GITNUXREPORT 2025

Hair Industry Statistics

Hair industry growth; organic, natural, and sustainable products surge globally.

Jannik Lindner

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

Our Commitment to Accuracy

Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Key Statistics

Statistic 1

Approximately 60% of women in the United States use some form of hair styling product daily

Statistic 2

The average consumer spends around $50 on hair care products monthly

Statistic 3

The adoption of DIY hair coloring kits increased by 15% during the pandemic year 2020

Statistic 4

The most popular hair color trend in 2023 was caramel balayage, with a 35% preference increase among consumers

Statistic 5

The percentage of women who change their hairstyle every 6-8 weeks is around 30%

Statistic 6

The use of sulfate-free shampoos increased by 25% in North America from 2018 to 2022

Statistic 7

The average age at which women start undergoing professional hair coloring is around 25 years old

Statistic 8

40% of consumers are willing to pay more for sustainable hair care products

Statistic 9

The percentage of men using hair styling gels and sprays increased by 10% from 2019 to 2022

Statistic 10

70% of women in the US use some form of heat styling tools regularly

Statistic 11

55% of salon clients prefer environmentally friendly hair color options

Statistic 12

The percentage of consumers who prefer cruelty-free hair products is about 68%

Statistic 13

The number of women opting for short hairstyle cuts increased by 14% between 2020 and 2023

Statistic 14

The percentage of women using hair thickening products increased by 20% from 2020 to 2022

Statistic 15

Over 30% of customers prefer to buy their hair care products in salons rather than in retail stores

Statistic 16

The percentage of teenage boys using hair gel and styling products has increased to 35%

Statistic 17

The rise in demand for vegan hair products grew by 20% in 2022, reflecting consumer preference for cruelty-free options

Statistic 18

The number of women using natural or herbal hair dyes increased by 15% between 2020 and 2022

Statistic 19

The prevalence of hair porosity testing before coloring has increased by 22% over the last three years, indicating a trend toward personalized hair care

Statistic 20

The percentage of women in the US who experiment with bold hair colors reached 28% in 2023, up from 20% in 2020

Statistic 21

The sales of mini hair styling tools and travel sizes increased by 16% in 2022, reflecting consumer demand for convenience

Statistic 22

In 2022, China was the largest market for hair care products, accounting for nearly 25% of global sales

Statistic 23

The Asia-Pacific region accounts for over 40% of global hair care sales

Statistic 24

The global hair care market was valued at approximately $87.9 billion in 2022

Statistic 25

The men's grooming segment within the hair industry is projected to reach $81 billion by 2024

Statistic 26

The hair extensions market is expected to grow at a CAGR of 4.4% from 2023 to 2030

Statistic 27

The demand for organic and natural hair care products increased by 12% in 2022

Statistic 28

The global demand for keratin treatments is projected to grow at a CAGR of 5.8% from 2023 to 2030

Statistic 29

The professional salon hair care products segment is valued at over $25 billion globally

Statistic 30

The use of hair growth supplements and nutraceuticals has increased by 18% since 2020

Statistic 31

The hair extensions market is expected to reach $2.71 billion globally by 2027

Statistic 32

The global demand for hair loss treatment products and services is expected to reach $13.5 billion by 2028

Statistic 33

The popularity of textured and wavy hairstyles grew by 22% in 2022 compared to the previous year

Statistic 34

The global sales of hair wigs and artificial hair reached approximately $1.5 billion in 2022

Statistic 35

The rise of influencer marketing increased sales of specific hair products by 30% during 2022

Statistic 36

The number of new product launches for hair care increased by 18% in 2022 compared to 2021

Statistic 37

The segment of professional dry shampoo sales increased by 12% in 2022

Statistic 38

Hair care product sales via e-commerce increased by 25% in 2022, highlighting a shift toward online purchasing

Statistic 39

The demand for scalp treatments and serums grew by 17% in 2022, driven by increased awareness of scalp health

Statistic 40

The natural hair movement has led to a 45% increase in demand for curly and textured hair products since 2019

Statistic 41

The global market for hair thinning and hair regrowth devices is expected to reach $2 billion by 2027

Statistic 42

The average retail price of professional hair color services in salons increased by 8% in 2023 compared to 2022

Statistic 43

Hair coloring is the largest segment within the hair care industry, accounting for over 40% of the market share

Statistic 44

The average lifespan of a professional hair dye is approximately 4-6 weeks, according to industry reports

Statistic 45

The adoption of sustainable packaging for hair products has increased by 35% in 2022, driven by eco-conscious consumer demand

Slide 1 of 45
Share:FacebookLinkedIn
Sources

Our Reports have been cited by:

Trust Badges - Publications that have cited our reports

Key Highlights

  • The global hair care market was valued at approximately $87.9 billion in 2022
  • The men's grooming segment within the hair industry is projected to reach $81 billion by 2024
  • The hair extensions market is expected to grow at a CAGR of 4.4% from 2023 to 2030
  • Approximately 60% of women in the United States use some form of hair styling product daily
  • The average consumer spends around $50 on hair care products monthly
  • The demand for organic and natural hair care products increased by 12% in 2022
  • Hair coloring is the largest segment within the hair care industry, accounting for over 40% of the market share
  • The global demand for keratin treatments is projected to grow at a CAGR of 5.8% from 2023 to 2030
  • In 2022, China was the largest market for hair care products, accounting for nearly 25% of global sales
  • The adoption of DIY hair coloring kits increased by 15% during the pandemic year 2020
  • The professional salon hair care products segment is valued at over $25 billion globally
  • The use of hair growth supplements and nutraceuticals has increased by 18% since 2020
  • The hair extensions market is expected to reach $2.71 billion globally by 2027

The hair industry is experiencing a vibrant transformation, with global market values soaring past $87 billion in 2022 and innovative trends like organic products, sustainable packaging, and personalized treatments reshaping how millions care for and style their hair worldwide.

Consumer Behavior and Preferences

  • Approximately 60% of women in the United States use some form of hair styling product daily
  • The average consumer spends around $50 on hair care products monthly
  • The adoption of DIY hair coloring kits increased by 15% during the pandemic year 2020
  • The most popular hair color trend in 2023 was caramel balayage, with a 35% preference increase among consumers
  • The percentage of women who change their hairstyle every 6-8 weeks is around 30%
  • The use of sulfate-free shampoos increased by 25% in North America from 2018 to 2022
  • The average age at which women start undergoing professional hair coloring is around 25 years old
  • 40% of consumers are willing to pay more for sustainable hair care products
  • The percentage of men using hair styling gels and sprays increased by 10% from 2019 to 2022
  • 70% of women in the US use some form of heat styling tools regularly
  • 55% of salon clients prefer environmentally friendly hair color options
  • The percentage of consumers who prefer cruelty-free hair products is about 68%
  • The number of women opting for short hairstyle cuts increased by 14% between 2020 and 2023
  • The percentage of women using hair thickening products increased by 20% from 2020 to 2022
  • Over 30% of customers prefer to buy their hair care products in salons rather than in retail stores
  • The percentage of teenage boys using hair gel and styling products has increased to 35%
  • The rise in demand for vegan hair products grew by 20% in 2022, reflecting consumer preference for cruelty-free options
  • The number of women using natural or herbal hair dyes increased by 15% between 2020 and 2022
  • The prevalence of hair porosity testing before coloring has increased by 22% over the last three years, indicating a trend toward personalized hair care
  • The percentage of women in the US who experiment with bold hair colors reached 28% in 2023, up from 20% in 2020
  • The sales of mini hair styling tools and travel sizes increased by 16% in 2022, reflecting consumer demand for convenience

Consumer Behavior and Preferences Interpretation

As the hair industry navigates a vibrant blend of eco-consciousness, personalization, and ever-changing styles—from balayage to bold hues—it's clear that whether we're wielding heat tools, embracing vegan dyes, or just searching for that perfect salon experience, consumers are increasingly valuing not just beauty but also sustainability and individuality, proving that in the world of hair, looking good is now about doing good too.

Geographical Market Insights

  • In 2022, China was the largest market for hair care products, accounting for nearly 25% of global sales
  • The Asia-Pacific region accounts for over 40% of global hair care sales

Geographical Market Insights Interpretation

With China leading the charge at nearly a quarter of global sales and Asia-Pacific dominating over 40%, it's clear that when it comes to hair care, the East has firmly crowned itself as the follicle's finest empire.

Market Size and Growth Trends

  • The global hair care market was valued at approximately $87.9 billion in 2022
  • The men's grooming segment within the hair industry is projected to reach $81 billion by 2024
  • The hair extensions market is expected to grow at a CAGR of 4.4% from 2023 to 2030
  • The demand for organic and natural hair care products increased by 12% in 2022
  • The global demand for keratin treatments is projected to grow at a CAGR of 5.8% from 2023 to 2030
  • The professional salon hair care products segment is valued at over $25 billion globally
  • The use of hair growth supplements and nutraceuticals has increased by 18% since 2020
  • The hair extensions market is expected to reach $2.71 billion globally by 2027
  • The global demand for hair loss treatment products and services is expected to reach $13.5 billion by 2028
  • The popularity of textured and wavy hairstyles grew by 22% in 2022 compared to the previous year
  • The global sales of hair wigs and artificial hair reached approximately $1.5 billion in 2022
  • The rise of influencer marketing increased sales of specific hair products by 30% during 2022
  • The number of new product launches for hair care increased by 18% in 2022 compared to 2021
  • The segment of professional dry shampoo sales increased by 12% in 2022
  • Hair care product sales via e-commerce increased by 25% in 2022, highlighting a shift toward online purchasing
  • The demand for scalp treatments and serums grew by 17% in 2022, driven by increased awareness of scalp health
  • The natural hair movement has led to a 45% increase in demand for curly and textured hair products since 2019
  • The global market for hair thinning and hair regrowth devices is expected to reach $2 billion by 2027
  • The average retail price of professional hair color services in salons increased by 8% in 2023 compared to 2022

Market Size and Growth Trends Interpretation

As the hair industry’s billion-dollar trends weave a tapestry of natural movement, technological innovation, and digital influence, it’s clear that whether it’s organic roots or influencer-induced hype, consumers are boldly shaping a future where hair health, style, and self-expression are more intertwined—and profitable—than ever.

Product Segments and Innovation

  • Hair coloring is the largest segment within the hair care industry, accounting for over 40% of the market share
  • The average lifespan of a professional hair dye is approximately 4-6 weeks, according to industry reports

Product Segments and Innovation Interpretation

With hair coloring commanding over 40% of the market and lasting just a month or so, it's clear that consumers are investing heavily in style — and re-investing almost as often — highlighting the industry's power to keep us perpetually in a state of salon-ready renewal.

Sustainability and Ethical Practices

  • The adoption of sustainable packaging for hair products has increased by 35% in 2022, driven by eco-conscious consumer demand

Sustainability and Ethical Practices Interpretation

The 35% surge in sustainable packaging adoption for hair products in 2022 highlights that consumers are not just brushing their hair but also brushing aside environmentally harmful practices in favor of greener beauty choices.

Sources & References