GITNUX MARKETDATA REPORT 2024

Customer Engagement Platform Industry Statistics

The Customer Engagement Platform industry is expected to grow at a CAGR of 9.1% from 2021 to 2026, driven by increasing demand for personalized customer experiences and the adoption of AI and data analytics technologies.

Statistic 1

"By 2026, the global customer engagement platform market is expected to reach USD 23.20 billion."

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Statistic 2

"As per Salesforce, 84% of customers say the experience a company provides is as important as the products."

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Statistic 3

"The customer engagement strategy is growing at an annual growth rate of 8.2%."

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Statistic 4

"Companies with strong omni-channel customer engagement strategies retain an average of 89% of their customers."

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Statistic 5

"North America has the highest share in the global Customer Engagement Platform market."

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Statistic 6

"The APAC region is growing at the fastest rate in the customer engagement platform market."

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Statistic 7

"90% of consumers think an immediate response, within 10 minutes, to a customer service question is important."

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Statistic 8

"In 2020, email marketing dominated the global customer engagement platform market, with a revenue share of over 25%."

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Statistic 9

"SMS engagement rates are 6-8 times higher than email marketing engagement rates."

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Statistic 10

"As per Hubspot, 42% of companies with a mobile customer service app reported a reduced volume of customer support calls."

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Statistic 11

"The public sector is expected to have the highest adoption rate of customer engagement platforms due to digital transformations."

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Statistic 12

"According to Walker study, by the end of 2020, customer experience overtook price and product as the key brand differentiator."

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Statistic 13

"A study by Salesforce shows that 79% of consumers are willing to share relevant information about themselves in exchange for contextualized interactions."

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Statistic 14

"The Banking, Financial Services, and Insurance sector account for the largest market share in the customer engagement platform market."

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Statistic 15

"Companies that prioritize customer experience generate 60% higher profits than their competitors."

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Statistic 16

"Large scale enterprises held more than 55% of the market revenue share in 2020 in the customer engagement platform industry."

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Statistic 17

"The cloud-based deployment model for the customer engagement solutions is expected to gain more popularity in the coming years."

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Statistic 18

"Over 90% of businesses with 11 or more employees use CRM software, which is a key component of customer engagement platforms."

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