Vietnam’s creative industry is moving fast enough to turn advertising into a 25,000 billion VND engine and push digital into the driver’s seat at 40% of spend via programmatic. Gaming alone reached 4,000 billion VND in 2023, while short video creator ecosystems and esports audiences quietly expand the reach far beyond what traditional media can measure. The rest of the dataset flips between screens, studios, and streams across media, design, music, publishing, and the arts, showing how big growth is when cultural output meets platform scale.
Key Takeaways
- Advertising market in Vietnam valued at 25,000 billion VND in 2023, growing 12% YoY with digital ads at 55%
- Gaming industry revenue hit 4,000 billion VND in 2023, with 50 million players and exports to 20 countries
- Social media ad spend reached 10,000 billion VND in 2023, dominated by Facebook and TikTok at 70%
- In 2023, Vietnam's film industry produced 52 feature films, achieving a total box office revenue of 1,200 billion VND, representing a 25% year-on-year growth driven by domestic blockbusters like 'Mai' and 'The Last Letter'
- Vietnam's animation sector exported content worth $15 million USD in 2022, with 12 studios contributing to international projects including Netflix collaborations
- The number of cinemas in Vietnam reached 212 screens across 42 complexes by end-2023, up 18% from 2022, operated by chains like CGV and Lotte Cinema
- Vietnam music market revenue reached 1,200 billion VND in 2023, up 22% YoY, led by streaming platforms like Spotify and Zing MP3
- Vietnamese artists amassed 5 billion streams on Spotify in 2023, with Sơn Tùng M-TP leading at 1.2 billion
- Live music events in Vietnam generated 800 billion VND in 2023, with 500 major concerts attended by 2 million fans
- Vietnam's book publishing industry printed 45 million copies in 2023, with revenue of 3,500 billion VND
- E-book sales surged 40% to 500 billion VND in 2023, led by platforms like Waka and Alezaa
- Number of bookstores nationwide reached 1,200 in 2023, up 10% with chains like Fahasa expanding
- Vietnam's graphic design market valued at 5,000 billion VND in 2023, employing 50,000 professionals
- Fashion design exports from Vietnam reached $2.5 billion USD in 2023, with 1,200 brands participating in Milan Fashion Week
- Number of art galleries in Hanoi and HCMC combined 150 in 2023, hosting 500 exhibitions annually
Vietnam’s creative economy surged in 2023 across digital advertising, gaming, and content, showing rapid, tech driven growth.
Related reading
01 · Category
Advertising and Digital18 stats
01
Advertising market in Vietnam valued at 25,000 billion VND in 2023, growing 12% YoY with digital ads at 55%
02
Gaming industry revenue hit 4,000 billion VND in 2023, with 50 million players and exports to 20 countries
03
Social media ad spend reached 10,000 billion VND in 2023, dominated by Facebook and TikTok at 70%
04
Esports tournaments in Vietnam generated 500 billion VND in 2023, with 1 million spectators online
05
Influencer marketing market size 2,500 billion VND in 2023, featuring 50,000 KOLs
06
Mobile game downloads in Vietnam: 1.5 billion in 2023, led by Free Fire and PUBG Mobile
07
OTT video ads revenue 1,200 billion VND in 2023, up 30% with YouTube Premium growth
08
Vietnam content creator economy valued at 3,000 billion VND in 2023, with 10 million YouTubers
09
Programmatic advertising adoption 40% of digital spend in 2023, totaling 4,000 billion VND
10
Digital ad platforms like Google Ads spend: 8,000 billion VND by Vietnamese brands 2023
11
Vietnam esports market projected 1,000 billion VND by 2025 but hit 600 billion in 2023
12
Short video content creators: 8 million on TikTok Vietnam in 2023
13
VR/AR content production: 200 studios, $20 million revenue in 2023
14
Brand content marketing spend: 1,800 billion VND, 25% growth in 2023
15
Online gaming revenue share from ads: 30% or 1,200 billion VND in 2023
16
Podcast advertising: 300 billion VND market in 2023, with 500 shows monetized
17
NFT digital art sales by Vietnamese creators: $5 million USD in 2023
18
SEO agencies: 2,000 firms serving 50,000 clients in 2023 digital campaigns
Interpretation
Advertising and Digital Interpretation
Vietnam's creative industry is a digital gold rush where everyone from brands to gamers is frantically tapping screens, proving that attention is the new currency and the audience is always winning.
02 · Category
Film and Television18 stats
01
In 2023, Vietnam's film industry produced 52 feature films, achieving a total box office revenue of 1,200 billion VND, representing a 25% year-on-year growth driven by domestic blockbusters like 'Mai' and 'The Last Letter'
02
Vietnam's animation sector exported content worth $15 million USD in 2022, with 12 studios contributing to international projects including Netflix collaborations
03
The number of cinemas in Vietnam reached 212 screens across 42 complexes by end-2023, up 18% from 2022, operated by chains like CGV and Lotte Cinema
04
Vietnamese films won 8 international awards in 2023, including Best Film at Asian Film Festival for 'Inside the Yellow Cocoon Shell'
05
Streaming platforms like Netflix invested $500,000USD in Vietnamese original content in 2023, boosting local production by 30%
06
Vietnam TV production market valued at 2,500 billion VND in 2022, with reality shows contributing 40% of revenue
07
Over 150 Vietnamese films screened at festivals worldwide in 2023, including Cannes and Busan
08
Box office revenue from local films hit 450 billion VND in Tet 2024 season, led by 'Mai'
09
Vietnam's VFX industry grew 35% in 2023, employing 2,500 artists for Hollywood projects
10
65% of Vietnamese under 35 consume OTT platforms daily, driving 20% ad revenue growth in 2023
11
Vietnam film industry saw 15% increase in production budgets averaging 20 billion VND per film in 2023
12
TV series exports from Vietnam generated $8 million USD to ASEAN markets in 2023
13
Documentary films produced: 120 in 2023, winning 5 UNESCO awards for cultural preservation
14
Vietnam's short film category submitted 25 entries to Oscars 2024
15
Cinema attendance post-COVID recovered to 25 million tickets sold in 2023
16
Vietnamese horror films captured 35% domestic box office share in 2023
17
Film schools graduated 2,000 students in 2023, with 60% entering industry jobs
18
Co-production deals with Korea: 10 films in 2023, investing 100 billion VND
Interpretation
Film and Television Interpretation
Vietnam's creative industry is no longer whispering on the world stage but confidently talking box office numbers, award wins, and streaming deals, proving that the only thing growing faster than its VFX sector is its ambition.
03 · Category
Music Industry19 stats
01
Vietnam music market revenue reached 1,200 billion VND in 2023, up 22% YoY, led by streaming platforms like Spotify and Zing MP3
02
Vietnamese artists amassed 5 billion streams on Spotify in 2023, with Sơn Tùng M-TP leading at 1.2 billion
03
Live music events in Vietnam generated 800 billion VND in 2023, with 500 major concerts attended by 2 million fans
04
Number of music producers in Vietnam rose to 15,000 in 2023, supported by 50 digital distribution platforms
05
V-pop exports earned $10 million USD in 2023, with collaborations featuring K-pop idols like BlackPink
06
Traditional music festivals like Huế Festival drew 1.5 million attendees in 2023, boosting cultural tourism by 15%
07
Music licensing revenue in Vietnam hit 150 billion VND in 2023, up 40% due to social media usage
08
70% of Vietnamese youth use music streaming apps daily, contributing to 60% of industry revenue
09
Independent musicians in Vietnam grew to 8,000 in 2023, releasing 20,000 tracks via platforms like YouTube Music
10
Concert ticket sales online surged 50% in 2023, reaching 300 billion VND via Ticketbox and Tiki
11
Vietnam music streaming subscribers hit 12 million in 2023, generating 900 billion VND revenue
12
Indie music labels grew to 200 in 2023, releasing 5,000 albums digitally
13
Music tech startups raised $50 million USD in 2023 for AI composition tools
14
Folk music revivals: 50 albums produced in 2023, streamed 200 million times
15
DJ events in Vietnam: 300 shows in 2023, attracting 500,000 attendees
16
Royalty collections by VCPMC: 120 billion VND in 2023, up 25%
17
Opera and classical music performances: 150 in 2023, with 100,000 tickets sold
18
Music education enrollments: 300,000 students in 2023 across 500 academies
19
K-pop influenced V-pop collaborations: 40 tracks in 2023, 1 billion streams
Interpretation
Music Industry Interpretation
Vietnam's music industry is no longer just whispering in the background; it's orchestrating a full-blown, high-tech symphony of streaming riches, live concert euphoria, and cultural exports, proving that when the youth hit play, the entire economy starts dancing to a very lucrative beat.
More related reading
04 · Category
Publishing17 stats
01
Vietnam's book publishing industry printed 45 million copies in 2023, with revenue of 3,500 billion VND
02
E-book sales surged 40% to 500 billion VND in 2023, led by platforms like Waka and Alezaa
03
Number of bookstores nationwide reached 1,200 in 2023, up 10% with chains like Fahasa expanding
04
Literary festivals like Vietnam Book Festival drew 200,000 attendees in 2023, selling 100,000 books on-site
05
Children's book segment grew 25%, producing 5 million copies valued at 800 billion VND in 2023
06
Translated foreign books accounted for 30% of market, with 2,000 titles published in 2023
07
Independent publishers increased to 150 in 2023, releasing niche genres like sci-fi and poetry
08
Audiobook market expanded to 200 billion VND in 2023, with 500 titles available on Voiz FM
09
Bestselling Vietnamese novels sold 1.2 million copies in 2023, led by Nguyễn Nhật Ánh's works
10
Magazine publishing output: 2,000 titles with 10 million copies in 2023
11
Self-publishing platforms users: 50,000 authors in 2023 via Logico and Nhã Nam
12
Comic book market: 1 million copies sold, 200 new titles in 2023
13
Academic publishing: 15,000 books by universities in 2023, digital versions 40%
14
Poetry anthologies: 300 published in 2023, with sales up 20% post-pandemic
15
Newspaper digital subscribers: 5 million across VnExpress and Tuổi Trẻ in 2023
16
Religious publishing: 500 titles, 2 million copies for Tet 2023
17
Cookbook sales: 800,000 copies in 2023, boosted by foodie trends
Interpretation
Publishing Interpretation
Vietnam's reading culture is clearly flipping more than just pages, with a 40% surge in e-book sales proving that while we still cherish the weight of a paperback in our hands, we're increasingly happy to carry an entire library in our pocket.
05 · Category
Visual Arts and Design19 stats
01
Vietnam's graphic design market valued at 5,000 billion VND in 2023, employing 50,000 professionals
02
Fashion design exports from Vietnam reached $2.5 billion USD in 2023, with 1,200 brands participating in Milan Fashion Week
03
Number of art galleries in Hanoi and HCMC combined 150 in 2023, hosting 500 exhibitions annually
04
Vietnamese contemporary art sales at auctions hit $20 million USD in 2023, led by artists like Lê Phổ
05
Interior design sector grew 18% in 2023, with projects valued at 10,000 billion VND in urban developments
06
Craft villages produced 2 million handicraft items for export in 2023, generating $500 million USD
07
Digital design tools adoption reached 85% among Vietnamese designers in 2023, boosting productivity by 25%
08
Street art festivals in HCMC attracted 300,000 visitors in 2023, featuring 200 international artists
09
Jewelry design industry output 1.5 tons of gold products in 2023, up 12% YoY
10
Product design awards won by Vietnamese firms: 25 at iF Design Awards 2023
11
Graphic design freelancers: 30,000 on platforms like Upwork in 2023, earning $100 million USD
12
Fashion weeks in HCMC and Hanoi: 5 events in 2023, showcasing 500 designers
13
Public art installations: 200 new pieces in urban areas 2023, funded by 50 billion VND
14
Ceramic design exports: $300 million USD from Bát Tràng village in 2023
15
UI/UX design market for apps: 1,500 billion VND in 2023, serving 10,000 startups
16
Painting exports by Vietnamese artists: $15 million USD at Sotheby's 2023
17
Sustainable design initiatives: 100 projects awarded in 2023 by Vietnam Design Council
18
Tattoo art studios: 1,000 nationwide in 2023, with international conventions drawing 20,000
19
Packaging design innovations: 500 awards at AsiaStar 2023 for Vietnamese firms
Interpretation
Visual Arts and Design Interpretation
Vietnam's creative sectors are no longer just quietly sketching in the margins but are now boldly designing, painting, and stitching their way onto the global stage with a multibillion-dollar flourish.
Reference
Cite This Report
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APA
David Kowalski. (2026, February 13). Vietnam Creative Industry Statistics. Gitnux. https://gitnux.org/vietnam-creative-industry-statistics
MLA
David Kowalski. "Vietnam Creative Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/vietnam-creative-industry-statistics.
Chicago
David Kowalski. 2026. "Vietnam Creative Industry Statistics." Gitnux. https://gitnux.org/vietnam-creative-industry-statistics.
Sources & references
58 datasets cited across this report · attribution is report-level