GITNUXREPORT 2025

Digital Transformation In The E Commerce Industry Statistics

Digital transformation boosts e-commerce sales through personalization, AI, AR, and omnichannel strategies.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

Our Commitment to Accuracy

Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

73% of shoppers prefer to buy from brands that recognize them and provide personalized experiences

Statistic 2

80% of consumers are more likely to purchase from a brand that provides personalized experiences

Statistic 3

45% of shoppers abandon their cart due to high extra costs like shipping and taxes

Statistic 4

Over 50% of online searches start on Amazon, Google, or social media platforms

Statistic 5

Augmented Reality (AR) and Virtual Reality (VR) can boost conversion rates by up to 40%

Statistic 6

85% of consumers conduct online research before making a purchase

Statistic 7

40% of e-commerce traffic comes via mobile devices

Statistic 8

The average cart abandonment rate across industries is approximately 69.57%

Statistic 9

chatbot usage in e-commerce increased by 92% in 2022

Statistic 10

65% of consumers prefer live chat for customer service

Statistic 11

88% of B2B buyers prefer online purchasing with minimal interaction

Statistic 12

About 30% of online shoppers prefer same-day delivery

Statistic 13

50% of e-commerce site visits originate from social media platforms

Statistic 14

70% of consumers have used buy now, pay later (BNPL) services

Statistic 15

Personalization can increase conversion rates by up to 25%

Statistic 16

Around 60% of online shoppers are more likely to purchase if they see customer reviews and ratings

Statistic 17

55% of online shoppers abandon carts due to complicated checkout processes

Statistic 18

45% of consumers prefer to shop online on weekends

Statistic 19

25% of consumers use augmented reality to try products before purchasing

Statistic 20

78% of consumers are more likely to buy from a brand that offers easy returns

Statistic 21

The use of personalized email marketing increases open rates by 26%

Statistic 22

68% of consumers say they are influenced by detailed product descriptions and clean product images

Statistic 23

Voice-enabled searches are up 35% year-over-year

Statistic 24

Consumers spend an average of 20% more when they receive personalized recommendations

Statistic 25

50% of online shoppers prefer brands that offer multiple payment options

Statistic 26

Micro-moments drive 76% of consumers' decision-making processes

Statistic 27

The adoption of omnichannel strategies can increase customer retention rates by 23%

Statistic 28

87% of shoppers will abandon their shopping carts if checkout is complicated

Statistic 29

70% of consumers use social media platforms to research brands and products

Statistic 30

46% of online shoppers say free shipping is a major factor in their purchase decision

Statistic 31

E-commerce automation can reduce operational costs by up to 30%

Statistic 32

E-commerce logistics efficiency improvements can reduce delivery times by 30-50%

Statistic 33

Mobile commerce accounts for approximately 72.9% of all e-commerce sales worldwide in 2023

Statistic 34

Voice commerce is expected to grow to over $80 billion by 2024

Statistic 35

E-commerce fraud losses are estimated to reach $34.5 billion globally in 2023

Statistic 36

The global B2C e-commerce market size is expected to reach $5.55 trillion by 2027

Statistic 37

E-commerce is responsible for 20% of all retail sales worldwide

Statistic 38

E-commerce sales are projected to reach $6.39 trillion globally by 2024

Statistic 39

Retailers using AI for personalization see a 20% increase in sales

Statistic 40

Amazon accounts for 38.7% of all US e-commerce sales

Statistic 41

Social commerce is expected to generate $963 billion in sales in 2023, accounting for 17% of all social media revenue

Statistic 42

Subscription e-commerce is growing at an annual rate of 20%

Statistic 43

The use of big data analytics in e-commerce increases sales by up to 15%

Statistic 44

The average order value (AOV) in e-commerce increased from $112 in 2019 to $147 in 2023

Statistic 45

E-commerce businesses that leverage data-driven insights see a 15-20% increase in sales

Statistic 46

60% of retailers plan to increase their investment in artificial intelligence over the next year

Statistic 47

48% of e-commerce companies plan to implement blockchain technology for secure transactions

Statistic 48

40% of online merchants plan to adopt headless commerce architectures in the next two years

Statistic 49

AI-powered chatbots can handle 80% of customer inquiries without human intervention

Statistic 50

More than 60% of e-commerce companies have integrated some form of AI or machine learning

Statistic 51

35% of retailers plan to increase their investment in digital transformation initiatives in 2024

Statistic 52

58% of online retailers plan to incorporate more automation in their customer service

Slide 1 of 52

Sources

Our Reports have been cited by:

Trust Badges - Publications that have cited our reports

Key Highlights

E-commerce sales are projected to reach $6.39 trillion globally by 2024
73% of shoppers prefer to buy from brands that recognize them and provide personalized experiences
Mobile commerce accounts for approximately 72.9% of all e-commerce sales worldwide in 2023
80% of consumers are more likely to purchase from a brand that provides personalized experiences
45% of shoppers abandon their cart due to high extra costs like shipping and taxes
Voice commerce is expected to grow to over $80 billion by 2024
60% of retailers plan to increase their investment in artificial intelligence over the next year
Over 50% of online searches start on Amazon, Google, or social media platforms
Augmented Reality (AR) and Virtual Reality (VR) can boost conversion rates by up to 40%
85% of consumers conduct online research before making a purchase
40% of e-commerce traffic comes via mobile devices
The average cart abandonment rate across industries is approximately 69.57%
chatbot usage in e-commerce increased by 92% in 2022

With global e-commerce sales set to surpass $6.39 trillion by 2024 and a staggering 73% of shoppers preferring personalized experiences, the digital transformation in e-commerce is accelerating at an unprecedented pace, reshaping how consumers shop and brands sell online.

Consumer Behavior and Preferences

73% of shoppers prefer to buy from brands that recognize them and provide personalized experiences
80% of consumers are more likely to purchase from a brand that provides personalized experiences
45% of shoppers abandon their cart due to high extra costs like shipping and taxes
Over 50% of online searches start on Amazon, Google, or social media platforms
Augmented Reality (AR) and Virtual Reality (VR) can boost conversion rates by up to 40%
85% of consumers conduct online research before making a purchase
40% of e-commerce traffic comes via mobile devices
The average cart abandonment rate across industries is approximately 69.57%
chatbot usage in e-commerce increased by 92% in 2022
65% of consumers prefer live chat for customer service
88% of B2B buyers prefer online purchasing with minimal interaction
About 30% of online shoppers prefer same-day delivery
50% of e-commerce site visits originate from social media platforms
70% of consumers have used buy now, pay later (BNPL) services
Personalization can increase conversion rates by up to 25%
Around 60% of online shoppers are more likely to purchase if they see customer reviews and ratings
55% of online shoppers abandon carts due to complicated checkout processes
45% of consumers prefer to shop online on weekends
25% of consumers use augmented reality to try products before purchasing
78% of consumers are more likely to buy from a brand that offers easy returns
The use of personalized email marketing increases open rates by 26%
68% of consumers say they are influenced by detailed product descriptions and clean product images
Voice-enabled searches are up 35% year-over-year
Consumers spend an average of 20% more when they receive personalized recommendations
50% of online shoppers prefer brands that offer multiple payment options
Micro-moments drive 76% of consumers' decision-making processes
The adoption of omnichannel strategies can increase customer retention rates by 23%
87% of shoppers will abandon their shopping carts if checkout is complicated
70% of consumers use social media platforms to research brands and products
46% of online shoppers say free shipping is a major factor in their purchase decision

Consumer Behavior and Preferences Interpretation

Digital transformation in e-commerce reveals that personalized experiences and seamless convenience—driven by AR/VR, rapid mobile insights, and simplified checkout—aren't just perks but essentials, as over 70% of consumers prioritize ease and customization, with abandonment rates high amid complex processes, making smart digital strategies vital for converting browsers into loyal buyers.

E-commerce Operations and Logistics

E-commerce automation can reduce operational costs by up to 30%
E-commerce logistics efficiency improvements can reduce delivery times by 30-50%

E-commerce Operations and Logistics Interpretation

By unleashing the power of automation, e-commerce businesses can slash operational costs by nearly a third and expedite deliveries by up to half, turning efficiency into both a money-saving and customer-pleasing competitive edge.

Market Size and Growth Opportunities

Mobile commerce accounts for approximately 72.9% of all e-commerce sales worldwide in 2023
Voice commerce is expected to grow to over $80 billion by 2024
E-commerce fraud losses are estimated to reach $34.5 billion globally in 2023
The global B2C e-commerce market size is expected to reach $5.55 trillion by 2027
E-commerce is responsible for 20% of all retail sales worldwide

Market Size and Growth Opportunities Interpretation

As mobile and voice commerce surge to dominate over 70% of e-commerce sales and set sights on an $80 billion voice growth, yet a staggering $34.5 billion in fraud looms — the industry's rapid evolution underscores that while digital transformation unlocks enormous potential, it also demands relentless vigilance to safeguard its trillion-dollar future.

Sales and Revenue Trends

E-commerce sales are projected to reach $6.39 trillion globally by 2024
Retailers using AI for personalization see a 20% increase in sales
Amazon accounts for 38.7% of all US e-commerce sales
Social commerce is expected to generate $963 billion in sales in 2023, accounting for 17% of all social media revenue
Subscription e-commerce is growing at an annual rate of 20%
The use of big data analytics in e-commerce increases sales by up to 15%
The average order value (AOV) in e-commerce increased from $112 in 2019 to $147 in 2023
E-commerce businesses that leverage data-driven insights see a 15-20% increase in sales

Sales and Revenue Trends Interpretation

As e-commerce approaches a staggering $6.39 trillion global valuation by 2024, savvy retailers leveraging AI, big data, and social commerce are not just riding the digital wave—they're steering the tide towards increased sales, higher order values, and a future where data-driven personalization is no longer optional but essential.

Technology Adoption and Innovation

60% of retailers plan to increase their investment in artificial intelligence over the next year
48% of e-commerce companies plan to implement blockchain technology for secure transactions
40% of online merchants plan to adopt headless commerce architectures in the next two years
AI-powered chatbots can handle 80% of customer inquiries without human intervention
More than 60% of e-commerce companies have integrated some form of AI or machine learning
35% of retailers plan to increase their investment in digital transformation initiatives in 2024
58% of online retailers plan to incorporate more automation in their customer service

Technology Adoption and Innovation Interpretation

As e-commerce giants increasingly wager on AI, blockchain, and automation—investments that nearly 60% of retailers are embracing—the industry is asserting that in the race for digital dominance, those who adapt swiftly will not only survive but thrive.