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Arts Creative Expression
Explore verified arts creative expression statistics and market research reports with sourced data and trend analysis.
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Yumi Nakamura
Vietnam Creative Industry Statistics
Vietnam’s creative economy is scaling fast, with advertising at 25,000 billion VND in 2023 and digital ads taking 55%, while OTT video ads climb to 1,200 billion VND and programmatic now accounts for 40% of digital spend totaling 4,000 billion VND. Gaming revenues hit 4,000 billion VND and esports reached 500 billion VND, yet the real shakeup is how creators, KOLs and short video culture translate into measurable money across platforms, studios, screens, and stages.
Berlin Creative Industry Statistics
Berlin’s creative industries delivered €28.5 billion in gross value added in 2022, making up 20% of the city’s GDP, while creative tech alone pulled in VC backed revenue to €1.2 billion in 2023. Advertising hits €4.2 billion in 2023 and gaming reaches €1.2 billion, yet Berlin’s workforce still includes 242,000 full time equivalents and freelancers make up a third, revealing how growth is paired with highly distributed, independent work.