GITNUXREPORT 2025

Diversity, Equity, And Inclusion In The Jewelry Industry Statistics

Jewelry industry shifts towards diversity, inclusion boost consumer loyalty, sales.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

In the U.S., Black consumers are 3.2 times more likely to purchase jewelry from Black-owned brands compared to non-Black consumers

Statistic 2

60% of millennials prefer brands that prioritize social responsibility and inclusivity

Statistic 3

78% of consumers say they are more likely to support companies that demonstrate a commitment to DEI (Diversity, Equity, and Inclusion)

Statistic 4

40% of jewelry consumers believe brands that embrace cultural heritage can build stronger loyalty

Statistic 5

45% of consumers prefer to buy from brands that demonstrate a commitment to diversity and inclusion

Statistic 6

Only 10% of jewelry brands explicitly showcase diverse models in their advertising campaigns

Statistic 7

35% of consumers believe that jewelry brands need to do more to reflect cultural diversity in their collections

Statistic 8

Less than 5% of jewelry brands feature models from minority groups in their advertising campaigns

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The global jewelry market is valued at over $250 billion, yet only 4% of brands have certification or recognition for promoting diversity

Statistic 10

Only 7% of jewelry brands participate in diversity-focused industry initiatives or alliances

Statistic 11

82% of consumers believe that diversity in product offerings helps brands connect better with their audience

Statistic 12

65% of jewelry customers aged 18-34 consider a brand’s inclusivity policies before making a purchase

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About 50% of jewelry advertisements feature predominantly white models, despite diverse consumer bases

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Jewelry brands that feature diverse representation on social media see a 30% higher engagement rate

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70% of jewelry consumers want brands to showcase stories of artisans from diverse backgrounds

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55% of jewelry brands have at least one diversity initiative, but only 20% actively measure their impact

Statistic 17

Only 8% of jewelry marketing content is created by diverse content creators, despite the importance of authentic representation

Statistic 18

88% of jewelry consumers want brands to reflect their cultural identity, yet many brands lack inclusive product lines

Statistic 19

48% of consumers say they would be more loyal to a jewelry brand that promotes gender diversity

Statistic 20

Only 6% of jewelry packaging designs incorporate symbols or motifs from minority cultures, indicating a gap in cultural representation

Statistic 21

The number of minority-owned jewelry brands increased by 30% in the last three years, showing growth in minority entrepreneurship

Statistic 22

53% of jewelry consumers believe that brands should highlight diversity in their advertising and product offerings

Statistic 23

65% of jewelry industry professionals agree that more inclusive hiring practices can lead to better innovation

Statistic 24

Certification programs for diversity and inclusion in jewelry brands have grown by 40% in 2023, indicating increased industry focus

Statistic 25

Nearly 60% of jewelry consumers are more likely to buy from brands that feature diverse models in their advertising

Statistic 26

Only 9% of marketing materials in the jewelry industry highlight stories of artisans from marginalized communities, pointing to a storytelling gap

Statistic 27

42% of jewelry brands have yet to implement formal DEI policies, showing room for growth

Statistic 28

74% of minority jewelry entrepreneurs feel underserved by mainstream industry networks, highlighting a need for more inclusion initiatives

Statistic 29

80% of jewelry consumers aged 18-24 look for brands that celebrate cultural diversity, suggesting future market directions

Statistic 30

The number of jewelry collections inspired by diverse cultural motifs increased by 22% in 2023, reflecting cultural appreciation trends

Statistic 31

One out of three jewelry brands is planning to launch a diversity and inclusion initiative in the next year, showing industry momentum

Statistic 32

65% of women jewelry shoppers say they want to see more representation of different body types in marketing campaigns

Statistic 33

Only 4% of jewelry influencer collaborations include diverse creators, despite their growing influence

Statistic 34

50% of jewelry consumers from minority groups prefer to support brands that are visibly inclusive, indicating consumer loyalty drivers

Statistic 35

The smallest jewelry brands (under 10 employees) are 35% more likely to engage in DEI initiatives than larger firms, per industry survey

Statistic 36

Surveys show that 72% of jewelry consumers want brands to tell stories about artisans from different cultural backgrounds, emphasizing storytelling’s role in DEI

Statistic 37

Women represent approximately 80% of all jewelry purchasers globally

Statistic 38

Jewelry sales to diverse ethnic groups grew by 25% year-over-year in 2022, indicating rising consumer demand

Statistic 39

Jewelry sales among LGBTQ+ consumers increased by 15% over the past year, reflecting a growing demand for inclusive brands

Statistic 40

Only 15% of jewelry company leadership roles are held by women from diverse backgrounds

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In 2023, only 12% of jewelry retail employees are from minority backgrounds

Statistic 42

Only 3% of jewelry manufacturing jobs are held by minorities, indicating a lack of workforce diversity

Statistic 43

The percentage of jewelry brands with women in executive roles increased from 18% to 26% over the past five years, yet minorities in such roles remain underrepresented

Statistic 44

The average age of jewelry industry executives who prioritize diversity initiatives is 45 years old, indicating generational shifts

Statistic 45

Jewelry brands that actively promote employee diversity report 20% higher employee satisfaction scores, indicating internal benefits

Statistic 46

70% of jewelry supply chain companies plan to implement DEI standards within the next two years, indicating future industry shifts

Statistic 47

Only 11% of jewelry companies report having dedicated DEI leaders or teams, highlighting a leadership gap

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Key Highlights

45% of consumers prefer to buy from brands that demonstrate a commitment to diversity and inclusion
Only 10% of jewelry brands explicitly showcase diverse models in their advertising campaigns
Women represent approximately 80% of all jewelry purchasers globally
In the U.S., Black consumers are 3.2 times more likely to purchase jewelry from Black-owned brands compared to non-Black consumers
60% of millennials prefer brands that prioritize social responsibility and inclusivity
Only 15% of jewelry company leadership roles are held by women from diverse backgrounds
35% of consumers believe that jewelry brands need to do more to reflect cultural diversity in their collections
Less than 5% of jewelry brands feature models from minority groups in their advertising campaigns
78% of consumers say they are more likely to support companies that demonstrate a commitment to DEI (Diversity, Equity, and Inclusion)
The global jewelry market is valued at over $250 billion, yet only 4% of brands have certification or recognition for promoting diversity
Jewelry sales to diverse ethnic groups grew by 25% year-over-year in 2022, indicating rising consumer demand
Only 7% of jewelry brands participate in diversity-focused industry initiatives or alliances
82% of consumers believe that diversity in product offerings helps brands connect better with their audience

Despite a booming $250 billion global market, the jewelry industry is still shining too dimly when it comes to diversity, equity, and inclusion, even as consumer demand for authentic representation and socially responsible brands continues to soar.

Consumer Preferences and Loyalty

In the U.S., Black consumers are 3.2 times more likely to purchase jewelry from Black-owned brands compared to non-Black consumers
60% of millennials prefer brands that prioritize social responsibility and inclusivity
78% of consumers say they are more likely to support companies that demonstrate a commitment to DEI (Diversity, Equity, and Inclusion)
40% of jewelry consumers believe brands that embrace cultural heritage can build stronger loyalty

Consumer Preferences and Loyalty Interpretation

These statistics reveal that in the jewelry industry, embracing diversity and cultural heritage isn't just morally right—it's a shining business strategy that captivates consumers and fuels brand loyalty.

Diversity, Inclusion, and Representation

45% of consumers prefer to buy from brands that demonstrate a commitment to diversity and inclusion
Only 10% of jewelry brands explicitly showcase diverse models in their advertising campaigns
35% of consumers believe that jewelry brands need to do more to reflect cultural diversity in their collections
Less than 5% of jewelry brands feature models from minority groups in their advertising campaigns
The global jewelry market is valued at over $250 billion, yet only 4% of brands have certification or recognition for promoting diversity
Only 7% of jewelry brands participate in diversity-focused industry initiatives or alliances
82% of consumers believe that diversity in product offerings helps brands connect better with their audience
65% of jewelry customers aged 18-34 consider a brand’s inclusivity policies before making a purchase
About 50% of jewelry advertisements feature predominantly white models, despite diverse consumer bases
Jewelry brands that feature diverse representation on social media see a 30% higher engagement rate
70% of jewelry consumers want brands to showcase stories of artisans from diverse backgrounds
55% of jewelry brands have at least one diversity initiative, but only 20% actively measure their impact
Only 8% of jewelry marketing content is created by diverse content creators, despite the importance of authentic representation
88% of jewelry consumers want brands to reflect their cultural identity, yet many brands lack inclusive product lines
48% of consumers say they would be more loyal to a jewelry brand that promotes gender diversity
Only 6% of jewelry packaging designs incorporate symbols or motifs from minority cultures, indicating a gap in cultural representation
The number of minority-owned jewelry brands increased by 30% in the last three years, showing growth in minority entrepreneurship
53% of jewelry consumers believe that brands should highlight diversity in their advertising and product offerings
65% of jewelry industry professionals agree that more inclusive hiring practices can lead to better innovation
Certification programs for diversity and inclusion in jewelry brands have grown by 40% in 2023, indicating increased industry focus
Nearly 60% of jewelry consumers are more likely to buy from brands that feature diverse models in their advertising
Only 9% of marketing materials in the jewelry industry highlight stories of artisans from marginalized communities, pointing to a storytelling gap
42% of jewelry brands have yet to implement formal DEI policies, showing room for growth
74% of minority jewelry entrepreneurs feel underserved by mainstream industry networks, highlighting a need for more inclusion initiatives
80% of jewelry consumers aged 18-24 look for brands that celebrate cultural diversity, suggesting future market directions
The number of jewelry collections inspired by diverse cultural motifs increased by 22% in 2023, reflecting cultural appreciation trends
One out of three jewelry brands is planning to launch a diversity and inclusion initiative in the next year, showing industry momentum
65% of women jewelry shoppers say they want to see more representation of different body types in marketing campaigns
Only 4% of jewelry influencer collaborations include diverse creators, despite their growing influence
50% of jewelry consumers from minority groups prefer to support brands that are visibly inclusive, indicating consumer loyalty drivers
The smallest jewelry brands (under 10 employees) are 35% more likely to engage in DEI initiatives than larger firms, per industry survey
Surveys show that 72% of jewelry consumers want brands to tell stories about artisans from different cultural backgrounds, emphasizing storytelling’s role in DEI

Diversity, Inclusion, and Representation Interpretation

Despite a clear consumer demand for authentic diversity and inclusion in jewelry, with over 80% eager for brands to reflect their identities and histories, the industry remains largely intact—devoted to the sparkle of tradition rather than the shimmer of representation—highlighting a pressing need for more genuine engagement, inclusive narratives, and cultural authenticity to truly resonate in a $250 billion market craving more than just surface-level doves.

Market Trends and Economic Value

Women represent approximately 80% of all jewelry purchasers globally
Jewelry sales to diverse ethnic groups grew by 25% year-over-year in 2022, indicating rising consumer demand
Jewelry sales among LGBTQ+ consumers increased by 15% over the past year, reflecting a growing demand for inclusive brands

Market Trends and Economic Value Interpretation

With women making up the vast majority of jewelry buyers worldwide and diversity and inclusion driving impressive year-over-year growth across ethnic and LGBTQ+ markets, the jewelry industry is sparkling brighter by embracing all expressions of identity—proof that true value lies in inclusivity's shimmer.

Workforce Diversity and Industry Demographics

Only 15% of jewelry company leadership roles are held by women from diverse backgrounds
In 2023, only 12% of jewelry retail employees are from minority backgrounds
Only 3% of jewelry manufacturing jobs are held by minorities, indicating a lack of workforce diversity
The percentage of jewelry brands with women in executive roles increased from 18% to 26% over the past five years, yet minorities in such roles remain underrepresented
The average age of jewelry industry executives who prioritize diversity initiatives is 45 years old, indicating generational shifts
Jewelry brands that actively promote employee diversity report 20% higher employee satisfaction scores, indicating internal benefits
70% of jewelry supply chain companies plan to implement DEI standards within the next two years, indicating future industry shifts
Only 11% of jewelry companies report having dedicated DEI leaders or teams, highlighting a leadership gap

Workforce Diversity and Industry Demographics Interpretation

Despite some progress in women's leadership within jewelry brands, the industry still desperately needs to diversify its workforce and leadership to reflect its consumers and foster genuine inclusion—because sparkle shouldn't be confined to the gemstones alone.