GITNUX MARKETDATA REPORT 2024

Digital Marketing Software Industry Statistics

The digital marketing software industry is expected to continue its strong growth, driven by increasing adoption of online marketing strategies and the growing need for data-driven decision-making in businesses.

Statistic 1

"44% of companies use a mix of digital marketing tools and software to manage their marketing strategies."

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Statistic 2

"91% of marketers are convinced of the effectiveness of personalized digital content."

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Statistic 3

"Digital advertising spending worldwide is predicted to reach $389 billion in 2021."

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Statistic 4

"Businesses make an average of $2 in revenue for every $1 they spend on Google Ads."

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Statistic 5

"The highest percentage of marketers (49%) believe email to be the most effective digital marketing channel."

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Statistic 6

"Content marketing gets three times more leads than paid search advertising."

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Statistic 7

"Facebook and Instagram account for 25.2% of all digital ad spending in the US."

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Statistic 8

"Companies using video marketing get 66% more qualified leads per year."

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Statistic 9

"SEO has a 14.6% conversion rate compared to 1.7% for traditional marketing methods."

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Statistic 10

"64% of shoppers say YouTube influences their purchase decision."

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Statistic 11

"By 2027, the global market size for digital marketing is set to reach $128.69 billion."

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Statistic 12

"70% of marketers assert that their primary goal for digital marketing is increasing sales."

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Statistic 13

"Social media and content marketing are the two most popular strategies with 81% and 78% company adoption rates, respectively."

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Statistic 14

"The average open rate for email marketing is approximately 22.71%."

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Statistic 15

"The AI-based digital marketing software market value will reach 17.39 billion USD globally by 2026."

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Statistic 16

"90% of searchers haven’t made their mind up about a brand before starting their search."

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Statistic 17

"Just over half (50.3%) of all advertising spending in the US is forecasted to be spent on digital advertising in 2021."

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