GITNUX REPORT 2024

Dietary Supplement Industry Statistics: Market Booming, Projections Surpass Billions

Exploring the booming dietary supplement industry: Market trends, consumer insights, and future projections unveiled.

Author: Jannik Lindner

First published: 7/17/2024

Statistic 1

77% of Americans reported using dietary supplements in 2019

Statistic 2

Multivitamins are the most commonly used supplement, taken by 58% of supplement users

Statistic 3

83% of adults aged 55+ take dietary supplements

Statistic 4

70% of dietary supplement users consult their doctor about their supplement use

Statistic 5

76% of U.S. adults trust the dietary supplement industry

Statistic 6

43% of supplement users take supplements for overall health and wellness benefits

Statistic 7

30% of supplement users take supplements for energy

Statistic 8

68% of adults take dietary supplements regularly

Statistic 9

29% of supplement users take supplements for immune health

Statistic 10

26% of supplement users take supplements for heart health

Statistic 11

24% of supplement users take supplements for bone health

Statistic 12

22% of supplement users take supplements for skin, hair, and nail benefits

Statistic 13

17% of supplement users take supplements for weight management

Statistic 14

87% of U.S. adults have confidence in the safety, quality, and effectiveness of dietary supplements

Statistic 15

52% of adults aged 18-34 take dietary supplements

Statistic 16

79% of female adults take dietary supplements compared to 74% of male adults

Statistic 17

63% of supplement users take a multivitamin

Statistic 18

81% of supplement users are confident in the safety and efficacy of dietary supplements

Statistic 19

74% of supplement users believe dietary supplements provide value for the money

Statistic 20

78% of supplement users would recommend dietary supplements to their friends or family

Statistic 21

69% of supplement users consult their doctor or other healthcare professional about their supplement use

Statistic 22

85% of dietary supplement companies have increased their investment in product development over the past three years

Statistic 23

73% of dietitians personally use dietary supplements

Statistic 24

77% of healthcare practitioners recommend dietary supplements to their patients

Statistic 25

88% of registered dietitian nutritionists recommend dietary supplements to their clients

Statistic 26

96% of obstetricians and gynecologists recommend prenatal vitamins to their pregnant patients

Statistic 27

75% of physicians recommend dietary supplements to their patients

Statistic 28

89% of nurse practitioners recommend dietary supplements to their patients

Statistic 29

93% of pharmacists recommend dietary supplements to their customers

Statistic 30

82% of healthcare practitioners take dietary supplements themselves

Statistic 31

The dietary supplements market is expected to grow at a CAGR of 8.9% from 2022 to 2030

Statistic 32

The global dietary supplements market size was valued at USD 151.9 billion in 2021

Statistic 33

The U.S. dietary supplement market was valued at $48.4 billion in 2019

Statistic 34

Vitamins segment accounted for the largest revenue share of 31.4% in 2021

Statistic 35

The global probiotic supplement market is expected to reach $7.10 billion by 2026

Statistic 36

The sports nutrition supplement market is projected to reach $31.5 billion by 2027

Statistic 37

The global omega-3 supplement market is expected to reach $9.9 billion by 2027

Statistic 38

The global vitamin D supplements market is projected to reach $2.5 billion by 2025

Statistic 39

The global herbal supplements market is expected to reach $86.74 billion by 2022

Statistic 40

The global protein supplements market is projected to reach $32.6 billion by 2027

Statistic 41

The global probiotics market is expected to reach $73.8 billion by 2024

Statistic 42

The global vitamin C supplements market is expected to reach $1.34 billion by 2023

Statistic 43

The global fish oil supplements market is projected to reach $4.08 billion by 2022

Statistic 44

The global calcium supplements market is expected to reach $2.5 billion by 2025

Statistic 45

The global collagen supplements market is projected to reach $6.5 billion by 2025

Statistic 46

The global weight loss supplements market is expected to reach $33.4 billion by 2024

Statistic 47

The global gummy vitamins market is projected to reach $9.3 billion by 2026

Statistic 48

The global prenatal vitamin supplements market is expected to reach $673.8 million by 2025

Statistic 49

The global vitamin B complex ingredients market is projected to reach $3.3 billion by 2027

Statistic 50

The global digestive health supplements market is expected to reach $14.6 billion by 2025

Statistic 51

The global vitamin E market is projected to reach $2.8 billion by 2026

Statistic 52

The global melatonin supplements market is expected to reach $2.4 billion by 2025

Statistic 53

The global green tea extract market is projected to reach $3.5 billion by 2025

Statistic 54

The global magnesium supplements market is expected to reach $1.9 billion by 2025

Statistic 55

The global CoQ10 supplements market is projected to reach $1.3 billion by 2025

Statistic 56

The global vitamin K2 market is expected to reach $290.3 million by 2026

Statistic 57

The global astaxanthin market is projected to reach $3.4 billion by 2027

Statistic 58

The global curcumin market is expected to reach $151.9 million by 2027

Statistic 59

The global resveratrol supplements market is projected to reach $131.5 million by 2025

Statistic 60

The global lutein market is expected to reach $357.7 million by 2025

Statistic 61

The global zinc supplements market is projected to reach $4.5 billion by 2026

Statistic 62

The global iron supplements market is expected to reach $2.9 billion by 2027

Statistic 63

The global vitamin A market is projected to reach $809.3 million by 2025

Statistic 64

The global chondroitin sulfate market is expected to reach $1.5 billion by 2025

Statistic 65

Online sales of dietary supplements grew by 37% in 2020

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Summary

  • The global dietary supplements market size was valued at USD 151.9 billion in 2021
  • The dietary supplements market is expected to grow at a CAGR of 8.9% from 2022 to 2030
  • Vitamins segment accounted for the largest revenue share of 31.4% in 2021
  • 77% of Americans reported using dietary supplements in 2019
  • The U.S. dietary supplement market was valued at $48.4 billion in 2019
  • Multivitamins are the most commonly used supplement, taken by 58% of supplement users
  • The global probiotic supplement market is expected to reach $7.10 billion by 2026
  • Online sales of dietary supplements grew by 37% in 2020
  • The sports nutrition supplement market is projected to reach $31.5 billion by 2027
  • 83% of adults aged 55+ take dietary supplements
  • The global omega-3 supplement market is expected to reach $9.9 billion by 2027
  • 70% of dietary supplement users consult their doctor about their supplement use
  • The global vitamin D supplements market is projected to reach $2.5 billion by 2025
  • 76% of U.S. adults trust the dietary supplement industry
  • The global herbal supplements market is expected to reach $86.74 billion by 2022

Step right up, folks, and feast your eyes on the spectacular world of dietary supplements—a market as vibrant and varied as a rainbow smoothie! With a global industry valued at a whopping $151.9 billion in 2021 and projected to grow faster than a chia seed sprout at a CAGR of 8.9%, these little pills and powders pack a powerful punch. From vitamins reigning supreme with a 31.4% revenue share to the rise of probiotics and online sales skyrocketing by 37%, its a wild health ride out there. So, grab your kale smoothie, buckle up, and lets explore the mind-boggling stats that make this industry a true powerhouse of wellness and wealth!

Consumer Behavior

  • 77% of Americans reported using dietary supplements in 2019
  • Multivitamins are the most commonly used supplement, taken by 58% of supplement users
  • 83% of adults aged 55+ take dietary supplements
  • 70% of dietary supplement users consult their doctor about their supplement use
  • 76% of U.S. adults trust the dietary supplement industry
  • 43% of supplement users take supplements for overall health and wellness benefits
  • 30% of supplement users take supplements for energy
  • 68% of adults take dietary supplements regularly
  • 29% of supplement users take supplements for immune health
  • 26% of supplement users take supplements for heart health
  • 24% of supplement users take supplements for bone health
  • 22% of supplement users take supplements for skin, hair, and nail benefits
  • 17% of supplement users take supplements for weight management
  • 87% of U.S. adults have confidence in the safety, quality, and effectiveness of dietary supplements
  • 52% of adults aged 18-34 take dietary supplements
  • 79% of female adults take dietary supplements compared to 74% of male adults
  • 63% of supplement users take a multivitamin
  • 81% of supplement users are confident in the safety and efficacy of dietary supplements
  • 74% of supplement users believe dietary supplements provide value for the money
  • 78% of supplement users would recommend dietary supplements to their friends or family
  • 69% of supplement users consult their doctor or other healthcare professional about their supplement use

Interpretation

In a world where multivitamins reign supreme and supplements are as commonplace as morning coffee, it seems like America's love affair with dietary aids is stronger than ever. With a whopping 77% of us popping vitamins like candy, it's clear that we're a nation obsessed with health and wellness. Whether it's boosting energy or fortifying our immune systems, we're willing to consult with our doctors and put our trust in the industry to keep us in top form. And with the majority of us confident in the safety and efficacy of these supplements, it seems like we've found a magic pill that we just can't get enough of. So, here's to strong bones, luscious hair, and wallets that are a little lighter but our bodies feeling just a little better.

Industry Growth

  • 85% of dietary supplement companies have increased their investment in product development over the past three years

Interpretation

The dietary supplement industry is pumping iron in the gym of product development, with a whopping 85% of companies flexing their financial muscles in pursuit of innovation and growth. Like a well-balanced diet, this boost in investment reflects a commitment to serving consumers with cutting-edge solutions for their health and wellness needs. As these companies bulk up their research and development efforts, it's clear they're not just riding the fad wave, but rather sculpting a muscular future for the industry that showcases both strength and adaptability.

Industry Professionals

  • 73% of dietitians personally use dietary supplements
  • 77% of healthcare practitioners recommend dietary supplements to their patients
  • 88% of registered dietitian nutritionists recommend dietary supplements to their clients
  • 96% of obstetricians and gynecologists recommend prenatal vitamins to their pregnant patients
  • 75% of physicians recommend dietary supplements to their patients
  • 89% of nurse practitioners recommend dietary supplements to their patients
  • 93% of pharmacists recommend dietary supplements to their customers
  • 82% of healthcare practitioners take dietary supplements themselves

Interpretation

Well, it seems like dietary supplements have become as ubiquitous as selfies at this point. With dietitians, healthcare practitioners, registered dietitian nutritionists, obstetricians, gynecologists, physicians, nurse practitioners, and even pharmacists all on board the supplement train, one might wonder if there's a secret society of healthcare professionals dedicated solely to promoting the wonders of that little pill. But in all seriousness, these statistics highlight a prevailing trend towards supplement use within the healthcare industry, indicating a shift towards a more holistic approach to health and wellness. So, the next time you pop a multivitamin, just know you're in good company with the majority of your healthcare providers.

Market Growth

  • The dietary supplements market is expected to grow at a CAGR of 8.9% from 2022 to 2030

Interpretation

The dietary supplements market is set to experience a growth spurt that even the most potent multivitamin couldn't rival. With a projected CAGR of 8.9% from 2022 to 2030, it seems that consumers are increasingly turning to supplements to fill the gaps in their diets or perhaps just hoping for a little extra boost in their daily routines. As the industry gears up for this steady climb, it's clear that the era of "popping pills" to enhance health and wellness is far from over - it may just be getting started on a vitamin-fueled sprint towards a healthier future.

Market Size

  • The global dietary supplements market size was valued at USD 151.9 billion in 2021
  • The U.S. dietary supplement market was valued at $48.4 billion in 2019

Interpretation

The dietary supplement industry seems to be swallowing the competition whole, with a global market worth more than a Kardashian mansion and the U.S. sitting pretty with a market value that could buy you a lifetime's supply of kale smoothies. As consumers continue to prioritize health and wellness, it's clear that popping pills and chugging powders is no longer just for the fitness junkies. In a world where self-care reigns supreme and wellness is the new black, one thing is certain – the dietary supplement industry isn't just a fad, it's a major player in the game of staying healthy and wealthy.

Product Segments

  • Vitamins segment accounted for the largest revenue share of 31.4% in 2021
  • The global probiotic supplement market is expected to reach $7.10 billion by 2026
  • The sports nutrition supplement market is projected to reach $31.5 billion by 2027
  • The global omega-3 supplement market is expected to reach $9.9 billion by 2027
  • The global vitamin D supplements market is projected to reach $2.5 billion by 2025
  • The global herbal supplements market is expected to reach $86.74 billion by 2022
  • The global protein supplements market is projected to reach $32.6 billion by 2027
  • The global probiotics market is expected to reach $73.8 billion by 2024
  • The global vitamin C supplements market is expected to reach $1.34 billion by 2023
  • The global fish oil supplements market is projected to reach $4.08 billion by 2022
  • The global calcium supplements market is expected to reach $2.5 billion by 2025
  • The global collagen supplements market is projected to reach $6.5 billion by 2025
  • The global weight loss supplements market is expected to reach $33.4 billion by 2024
  • The global gummy vitamins market is projected to reach $9.3 billion by 2026
  • The global prenatal vitamin supplements market is expected to reach $673.8 million by 2025
  • The global vitamin B complex ingredients market is projected to reach $3.3 billion by 2027
  • The global digestive health supplements market is expected to reach $14.6 billion by 2025
  • The global vitamin E market is projected to reach $2.8 billion by 2026
  • The global melatonin supplements market is expected to reach $2.4 billion by 2025
  • The global green tea extract market is projected to reach $3.5 billion by 2025
  • The global magnesium supplements market is expected to reach $1.9 billion by 2025
  • The global CoQ10 supplements market is projected to reach $1.3 billion by 2025
  • The global vitamin K2 market is expected to reach $290.3 million by 2026
  • The global astaxanthin market is projected to reach $3.4 billion by 2027
  • The global curcumin market is expected to reach $151.9 million by 2027
  • The global resveratrol supplements market is projected to reach $131.5 million by 2025
  • The global lutein market is expected to reach $357.7 million by 2025
  • The global zinc supplements market is projected to reach $4.5 billion by 2026
  • The global iron supplements market is expected to reach $2.9 billion by 2027
  • The global vitamin A market is projected to reach $809.3 million by 2025
  • The global chondroitin sulfate market is expected to reach $1.5 billion by 2025

Interpretation

In a world where the supplement industry is growing at a pace that might make even the most dedicated health fanatic's head spin, it's clear that consumers are increasingly investing in their well-being. From vitamins to probiotics, sports nutrition to herbal supplements, the market is booming with growth projections that could power a small country's economy. Whether it's collagen for youthfulness or melatonin for a restful night's sleep, the numbers speak for themselves: we're serious about our health, and apparently, we're willing to put our money where our mouth is - quite literally. With billions upon billions projected in revenue, it seems the only thing more fortified than our diets might be the industry itself.

Sales Channels

  • Online sales of dietary supplements grew by 37% in 2020

Interpretation

In a world where kale smoothies and chia seed puddings have become as trendy as the latest iPhone, it's no surprise that online sales of dietary supplements exploded by 37% in 2020. As we navigate the ever-evolving landscape of health and wellness, it seems we're all just a click away from our next dose of Vitamin D or collagen powder fix. Whether you're a devout believer in the power of antioxidants or simply trying to outshine your Zoom meeting competitors with that extra glow, one thing's for certain: the supplement industry is flexing its digital muscles and we're all feeling the effects.

References