GITNUX REPORT 2024

Global Haircare Industry Statistics: Market Growth and Consumer Trends Explained

Dive into the booming haircare industry: Shampoo reigns, Asia Pacific dominates, sustainability drives consumer choices.

Author: Jannik Lindner

First published: 7/17/2024

Statistic 1

72% of consumers are willing to pay more for sustainable packaging in haircare products

Statistic 2

65% of women change their hairstyle or hair color to feel more confident

Statistic 3

54% of consumers prefer natural and organic haircare products

Statistic 4

The men's haircare market is projected to reach $28.5 billion by 2028

Statistic 5

The global hair brush market size was valued at $3.7 billion in 2019

Statistic 6

The global hair dryer market size was valued at $8.2 billion in 2019

Statistic 7

The global hair straightener market size was valued at $591.3 million in 2020

Statistic 8

The global hair accessories market size was valued at $17.9 billion in 2020

Statistic 9

The global hair scissors market size was valued at $85.6 million in 2020

Statistic 10

The global hair clippers & trimmers market size was valued at $6.3 billion in 2020

Statistic 11

The global hair extension clips market size was valued at $1.8 billion in 2020

Statistic 12

The global hair elastics market size was valued at $2.1 billion in 2020

Statistic 13

The global hair rollers market size was valued at $1.5 billion in 2020

Statistic 14

The global hair pins market size was valued at $1.2 billion in 2020

Statistic 15

The global hair nets market size was valued at $532.4 million in 2020

Statistic 16

The global hair bows market size was valued at $1.9 billion in 2020

Statistic 17

The global hair scrunchies market size was valued at $1.6 billion in 2020

Statistic 18

The global hair combs market size was valued at $2.4 billion in 2020

Statistic 19

The global hair curlers market size was valued at $2.9 billion in 2020

Statistic 20

The global hair crimpers market size was valued at $1.1 billion in 2020

Statistic 21

The global hair diffusers market size was valued at $724.6 million in 2020

Statistic 22

The global hair wraps market size was valued at $1.3 billion in 2020

Statistic 23

The global hair extensions tape market size was valued at $912.7 million in 2020

Statistic 24

Hair loss treatments market is expected to reach $12.73 billion by 2028

Statistic 25

47% of American women have experienced hair loss

Statistic 26

The global hair transplant market size was valued at $5.94 billion in 2021

Statistic 27

The global hair restoration services market is expected to reach $12.1 billion by 2026

Statistic 28

The global hair loss supplements market size was valued at $2.86 billion in 2021

Statistic 29

The haircare market is expected to grow at a CAGR of 6.6% from 2023 to 2030

Statistic 30

L'Oréal held a 23.7% market share in the global haircare market in 2021

Statistic 31

The global haircare market size was valued at USD 75.33 billion in 2022

Statistic 32

Shampoo segment accounted for the largest revenue share of 30.9% in 2022

Statistic 33

Hair colorants segment is expected to witness the fastest CAGR of 7.1% from 2023 to 2030

Statistic 34

The global hair extensions market size was valued at $2.38 billion in 2020

Statistic 35

The global hair mask market is expected to reach $886.4 million by 2025

Statistic 36

The global hair serum market size was valued at $850 million in 2019

Statistic 37

The global hair oil market size was valued at $4.3 billion in 2018

Statistic 38

The global hair gel market size was valued at $1.6 billion in 2019

Statistic 39

The global hair color market size was valued at $19.57 billion in 2019

Statistic 40

The global hair removal products market size was valued at $4.01 billion in 2020

Statistic 41

The global hair styling products market size was valued at $22.9 billion in 2020

Statistic 42

The global hair extensions and wigs market size was valued at $5.8 billion in 2019

Statistic 43

The global hair conditioner market size was valued at $9.4 billion in 2020

Statistic 44

The global hair spray market size was valued at $9.7 billion in 2019

Statistic 45

The global hair mousse market size was valued at $1.3 billion in 2019

Statistic 46

The global hair relaxer market size was valued at $718.4 million in 2020

Statistic 47

The global hair dye market size was valued at $19.57 billion in 2019

Statistic 48

The global hair bond multiplier market size was valued at $194.3 million in 2020

Statistic 49

The global hair perfume market size was valued at $1.5 billion in 2020

Statistic 50

The global hair removal wax market size was valued at $8.9 billion in 2020

Statistic 51

The global hair chalk market size was valued at $624.3 million in 2020

Statistic 52

The global hair thickening spray market size was valued at $1.2 billion in 2020

Statistic 53

The global hair texturizer market size was valued at $1.5 billion in 2020

Statistic 54

The global hair pomade market size was valued at $1.8 billion in 2020

Statistic 55

The global hair wax market size was valued at $1.6 billion in 2020

Statistic 56

The global hair clay market size was valued at $1.3 billion in 2020

Statistic 57

Organic haircare products market is projected to reach $6.9 billion by 2027

Statistic 58

Dry shampoo market is projected to reach $4.11 billion by 2027

Statistic 59

Sulfate-free shampoos market is projected to reach $8.27 billion by 2026

Statistic 60

The professional haircare products market is expected to reach $26.24 billion by 2026

Statistic 61

Asia Pacific dominated the global haircare market with a revenue share of 37.3% in 2022

Statistic 62

The U.S. haircare market size was valued at USD 15.69 billion in 2022

Statistic 63

The global hair salon market size was valued at $315.5 billion in 2021

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Summary

  • The global haircare market size was valued at USD 75.33 billion in 2022
  • The haircare market is expected to grow at a CAGR of 6.6% from 2023 to 2030
  • Shampoo segment accounted for the largest revenue share of 30.9% in 2022
  • Hair colorants segment is expected to witness the fastest CAGR of 7.1% from 2023 to 2030
  • Asia Pacific dominated the global haircare market with a revenue share of 37.3% in 2022
  • The U.S. haircare market size was valued at USD 15.69 billion in 2022
  • Organic haircare products market is projected to reach $6.9 billion by 2027
  • 72% of consumers are willing to pay more for sustainable packaging in haircare products
  • The global hair salon market size was valued at $315.5 billion in 2021
  • The professional haircare products market is expected to reach $26.24 billion by 2026
  • L'Oréal held a 23.7% market share in the global haircare market in 2021
  • Dry shampoo market is projected to reach $4.11 billion by 2027
  • Hair loss treatments market is expected to reach $12.73 billion by 2028
  • 47% of American women have experienced hair loss
  • The global hair extensions market size was valued at $2.38 billion in 2020

Move over, Rapunzel, because the haircare industry is growing longer and stronger than ever before! With the global haircare market boasting a value of over USD 75 billion in 2022 and expected to keep sprouting at a CAGR of 6.6% until 2030, its clear that this industry is not just a strand of the market—its a luscious mane of opportunity. From shampoo reigning supreme to hair loss treatments gaining ground, and with a whopping 72% of consumers willing to shell out extra for sustainable packaging, it seems like the future of haircare is looking quite polished. So, grab your brush and lets comb through the maneificent statistics shaping the follicular landscape of the beauty realm!

Consumer Behavior

  • 72% of consumers are willing to pay more for sustainable packaging in haircare products
  • 65% of women change their hairstyle or hair color to feel more confident
  • 54% of consumers prefer natural and organic haircare products

Interpretation

In a world where sustainability is not just a trend but a responsibility, it seems consumers are willing to put their money where their hair is. With 72% of them ready to fork out extra for eco-friendly packaging, it's clear that the future of haircare is as green as a freshly mowed lawn. And let's not overlook the power of a good hair day, as evidenced by the 65% of women who transform their locks to boost their confidence - after all, who needs therapy when you have a well-timed hair appointment? And when it comes to product preferences, natural and organic seems to be the way to go for a majority of consumers, signaling a growing shift towards embracing the beauty of Mother Nature in our hair routines. So remember folks, in the grand tapestry of life, haircare is not just about looking good, it's about feeling good and doing good too.

Consumer Demographics

  • The men's haircare market is projected to reach $28.5 billion by 2028

Interpretation

What once might have been dismissed as a mere grooming routine has now become a multi-billion dollar industry, with the men's haircare market set to hit a whopping $28.5 billion by 2028. This statistic not only reflects the growing trend of men taking better care of their locks, but also highlights the powerful combination of vanity and capitalism at play. In a world where the currency of confidence is measured by the thickness of one's hair, it seems that the business of beauty knows no bounds. So, gentlemen, better start investing in your follicles now – because in this competitive market, a good hair day might just be the key to success.

Hair Accessories

  • The global hair brush market size was valued at $3.7 billion in 2019
  • The global hair dryer market size was valued at $8.2 billion in 2019
  • The global hair straightener market size was valued at $591.3 million in 2020
  • The global hair accessories market size was valued at $17.9 billion in 2020
  • The global hair scissors market size was valued at $85.6 million in 2020
  • The global hair clippers & trimmers market size was valued at $6.3 billion in 2020
  • The global hair extension clips market size was valued at $1.8 billion in 2020
  • The global hair elastics market size was valued at $2.1 billion in 2020
  • The global hair rollers market size was valued at $1.5 billion in 2020
  • The global hair pins market size was valued at $1.2 billion in 2020
  • The global hair nets market size was valued at $532.4 million in 2020
  • The global hair bows market size was valued at $1.9 billion in 2020
  • The global hair scrunchies market size was valued at $1.6 billion in 2020
  • The global hair combs market size was valued at $2.4 billion in 2020
  • The global hair curlers market size was valued at $2.9 billion in 2020
  • The global hair crimpers market size was valued at $1.1 billion in 2020
  • The global hair diffusers market size was valued at $724.6 million in 2020
  • The global hair wraps market size was valued at $1.3 billion in 2020
  • The global hair extensions tape market size was valued at $912.7 million in 2020

Interpretation

The dizzying array of figures in the Haircare Industry statistics proves that when it comes to grooming, the world doesn't just brush off the importance of looking good. From the booming hair dryer market to the staggering sales of hair bows and scrunchies, it's clear that styling our locks is big business. With hair accessories worth billions and hair extension clips standing tall, the industry is cutting through the competition and showing no signs of slowing down. So, whether you're clipping, curling, or crimping, there's no denying that in the world of haircare, there's always a market ready to wrap you up in style.

Hair Health

  • Hair loss treatments market is expected to reach $12.73 billion by 2028
  • 47% of American women have experienced hair loss
  • The global hair transplant market size was valued at $5.94 billion in 2021
  • The global hair restoration services market is expected to reach $12.1 billion by 2026
  • The global hair loss supplements market size was valued at $2.86 billion in 2021

Interpretation

It seems that the Haircare Industry is growing faster than Rapunzel's locks, with numbers that could make even Samson reconsider his priorities. With nearly half of American women experiencing hair loss, the market for hair loss treatments, transplants, restoration services, and supplements is booming faster than a bad hair day turning into a great hair day. In a world where image is everything, perhaps it's time we all take a closer look at what's really going on beneath the surface — or in this case, on top of our heads. After all, a good hair day can do wonders for one's confidence, but investing in the billion-dollar haircare industry? Well, that might just be the root of the solution.

Market Growth

  • The haircare market is expected to grow at a CAGR of 6.6% from 2023 to 2030

Interpretation

The forecast for the haircare market's growth at a commendable compound annual growth rate (CAGR) of 6.6% from 2023 to 2030 is more than just a strand of good news—it's a luscious account of a thriving industry that refuses to get split ends. As consumers continue to invest in their hair health and appearance, this statistic serves as a timely reminder that the quest for the perfect 'do' is not just a passing fad but a long-lasting trend that keeps the haircare sector looking fabulous and flourishing. In essence, it seems that in the world of haircare, the sky's the limit—along with the height of our hairdos!

Market Leaders

  • L'Oréal held a 23.7% market share in the global haircare market in 2021

Interpretation

In the cutthroat world of haircare, L'Oréal is not just serving looks, but also serving up some serious market dominance with a 23.7% share in 2021. With that kind of grip on the industry, one could say they are truly hair today, here tomorrow. Let's see if their competitors can brush up on their skills and give L'Oréal a run for their money in the mane game.

Market Size

  • The global haircare market size was valued at USD 75.33 billion in 2022

Interpretation

The haircare industry's staggering USD 75.33 billion valuation in 2022 proves that when it comes to taming tresses, the world isn't cutting corners. With consumers spending big bucks on shampoos, conditioners, and styling products, it's clear that haircare is more than just a lighthearted brush-off—it's a serious business that continues to flourish despite the occasional bad hair day. So, whether you're a trendsetting salon owner or a casual consumer with a voluminous mane, one thing is certain: in the world of haircare, the stakes are high, but the curls are higher.

Product Segments

  • Shampoo segment accounted for the largest revenue share of 30.9% in 2022
  • Hair colorants segment is expected to witness the fastest CAGR of 7.1% from 2023 to 2030
  • The global hair extensions market size was valued at $2.38 billion in 2020
  • The global hair mask market is expected to reach $886.4 million by 2025
  • The global hair serum market size was valued at $850 million in 2019
  • The global hair oil market size was valued at $4.3 billion in 2018
  • The global hair gel market size was valued at $1.6 billion in 2019
  • The global hair color market size was valued at $19.57 billion in 2019
  • The global hair removal products market size was valued at $4.01 billion in 2020
  • The global hair styling products market size was valued at $22.9 billion in 2020
  • The global hair extensions and wigs market size was valued at $5.8 billion in 2019
  • The global hair conditioner market size was valued at $9.4 billion in 2020
  • The global hair spray market size was valued at $9.7 billion in 2019
  • The global hair mousse market size was valued at $1.3 billion in 2019
  • The global hair relaxer market size was valued at $718.4 million in 2020
  • The global hair dye market size was valued at $19.57 billion in 2019
  • The global hair bond multiplier market size was valued at $194.3 million in 2020
  • The global hair perfume market size was valued at $1.5 billion in 2020
  • The global hair removal wax market size was valued at $8.9 billion in 2020
  • The global hair chalk market size was valued at $624.3 million in 2020
  • The global hair thickening spray market size was valued at $1.2 billion in 2020
  • The global hair texturizer market size was valued at $1.5 billion in 2020
  • The global hair pomade market size was valued at $1.8 billion in 2020
  • The global hair wax market size was valued at $1.6 billion in 2020
  • The global hair clay market size was valued at $1.3 billion in 2020

Interpretation

In a world where haircare products abound like confetti at a party, it's clear that our tresses are receiving pampering fit for royalty. From the reigning champion shampoo segment, holding court with a majestic revenue share, to the upstart hair colorants segment, poised to sprint ahead with a record-breaking CAGR, the global haircare industry is a bustling marketplace of innovation and indulgence. Whether we're stretching our locks with luxurious extensions or fortifying them with masks and serums worth their weight in gold, it's evident that the quest for the perfect mane is a treasure hunt of staggering proportions. So, whether you're in the mood for some hair-styling wizardry with gels and sprays or seeking the holy grail of hair perfection with dyes and treatments, rest assured there's a product (and a market size) for every follicular fancy under the sun. After all, in the grand scheme of things, as long as there are strands to style and trends to follow, the haircare industry will continue to reign supreme, one flourishing market segment at a time.

Product Trends

  • Organic haircare products market is projected to reach $6.9 billion by 2027
  • Dry shampoo market is projected to reach $4.11 billion by 2027
  • Sulfate-free shampoos market is projected to reach $8.27 billion by 2026

Interpretation

As the haircare industry continues to grow at a staggering pace, it's clear that consumers are not only investing in their locks but also in the planet. The projected multi-billion-dollar markets for organic haircare products, dry shampoo, and sulfate-free shampoos indicate a shift towards a more conscious and sophisticated approach to haircare. It seems that the modern-day mantra is not just "good hair day," but also "good for the environment, please." So, sleek, sustainable locks might just be the new currency of beauty in the future.

Professional Products

  • The professional haircare products market is expected to reach $26.24 billion by 2026

Interpretation

In a world where bad hair days seem to outnumber good ones, the professional haircare industry continues to defy gravity with a projected market value of $26.24 billion by 2026. With consumers investing in luscious locks like they're the latest cryptocurrency, it's clear that the business of taming tresses is no joke. So, whether you're a hair-spraying hero or a shampoo connoisseur, it's time to brush up on your follicular finance because this industry is shaping up to be a cut above the rest.

Regional Market

  • Asia Pacific dominated the global haircare market with a revenue share of 37.3% in 2022
  • The U.S. haircare market size was valued at USD 15.69 billion in 2022

Interpretation

In the world of haircare, Asia Pacific reigns supreme with a lion's share of 37.3%, proving that when it comes to taming those locks, the East knows best. Meanwhile, the U.S. displays its economic follicular fortitude, boasting a hefty market size of USD 15.69 billion in 2022, reminding us that American hair is not just a style statement, but a serious business investment. So whether you're sporting a sleek Tokyo blowout or channeling Hollywood waves, the numbers don't lie – when it comes to hair, the global market is a cutthroat industry that's anything but hair-raising.

Salon Industry

  • The global hair salon market size was valued at $315.5 billion in 2021

Interpretation

In a world where bad hair days are considered a national crisis, the global hair salon market's whopping value of $315.5 billion in 2021 serves as a poignant testament to humanity's unwavering commitment to taming unruly locks. This figure not only reflects the economic significance of the haircare industry but also stands as a stark reminder that when it comes to our mane, vanity truly knows no bounds. So, next time you find yourself splurging at the salon, remember you're not just investing in your hair—you're contributing to a global empire built on follicular finesse and fabulousness.

References