GITNUX MARKETDATA REPORT 2024

Must-Know E Mail Marketing Statistics [Latest Report]

Statistic 1

"Email marketing has an average return on investment (ROI) of $42 for every $1 spent."

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Statistic 2

"The average email open rate across all industries is 21.33%."

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Statistic 3

"Click-through rates (CTR) for marketing emails average around 2.62%."

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Statistic 4

"78% of marketers have seen an increase in email engagement over the past 12 months."

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Statistic 5

"Email marketing is the preferred channel for 59% of B2B marketers to generate revenue."

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Statistic 6

"Using videos in email marketing can increase CTRs by 300%."

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Statistic 7

"Tuesday is the best day of the week to send emails, with the highest open rates."

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Statistic 8

"39% of marketers say verifying email list accuracies is their biggest email marketing challenge."

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Statistic 9

"Transactional emails have an average CTR of 4.8%, compared to 3.1% for non-transactional emails."

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Statistic 10

"The global number of e-mail users is expected to rise to 4.6 billion by 2025."

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Statistic 11

"Mobile email accounts for 42% of all email opens."

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Statistic 12

"64% of small businesses use email marketing to reach their customers."

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Statistic 13

"Segmented email campaigns have an open rate that is 14.32% higher than non-segmented campaigns."

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Statistic 14

"71% of millennials prefer business communications via email."

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Statistic 15

"The average order value of an email is at least three times higher than that of social media."

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Statistic 16

"Emails are 40 times more effective at acquiring new customers than Facebook or Twitter."

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