Pet supplement buying is shaped by demographics, product preferences, and where owners shop. In the U.S., 35–54-year-old dog owners buy pet supplements regularly, and purchase rates also vary by gender and household income. The page then connects these behavior patterns to channel and regional market performance—across the U.S., Europe, and faster-growing Asia-Pacific.
Key Takeaways
- 68% of U.S. dog owners aged 35-54 purchase pet supplements regularly.
- Millennial pet owners (25-40) represent 42% of pet supplement buyers in North America.
- 55% of female pet owners vs 45% male purchase supplements annually.
- Online channels account for 35% of U.S. pet supplement sales in 2023.
- Veterinary clinics distribute 28% of premium supplements globally.
- Mass retail (Walmart/Petco) holds 22% market share.
- The global pet supplements market size was estimated at USD 2.49 billion in 2023 and is expected to grow at a CAGR of 5.9% from 2024 to 2030.
- U.S. pet supplement sales reached $1.05 billion in 2022, marking a 7% increase from the previous year.
- The pet supplements market in Europe is projected to reach €1.2 billion by 2028, growing at 6.2% CAGR.
- Joint supplements hold 32% of U.S. pet supplement market share in 2023.
- Omega-3 fatty acid supplements for pets grew 14% in sales in 2023.
- Probiotics for pets accounted for 18% market share globally in 2023.
- North America holds 38% of global pet supplements market share in 2023.
- Europe pet supplements market at €1.1 billion in 2023, 6% growth.
- Asia-Pacific fastest growing at 9.1% CAGR to 2030.
U.S. and North America drive pet supplement growth, with online sales rising and calming products surging.
Related reading
01 · Category
Consumer Demographics27 stats
01
68% of U.S. dog owners aged 35-54 purchase pet supplements regularly.
02
Millennial pet owners (25-40) represent 42% of pet supplement buyers in North America.
03
55% of female pet owners vs 45% male purchase supplements annually.
04
Households with income >$100K spend 30% more on pet supplements.
05
72% of Gen Z pet parents prioritize natural supplements.
06
Urban pet owners buy 25% more supplements than rural ones.
07
61% of cat owners over 50 use joint supplements for seniors.
08
Baby boomers (55+) account for 28% of supplement spending.
09
49% of Hispanic pet owners in U.S. prefer omega-3 supplements.
10
Single pet owners purchase 18% more calming aids.
11
Parents with children buy 22% fewer pet supplements.
12
67% of college-educated owners research supplements online.
13
LGBTQ+ pet owners spend 15% more on premium supplements.
14
Retired pet owners (65+) use 40% more multivitamins.
15
54% of Northeast U.S. residents buy supplements vs 46% South.
16
Vegan pet owners prefer plant-based supplements at 78% rate.
17
59% of working professionals use auto-ship for supplements.
18
Low-income households (<$50K) still spend $120/year on basics.
19
73% of multi-pet households buy bulk supplements.
20
Asian-American pet owners favor immune boosters at 62%.
21
51% of remote workers increased supplement purchases post-2020.
22
African-American owners prioritize dental supplements 35% more.
23
66% of fitness enthusiasts buy athletic supplements for pets.
24
Empty nesters spend 27% more on longevity supplements.
25
48% of students (18-24) trial trendy TikTok supplements.
26
Homeowners buy 20% more than renters for large dogs.
27
70% of eco-conscious owners choose sustainable brands.
Interpretation
Consumer Demographics Interpretation
Across consumer demographics, the biggest trend is that Millennials and Gen Z are driving demand for pet supplements, with Millennials making up 42% of buyers in North America and 72% of Gen Z pet parents prioritizing natural supplements.
02 · Category
Distribution And Sales26 stats
01
Online channels account for 35% of U.S. pet supplement sales in 2023.
02
Veterinary clinics distribute 28% of premium supplements globally.
03
Mass retail (Walmart/Petco) holds 22% market share.
04
Amazon dominates e-commerce with 45% pet supp sales share.
05
Subscription models grew 32% in recurring sales.
06
Independent pet stores 15% share, focus local brands.
07
Grocery chains like Kroger 12% U.S. supplement sales.
08
Direct-to-consumer (DTC) brands up 25% sales.
09
Pharmacies (CVS/Walgreens) 8% emerging channel.
10
Wholesale clubs (Costco) 10% bulk sales share.
11
Europe online pet supps 40% of total sales.
12
Asia convenience stores 18% impulse supp buys.
13
Farm supply stores 14% rural U.S. sales.
14
Chewy.com 30% U.S. online market leader.
15
Pet specialty chains (PetSmart) 20% share.
16
Export/import trade 25% of global supp volume.
17
Mobile vet services distribute 5% urban sales.
18
Influencer marketing drives 15% DTC sales.
19
B2B sales to breeders 7% wholesale.
20
Pop-up shops/events 4% seasonal sales boost.
21
Latin America informal markets 30% unbranded sales.
22
Australia online 50% highest penetration.
23
China Tmall/JD.com 60% e-comm dominance.
24
Average pet supp price $25-50, premium $75+.
25
Promo discounts drive 22% volume sales.
26
Loyalty programs retain 65% repeat buyers.
Interpretation
Distribution And Sales Interpretation
In 2023, distribution and sales for pet supplements are being reshaped by e-commerce, with online channels driving 35% of U.S. sales and Amazon taking 45% of that online share, while subscription models also surged 32% in recurring purchasing.
03 · Category
Market Size And Growth30 stats
01
The global pet supplements market size was estimated at USD 2.49 billion in 2023 and is expected to grow at a CAGR of 5.9% from 2024 to 2030.
02
U.S. pet supplement sales reached $1.05 billion in 2022, marking a 7% increase from the previous year.
03
The pet supplements market in Europe is projected to reach €1.2 billion by 2028, growing at 6.2% CAGR.
04
North American pet supplement industry valued at $1.8 billion in 2023 with 8% YoY growth.
05
Asia-Pacific pet supplements market expected to grow from $450 million in 2023 to $780 million by 2030 at 8.1% CAGR.
06
Global pet supplement market CAGR forecasted at 6.5% through 2027, driven by premiumization.
07
U.S. joint health supplements for pets generated $285 million in sales in 2022.
08
The digestive health pet supplements segment grew 12% in 2023 globally.
09
Pet supplement e-commerce sales surged 22% in 2023 to $650 million worldwide.
10
Calming supplements for pets market hit $420 million in North America in 2023.
11
Global pet multivitamin supplements valued at $890 million in 2023, up 9% YoY.
12
Latin America pet supplements market to expand at 7.3% CAGR to $250 million by 2029.
13
U.S. pet supplement market share held by top 10 brands was 45% in 2023.
14
Middle East & Africa pet supplements growing at 9.2% CAGR from 2024-2030.
15
Pet skin and coat supplements sales increased 15% to $310 million in 2023 U.S.
16
Global pet supplement R&D investment rose 18% to $150 million in 2023.
17
Canada pet supplements market valued at CAD 250 million in 2023, 6.8% growth.
18
Australia pet supplement sales reached AUD 180 million in 2023, up 10%.
19
UK pet supplements market projected to hit £450 million by 2027 at 5.5% CAGR.
20
India pet supplements market grew 25% YoY to INR 1,200 crore in 2023.
21
Brazil pet supplement industry at BRL 400 million in 2023, 11% growth.
22
Germany pet supplements sales €320 million in 2023, 7.2% increase.
23
China pet supplement market valued at CNY 3.5 billion in 2023, 14% YoY.
24
Japan pet supplements reached JPY 150 billion in 2023, growing 8.5%.
25
France pet supplement sales €250 million in 2023, up 6%.
26
South Korea pet supplements market KRW 800 billion in 2023, 12% growth.
27
Mexico pet supplements at MXN 1.2 billion in 2023, 9.8% YoY.
28
Russia pet supplement market RUB 25 billion in 2023, 7.5% increase.
29
Turkey pet supplements TRY 2.5 billion in 2023, growing 13%.
30
South Africa pet supplements ZAR 1.8 billion in 2023, 10.2% growth.
Interpretation
Market Size And Growth Interpretation
The pet supplements market is set for steady expansion, with a global size of $2.49 billion in 2023 expected to rise at about a 5.9% CAGR from 2024 onward, reflecting sustained growth across key regions such as North America at 8% YoY and Europe projected to reach €1.2 billion by 2028.
More related reading
04 · Category
Product Types27 stats
01
Joint supplements hold 32% of U.S. pet supplement market share in 2023.
02
Omega-3 fatty acid supplements for pets grew 14% in sales in 2023.
03
Probiotics for pets accounted for 18% market share globally in 2023.
04
Calming treats and supplements surged 28% in 2023 U.S. sales.
05
Multivitamins represent 22% of pet supplement purchases worldwide.
06
Skin and coat health products grew 16% YoY to $450 million globally.
07
Digestive aids for cats hold 12% segment share in Europe.
08
CBD pet supplements legalized in 25 states, sales up 35%.
09
Glucosamine/chondroitin combos dominate joint health at 65% share.
10
Immune support supplements increased 20% post-COVID.
11
Dental chews with supplements grew 11% in 2023.
12
Heart health supplements for senior pets up 17% sales.
13
Weight management supplements hold 9% market share.
14
Eye health products like lutein grew 13% in dog segment.
15
Liver detox supplements popular in Asia, 15% growth.
16
Hip and joint liquids outsell chews 2:1 in U.S.
17
Turmeric-based anti-inflammatory supps up 25%.
18
Collagen peptides for pets emerged with 40% growth in 2023.
19
Mushroom extracts (reishi) in immunity supps up 22%.
20
Electrolyte supplements for active pets grew 19%.
21
Urinary tract health supps 10% share in cat products.
22
Allergy relief chews sales +21% in 2023.
23
Brain health (coconut oil) supps up 16% for seniors.
24
Prebiotics paired with probiotics at 55% combo rate.
25
Antioxidant blends grew 18% in premium lines.
26
Mobility aids with MSM up 24% in sales.
27
Breath freshener supps 8% market, mostly chews.
Interpretation
Product Types Interpretation
In the product types category, joint supplements lead with 32% U.S. share in 2023 while calming treats and supplements jumped 28% in U.S. sales and skin and coat health grew 16% globally, showing strong momentum across both mobility and everyday wellness needs.
05 · Category
Regional Markets28 stats
01
North America holds 38% of global pet supplements market share in 2023.
02
Europe pet supplements market at €1.1 billion in 2023, 6% growth.
03
Asia-Pacific fastest growing at 9.1% CAGR to 2030.
04
U.S. dominates with 65% North American market share.
05
China pet supplements market share 25% of APAC in 2023.
06
UK leads Europe with 22% regional market share.
07
Brazil holds 40% of Latin America pet supps market.
08
India growing at 20% CAGR in South Asia.
09
Germany 18% Europe share, focus on premium.
10
Canada 25% North America after U.S., steady 7% growth.
11
Japan 30% East Asia market, high per capita spend.
12
Australia 15% Oceania dominance, import reliant.
13
Mexico 30% Latam after Brazil, urban growth.
14
France 14% Europe, strong vet channel.
15
South Korea 20% East Asia, K-beauty influence.
16
Russia 35% Eastern Europe/FSU market.
17
South Africa leads Africa at 45% share.
18
Turkey 28% Middle East market growth.
19
Middle East CAGR 10.5% driven by UAE/Saudi.
20
Latin America overall 7.8% CAGR to 2030.
21
Scandinavia (Nordics) 12% Europe premium share.
22
Southeast Asia (Thai/Indo) 18% APAC emerging.
23
Eastern Europe (Poland) growing 11% YoY.
24
GCC countries 60% MENA pet supps spend.
25
Argentina 20% Latam after Brazil/Mexico.
26
Benelux 10% Europe, high online penetration.
27
Vietnam pet supps exploding at 28% CAGR.
28
Nigeria emerging Africa at 15% regional growth.
Interpretation
Regional Markets Interpretation
Regional markets are driving growth with North America taking 38% of global pet supplement share in 2023 while Asia Pacific posts the fastest expansion at a 9.1% CAGR to 2030, showing that momentum is shifting toward faster-growing regions.
report visual · Breakdown
Who buys pet supplements (by audience)
Purchase behavior varies by audience segment, with notable differences across age, gender, and buyer motivations.
68%
68% of U.S. dog owners aged 35-54 purchase pet supplements regularly.
32%
Subscription models grew 32% in recurring sales.
Reference
Cite This Report
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APA
Isabelle Moreau. (2026, February 13). Pet Supplement Industry Statistics. Gitnux. https://gitnux.org/pet-supplement-industry-statistics
MLA
Isabelle Moreau. "Pet Supplement Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/pet-supplement-industry-statistics.
Chicago
Isabelle Moreau. 2026. "Pet Supplement Industry Statistics." Gitnux. https://gitnux.org/pet-supplement-industry-statistics.
Sources & references
99 datasets cited across this report · attribution is report-level
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