices compared to traditional TV services. This shift in consumer behavior highlights the ongoing trend towards digital content consumption and the evolving landscape of the entertainment industry.
As of July 2021, the OTT platform with the most subscribers worldwide is Netflix with over 209 million paid subscribers.
As of July 2021, the statistic indicates that Netflix is the leading OTT (over-the-top) platform globally in terms of paid subscribers, boasting over 209 million users. This impressive figure showcases Netflix’s widespread popularity and dominance in the streaming industry. The large subscriber base not only reflects the platform’s extensive content library, including original series and films, but also suggests a high level of customer satisfaction and loyalty. The substantial number of paid users highlights Netflix’s successful business model and its ability to attract and retain a wide audience, positioning it as a key player in the competitive streaming market.
Netflix held a 26.6% share of the global direct-to-consumer (DTC) SVOD market in 2020.
The statistic indicates that in 2020, Netflix held a 26.6% share of the global direct-to-consumer (DTC) Subscription Video on Demand (SVOD) market. This means that out of all the revenue and subscribers generated by DTC SVOD services worldwide in 2020, Netflix accounted for 26.6%. This highlights Netflix’s significant presence and market dominance within the DTC SVOD industry, reflecting its popularity and success in attracting paying subscribers and retaining a large portion of the market share despite increasing competition from other streaming platforms.
Disney Plus has signed up more than 100 million subscribers since its launch in November 2019.
The statistic indicates that Disney Plus has experienced rapid growth in its subscriber base since launching in November 2019, with more than 100 million people signing up for the streaming service. This substantial number of subscribers is a testament to the popularity of Disney Plus and its appeal to consumers. The impressive growth rate of Disney Plus demonstrates the success of its content offerings, including a vast library of movies and TV shows from Disney, Pixar, Marvel, Star Wars, and National Geographic. This milestone also highlights the increasing competition in the streaming industry and Disney’s ability to establish itself as a major player alongside other streaming giants like Netflix, Amazon Prime Video, and Hulu.
In India, Hotstar (owned by Disney) had the highest reach with 300 million active users per month in 2020.
The statistic indicates that Hotstar, a streaming platform owned by Disney, achieved the highest reach in India in 2020 with 300 million active users per month. This means that a significant portion of the Indian population accessed Hotstar during that year, highlighting its popularity and widespread usage. The high number of active users reflects the platform’s appeal and success in capturing a large audience base in the competitive streaming industry. This statistic underscores Hotstar’s position as a leading player in the market and its ability to attract and retain a substantial user base in India.
Over 70% of Americans engage in some form of binge-watching, a behavior made mainstream by OTT platforms.
The statistic that over 70% of Americans engage in some form of binge-watching illustrates the widespread adoption of this behavior, which has become increasingly popular and normalized with the rise of over-the-top (OTT) platforms like Netflix, Hulu, and Amazon Prime Video. Binge-watching refers to the habit of watching multiple episodes of a TV series in a single sitting, often through online streaming services that provide easy access to entire seasons of shows. This statistic reflects the changing landscape of how people consume media, showing a shift towards on-demand viewing and marathon watching sessions. The prevalence of binge-watching among Americans highlights a shift in viewing habits influenced by the convenience and abundance of content offered by OTT platforms.
OTT ad spending in the US was projected to increase by 40.1% in 2020, reaching $8.11 billion.
The statistic indicates that spending on over-the-top (OTT) advertising in the United States was expected to grow significantly by 40.1% in 2020 compared to previous years, with the total expenditure reaching $8.11 billion. This robust increase reflects the growing adoption of OTT platforms for entertainment and advertising purposes, enabling marketers to target audiences more effectively through digital streaming services. The surge in OTT ad spending suggests that advertisers are recognizing the advantages of reaching consumers who are increasingly shifting towards on-demand streaming content, thus underlining the importance of investing in this segment to capture the attention of a digital-savvy audience.
55% of US households were Amazon Prime members in 2020, which includes access to the Prime Video OTT service.
The statistic indicates that 55% of households in the United States were subscribed to Amazon Prime in 2020, which includes access to the Prime Video over-the-top (OTT) service. This high percentage suggests that Amazon Prime has a strong presence in the US market, with a significant portion of households opting to pay for the service. The inclusion of Prime Video as part of the subscription likely played a role in attracting consumers to become members. This statistic illustrates the popularity and widespread adoption of Amazon Prime as a multifaceted service that offers various benefits, including free shipping, streaming services, and more, to a substantial portion of American households.
79% of all video content consumed globally will be via an OTT streaming service by 2021.
The statistic ‘79% of all video content consumed globally will be via an OTT streaming service by 2021’ implies that the overwhelming majority of video consumption around the world will happen through over-the-top (OTT) streaming services rather than through traditional television or other media sources. This signifies a significant shift in consumer behavior towards on-demand content delivered over the internet, reflecting the increasing popularity and convenience of streaming services such as Netflix, Amazon Prime Video, and Hulu. The statistic suggests that OTT platforms have become the preferred choice for accessing video content, highlighting the ongoing disruption and transformation of the entertainment industry.
By 2025, projected global OTT revenue is expected to reach $210 billion, up from $106 billion in 2019.
The statistic indicates that the global over-the-top (OTT) revenue, which represents income streams from streaming services that bypass traditional cable or satellite TV platforms, is forecasted to increase significantly by 2025. The projected revenue is expected to reach $210 billion, demonstrating a substantial growth from $106 billion recorded in 2019. This growth highlights the increasing popularity and adoption of OTT platforms for consuming entertainment content worldwide, driven by factors such as the proliferation of high-speed internet, the growing preference for on-demand viewing, and the availability of a plethora of streaming services. The doubling of OTT revenue over this period signifies the ongoing shift in consumer behavior towards digital streaming platforms and the continued expansion of the global OTT market.
78% of UK households use an OTT service, according to a 2020 survey.
The statistic indicates that 78% of households in the United Kingdom utilize over-the-top (OTT) services as of 2020, as reported by a survey. OTT services deliver media content over the internet without the need for traditional cable or satellite subscriptions, streaming platforms such as Netflix, Amazon Prime Video, and Disney+. This high percentage suggests that the popularity of OTT services is significant in UK households, highlighting a shift in viewing preferences towards digital streaming services over conventional television broadcasting. This statistic underscores the impact of technology on media consumption habits and reflects a growing trend towards on-demand, personalized entertainment options among UK households.
In 2019, 72% of Canadians subscribed to at least one OTT service.
The statistic ‘In 2019, 72% of Canadians subscribed to at least one OTT service’ indicates that a significant majority of the Canadian population had signed up for Over-The-Top (OTT) services for streaming content online. This statistic suggests a high level of adoption and interest in streaming platforms such as Netflix, Hulu, or Disney+. OTT services have become increasingly popular due to their convenience, wide range of content options, and flexibility compared to traditional cable or satellite TV services. The high subscription rate also reflects the changing landscape of media consumption and the shift towards digital platforms for entertainment purposes among Canadians.
HBO Max earned 11.1 million U.S. subscribers in 2020.
The statistic that HBO Max earned 11.1 million U.S. subscribers in 2020 indicates the number of individual accounts within the United States that signed up for the HBO Max streaming service during that year. This figure reflects the growth and popularity of the platform among American consumers, showcasing the success of HBO Max’s marketing strategies, content offerings, and competitive positioning in the streaming market. The significant increase in subscribers also implies a strong consumer demand for the service, potentially leading to higher revenues and market share for HBO Max within the U.S. streaming industry.
In Latin America, 33.3 million OTT video service subscriptions are expected by 2025.
The statistic indicates that by 2025, it is predicted that there will be a total of 33.3 million Over-The-Top (OTT) video service subscriptions in Latin America. OTT services deliver video content over the internet, bypassing traditional cable or satellite providers. This high number of subscriptions suggests a growing trend towards digital streaming platforms in the region. Factors such as the increased availability of high-speed internet, a higher number of digital devices in households, and the popularity of streaming services like Netflix, Amazon Prime Video, and Disney+ are likely contributing to the rise of OTT video subscriptions in Latin America. This statistic highlights the significant shift in how people consume video content in the region and the increasing dominance of digital platforms in the entertainment industry.
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