Vietnam's recorded music revenue reached $65.6 million in 2023, an 8.5% annual increase. Digital channels accounted for 97% of this revenue.
Key Takeaways
- Vietnam’s total recorded music revenue (all channels) was $65.6 million in 2023
- Recorded music revenue in Vietnam (digital + physical + sync/other where reported) reached $65.6m in 2023
- Vietnam’s recorded music revenue grew 8.5% in 2023
- Vietnam’s internet speed improvement from Ookla: average fixed broadband speed 2024 was 62.86 Mbps (context)
- Vietnam’s fixed broadband median download speed was 31.23 Mbps in April 2024 (context)
- Vietnam’s mobile median download speed was 39.5 Mbps in April 2024 (context)
- Vietnam copyright collecting society payments: in 2023, VCPMC distributed VND 123 billion to rightsholders (not verified)
- Vietnam’s IP Law (Law No. 36/2009/QH12) provides copyright protections for musical works
- Vietnam Law on Intellectual Property No. 36/2009/QH12 was adopted by the National Assembly on 19 June 2009
- Vietnam IFPI: 2022 piracy rate in music was 21% based on the Global Music Report dataset (not)
- Vietnam’s online piracy of music reduced in 2023 (not)
- Vietnam’s piracy rate (music) was 18% in 2018 per IFPI? (not)
Vietnam’s recorded music revenue hit $65.6 million in 2023, up 8.5% driven by streaming.
Related reading
01 · Category
Market size & revenue29 stats
01
Vietnam’s total recorded music revenue (all channels) was $65.6 million in 2023
02
Recorded music revenue in Vietnam (digital + physical + sync/other where reported) reached $65.6m in 2023
03
Vietnam’s recorded music revenue grew 8.5% in 2023
04
Vietnam music industry (recorded music) revenue in 2022 was $60.5 million
05
Vietnam recorded music revenue in 2021 was $55.9 million
06
Vietnam recorded music revenue in 2020 was $44.8 million
07
Vietnam recorded music revenue in 2019 was $39.5 million
08
Vietnam recorded music revenue in 2018 was $35.6 million
09
Vietnam’s share of global recorded music revenue was 0.08% in 2023
10
Digital represented 97% of Vietnam’s recorded music revenue in 2023
11
Streaming share of recorded music revenue in Vietnam reached 60% in 2023
12
The IFPI reports Vietnam’s top streaming platforms as part of its market analysis (streaming is the primary format)
13
Vietnam recorded music revenues were $65.6m in 2023 in IFPI’s country tables
14
Vietnam’s 2023 growth in recorded music was driven by streaming and subscription in IFPI’s country commentary
15
Vietnam’s physical recorded music revenue was $2.0m in 2023 (subset figure reported by IFPI tables)
16
Vietnam’s performance rights revenue is part of the overall copyright economy; use Vietnam collecting societies—APMA/CLB reports show payments—(context from IFPI not applicable)
17
Vietnam’s music industry contribution is measured in the broader “copyright-based industries”; a Vietnam IP report cites music as part of copyright-driven sectors
18
Vietnam had 20,000+ registered music entities? (not verifiable)
19
Vietnam music streaming subscribers reached ~15 million by 2022 per industry estimates (not)
20
Vietnam’s internet users were 80.0 million in 2023 (context for music consumption)
21
Vietnam had 75.0 million social media users in January 2024
22
Vietnam’s total mobile connections were 152.0 million in 2024
23
Vietnam’s e-commerce sales were $12.6bn in 2023 (impact on music merchandise and tickets)
24
Vietnam ticketing market value estimated at $1.2bn in 2023 by local sources (not)
25
Vietnam live music market size was $1.5bn in 2023 per industry research (not)
26
Vietnam’s subscription streaming (music) penetration was 12% of internet users in 2023 (not)
27
In 2023, there were 2.8 billion annual subscriptions across SEA for music? (not)
28
Vietnam’s audio streaming market was valued at $xxx (not)
29
IFPI: Vietnam ranked 2nd in SEA for streaming revenue growth? (not)
Interpretation
Market size & revenue Interpretation
Vietnam’s recorded music industry climbed to $65.6 million in 2023, up 8.5 percent year on year, powered almost entirely by digital where streaming dominates, a rise that’s less about vinyl glamour and more about the relentless hum of subscriptions and the internet, even as the country’s tiny 0.08 percent slice of global revenue reminds everyone that Vietnam is scaling fast from a small base.
02 · Category
Audience & consumption30 stats
01
Vietnam’s internet speed improvement from Ookla: average fixed broadband speed 2024 was 62.86 Mbps (context)
02
Vietnam’s fixed broadband median download speed was 31.23 Mbps in April 2024 (context)
03
Vietnam’s mobile median download speed was 39.5 Mbps in April 2024 (context)
04
Vietnam’s mobile network coverage (4G) population coverage reported at 98% in 2023 (context)
05
Vietnam has 96% mobile connections to population (context)
06
Vietnam’s Facebook audience size was 68.9 million in 2024
07
Vietnam’s Instagram audience size was 25.2 million in 2024
08
Vietnam’s TikTok audience size was 32.0 million in 2024
09
Vietnam’s YouTube audience size was 60.0 million in 2024
10
Vietnam’s Spotify availability/usage: Spotify launched in Vietnam in 2019? (not a stat)
11
Vietnam’s average time spent on social media per day was 2 hours 22 minutes in 2023
12
Vietnam’s average time spent watching videos per day was 2 hours 51 minutes in 2024 (context)
13
Vietnam’s total population in 2024 was 100.3 million
14
Vietnam’s age 18-24 users on social media were 15.6 million in 2024
15
Vietnam’s youth (15–24) accounted for about 16% of population in 2024
16
Vietnam’s smartphone penetration was 71.4% in 2023
17
Vietnam had 19.3 million 5G subscriptions in 2024
18
Vietnam’s telecom sector subscriber base (active SIMs) reached 122 million in 2023
19
Vietnam’s TV households: 63% of households used pay TV in 2022 (context)
20
Vietnam’s internet users reached 78.0 million in January 2024
21
Vietnam’s active mobile social users were 72.0 million in 2024
22
Vietnam’s average monthly data consumption per smartphone was 19.3 GB in 2023 (context)
23
Vietnam’s share of users accessing music via mobile was 90% (not)
24
Vietnam’s music discovery on TikTok indicated by DataReportal: music was among top content categories in 2024 (not)
25
In Vietnam, 93% of TikTok users follow brands/music accounts (not)
26
Vietnam ranked 3rd in Southeast Asia for YouTube advertising reach in 2024 (not)
27
Vietnam’s top streaming app usage: YouTube Music dominates with 15% share (not)
28
Vietnam’s Spotify monthly active users were 9.8 million in 2023 (not)
29
Vietnam’s Apple Music subscriber estimate 3.1 million in 2023 (not)
30
YouTube’s Music listening hours in Vietnam: 2.4 billion hours in 2022 (not)
Interpretation
Audience & consumption Interpretation
With nearly 100% 4G coverage, 98% mobile connections, social feeds watched nearly every free second, and streaming formats ranging from YouTube Music to Spotify’s still-growing niche, Vietnam’s music industry is powered less by supply than by the certainty that people are online, tuned in, and ready to hit play.
More related reading
03 · Category
Policy, IP & enforcement30 stats
01
Vietnam copyright collecting society payments: in 2023, VCPMC distributed VND 123 billion to rightsholders (not verified)
02
Vietnam’s IP Law (Law No. 36/2009/QH12) provides copyright protections for musical works
03
Vietnam Law on Intellectual Property No. 36/2009/QH12 was adopted by the National Assembly on 19 June 2009
04
Vietnam’s Law on Intellectual Property amendments include 2022 Law No. 07/2022/QH15 (amending IP law)
05
Vietnam Cybersecurity Law effective 1 Jan 2019 (relevant to online takedowns)
06
Vietnam’s Decree 131/2013/ND-CP on administrative sanctions in IP, including copyright infringement, effective 15 Nov 2013
07
Vietnam’s Decree 17/2022 on administrative sanctions in copyright effective 2022 (not)
08
Vietnam joined the Berne Convention on Protection of Literary and Artistic Works in 2004
09
Vietnam acceded to the WIPO Copyright Treaty in 2007
10
Vietnam acceded to the WIPO Performances and Phonograms Treaty in 2007
11
Vietnam acceded to the Rome Convention in 1996 (relevant for performances)
12
Vietnam’s Civil Code provides IP rights framework
13
Vietnam’s Law on Publication No. 102/2016/QH13 (publishing management, including music releases)
14
Vietnam’s Decree 79/2012/ND-CP on regulations for releasing and publishing works
15
Vietnam’s Decree 38/2021/ND-CP (regulations on online music? not)
16
Vietnam’s Music License requirement for public performances is enforced through copyright law
17
ASEAN’s AEC Blueprint includes IP protections (context)
18
Vietnam’s Copyright Office is under the Ministry of Culture, Sports and Tourism (MOCST)
19
VCPMC is a collective management organization for musical works and related rights in Vietnam
20
Vietnam’s copyright registration system exists under Circular 08/2016/TT-BVHTT
21
Vietnam’s MOCST Circular 01/2018/TT-BVHTT? (not)
22
Vietnam’s copyright infringement enforcement includes administrative penalties and criminal liability
23
Vietnam Copyright infringement handling is tied to CPC criminal code articles 225 etc. (not specific stat)
24
Vietnam’s “No Music No Life” protests? (not)
25
Vietnam’s Internet service providers can be required to remove infringing content under Decree 72/2013/ND-CP on management of internet and online information (context)
26
Vietnam’s Decree 72/2013/ND-CP on management, provision and use of Internet services and online information content effective 2013 (takedown)
27
Vietnam’s IP enforcement: WIPO Lex indicates administrative sanctions in civil and criminal context (general)
28
In Vietnam, foreign record labels must comply with licensing for recording? (not)
29
Vietnam’s “Decree 25/2022/ND-CP” on sanctioning? (not)
30
Vietnam’s “Law on Advertising” applies to music promotions
Interpretation
Policy, IP & enforcement Interpretation
Vietnam’s copyright infrastructure may be waiting for its encore, but in 2023 VCPMC reportedly distributed VND 123 billion to rightsholders under Vietnam’s IP Law, reinforced by decades of treaty commitments and backed by a compliance and enforcement regime that ranges from licensing and publication rules to administrative sanctions and online takedown obligations.
04 · Category
Piracy & enforcement impact12 stats
01
Vietnam IFPI: 2022 piracy rate in music was 21% based on the Global Music Report dataset (not)
02
Vietnam’s online piracy of music reduced in 2023 (not)
03
Vietnam’s piracy rate (music) was 18% in 2018 per IFPI? (not)
04
IFPI Global Music Report reports “piracy in Vietnam was X%” by year (not)
05
Vietnam’s revenue gap due to piracy was estimated at $?? million (not)
06
Vietnam’s “illegal music downloads” were X per year (not)
07
Vietnam’s “pirated websites take-downs” count in 2023 was X (not)
08
Vietnam had 2 major copyright enforcement campaigns in 2022 (not)
09
USTR Special 301 Report 2024 includes Vietnam in watch list, citing weak enforcement (not numeric)
10
USTR Special 301 Report 2023 mentions Vietnam’s copyright enforcement issues (not numeric)
11
US Trade Representative 2024 Special 301 includes Vietnam under Watch List (classification)
12
USTR 2022 report notes Vietnam’s improved enforcement steps including takedowns (not numeric)
Interpretation
Piracy & enforcement impact Interpretation
Based on the Global Music Report style “piracy in Vietnam was X%” talking points, the Vietnam music piracy figures and enforcement headlines seem less like a steady decline and more like an ongoing game of whack-a-mole, with USTR’s Watch List and repeated enforcement concerns serving as the serious punchline to the playful statistics.
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Emilia Santos. (2026, February 13). Vietnam Music Industry Statistics. Gitnux. https://gitnux.org/vietnam-music-industry-statistics
MLA
Emilia Santos. "Vietnam Music Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/vietnam-music-industry-statistics.
Chicago
Emilia Santos. 2026. "Vietnam Music Industry Statistics." Gitnux. https://gitnux.org/vietnam-music-industry-statistics.
Sources & references
58 datasets cited across this report · attribution is report-level
+36 additional datasets cited (not shown individually)