GITNUXREPORT 2025

Supplement Industry Statistics

Global supplement industry surpasses $140 billion, driven by health, wellness, innovation.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

In 2023, the most frequently purchased supplement form was capsules, followed by powders and liquids

Statistic 2

Around 65% of supplement consumers check product labels for ingredient transparency and third-party testing

Statistic 3

Consumers are increasingly seeking clean-label supplements, with about 55% willing to pay a premium for products with transparent and natural ingredients

Statistic 4

In 2023, consumers indicated that "effectiveness" is the most important factor when choosing a supplement, cited by 75%

Statistic 5

Online reviews significantly influence supplement purchasing decisions, with 78% of consumers reading reviews before buying

Statistic 6

Approximately 77% of Americans aged 55 and older take dietary supplements

Statistic 7

Consumers aged 18-34 represent the fastest-growing demographic for dietary supplement purchases

Statistic 8

An estimated 23% of adults aged 20-29 take dietary supplements regularly, indicating high usage among young adults

Statistic 9

The most common side effects reported by supplement users include gastrointestinal discomfort (15%) and allergic reactions (5%)

Statistic 10

Men are more likely than women to use protein supplements, with usage rates of approximately 25% versus 17%

Statistic 11

The most popular supplement category in the US is vitamins and minerals, with over 70% of supplement users consuming these products

Statistic 12

The majority of supplement consumers purchase products online, accounting for over 60% of total sales

Statistic 13

The top motivator for supplement use among adults is improving overall health and wellness, cited by 67%

Statistic 14

About 48% of supplement consumers use multivitamins daily

Statistic 15

In 2022, the most common reason for supplement discontinuation was cost, affecting 25% of users

Statistic 16

The use of keto and low-carb supplements surged by over 25% in 2022, indicating rising popularity among health-conscious consumers

Statistic 17

A significant portion of consumers (about 40%) seek supplements with added functional benefits, such as gut health or immunity support

Statistic 18

Sports and energy drinks are increasingly classified under supplement categories, contributing to the broader supplement industry’s growth

Statistic 19

The use of collagen supplements rose by approximately 30% in 2022, reflecting consumer interest in skin health and anti-aging benefits

Statistic 20

The percentage of Americans using dietary supplements has remained stable at around 50% since 2010, indicating consistent consumer interest

Statistic 21

The average shelf life for most dietary supplements is about 2 years, depending on storage conditions

Statistic 22

The number of vegan dietary supplement products increased by over 20% between 2020 and 2022, reflecting rising vegan consumer demand

Statistic 23

The global dietary supplements market was valued at approximately $140.3 billion in 2022

Statistic 24

The North American supplement market accounted for over 40% of the global market share in 2022

Statistic 25

In 2021, Americans spent about $53 billion on dietary supplements

Statistic 26

The global protein supplement market size was valued at $4.65 billion in 2020 and is expected to grow significantly

Statistic 27

The Plant-based supplement segment is projected to grow at a CAGR of over 8% from 2023 to 2030

Statistic 28

The number of new supplement products launched globally increased by approximately 15% in 2022 compared to the previous year

Statistic 29

The U.S. supplement industry is projected to reach $74 billion by 2027, growing at a rate of 7.9% annually

Statistic 30

The global probiotic supplement market was valued at $6.2 billion in 2021 and is expected to grow at a CAGR of 7.4% through 2030

Statistic 31

The majority of supplements are manufactured in China, accounting for about 60% of the global supply chain

Statistic 32

The sports nutrition supplement segment holds over 30% of the global supplement market share

Statistic 33

The use of personalized supplements tailored to genetic profiles is expected to grow at a CAGR of over 12% by 2028

Statistic 34

The plant-based supplement market is growing faster than traditional supplement segments, with a CAGR of about 10% from 2023 to 2030

Statistic 35

The global omega-3 supplement market was valued at approximately $27 billion in 2021, with expected growth at a CAGR of 5.8% through 2030

Statistic 36

The market for supplement testing and certification services is projected to grow at a CAGR of 9.2% from 2023 to 2030

Statistic 37

Dietary supplements are increasingly used by pregnant women, with usage rates rising to 30% in 2022

Statistic 38

The herbal supplement segment accounts for about 15% of the global supplement market, with herbal teas also contributing significantly

Statistic 39

The average American consumer spends approximately $120 annually on dietary supplements

Statistic 40

The global collagen supplement market was valued at approximately $0.8 billion in 2021 and is projected to grow rapidly

Statistic 41

The supplement industry has seen a rise in plant-based protein powders, with the segment expanding at a CAGR of 8.5% from 2023 to 2030

Statistic 42

The Asia-Pacific region is expected to witness the fastest growth in supplement consumption, with a CAGR of over 8% from 2023 to 2030

Statistic 43

The global herbal supplement market alone is projected to reach $25 billion by 2025, driven by increasing consumer interest in natural remedies

Statistic 44

The global weight management supplement market was valued at around $2.3 billion in 2020, with a CAGR of 8.2% expected through 2028

Statistic 45

The microbial supplement industry, including probiotics, prebiotics, and synbiotics, is projected to grow at a CAGR of 7.8% through 2027

Statistic 46

The global market for CBD supplements was valued at nearly $4 billion in 2022 and is expected to grow rapidly

Statistic 47

The sports nutrition segment is expected to dominate the supplement market, holding over 30% of the global share in 2023

Statistic 48

The herbal supplement market is projected to reach $21.7 billion globally by 2024, growing at a CAGR of 6.5%

Statistic 49

The plant-based protein powder market is expected to grow at a CAGR of 8.3% from 2023 to 2030, reflecting consumer interest in sustainable products

Statistic 50

In 2022, the number of new supplement patents filed globally increased by 12% compared to 2021, indicating innovation in the industry

Statistic 51

The majority of supplement manufacturing facilities are now certified according to Good Manufacturing Practices (GMP), accounting for over 80% of producers

Statistic 52

Dietary supplement approval processes vary significantly across countries, impacting international trade, with US FDA regulations being among the most rigorous

Statistic 53

The supplement industry faces increasing regulatory scrutiny, with 35 countries implementing stricter standards on product claims in the past five years

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Key Highlights

The global dietary supplements market was valued at approximately $140.3 billion in 2022
The North American supplement market accounted for over 40% of the global market share in 2022
In 2021, Americans spent about $53 billion on dietary supplements
The most popular supplement category in the US is vitamins and minerals, with over 70% of supplement users consuming these products
Approximately 77% of Americans aged 55 and older take dietary supplements
The global protein supplement market size was valued at $4.65 billion in 2020 and is expected to grow significantly
The Plant-based supplement segment is projected to grow at a CAGR of over 8% from 2023 to 2030
The majority of supplement consumers purchase products online, accounting for over 60% of total sales
The top motivator for supplement use among adults is improving overall health and wellness, cited by 67%
The number of new supplement products launched globally increased by approximately 15% in 2022 compared to the previous year
The U.S. supplement industry is projected to reach $74 billion by 2027, growing at a rate of 7.9% annually
About 48% of supplement consumers use multivitamins daily
Consumers aged 18-34 represent the fastest-growing demographic for dietary supplement purchases

The booming supplement industry, valued at over $140 billion globally and witnessing rapid growth in plant-based, personalized, and online-centered products, is transforming how consumers pursue health and wellness at every age.

Consumer Preferences

In 2023, the most frequently purchased supplement form was capsules, followed by powders and liquids
Around 65% of supplement consumers check product labels for ingredient transparency and third-party testing
Consumers are increasingly seeking clean-label supplements, with about 55% willing to pay a premium for products with transparent and natural ingredients
In 2023, consumers indicated that "effectiveness" is the most important factor when choosing a supplement, cited by 75%
Online reviews significantly influence supplement purchasing decisions, with 78% of consumers reading reviews before buying

Consumer Preferences Interpretation

In 2023, supplement consumers' penchant for capsules, transparency, and efficacy—bolstered by a savvy reliance on reviews—paints a picture of an informed, quality-driven market where label honesty and visible results trump bottle gimmicks.

Health and Demographic Insights

Approximately 77% of Americans aged 55 and older take dietary supplements
Consumers aged 18-34 represent the fastest-growing demographic for dietary supplement purchases
An estimated 23% of adults aged 20-29 take dietary supplements regularly, indicating high usage among young adults
The most common side effects reported by supplement users include gastrointestinal discomfort (15%) and allergic reactions (5%)
Men are more likely than women to use protein supplements, with usage rates of approximately 25% versus 17%

Health and Demographic Insights Interpretation

As supplement use surges across generations—from aging Boomers to digital-savvy Millennials and Gen Zs—it's clear that Americans are both embracing health and risking side effects, with men leading the protein pack and younger adults fueling the trend, highlighting a nuanced blend of wellness aspirations and cautionary caution.

Market Segments and Consumer Preferences

The most popular supplement category in the US is vitamins and minerals, with over 70% of supplement users consuming these products
The majority of supplement consumers purchase products online, accounting for over 60% of total sales
The top motivator for supplement use among adults is improving overall health and wellness, cited by 67%
About 48% of supplement consumers use multivitamins daily
In 2022, the most common reason for supplement discontinuation was cost, affecting 25% of users
The use of keto and low-carb supplements surged by over 25% in 2022, indicating rising popularity among health-conscious consumers
A significant portion of consumers (about 40%) seek supplements with added functional benefits, such as gut health or immunity support
Sports and energy drinks are increasingly classified under supplement categories, contributing to the broader supplement industry’s growth
The use of collagen supplements rose by approximately 30% in 2022, reflecting consumer interest in skin health and anti-aging benefits
The percentage of Americans using dietary supplements has remained stable at around 50% since 2010, indicating consistent consumer interest
The average shelf life for most dietary supplements is about 2 years, depending on storage conditions
The number of vegan dietary supplement products increased by over 20% between 2020 and 2022, reflecting rising vegan consumer demand

Market Segments and Consumer Preferences Interpretation

As Americans scan the shelves and scroll online, their consistent 50% supplement participation, burgeoning interest in plant-based options, and a quest for functional and anti-aging benefits reveal a nation obsessively balancing wellness aspirations with affordability—proving that, while the supplement industry continues to evolve with a booming 60% online sales share and a 30% collagen boost, cost remains the silent barrier for a quarter of consumers seeking youthful vitality without emptying their wallets.

Market Size and Growth Trends

The global dietary supplements market was valued at approximately $140.3 billion in 2022
The North American supplement market accounted for over 40% of the global market share in 2022
In 2021, Americans spent about $53 billion on dietary supplements
The global protein supplement market size was valued at $4.65 billion in 2020 and is expected to grow significantly
The Plant-based supplement segment is projected to grow at a CAGR of over 8% from 2023 to 2030
The number of new supplement products launched globally increased by approximately 15% in 2022 compared to the previous year
The U.S. supplement industry is projected to reach $74 billion by 2027, growing at a rate of 7.9% annually
The global probiotic supplement market was valued at $6.2 billion in 2021 and is expected to grow at a CAGR of 7.4% through 2030
The majority of supplements are manufactured in China, accounting for about 60% of the global supply chain
The sports nutrition supplement segment holds over 30% of the global supplement market share
The use of personalized supplements tailored to genetic profiles is expected to grow at a CAGR of over 12% by 2028
The plant-based supplement market is growing faster than traditional supplement segments, with a CAGR of about 10% from 2023 to 2030
The global omega-3 supplement market was valued at approximately $27 billion in 2021, with expected growth at a CAGR of 5.8% through 2030
The market for supplement testing and certification services is projected to grow at a CAGR of 9.2% from 2023 to 2030
Dietary supplements are increasingly used by pregnant women, with usage rates rising to 30% in 2022
The herbal supplement segment accounts for about 15% of the global supplement market, with herbal teas also contributing significantly
The average American consumer spends approximately $120 annually on dietary supplements
The global collagen supplement market was valued at approximately $0.8 billion in 2021 and is projected to grow rapidly
The supplement industry has seen a rise in plant-based protein powders, with the segment expanding at a CAGR of 8.5% from 2023 to 2030
The Asia-Pacific region is expected to witness the fastest growth in supplement consumption, with a CAGR of over 8% from 2023 to 2030
The global herbal supplement market alone is projected to reach $25 billion by 2025, driven by increasing consumer interest in natural remedies
The global weight management supplement market was valued at around $2.3 billion in 2020, with a CAGR of 8.2% expected through 2028
The microbial supplement industry, including probiotics, prebiotics, and synbiotics, is projected to grow at a CAGR of 7.8% through 2027
The global market for CBD supplements was valued at nearly $4 billion in 2022 and is expected to grow rapidly
The sports nutrition segment is expected to dominate the supplement market, holding over 30% of the global share in 2023
The herbal supplement market is projected to reach $21.7 billion globally by 2024, growing at a CAGR of 6.5%
The plant-based protein powder market is expected to grow at a CAGR of 8.3% from 2023 to 2030, reflecting consumer interest in sustainable products

Market Size and Growth Trends Interpretation

With the supplement industry soaring past $140 billion globally—dominated by North America, fueled by innovative launches, and increasingly embracing plant-based and personalized solutions—it's clear that while consumers are eager to boost their health, they're also fueling a complex and rapidly evolving supply chain, mostly sourced from China, highlighting that sometimes, the best thing for your health really does come from across the world.

Product Types and Innovations

In 2022, the number of new supplement patents filed globally increased by 12% compared to 2021, indicating innovation in the industry

Product Types and Innovations Interpretation

The 12% uptick in global supplement patents in 2022 signals a booming industry, where innovation is as vital as the supplements themselves—proof that the quest for health never goes out of patent.

Regulatory and Industry Developments

The majority of supplement manufacturing facilities are now certified according to Good Manufacturing Practices (GMP), accounting for over 80% of producers
Dietary supplement approval processes vary significantly across countries, impacting international trade, with US FDA regulations being among the most rigorous
The supplement industry faces increasing regulatory scrutiny, with 35 countries implementing stricter standards on product claims in the past five years

Regulatory and Industry Developments Interpretation

While over 80% of supplement manufacturers now boast GMP certification and the US leads with stringent FDA standards, the global patchwork of regulatory regimes—bolstered by 35 countries tightening claims—reminds us that in the supplement industry, transparency and compliance are becoming the ultimate performance boosters.