Digital transformation in the hair industry is changing how salons, chains, and suppliers attract clients and manage every touchpoint—from booking to loyalty. Mobile browsing is now dominant, and organizations are pairing cloud, CRM and customer experience capabilities with data and analytics to guide decisions. As AI and CX platforms expand, cybersecurity and data quality become essential guardrails, including protecting against credential-related breaches.
Key Takeaways
- 79% of sales organizations are expected to use CRM systems to manage customer data by 2027 (Gartner projection)
- 38% of companies have implemented or are planning GenAI in 2024 (Gartner survey cited in 2024 report)
- 56% of organizations have adopted digital employee experience platforms (Gartner survey summary 2024)
- The average time to contain a breach was 73 days in 2023 (IBM Cost of a Data Breach Report 2023)
- The global cybersecurity market size was $188.3 billion in 2023 (Fortune Business Insights)
- The global customer experience management market size was $7.9 billion in 2023 (Fortune Business Insights)
- The global market for appointment scheduling software was $1.16 billion in 2022 and is forecast to reach $3.34 billion by 2032 (Fortune Business Insights)
- Organizations with strong data quality report 3.1% lower revenue risk and improved conversion rates (Experian research on data quality benefits)
- Mobile accounts for 58.5% of web traffic in 2024 globally (StatCounter global stats; percentage of visits)
- In 2023, the mean return on investment (ROI) from AI initiatives was 154% (IDC report on AI ROI; as published in IDC press materials)
- 77% of consumers use their smartphone to research products while shopping in-store (Google/Ipsos research on shoppers; reported in Google Think Insights)
- 70% of consumers expect companies to deliver personalized interactions (Salesforce State of the Connected Customer 2023)
- 94% of organizations say improving cybersecurity is a top priority for digital transformation
- 49% of organizations use data and analytics to improve operational decision-making
- 74% of IT decision-makers plan to increase spending on cloud over the next 12 months
Hair businesses are accelerating cloud CRM, mobile, AI, and cybersecurity to boost personalization, ROI, and customer growth.
Related reading
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- Digital Transformation In IndustryDigital Transformation In The Home Improvement Industry Statistics
01 · Category
Market Size7 stats
01
The global cybersecurity market size was $188.3 billion in 2023 (Fortune Business Insights)
02
The global customer experience management market size was $7.9 billion in 2023 (Fortune Business Insights)
03
The global market for appointment scheduling software was $1.16 billion in 2022 and is forecast to reach $3.34 billion by 2032 (Fortune Business Insights)
04
The global cloud contact center market size was $31.5 billion in 2023 and is forecast to reach $76.8 billion by 2028 (MarketsandMarkets)
05
The global POS systems market size was $93.1 billion in 2023 and forecast to reach $177.3 billion by 2030 (Fortune Business Insights)
06
US consumers spent $124.5 billion online for beauty and personal care in 2024 (US Census Bureau e-commerce sales by industry—NAICS-based retail categories reported in Census data products)
07
The global wearable device market is forecast to reach $100+ billion by 2026
Interpretation
Market Size Interpretation
For the hair industry’s digital transformation market size, spending on key tech and experience tools is scaling fast, with the global cybersecurity market rising to $188.3 billion in 2023, cloud contact centers growing from $31.5 billion in 2023 to a projected $76.8 billion by 2028, and online beauty and personal care purchases in the US reaching $124.5 billion in 2024.
02 · Category
Industry Trends4 stats
01
79% of sales organizations are expected to use CRM systems to manage customer data by 2027 (Gartner projection)
02
38% of companies have implemented or are planning GenAI in 2024 (Gartner survey cited in 2024 report)
03
56% of organizations have adopted digital employee experience platforms (Gartner survey summary 2024)
04
By 2030, generative AI could add $2.6 trillion to $4.4 trillion annually to the global economy (McKinsey estimate published 2023)
Interpretation
Industry Trends Interpretation
For Industry Trends in the hair sector, the push is clear as Gartner projects 79% of sales organizations will rely on CRM systems by 2027 while GenAI adoption is already underway with 38% of companies implementing or planning it in 2024.
03 · Category
Performance Metrics4 stats
01
Organizations with strong data quality report 3.1% lower revenue risk and improved conversion rates (Experian research on data quality benefits)
02
Mobile accounts for 58.5% of web traffic in 2024 globally (StatCounter global stats; percentage of visits)
03
In 2023, the mean return on investment (ROI) from AI initiatives was 154% (IDC report on AI ROI; as published in IDC press materials)
04
SMS marketing has an average click-through rate of 19% (Omnisend SMS benchmarks)
Interpretation
Performance Metrics Interpretation
Performance metrics in hair industry digital transformation show clear momentum as data quality cuts revenue risk by 3.1%, mobile drives 58.5% of web traffic, and AI initiatives deliver a 154% mean ROI while SMS marketing achieves a 19% click-through rate.
More related reading
04 · Category
Technology Adoption4 stats
01
49% of organizations use data and analytics to improve operational decision-making
02
74% of IT decision-makers plan to increase spending on cloud over the next 12 months
03
64% of organizations have adopted a CRM system to manage customer interactions
04
78% of organizations say that mobile-friendly websites and apps are important to their digital transformation strategy
Interpretation
Technology Adoption Interpretation
Technology adoption in the hair industry is accelerating as 74% of IT decision-makers plan to increase cloud spending, alongside widespread use of data and analytics by 49% of organizations and CRM adoption by 64%.
05 · Category
User Adoption2 stats
01
77% of consumers use their smartphone to research products while shopping in-store (Google/Ipsos research on shoppers; reported in Google Think Insights)
02
70% of consumers expect companies to deliver personalized interactions (Salesforce State of the Connected Customer 2023)
Interpretation
User Adoption Interpretation
From a user adoption perspective, hair retailers should lean into mobile engagement and personalization since 77% of shoppers use their smartphones to research in-store and 70% of consumers expect personalized interactions.
06 · Category
Industry Overview3 stats
01
The average time to contain a breach was 73 days in 2023 (IBM Cost of a Data Breach Report 2023)
02
94% of organizations say improving cybersecurity is a top priority for digital transformation
03
In 2023, 62% of data breaches involved credential theft or misuse
Interpretation
Industry Overview Interpretation
In the hair industry’s digital transformation landscape, cybersecurity is a leading priority as 94% of organizations push improvements while breach response times averaged 73 days in 2023 and 62% of breaches stemmed from credential theft or misuse.
report visual · Breakdown
Digital transformation adoption snapshot
Hair-industry digital transformation is driven by widespread adoption of key capabilities and rising AI/genAI intent across organizations.
38%
38% of companies have implemented or are planning GenAI in 2024 (Gartner survey cited in 2024 report)
62%
In 2023, 62% of data breaches involved credential theft or misuse
source-verifiedgartner.com · verizon.com2024
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Daniel Varga. (2026, February 13). Digital Transformation In The Hair Industry Statistics. Gitnux. https://gitnux.org/digital-transformation-in-the-hair-industry-statistics
MLA
Daniel Varga. "Digital Transformation In The Hair Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/digital-transformation-in-the-hair-industry-statistics.
Chicago
Daniel Varga. 2026. "Digital Transformation In The Hair Industry Statistics." Gitnux. https://gitnux.org/digital-transformation-in-the-hair-industry-statistics.
Sources & references
24 datasets cited across this report · attribution is report-level
+7 additional datasets cited (not shown individually)