GITNUX MARKETDATA REPORT 2024

Marketing Software Industry Statistics

The marketing software industry has experienced significant growth in recent years, driven by increasing demand for technology solutions that help companies automate and optimize their marketing strategies.

Statistic 1

"By 2027, it is projected that the size of the global marketing automation software market will reach $25.1 billion."

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Statistic 2

"As of 2020, the average customer retention rate of marketing software platforms was 89%."

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Statistic 3

"North America accounts for the highest market share in the marketing software industry, due to the high adoption of digital marketing strategies in the region."

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Statistic 4

"The annual growth rate of the marketing software industry is expected to be around 9.2% for the period of 2020-2027."

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Statistic 5

"It is estimated that by 2025, over 58% of companies will have adopted AI into their marketing software solutions."

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Statistic 6

"As per a 2020 survey, 68% of marketing influencers reported the effectiveness of using marketing automation for improving targeting and segmentation."

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Statistic 7

"About 51% of companies are currently using marketing automation with more than half of B2B companies (58%) planning to adopt the technology."

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Statistic 8

"63% of marketers said they’d been making more use of data and analytics software over the past several years."

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Statistic 9

"The total spending on marketing automation tools is expected to exceed $25 billion by 2023."

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Statistic 10

"52% of B2B organizations view the ability to measure and analyze marketing impact as a major benefit of marketing automation."

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Statistic 11

"Almost 90% of users of marketing automation software saw an increase in their lead volume."

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Statistic 12

"The marketing automation software industry in Europe is predicted to display a CAGR of 9.3% during the forecast period of 2019-2025."

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Statistic 13

"Since implementing marketing automation, 80% of marketers saw an increase in the number of leads."

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Statistic 14

"67% of marketing leaders currently use a marketing automation platform."

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Statistic 15

"Investments in marketing software tools grew by 8% in 2020, despite the impact of COVID-19."

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Statistic 16

"Email marketing technology is used by 82% of B2B and B2C companies."

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