GITNUXREPORT 2025

Digital Transformation In The Cosmetic Industry Statistics

Digital transformation drives growth, personalization, AR, AI in cosmetics industry.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

45% of cosmetic brands use augmented reality to enhance customer shopping experience

Statistic 2

25% of cosmetic companies plan to incorporate virtual reality experiences in their stores by 2025

Statistic 3

77% of consumers are more likely to buy from brands that provide virtual consultation and try-on services

Statistic 4

48% of consumers prefer brands that offer virtual consultations as part of their digital engagement

Statistic 5

82% of beauty brands plan to expand their digital presence through new virtual engagement platforms by 2025

Statistic 6

55% of cosmetic brands are exploring virtual metaverse experiences to engage digital-native consumers

Statistic 7

49% of consumers want brands to provide more virtual and augmented reality shopping options

Statistic 8

65% of cosmetic companies plan to develop or expand digital communities and social platforms

Statistic 9

44% of digital marketing in beauty is allocated to content creation and engagement strategies

Statistic 10

49% of cosmetic brands are testing virtual reality to deepen customer engagement and brand loyalty

Statistic 11

78% of consumers research beauty products online before making a purchase

Statistic 12

67% of consumers prefer brands that offer virtual try-on options

Statistic 13

58% of cosmetic e-commerce sales are generated through mobile devices

Statistic 14

73% of beauty brands adopted social media influencers for product marketing

Statistic 15

40% of consumers are willing to share their personal data for more personalized beauty recommendations

Statistic 16

63% of consumers are more likely to purchase from brands offering personalized product suggestions

Statistic 17

48% of consumers choose brands based on their digital engagement tactics

Statistic 18

70% of consumers follow at least one beauty influencer on social media

Statistic 19

42% of brands reported increased sales directly attributable to digital campaigns

Statistic 20

80% of consumers are more loyal to brands offering seamless omnichannel experiences

Statistic 21

85% of cosmetic companies are investing in data analytics to better understand consumer preferences

Statistic 22

69% of consumers make purchase decisions based on online reviews and ratings

Statistic 23

51% of users prefer personalized video content from beauty brands

Statistic 24

71% of consumers believe AR-enhanced product demonstrations influence their purchasing decision

Statistic 25

78% of millennials and Gen Z prefer shopping from brands with a strong digital presence

Statistic 26

48% of consumers use mobile apps for skin analysis and beauty consultations

Statistic 27

33% of beauty consumers are more likely to purchase from brands that are transparent about their supply chain via digital platforms

Statistic 28

41% of beauty brands actively use influencer-generated content for marketing

Statistic 29

68% of consumers are more likely to try a new beauty product recommended via digital channels

Statistic 30

70% of cosmetic brands are incorporating social responsibility messaging into their digital content

Statistic 31

59% of consumers have experienced personalized advertising that directly influenced their purchase decisions in the beauty sector

Statistic 32

69% of beauty brands have developed mobile-first websites to cater to on-the-go consumers

Statistic 33

46% of consumers trust user-generated content more than traditional advertising for beauty product recommendations

Statistic 34

47% of consumers are willing to try new products if they can visualize the results via digital tools beforehand

Statistic 35

70% of consumers want personalized beauty experiences powered by AI

Statistic 36

65% of consumers say they are more likely to purchase from brands that offer personalized email marketing

Statistic 37

80% of cosmetic brands have integrated customer feedback tools on digital platforms to improve products and services

Statistic 38

45% of green beauty brands leverage digital platforms to promote sustainability and ethical sourcing

Statistic 39

66% of consumers trust peer reviews over brand advertisements in the beauty sector

Statistic 40

33% of consumers actively seek out brands with strong digital community engagement

Statistic 41

44% of consumers use virtual try-on technology to test skincare or makeup products before purchasing

Statistic 42

53% of consumers follow beauty brands on multiple digital platforms for updates and promotions

Statistic 43

85% of consumers prefer brands with mobile apps offering personalized experiences

Statistic 44

48% of consumers feel more connected to brands that actively use digital storytelling and behind-the-scenes content

Statistic 45

72% of users trust brands that incorporate user-generated content into their digital marketing

Statistic 46

67% of beauty consumers are more likely to shop from brands that offer AI-powered personalized recommendations

Statistic 47

58% of consumers prefer brands that provide real-time digital customer support

Statistic 48

46% of digital marketing budgets in beauty are allocated to influencer collaborations and sponsored content

Statistic 49

69% of consumers trust online reviews as much as personal recommendations for beauty products

Statistic 50

55% of consumers are more likely to purchase from brands offering AR try-on features

Statistic 51

48% of consumers are more engaged with brands that personalize their content based on browsing behavior

Statistic 52

71% of consumers report that digital try-on tools influence their final purchase decision

Statistic 53

57% of consumers follow brands to stay informed about new digital features and experiences

Statistic 54

49% of consumers feel that digital engagement improves their loyalty to beauty brands

Statistic 55

64% of consumers prefer brands that offer digital tutorials and how-to content

Statistic 56

63% of consumers would like to see more beauty brands that incorporate sustainable digital practices

Statistic 57

80% of consumers value digital Customer Reviews as a crucial decision-making factor in their beauty product purchases

Statistic 58

67% of consumers are more likely to buy from brands that offer integrated digital loyalty programs

Statistic 59

69% of consumers follow brands that actively showcase their sustainability efforts through digital content

Statistic 60

48% of consumers prefer to participate in virtual beauty consultations rather than in-person visits

Statistic 61

46% of consumers say virtual try-on increases their confidence in purchasing beauty products online

Statistic 62

53% of consumers follow beauty influencers for recommendations via digital channels

Statistic 63

70% of beauty brands are increasing their focus on digital storytelling to connect authentically with consumers

Statistic 64

58% of consumers prefer beauty brands that offer digital sustainability credentials and certificates

Statistic 65

67% of consumers trust peer reviews over official brand advertising for beauty products

Statistic 66

70% of consumers are more likely to purchase from brands with personalized digital experiences

Statistic 67

60% of beauty companies leverage digital platforms for consumer education and tutorials

Statistic 68

60% of consumers say they are more engaged with brands that use digital storytelling to showcase sustainability efforts

Statistic 69

54% of consumers prefer brands that allow digital product customization before purchase

Statistic 70

68% of beauty consumers rely on digital tutorials and influencers for skincare routines

Statistic 71

55% of cosmetic companies have launched virtual consultation services during the pandemic

Statistic 72

54% of beauty brands have launched augmented reality apps for virtual makeup try-ons

Statistic 73

42% of brands report an increase in online sales after implementing digital transformation strategies

Statistic 74

83% of cosmetic companies view digital innovation as vital for long-term growth

Statistic 75

61% of beauty companies see digital transformation as a key differentiator in a competitive market

Statistic 76

54% of beauty brands have augmented reality features integrated into their mobile apps

Statistic 77

54% of beauty companies prioritize digital innovation to meet changing consumer expectations

Statistic 78

65% of cosmetic companies have increased their investment in digital transformation over the past three years

Statistic 79

52% of beauty companies plan to implement AI-driven skincare diagnostics within the next two years

Statistic 80

55% of cosmetic companies have integrated chatbot technology for customer service

Statistic 81

31% of cosmetic brands utilize blockchain technology to ensure product authenticity

Statistic 82

54% of beauty industry executives believe AI will significantly change product development

Statistic 83

60% of cosmetic brands ranked digital presence as their top growth driver in 2023

Statistic 84

44% of beauty brands use artificial intelligence to optimize marketing campaigns

Statistic 85

37% of cosmetic brands are experimenting with voice commerce to facilitate product purchases

Statistic 86

62% of cosmetic manufacturers are deploying AI-powered production quality controls

Statistic 87

50% of cosmetic companies plan to adopt voice-enabled technology for customer interactions by 2025

Statistic 88

64% of cosmetic companies use data analytics to tailor marketing campaigns and product suggestions

Statistic 89

83% of cosmetic companies see digital transformation as essential for future growth

Statistic 90

59% of beauty companies incorporate live streaming events into their digital marketing efforts

Statistic 91

55% of cosmetic companies are testing AI-powered chatbots for customer service and sales

Statistic 92

72% of beauty brands have adopted digital tools for supply chain transparency

Statistic 93

61% of cosmetics companies plan to increase AI investment in product personalization by 2025

Statistic 94

50% of cosmetic brands are now offering online skin consultations via chatbot or video

Statistic 95

69% of beauty industry executives see AI as key to rapid innovation in product development

Statistic 96

60% of beauty brands plan to adopt innovative digital assets like 3D modeling and virtual reality by 2026

Statistic 97

40% of cosmetics companies have launched digital loyalty programs to improve customer retention

Statistic 98

75% of cosmetic brands see digital transformation as essential for competitive advantage

Statistic 99

62% of cosmetic companies are investing in digital tools to streamline product innovation and testing

Statistic 100

45% of beauty brands use AI chatbots to handle customer queries and support

Statistic 101

66% of beauty companies are increasing investments in digital training for their staff to keep pace with technological innovations

Statistic 102

70% of brands plan to incorporate more AI and machine learning features into their digital platforms by 2025

Statistic 103

45% of beauty brands have implemented AI analytics to optimize supply chain and inventory management

Statistic 104

59% of cosmetic brands utilize digital data to personalize marketing messages and offers

Statistic 105

65% of cosmetic companies plan to use digital twins to simulate product testing and customer interactions

Statistic 106

50% of beauty brands are investing in digital experiences powered by AI to differentiate themselves in the market

Statistic 107

83% of beauty industry leaders see AI-driven personalization as key to improving customer satisfaction

Statistic 108

61% of cosmetic brands are exploring the use of digital signage and augmented reality displays in retail stores

Statistic 109

83% of cosmetic companies believe digital transformation is crucial for shorter product development cycles

Statistic 110

76% of brands plan to enhance their digital customer experience through AI and machine learning tools by 2025

Statistic 111

55% of beauty brands are exploring blockchain for supply chain transparency and authenticity verification

Statistic 112

83% of industry leaders consider digital transformation essential for future competitiveness

Statistic 113

54% of cosmetics companies plan to increase digital marketing budgets by at least 20% in 2024

Statistic 114

40% of the cosmetic industry’s marketing budget is allocated to digital channels in 2023

Slide 1 of 114

Sources

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Key Highlights

65% of cosmetic companies have increased their investment in digital transformation over the past three years
78% of consumers research beauty products online before making a purchase
45% of cosmetic brands use augmented reality to enhance customer shopping experience
52% of beauty companies plan to implement AI-driven skincare diagnostics within the next two years
67% of consumers prefer brands that offer virtual try-on options
58% of cosmetic e-commerce sales are generated through mobile devices
73% of beauty brands adopted social media influencers for product marketing
40% of consumers are willing to share their personal data for more personalized beauty recommendations
55% of cosmetic companies have integrated chatbot technology for customer service
63% of consumers are more likely to purchase from brands offering personalized product suggestions
31% of cosmetic brands utilize blockchain technology to ensure product authenticity
48% of consumers choose brands based on their digital engagement tactics
54% of beauty industry executives believe AI will significantly change product development

The beauty industry is undergoing a revolutionary shift, with over 80% of cosmetic brands investing heavily in digital transformation to meet the expectations of a tech-savvy generation that demands personalized, immersive, and seamless digital experiences.

Brand Engagement and Virtual Experiences

45% of cosmetic brands use augmented reality to enhance customer shopping experience
25% of cosmetic companies plan to incorporate virtual reality experiences in their stores by 2025
77% of consumers are more likely to buy from brands that provide virtual consultation and try-on services
48% of consumers prefer brands that offer virtual consultations as part of their digital engagement
82% of beauty brands plan to expand their digital presence through new virtual engagement platforms by 2025
55% of cosmetic brands are exploring virtual metaverse experiences to engage digital-native consumers
49% of consumers want brands to provide more virtual and augmented reality shopping options
65% of cosmetic companies plan to develop or expand digital communities and social platforms
44% of digital marketing in beauty is allocated to content creation and engagement strategies
49% of cosmetic brands are testing virtual reality to deepen customer engagement and brand loyalty

Brand Engagement and Virtual Experiences Interpretation

As the beauty industry effortlessly blends brushstrokes with bandwidth, over three-quarters of brands are virtualizing the shopping experience to captivate digital-native consumers—proving that in this digital age, a glowing complexion now often requires a glowing screen.

Consumer Behavior and Preferences

78% of consumers research beauty products online before making a purchase
67% of consumers prefer brands that offer virtual try-on options
58% of cosmetic e-commerce sales are generated through mobile devices
73% of beauty brands adopted social media influencers for product marketing
40% of consumers are willing to share their personal data for more personalized beauty recommendations
63% of consumers are more likely to purchase from brands offering personalized product suggestions
48% of consumers choose brands based on their digital engagement tactics
70% of consumers follow at least one beauty influencer on social media
42% of brands reported increased sales directly attributable to digital campaigns
80% of consumers are more loyal to brands offering seamless omnichannel experiences
85% of cosmetic companies are investing in data analytics to better understand consumer preferences
69% of consumers make purchase decisions based on online reviews and ratings
51% of users prefer personalized video content from beauty brands
71% of consumers believe AR-enhanced product demonstrations influence their purchasing decision
78% of millennials and Gen Z prefer shopping from brands with a strong digital presence
48% of consumers use mobile apps for skin analysis and beauty consultations
33% of beauty consumers are more likely to purchase from brands that are transparent about their supply chain via digital platforms
41% of beauty brands actively use influencer-generated content for marketing
68% of consumers are more likely to try a new beauty product recommended via digital channels
70% of cosmetic brands are incorporating social responsibility messaging into their digital content
59% of consumers have experienced personalized advertising that directly influenced their purchase decisions in the beauty sector
69% of beauty brands have developed mobile-first websites to cater to on-the-go consumers
46% of consumers trust user-generated content more than traditional advertising for beauty product recommendations
47% of consumers are willing to try new products if they can visualize the results via digital tools beforehand
70% of consumers want personalized beauty experiences powered by AI
65% of consumers say they are more likely to purchase from brands that offer personalized email marketing
80% of cosmetic brands have integrated customer feedback tools on digital platforms to improve products and services
45% of green beauty brands leverage digital platforms to promote sustainability and ethical sourcing
66% of consumers trust peer reviews over brand advertisements in the beauty sector
33% of consumers actively seek out brands with strong digital community engagement
44% of consumers use virtual try-on technology to test skincare or makeup products before purchasing
53% of consumers follow beauty brands on multiple digital platforms for updates and promotions
85% of consumers prefer brands with mobile apps offering personalized experiences
48% of consumers feel more connected to brands that actively use digital storytelling and behind-the-scenes content
72% of users trust brands that incorporate user-generated content into their digital marketing
67% of beauty consumers are more likely to shop from brands that offer AI-powered personalized recommendations
58% of consumers prefer brands that provide real-time digital customer support
46% of digital marketing budgets in beauty are allocated to influencer collaborations and sponsored content
69% of consumers trust online reviews as much as personal recommendations for beauty products
55% of consumers are more likely to purchase from brands offering AR try-on features
48% of consumers are more engaged with brands that personalize their content based on browsing behavior
71% of consumers report that digital try-on tools influence their final purchase decision
57% of consumers follow brands to stay informed about new digital features and experiences
49% of consumers feel that digital engagement improves their loyalty to beauty brands
64% of consumers prefer brands that offer digital tutorials and how-to content
63% of consumers would like to see more beauty brands that incorporate sustainable digital practices
80% of consumers value digital Customer Reviews as a crucial decision-making factor in their beauty product purchases
67% of consumers are more likely to buy from brands that offer integrated digital loyalty programs
69% of consumers follow brands that actively showcase their sustainability efforts through digital content
48% of consumers prefer to participate in virtual beauty consultations rather than in-person visits
46% of consumers say virtual try-on increases their confidence in purchasing beauty products online
53% of consumers follow beauty influencers for recommendations via digital channels
70% of beauty brands are increasing their focus on digital storytelling to connect authentically with consumers
58% of consumers prefer beauty brands that offer digital sustainability credentials and certificates
67% of consumers trust peer reviews over official brand advertising for beauty products
70% of consumers are more likely to purchase from brands with personalized digital experiences
60% of beauty companies leverage digital platforms for consumer education and tutorials
60% of consumers say they are more engaged with brands that use digital storytelling to showcase sustainability efforts
54% of consumers prefer brands that allow digital product customization before purchase
68% of beauty consumers rely on digital tutorials and influencers for skincare routines

Consumer Behavior and Preferences Interpretation

In an era where 78% of consumers research online and 85% crave personalized, seamless digital experiences, the cosmetic industry is transforming into a vibrant digital playground where influencers, AR, and data-driven insights dominate consumer trust and purchasing power—proving that in beauty, being online is not just an option but an essential part of the allure.

Digital Innovation and Technologies

55% of cosmetic companies have launched virtual consultation services during the pandemic
54% of beauty brands have launched augmented reality apps for virtual makeup try-ons
42% of brands report an increase in online sales after implementing digital transformation strategies
83% of cosmetic companies view digital innovation as vital for long-term growth
61% of beauty companies see digital transformation as a key differentiator in a competitive market
54% of beauty brands have augmented reality features integrated into their mobile apps
54% of beauty companies prioritize digital innovation to meet changing consumer expectations

Digital Innovation and Technologies Interpretation

Amidst the glittering world of beauty, over half of cosmetic companies have embraced digital transformation—from virtual consultations to AR try-ons—proving that in the race for long-term relevance, innovating online is now as essential as a perfect shade match.

Industry Adoption of Advanced Technologies

65% of cosmetic companies have increased their investment in digital transformation over the past three years
52% of beauty companies plan to implement AI-driven skincare diagnostics within the next two years
55% of cosmetic companies have integrated chatbot technology for customer service
31% of cosmetic brands utilize blockchain technology to ensure product authenticity
54% of beauty industry executives believe AI will significantly change product development
60% of cosmetic brands ranked digital presence as their top growth driver in 2023
44% of beauty brands use artificial intelligence to optimize marketing campaigns
37% of cosmetic brands are experimenting with voice commerce to facilitate product purchases
62% of cosmetic manufacturers are deploying AI-powered production quality controls
50% of cosmetic companies plan to adopt voice-enabled technology for customer interactions by 2025
64% of cosmetic companies use data analytics to tailor marketing campaigns and product suggestions
83% of cosmetic companies see digital transformation as essential for future growth
59% of beauty companies incorporate live streaming events into their digital marketing efforts
55% of cosmetic companies are testing AI-powered chatbots for customer service and sales
72% of beauty brands have adopted digital tools for supply chain transparency
61% of cosmetics companies plan to increase AI investment in product personalization by 2025
50% of cosmetic brands are now offering online skin consultations via chatbot or video
69% of beauty industry executives see AI as key to rapid innovation in product development
60% of beauty brands plan to adopt innovative digital assets like 3D modeling and virtual reality by 2026
40% of cosmetics companies have launched digital loyalty programs to improve customer retention
75% of cosmetic brands see digital transformation as essential for competitive advantage
62% of cosmetic companies are investing in digital tools to streamline product innovation and testing
45% of beauty brands use AI chatbots to handle customer queries and support
66% of beauty companies are increasing investments in digital training for their staff to keep pace with technological innovations
70% of brands plan to incorporate more AI and machine learning features into their digital platforms by 2025
45% of beauty brands have implemented AI analytics to optimize supply chain and inventory management
59% of cosmetic brands utilize digital data to personalize marketing messages and offers
65% of cosmetic companies plan to use digital twins to simulate product testing and customer interactions
50% of beauty brands are investing in digital experiences powered by AI to differentiate themselves in the market
83% of beauty industry leaders see AI-driven personalization as key to improving customer satisfaction
61% of cosmetic brands are exploring the use of digital signage and augmented reality displays in retail stores
83% of cosmetic companies believe digital transformation is crucial for shorter product development cycles
76% of brands plan to enhance their digital customer experience through AI and machine learning tools by 2025
55% of beauty brands are exploring blockchain for supply chain transparency and authenticity verification
83% of industry leaders consider digital transformation essential for future competitiveness

Industry Adoption of Advanced Technologies Interpretation

With 83% of cosmetic companies deeming digital transformation essential for future growth, it's clear that in this beauty race, embracing AI, blockchain, and virtual experiences isn't just a glow-up—it's the only way to stay polished and competitive.

Market Trends and Strategic Planning

54% of cosmetics companies plan to increase digital marketing budgets by at least 20% in 2024
40% of the cosmetic industry’s marketing budget is allocated to digital channels in 2023

Market Trends and Strategic Planning Interpretation

With over half of cosmetics companies ramping up digital marketing budgets and nearly half of their overall marketing spend flowing into digital channels, the industry’s future is clearly painted with pixels—proving that in beauty, as in business, going digital isn’t just a trend, but a transformation.