GITNUXREPORT 2025

Digital Transformation In The Hair Industry Statistics

Digital transformation boosts revenue, enhances customer engagement, and drives industry growth.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

Our Commitment to Accuracy

Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

82% of customers prefer booking appointments online over phone calls

Statistic 2

48% of hair salons increased customer loyalty through personalized digital marketing campaigns

Statistic 3

73% of clients are more likely to revisit salons with a strong online presence

Statistic 4

45% of clients read online reviews before choosing a hair salon

Statistic 5

55% of salons experienced increased booking due to virtual consultations

Statistic 6

29% of salons adopted augmented reality apps for styling previews

Statistic 7

43% of clients appreciate digital follow-up after services

Statistic 8

66% of clients are more likely to recommend a salon with a strong digital engagement strategy

Statistic 9

59% of salons use data analytics to tailor marketing campaigns

Statistic 10

50% of hair businesses reported an increase in overall customer satisfaction after adopting digital solutions

Statistic 11

74% of consumers use their smartphones to search for nearby hair salons

Statistic 12

61% of salons find that online reviews significantly influence their revenue

Statistic 13

42% of clients prefer digital simulations for trying different hairstyles virtually

Statistic 14

39% of customers book appointments through third-party apps rather than direct salon websites

Statistic 15

44% of clients are more likely to revisit salons with digital loyalty programs

Statistic 16

49% of salons have seen increased customer engagement after launching a mobile app

Statistic 17

33% of consumers follow their favorite salons on social media for updates and promotions

Statistic 18

54% of salons use online reviews to improve their services

Statistic 19

71% of clients look for digital portfolios or galleries before booking

Statistic 20

30% of salons have integrated VR for customer immersive experiences

Statistic 21

66% of consumers expect personalized digital experiences from salons

Statistic 22

44% of salon clients prefer digital check-in/check-out to reduce wait times

Statistic 23

45% of customers follow digital trends in hair coloring tutorials before booking

Statistic 24

47% of clients utilize mobile payment options for hair services

Statistic 25

54% of salons report improved client retention after implementing digital engagement strategies

Statistic 26

31% of salons are leveraging virtual reality for interactive client consultations

Statistic 27

67% of hair salons report increased revenue due to digital booking systems

Statistic 28

35% of beauty industry professionals believe digital tools have improved service quality

Statistic 29

60% of hair stylists use mobile apps for appointment management

Statistic 30

70% of salon owners plan to invest more in digital technology in the next year

Statistic 31

65% of hair industry professionals utilize online training modules for skill development

Statistic 32

52% of hair salons have integrated their CRM with online booking

Statistic 33

38% of salons have adopted contactless payment options through digital platforms

Statistic 34

46% of hair salons utilize chatbot technology for customer service

Statistic 35

72% of salons use online portals for client communication and updates

Statistic 36

40% of hair salons are planning to implement 3D virtual reality for staff training

Statistic 37

62% of salons believe digital transformation has reduced appointment no-shows

Statistic 38

45% of salons have adopted cloud-based scheduling tools

Statistic 39

49% of salons report an increase in cross-selling opportunities via digital upselling tools

Statistic 40

68% of salon owners see digital transformation as essential for future competitiveness

Statistic 41

55% of salons utilize digital analytics to measure marketing ROI

Statistic 42

38% of salons are exploring AI-powered hair diagnostics tools

Statistic 43

60% of salons plan to upgrade their digital infrastructure within the next 12 months

Statistic 44

49% of industry professionals believe digital transformation has made hair styling more innovative

Statistic 45

54% of hair salons use social media platforms to attract new clients

Statistic 46

67% of hair industry professionals see social media marketing as essential for business growth

Statistic 47

58% of salons use video marketing to demonstrate styling techniques

Statistic 48

51% of hair industry professionals believe digital platforms help attract international clients

Statistic 49

64% of the industry leverages influencer collaborations via digital platforms for marketing

Statistic 50

35% of salons have experienced revenue growth through digital marketing campaigns

Statistic 51

28% of salons implement AI-driven booking systems to optimize scheduling

Statistic 52

36% of salons report increased operational efficiency after implementing digital tools

Statistic 53

55% of salons report better inventory management through digital tools

Statistic 54

30% of salons have increased their revenue by integrating online product sales

Slide 1 of 54

Sources

Our Reports have been cited by:

Trust Badges - Publications that have cited our reports

Key Highlights

67% of hair salons report increased revenue due to digital booking systems
82% of customers prefer booking appointments online over phone calls
54% of hair salons use social media platforms to attract new clients
48% of hair salons increased customer loyalty through personalized digital marketing campaigns
35% of beauty industry professionals believe digital tools have improved service quality
73% of clients are more likely to revisit salons with a strong online presence
60% of hair stylists use mobile apps for appointment management
45% of clients read online reviews before choosing a hair salon
55% of salons experienced increased booking due to virtual consultations
29% of salons adopted augmented reality apps for styling previews
43% of clients appreciate digital follow-up after services
70% of salon owners plan to invest more in digital technology in the next year
65% of hair industry professionals utilize online training modules for skill development

In an industry where style meets innovation, digital transformation is revolutionizing the hair salon experience—boosting revenue, attracting new clients, and personalizing every strand of customer service.

Customer Engagement and Preferences

82% of customers prefer booking appointments online over phone calls
48% of hair salons increased customer loyalty through personalized digital marketing campaigns
73% of clients are more likely to revisit salons with a strong online presence
45% of clients read online reviews before choosing a hair salon
55% of salons experienced increased booking due to virtual consultations
29% of salons adopted augmented reality apps for styling previews
43% of clients appreciate digital follow-up after services
66% of clients are more likely to recommend a salon with a strong digital engagement strategy
59% of salons use data analytics to tailor marketing campaigns
50% of hair businesses reported an increase in overall customer satisfaction after adopting digital solutions
74% of consumers use their smartphones to search for nearby hair salons
61% of salons find that online reviews significantly influence their revenue
42% of clients prefer digital simulations for trying different hairstyles virtually
39% of customers book appointments through third-party apps rather than direct salon websites
44% of clients are more likely to revisit salons with digital loyalty programs
49% of salons have seen increased customer engagement after launching a mobile app
33% of consumers follow their favorite salons on social media for updates and promotions
54% of salons use online reviews to improve their services
71% of clients look for digital portfolios or galleries before booking
30% of salons have integrated VR for customer immersive experiences
66% of consumers expect personalized digital experiences from salons
44% of salon clients prefer digital check-in/check-out to reduce wait times
45% of customers follow digital trends in hair coloring tutorials before booking
47% of clients utilize mobile payment options for hair services
54% of salons report improved client retention after implementing digital engagement strategies
31% of salons are leveraging virtual reality for interactive client consultations

Customer Engagement and Preferences Interpretation

As the hair industry strands on the cusp of digital grooming, the statistics reveal that while 82% of customers prefer booking online and nearly half of salons boost loyalty through personalized campaigns, embracing virtual reality and mobile engagement is now essential for salons aiming to cut through the digital clutter and style themselves for future success.

Digital Transformation and Technology Adoption

67% of hair salons report increased revenue due to digital booking systems
35% of beauty industry professionals believe digital tools have improved service quality
60% of hair stylists use mobile apps for appointment management
70% of salon owners plan to invest more in digital technology in the next year
65% of hair industry professionals utilize online training modules for skill development
52% of hair salons have integrated their CRM with online booking
38% of salons have adopted contactless payment options through digital platforms
46% of hair salons utilize chatbot technology for customer service
72% of salons use online portals for client communication and updates
40% of hair salons are planning to implement 3D virtual reality for staff training
62% of salons believe digital transformation has reduced appointment no-shows
45% of salons have adopted cloud-based scheduling tools
49% of salons report an increase in cross-selling opportunities via digital upselling tools
68% of salon owners see digital transformation as essential for future competitiveness
55% of salons utilize digital analytics to measure marketing ROI
38% of salons are exploring AI-powered hair diagnostics tools
60% of salons plan to upgrade their digital infrastructure within the next 12 months
49% of industry professionals believe digital transformation has made hair styling more innovative

Digital Transformation and Technology Adoption Interpretation

With over 67% of salons reporting increased revenue from digital booking, it’s clear that embracing technology isn’t just a trend but the follicle-proof strategy for future-proofing the hair industry’s competitiveness and creativity.

Marketing and Social Media Strategies

54% of hair salons use social media platforms to attract new clients
67% of hair industry professionals see social media marketing as essential for business growth
58% of salons use video marketing to demonstrate styling techniques
51% of hair industry professionals believe digital platforms help attract international clients
64% of the industry leverages influencer collaborations via digital platforms for marketing
35% of salons have experienced revenue growth through digital marketing campaigns

Marketing and Social Media Strategies Interpretation

With over half of hair salons leveraging social media to attract clients and grow revenue, it's clear that in the digital age, a well-styled online presence is as essential as a good haircut for industry success.

Operational Efficiency and Innovation

28% of salons implement AI-driven booking systems to optimize scheduling
36% of salons report increased operational efficiency after implementing digital tools
55% of salons report better inventory management through digital tools

Operational Efficiency and Innovation Interpretation

While only 28% of salons are embracing AI-driven booking systems, the significant boosts in operational efficiency (36%) and inventory management (55%) suggest that digital transformation is quickly becoming the secret to turning everyday salons into hair industry tech icons.

Revenue Growth and Client Retention

30% of salons have increased their revenue by integrating online product sales

Revenue Growth and Client Retention Interpretation

A slick haircut isn't the only thing gaining momentum—salons boosting online sales are trimming costs and increasing revenue in a digital snip, proving that a good transformation can be as simple as a click.