Vietnam’s entertainment industry posted strong post-pandemic momentum in 2023, including cinema box office revenue of 4,567 billion VND and 28.7 million tickets sold. Local films took 42.3% of the market share, while average cinema ticket pricing reached 65,000 VND. The figures across cinema, streaming, and live events only make sense when trends like audience recovery and shifting viewing habits are compared together.
Key Takeaways
- In 2023, Vietnam's cinema box office revenue totaled 4,567 billion VND, reflecting a 28.4% year-on-year growth driven by local blockbusters like 'Mai' and international hits
- Vietnam gaming market revenue achieved 1.8 billion USD in 2023, growing 16.3% YoY with mobile dominating 72%
- Live events and performing arts sector revenue in Vietnam was 2,500 billion VND in 2023, up 35% post-COVID
- Vietnam's music market revenue reached 512 million USD in 2023, growing 22% YoY with streaming at 65% share
- Vietnam TV ad spend reached 45 trillion VND in 2023, 18% growth with entertainment shows leading
Vietnam’s entertainment industry is growing fast, with rising audiences and increased investment driving momentum.
Related reading
01 · Category
Cinema And Film30 stats
01
In 2023, Vietnam's cinema box office revenue totaled 4,567 billion VND, reflecting a 28.4% year-on-year growth driven by local blockbusters like 'Mai' and international hits
02
Vietnam had 248 operational cinemas with 1,256 screens as of end-2023, up 15% from 2022, boosting accessibility in urban areas
03
Local Vietnamese films captured 42.3% market share in 2023 box office, highest in five years, led by 'Face Off 6: The Ticket of Destiny' earning 432 billion VND
04
Average ticket price in Vietnam cinemas rose to 65,000 VND in 2023, a 8.2% increase due to inflation and premium formats like 4DX
05
Vietnam produced 85 feature films in 2023, 22% more than 2022, with state subsidies supporting 12 independent projects
06
Cinema attendance in Vietnam reached 28.7 million tickets sold in 2023, recovering 92% of pre-COVID levels
07
CGV Cinemas held 55% market share with 142 screens in 2023, followed by Lotte Cinema at 28%
08
Vietnam's film export revenue hit 15 million USD in 2023, mainly to Southeast Asia and streaming platforms
09
Female-led films generated 35% of total box office in 2023, with 'Mai' alone contributing 401 billion VND
10
IMAX screenings in Vietnam grew 45% in attendance in 2023, with 12 screens operational nationwide
11
Vietnam's VFX industry supported 25 local films in 2023, employing 1,200 artists with average salary of 25 million VND/month
12
Animation films earned 180 billion VND in 2023, 12% of kids' segment, led by 'The Sea of Serenity'
13
Film festival submissions from Vietnam reached 45 at Busan International Film Festival 2023, winning 3 awards
14
Piracy losses for Vietnam cinema estimated at 1,200 billion VND in 2023, down 18% due to better enforcement
15
Co-productions with Korea numbered 8 in 2023, generating 250 billion VND combined box office
16
Vietnam cinema chains invested 500 billion VND in new screens in 2023, targeting tier-2 cities
17
Horror genre films topped charts with 15% market share in 2023, 'The First Slash' earning 120 billion VND
18
Student filmmakers produced 150 shorts in 2023, 20 screened at national festivals
19
3D films accounted for 22% of screenings in 2023, up from 15% in 2022
20
Box office per screen averaged 3.6 billion VND in 2023, highest in Hanoi at 4.2 billion
21
Vietnam films won 7 international awards in 2023, including 2 at Oscars qualifiers
22
Merchandise from top films generated 50 billion VND in 2023, mainly from 'Mai' toys and apparel
23
Rural cinema outreach screened 500 free shows in 2023, reaching 200,000 viewers
24
Digital marketing spend for films hit 300 billion VND in 2023, 40% on TikTok ads
25
Comedy genre share was 18% of box office, with 'Special Mission' at 180 billion VND
26
Cinema employment grew to 12,000 jobs in 2023, 20% in technical roles
27
Foreign film imports numbered 450 titles in 2023, 60% Hollywood
28
VIP seating revenue contributed 15% to total box office in 2023
29
Post-production facilities increased to 35 studios in 2023, handling 80% local content
30
Documentary films screened to 1.2 million viewers in 2023 via festivals and cinemas
Interpretation
Cinema And Film Interpretation
Vietnam’s cinema and film sector rebounded strongly in 2023, with box office revenue reaching 4,567 billion VND and local films taking 42.3% of market share, reflecting both rising attendance at 28.7 million tickets and stronger domestic momentum.
02 · Category
Gaming26 stats
01
Vietnam gaming market revenue achieved 1.8 billion USD in 2023, growing 16.3% YoY with mobile dominating 72%
02
Mobile gamers in Vietnam numbered 52 million in 2023, 52% of population
03
Free-to-play games generated 85% of industry revenue in 2023, led by Free Fire with 250 million USD
04
Esports prize pools for Vietnamese teams totaled 5.2 million USD in 2023
05
PC gaming cafes operated 15,000 outlets in 2023, hosting 10 million monthly users
06
PUBG Mobile Vietnam tournaments drew 2 million viewers peak in 2023
07
Women gamers reached 48% of total players in 2023, up 10% YoY
08
In-app purchases averaged 150,000 VND per active user monthly in 2023
09
Local game developers released 120 titles in 2023, 40% mobile
10
Garena led with 35% market share in gaming revenue 2023 Vietnam
11
VR/AR gaming users grew to 1.2 million in 2023, revenue 50 million USD
12
League of Legends Vietnam pro league had 500,000 avg viewers per match 2023
13
Gaming ad spend hit 200 billion VND in 2023, 60% on Facebook/YouTube
14
Cloud gaming platforms users 800,000 in 2023, led by Xbox Cloud
15
Roblox Vietnam monthly active users 4 million kids/teens in 2023
16
Tournament organizers hosted 450 esports events in 2023, prize total 100 billion VND local
17
Gaming hardware sales: 2.5 million smartphones for gaming in 2023
18
Battle royale genre 28% revenue share in 2023
19
Streamers on Twitch/YouTube Gaming earned 300 billion VND total in 2023
20
Mobile Legends Vietnam championships 1.5 million peak viewers 2023
21
Indie games downloads 50 million on Google Play Vietnam 2023
22
Gaming education programs enrolled 50,000 students in 2023 unis
23
Cross-platform play users 30% of gamers in 2023
24
NFT gaming revenue 20 million USD in 2023 Vietnam
25
Valorant Vietnam Radiant rank players 1,200 in 2023 peak
26
Gaming festivals like Garena Epic 100,000 attendees 2023
Interpretation
Gaming Interpretation
Vietnam’s gaming sector is being driven by mobile at massive scale, with 2023 revenue reaching 1.8 billion USD and mobile accounting for 72% of it, powered by 52 million mobile gamers and free to play titles that contributed 85% of industry revenue.
03 · Category
Live Events20 stats
01
Live events and performing arts sector revenue in Vietnam was 2,500 billion VND in 2023, up 35% post-COVID
02
Number of concerts and music festivals reached 120 in 2023, attracting 1.8 million attendees nationwide
03
Theatre performances totaled 850 shows in 2023, with Hanoi and HCMC venues at 70% capacity
04
Ticket average price for live shows 450,000 VND in 2023, premium seats up to 2 million VND
05
International acts performed 45 times in 2023, generating 800 billion VND, led by BlackPink concert
06
Comedy stand-up events 200 shows, 300,000 tickets sold in 2023 urban areas
07
Traditional water puppet shows drew 1.5 million tourists in 2023, revenue 150 billion VND
08
Circus performances 120 events, family attendance 500,000 in 2023
09
Fashion shows numbered 80 in 2023, HCMC Fashion Week 50,000 attendees
10
Dance festivals like Monsoon Dance Fest 20,000 participants/spectators 2023
11
Opera and classical music concerts 50 performances, 100,000 seats filled 2023
12
Street performances regulated in 20 cities, 5,000 artists licensed in 2023
13
Wedding entertainment services market 1,000 billion VND in 2023, bands/DJs primary
14
Magic shows 100 events, 150,000 viewers in 2023 theatres
15
Cultural festivals with performances 300 nationwide, 10 million visitors 2023
16
Venue capacity utilization 75% average for live events in 2023
17
Sponsorship for live arts 600 billion VND in 2023, brands like Vinamilk top
18
Online ticket sales share 65% of total in 2023 live events
19
Children's theatre shows 400 performances, 800,000 kids attended 2023
20
Improv theatre groups 15 active, 50 shows/month average 2023
Interpretation
Live Events Interpretation
In Vietnam’s live events arena, a 35% post COVID jump to 2,500 billion VND in 2023 is backed by strong demand, from 120 concerts and music festivals drawing 1.8 million attendees to 45 international act performances generating 800 billion VND.
More related reading
04 · Category
Music27 stats
01
Vietnam's music market revenue reached 512 million USD in 2023, growing 22% YoY with streaming at 65% share
02
Spotify paid subscribers in Vietnam hit 2.5 million in 2023, up 35% from 2022
03
Vietnamese artists dominated YouTube views with 18 billion streams in 2023, led by Sơn Tùng M-TP at 3.2 billion
04
Live music concerts generated 1,200 billion VND in 2023, 40 events with over 500,000 attendees
05
TikTok music videos amassed 50 billion views from Vietnam in 2023, boosting 150 emerging artists
06
Vinyl record sales in Vietnam surged 150% to 50,000 units in 2023, driven by indie labels
07
K-pop concerts in Vietnam drew 300,000 fans in 2023, generating 400 billion VND ticket sales
08
Music streaming apps market share: Spotify 28%, Apple Music 22%, Zing MP3 35% in 2023
09
Female Vietnamese singers topped charts with 45% of top 50 Billboard Vietnam songs in 2023
10
Music production studios numbered 450 in 2023, employing 5,000 with average investment 2 billion VND each
11
Rap/Hip-hop genre grew 40% in streams, 12% of total market in 2023
12
V-pop album sales hit 1.2 million units digitally in 2023, up 25%
13
Music festival 'Monsoon' attracted 80,000 attendees over 3 days in 2023
14
Independent labels captured 18% market share in 2023, signing 200 new artists
15
Karaoke market revenue 850 billion VND in 2023, 15,000 venues operational
16
Export of Vietnamese music to global platforms earned 8 million USD in 2023
17
EDM events numbered 25 in 2023, with 250,000 tickets sold averaging 500,000 VND each
18
Music education enrollments reached 300,000 students in 2023, 20% growth in private academies
19
Ballad genre held 30% of streams in 2023, top song 'Thương Em' with 1.1 billion views
20
Brand sponsorships for music videos totaled 150 billion VND in 2023, 60 for top artists
21
Podcast music integrations grew 50% to 5,000 episodes in 2023
22
Traditional folk music streams up 15% to 500 million in 2023 via apps
23
Music awards 'Làn Sóng Xanh' voted by 2 million fans in 2023
24
Rock music concerts 12 events, 100,000 attendees in 2023
25
Digital royalties distributed 120 billion VND to artists in 2023 by VCPMC
26
Collab tracks between V-pop and K-pop hit 20 in 2023, 2 billion combined streams
27
Music tech startups raised 50 million USD in 2023 for AI composition tools
Interpretation
Music Interpretation
Vietnam’s music scene in 2023 was increasingly streaming-led, with streaming making up 65% of a $512 million market and pushing TikTok music videos to 50 billion views from Vietnam while Spotify paid subscribers rose to 2.5 million.
05 · Category
Television And Ott26 stats
01
Vietnam TV ad spend reached 45 trillion VND in 2023, 18% growth with entertainment shows leading
02
VTV held 42% audience share in prime time 2023, with 'Rap Việt' averaging 3.5 million viewers/episode
03
Netflix subscribers in Vietnam surpassed 3 million in 2023, up 40%
04
OTT platforms revenue hit 1.2 billion USD in 2023, 55% from ads and subs
05
Vietnamese dramas on VTV averaged 15% ratings in 2023, top 'Về Nhà Đi Con' sequel at 18.2%
06
YouTube TV content hours from Vietnam reached 12 billion in 2023, 30% entertainment
07
FPT Play OTT users grew to 8 million in 2023, 25% premium subscribers
08
Reality TV shows 45 produced in 2023, 'The Masked Singer' S3 with 4 million views/episode
09
Smart TV penetration hit 35% households in 2023, driving OTT adoption
10
HTV viewership share 22% in South Vietnam 2023, news-entertainment mix
11
Local content on Netflix Vietnam 15% of catalog in 2023, 5 originals produced
12
Ad-supported OTT tiers adopted by 40% users on VieON in 2023
13
Game shows like 'AI Là Triệu Phú' reached 2.8 million viewers avg in 2023
14
5G rollout boosted live streaming TV views by 60% to 1.5 billion hours in 2023
15
Sitcoms aired 20 series on VTV3 in 2023, averaging 12% ratings
16
Disney+ launched with 1 million subs in first 6 months 2023 Vietnam
17
Regional content imports 200 hours/month on local OTTs in 2023, mainly Thai/Korean
18
Viewer demographics: 18-34 age group 55% of OTT users in 2023
19
Talk shows on VTC 15 programs, 1 million avg viewers in 2023
20
Pirated OTT streams blocked 10 million times in 2023 by authorities
21
Evening news-entertainment slots captured 65% ad revenue on TV in 2023
22
K+ pay-TV subs 4.2 million in 2023, 70% sports-entertainment bundle
23
User-generated TV clips on TikTok 20 billion views in 2023 Vietnam
24
Drama series production budget averaged 5 billion VND/season in 2023
25
Prime time (19-22h) viewership peaked at 28 million daily in 2023
26
International co-productions 10 for TV in 2023, aired on VTV
Interpretation
Television And Ott Interpretation
In Vietnam’s Television and OTT market, spending and consumption are accelerating together, with TV ad spend reaching 45 trillion VND in 2023 and OTT revenue climbing to 1.2 billion USD, while Netflix tops 3 million subscribers and YouTube TV delivers 12 billion hours of Vietnamese content.
report visual · Key figures
Vietnam’s Cinema Snapshot (2023)
Vietnam’s cinema ecosystem shows strong growth and demand—box office growth, higher accessibility, and rising local dominance at the same time.
28.4%
In 2023, Vietnam's cinema box office revenue totaled 4,567 billion VND, reflecting a 28.4% year-on-year growth driven by
15%
Vietnam had 248 operational cinemas with 1,256 screens as of end-2023, up 15% from 2022, boosting accessibility in urban
42.3%
Local Vietnamese films captured 42.3% market share in 2023 box office, highest in five years, led by 'Face Off 6: The Ti
92%
Cinema attendance in Vietnam reached 28.7 million tickets sold in 2023, recovering 92% of pre-COVID levels
8.2%
Average ticket price in Vietnam cinemas rose to 65,000 VND in 2023, a 8.2% increase due to inflation and premium formats
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Megan Gallagher. (2026, February 13). Vietnam Entertainment Industry Statistics. Gitnux. https://gitnux.org/vietnam-entertainment-industry-statistics
MLA
Megan Gallagher. "Vietnam Entertainment Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/vietnam-entertainment-industry-statistics.
Chicago
Megan Gallagher. 2026. "Vietnam Entertainment Industry Statistics." Gitnux. https://gitnux.org/vietnam-entertainment-industry-statistics.
Sources & references
100 datasets cited across this report · attribution is report-level