GITNUX MARKETDATA REPORT 2024

Programmatic Advertising Statistics [Fresh Research]

Highlights: The Most Important Programmatic Advertising Statistics

  • Programmatic advertising is projected to reach $155 billion in 2021.
  • 84.9% of US display ad spending is programmatic.
  • In 2021, mobile will account for 89.9% of all programmatic ad spending.
  • Programmatic advertising will account for 71.7% of the UK digital ad spend in 2021.
  • In 2020, programmatic video ads accounted for 86% of ad spending in the US.
  • In 2020, programmatic ad prices increased by 18% for display and 22% for video ads.
  • Real-time bidding accounts for around 88% of programmatic ad transactions.
  • 69% of programmatic advertising buyers feel that they lack transparency.
  • Over half of worldwide programmatic ad spending is attributed to social media platforms.
  • Programmatic direct will account for 58% of programmatic ad spending in 2021.
  • The programmatic advertising industry is expected to grow at a CAGR of 20.2% between 2020 and 2025.
  • In 2020, programmatic ad spending on native formats totaled $69.7 billion.
  • Programmatic advertising in the Asia-Pacific region is predicted to grow at a CAGR of 23.7% from 2020 to 2025.
  • In 2020, programmatic DOOH (Digital Out-of-Home) advertising accounted for 9% of the global advertising market.
  • 60% of advertisers feel that programmatic is effective for increasing brand awareness.
  • In 2021, marketers plan to allocate 34.3% of their budgets to programmatic advertising.

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Programmatic advertising is a rapidly growing sector of the digital marketing industry. According to Statista, programmatic ad spending is projected to reach $155 billion in 2021 and 84.9% of US display ad spending will be programmatic this year. Mobile devices are expected to account for 89.9% of all programmatic ad spend in 2021, while 71.7% of UK digital ads will be bought through automated channels by the same time period. Programmatic video ads accounted for 86% of total US ad spending last year and 45% advertisers plan on using more Advanced TV programmtic in 2021 as well – with prices increasing 18-22%.
Real-time bidding accounts for around 88%, but 69 percent buyers feel they lack transparency when it comes to buying media via automation technology; over half (51%) worldwide being attributed social media platforms alone. Programatic direct will make up 58%, In-app 44%; native formats totaling $69 million globally and DOOH 9%. Marketers have also found that 60 percent believe that automating their campaigns can increase customer engagement effectively, whilst 34 percent plan on allocating budgets towards such strategies this year too – with global market value set at an estimated 142 billion dollars by 2023 according to Allied Market Research’s report from 2020/21..

The Most Important Statistics
Programmatic advertising is projected to reach $155 billion in 2021.

This statistic is a testament to the power of programmatic advertising, demonstrating its potential to become a major player in the advertising industry. It highlights the immense growth of programmatic advertising over the years and its ability to reach a wide audience. This statistic is a key indicator of the success of programmatic advertising and its potential to become a major source of revenue for businesses.

84.9% of US display ad spending is programmatic.

This statistic is a powerful indicator of the growing prevalence of programmatic advertising in the US. It demonstrates that the majority of display ad spending is now being allocated to programmatic advertising, highlighting the importance of this form of advertising in the US market. This statistic is especially relevant to a blog post about programmatic advertising statistics, as it provides a clear snapshot of the current state of programmatic advertising in the US.

Programmatic Advertising Statistics Overview

In 2021, mobile will account for 89.9% of all programmatic ad spending.

This statistic is a testament to the power of programmatic advertising in the modern age. It highlights the fact that mobile devices are becoming increasingly important in the world of programmatic advertising, and that businesses need to be aware of this trend in order to maximize their return on investment. It also serves as a reminder that businesses should be investing in mobile-friendly programmatic advertising strategies in order to stay competitive in the ever-evolving digital landscape.

Programmatic advertising will account for 71.7% of the UK digital ad spend in 2021.

This statistic is a testament to the power of programmatic advertising, highlighting its potential to dominate the UK digital ad spend in 2021. It is a clear indication that programmatic advertising is becoming increasingly popular and is likely to continue to grow in the coming years. This statistic is an important one to consider when discussing the current state of programmatic advertising and its potential for the future.

In 2020, programmatic video ads accounted for 86% of ad spending in the US.

This statistic is a testament to the power of programmatic video ads in the US. It shows that programmatic video ads have become the go-to choice for advertisers, as they are able to reach a wide audience and deliver targeted messages with greater efficiency. This statistic is a clear indication that programmatic advertising is here to stay and is an important part of the advertising landscape.

In 2020, programmatic ad prices increased by 18% for display and 22% for video ads.

This statistic is a testament to the growing popularity of programmatic advertising, as it shows that demand for both display and video ads has increased significantly. This indicates that more and more businesses are recognizing the potential of programmatic advertising to reach their target audiences and maximize their return on investment. As such, this statistic is an important indicator of the success of programmatic advertising and should be taken into consideration when discussing the effectiveness of this form of advertising.

Real-time bidding accounts for around 88% of programmatic ad transactions.

This statistic is a testament to the power of programmatic advertising, as it demonstrates that the majority of ad transactions are now conducted through real-time bidding. This highlights the efficiency and effectiveness of programmatic advertising, as it allows for a more targeted approach to ad buying and selling. Furthermore, it shows that programmatic advertising is becoming increasingly popular, as more and more businesses are turning to this method of advertising.

69% of programmatic advertising buyers feel that they lack transparency.

This statistic is a telling indication of the current state of programmatic advertising, highlighting the lack of transparency that buyers are experiencing. It is a stark reminder that there is still much work to be done in order to ensure that buyers have the necessary information to make informed decisions when it comes to programmatic advertising. This statistic is an important one to consider when discussing the current landscape of programmatic advertising and the potential for improvement.

Over half of worldwide programmatic ad spending is attributed to social media platforms.

This statistic is a testament to the power of social media platforms when it comes to programmatic advertising. It highlights the importance of these platforms in the programmatic advertising landscape, and how they are driving the majority of programmatic ad spending. This is an important statistic to consider when discussing the current state of programmatic advertising, as it provides insight into the platforms that are driving the most spending in this area.

Programmatic direct will account for 58% of programmatic ad spending in 2021.

This statistic is a testament to the growing importance of programmatic direct in the programmatic advertising landscape. It highlights the fact that programmatic direct is becoming increasingly popular among advertisers, as it offers a more efficient and cost-effective way to reach their target audiences. This is an important statistic to consider when discussing the future of programmatic advertising, as it shows that programmatic direct is likely to become the dominant form of programmatic advertising in the near future.

The programmatic advertising industry is expected to grow at a CAGR of 20.2% between 2020 and 2025.

This statistic is a testament to the immense potential of programmatic advertising, indicating that the industry is set to experience a significant surge in growth over the next five years. It is a clear indication that programmatic advertising is a lucrative and rapidly expanding field, and one that businesses should be paying attention to.

In 2020, programmatic ad spending on native formats totaled $69.7 billion.

This statistic is a testament to the power of programmatic advertising when it comes to native formats. It shows that businesses are increasingly turning to programmatic advertising to reach their target audiences, and that native formats are proving to be an effective way to do so. This statistic is a clear indication that programmatic advertising is here to stay and is becoming an increasingly important part of the marketing mix.

Programmatic advertising in the Asia-Pacific region is predicted to grow at a CAGR of 23.7% from 2020 to 2025.

This statistic is a testament to the potential of programmatic advertising in the Asia-Pacific region. It shows that the region is ripe for growth and that businesses should take advantage of the opportunity to capitalize on this trend. This statistic is a valuable insight for anyone looking to understand the current and future state of programmatic advertising in the Asia-Pacific region, and it should be taken into consideration when crafting a blog post about programmatic advertising statistics.

In 2020, programmatic DOOH (Digital Out-of-Home) advertising accounted for 9% of the global advertising market.

This statistic is a testament to the growing importance of programmatic DOOH advertising in the global advertising market. It shows that programmatic DOOH advertising is becoming increasingly popular and is being adopted by more and more businesses. This statistic is a valuable insight into the current state of programmatic advertising and can be used to inform decisions about how to best utilize this form of advertising.

60% of advertisers feel that programmatic is effective for increasing brand awareness.

This statistic is a testament to the power of programmatic advertising in raising brand awareness. It shows that the majority of advertisers have seen positive results from using programmatic advertising, which is a strong indication that it is an effective tool for increasing brand awareness.

In 2021, marketers plan to allocate 34.3% of their budgets to programmatic advertising.

This statistic is a clear indication of the growing importance of programmatic advertising in the marketing world. It shows that marketers are recognizing the potential of this form of advertising and are willing to invest a significant portion of their budgets into it. This statistic is a testament to the effectiveness of programmatic advertising and its ability to deliver results. It is an important statistic to consider when discussing the current state of programmatic advertising and its future prospects.

Conclusion

Programmatic advertising is a rapidly growing industry, with projections of reaching $155 billion in 2021 and accounting for 71.7% of the UK digital ad spend that same year. Mobile will account for 89.9% of all programmatic ad spending in 2021, while 84.9% of US display ads are already being spent on programmatically-driven campaigns today. Programmatic video ads accounted for 86% of total US ad spending in 2020, and 45% advertisers plan to use more Advanced TV programmtic this year as well. Prices have increased by 18%-22%, depending on format type; real-time bidding accounts for 88%; 69 % buyers feel lack transparency; over half worldwide spend attributed to social media platforms; 58 % from direct deals & 34 .3 % marketers budget allocated towards it ; 44 .5 % In – app Ads , 9 % DOOH & 60  percent effective brand awareness increase reported respectively . The global market size is expected to reach $142 billion by 2023 at CAGR 20%. Asia Pacific region predicted 23 .7 percent growth rate between 2020 – 2025 period making it an attractive investment destination too..

References

0. – https://www.reportlinker.com

1. – https://www.mordorintelligence.com

2. – https://www.exchangewire.com

3. – https://www.digiday.com

4. – https://www.emarketer.com

5. – https://www.pubmatic.com

6. – https://www.mindinventory.com

7. – https://www.magnite.com

8. – https://www.smartinsights.com

9. – https://www.statista.com

ZipDo, cited June 2023: Programmatic Advertising Statistics

FAQs

What is programmatic advertising?

Programmatic advertising is an automated process of buying and selling ad placements online through data-driven algorithms, real-time bidding, and ad exchanges, which maximizes the targeting capabilities and efficiency of digital advertising campaigns.

What are the key components of programmatic advertising?

The key components of programmatic advertising are demand-side platforms (DSPs), supply-side platforms (SSPs), data management platforms (DMPs), and ad exchanges. These components work together to enable advertisers to target specific audiences and publishers to maximize ad revenue.

How does real-time bidding (RTB) work in programmatic advertising?

Real-time bidding (RTB) is a process by which ad impressions are bought and sold on a per-impression basis through an instantaneous auction. When a visitor lands on a webpage, the available ad spaces are offered to advertisers who compete in an auction. The advertiser who bids the highest wins the auction and their ad is displayed on the website.

What are some advantages of programmatic advertising for businesses?

Programmatic advertising offers businesses various advantages, including cost-efficiency, precise targeting, real-time optimization, automation, transparency, and detailed analytics, which ultimately leads to improved return on investment (ROI) and better results for marketing campaigns.

How is programmatic advertising different from traditional advertising?

Unlike traditional advertising, which often involves manual negotiations and insertion orders, programmatic advertising relies on automated technology that allows for more precise audience targeting, real-time campaign adjustments, and performance evaluations. This results in increased efficiency, reduced costs, and improved overall effectiveness of an advertising campaign.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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