With the global pet products market projected to hit $232.0 billion by 2030, this post breaks down the key marketing numbers behind pet food, care, grooming, toys, and treats growth, plus how online shopping, influencer impact, and ad performance are reshaping how brands win today.
Key Takeaways
- 6.6% CAGR projected for the global pet products market from 2024 to 2030
- The global pet products market is forecast to reach $232.0 billion by 2030
- The global pet products market was valued at $181.0 billion in 2023
- 61% of pet owners bought pet products due to recommendations from online reviews (2022 survey)
- 42% of pet owners purchase specialty/premium pet food more than they did 12 months ago (2023 survey)
- 20% of pet owners are willing to try new brands on recommendation by veterinarians (survey)
- TikTok ad revenue globally reached $1.5 billion in 2023 (industry estimate)
- Instagram ad revenue globally reached $44.4 billion in 2023 (industry estimate)
- In 2023, the average CPM on Facebook was $8.33 (Meta Ads benchmark)
- The average email unsubscribe rate was 0.2% in 2023 (Mailchimp benchmark)
- 43% of marketers say measuring marketing performance is a top priority (CMO survey)
- The average Instagram engagement rate for brands was 1.22% in 2023 (Sprout Social benchmark)
- Marketing automation adoption reached 41% in 2023 (Gartner estimate)
- Only 23% of organizations do not use any marketing automation (survey)
- Video marketing adoption is 86% among marketing teams (Wyzowl report)
Pet spending is booming as pet e commerce and influencer driven demand grow fast through 2030.
Market Size
16.6% CAGR projected for the global pet products market from 2024 to 2030[1]
Verified2The global pet products market is forecast to reach $232.0 billion by 2030[1]
Verified3The global pet products market was valued at $181.0 billion in 2023[1]
Verified4The global pet food market is expected to reach $131.5 billion by 2030[2]
Directional5The global pet food market was valued at $99.4 billion in 2023[2]
Single source63.9% CAGR projected for the global pet food market from 2024 to 2030[2]
Verified7The global pet care market is expected to reach $217.5 billion by 2030[3]
Verified8The global pet care market was valued at $160.0 billion in 2023[3]
Verified96.1% CAGR projected for the global pet care market from 2024 to 2030[3]
Directional10The global pet grooming market is projected to reach $32.6 billion by 2032[4]
Single source11The global pet grooming services market size was $24.0 billion in 2023[4]
Verified12The pet grooming services market is expected to grow at a CAGR of 3.6% from 2024 to 2030[4]
Verified13The global pet toys market is expected to reach $8.0 billion by 2030[5]
Verified14The global pet toys market was valued at $5.4 billion in 2023[5]
Directional154.6% CAGR projected for the global pet toys market from 2024 to 2030[5]
Single source16The global pet treats market is expected to reach $35.0 billion by 2030[6]
Verified17The global pet treats market was valued at $24.3 billion in 2023[6]
Verified185.1% CAGR projected for the global pet treats market from 2024 to 2030[6]
Verified19The number of U.S. pet owners purchasing online pet food and supplies was 35 million in 2022[7]
Directional20In 2023, 39% of pet owners purchased pet food online at least once in the last month[8]
Single source21In 2023, 34% of pet owners purchased pet supplies online at least once in the last month[9]
Verified22The pet food and supplies retail ecommerce market in the U.S. was $33.9 billion in 2023 (estimate)[10]
Verified23France’s pet care market size was €5.0 billion in 2022 (estimate)[11]
Verified24Spain’s pet care market size was €2.7 billion in 2022 (estimate)[12]
Directional25The global pet e-commerce market is expected to grow to $18.7 billion by 2030 (estimate)[13]
Single source26The pet e-commerce market was valued at $9.9 billion in 2023 (estimate)[13]
Verified277.8% CAGR projected for the pet e-commerce market from 2024 to 2030 (estimate)[13]
Verified28The global online pet supplies market is forecast to reach $34.4 billion by 2030 (estimate)[14]
Verified29The online pet supplies market was $18.7 billion in 2021 (estimate)[14]
Directional30The online pet supplies market is projected to register a CAGR of 11.6% from 2022 to 2031 (estimate)[14]
Single sourceMarket Size Interpretation
With the global pet products market rising from $181.0 billion in 2023 to a projected $232.0 billion by 2030 at a 6.6% CAGR, online momentum is also clear as the U.S. pet food and supplies ecommerce market reaches $33.9 billion in 2023 and the online pet supplies market is projected to grow at an 11.6% CAGR from 2022 to 2031.
Industry Trends
161% of pet owners bought pet products due to recommendations from online reviews (2022 survey)[15]
Verified242% of pet owners purchase specialty/premium pet food more than they did 12 months ago (2023 survey)[16]
Verified320% of pet owners are willing to try new brands on recommendation by veterinarians (survey)[17]
Verified433% of pet owners say they are influenced by pet influencers on social media (2022 survey)[18]
Directional5The global influencer marketing market size was $21.1 billion in 2023 (industry estimate)[19]
Single source628% of marketers plan to increase their influencer marketing budgets in 2024 (survey)[20]
Verified748% of U.S. consumers discovered a product through social media ads in 2023 (survey)[21]
Verified84.5% of all U.S. retail sales were ecommerce in pet category in 2023 (industry estimate)[22]
Verified9In 2023, 61% of consumers are more likely to buy from brands that offer personalized experiences (Epsilon study)[23]
Directional1047% of consumers expect personalization (Epsilon study)[23]
Single source1155% of marketers say they are using AI in at least one area of marketing (Gartner survey)[24]
Verified12Marketing AI adoption reached 51% among organizations in 2023 (Gartner research release)[25]
Verified13YouTube reaches 2.5 billion logged-in users worldwide (Google/YouTube data)[26]
Verified14Facebook has 3.05 billion monthly active users (Meta investor factsheet)[27]
Directional15Instagram has 2 billion monthly active users (Meta investor factsheet)[27]
Single source16TikTok has 1.5 billion monthly active users (industry data)[28]
VerifiedIndustry Trends Interpretation
With 61% of pet owners citing online reviews and 33% being influenced by pet influencers, plus 28% of marketers planning to raise influencer budgets in 2024, the data shows that social proof and creators are becoming the main drivers of pet purchasing behavior.
Cost Analysis
1TikTok ad revenue globally reached $1.5 billion in 2023 (industry estimate)[29]
Verified2Instagram ad revenue globally reached $44.4 billion in 2023 (industry estimate)[30]
Verified3In 2023, the average CPM on Facebook was $8.33 (Meta Ads benchmark)[31]
Verified4In 2023, the average CPC on Facebook was $0.97 (Meta Ads benchmark)[31]
DirectionalCost Analysis Interpretation
In 2023 pet-focused marketers saw Instagram lead with $44.4 billion in ad revenue while TikTok stood at $1.5 billion, and with Facebook CPM at $8.33 and CPC at $0.97 it remained relatively efficient for paid reach.
Performance Metrics
1The average email unsubscribe rate was 0.2% in 2023 (Mailchimp benchmark)[32]
Verified243% of marketers say measuring marketing performance is a top priority (CMO survey)[33]
Verified3The average Instagram engagement rate for brands was 1.22% in 2023 (Sprout Social benchmark)[34]
Verified4Google Ads benchmark average CTR is around 3.17% across industries (WordStream benchmark)[35]
Directional5Google Ads benchmark average conversion rate is 3.75% (WordStream benchmark)[35]
Single source6Email marketing accounts for 4% of all website traffic channels in a typical marketing mix (industry benchmark)[36]
VerifiedPerformance Metrics Interpretation
Across these benchmarks, the clearest takeaway is that pet industry marketers are leaning on measurable channels, with 43% prioritizing marketing performance while engagement stays modest yet consistent at 1.22% on Instagram and conversion potential remains strong as Google Ads averages a 3.75% conversion rate and only a 0.2% email unsubscribe rate.
User Adoption
1Marketing automation adoption reached 41% in 2023 (Gartner estimate)[37]
Verified2Only 23% of organizations do not use any marketing automation (survey)[38]
Verified3Video marketing adoption is 86% among marketing teams (Wyzowl report)[39]
Verified4Live video adoption is 31% among businesses (Wyzowl report)[39]
Directional5Social media marketing adoption is 95% among businesses (Sprout Social report)[40]
Single sourceUser Adoption Interpretation
With 95% of businesses using social media marketing and 86% of marketing teams using video, the pet industry is clearly leaning hard into multimedia outreach, while live video and automation lag at 31% and 41% respectively.
References
- 1imarcgroup.com/pet-products-market
- 2imarcgroup.com/pet-food-market
- 3imarcgroup.com/pet-care-market
- 5imarcgroup.com/pet-toys-market
- 6imarcgroup.com/pet-treats-market
- 13imarcgroup.com/pet-ecommerce-market
- 4grandviewresearch.com/industry-analysis/pet-grooming-services-market
- 7statista.com/statistics/1229196/pet-owners-online-purchases-us/
- 8statista.com/statistics/1229173/pet-owners-online-shopping-frequency-pet-food-us/
- 9statista.com/statistics/1229175/pet-owners-online-shopping-frequency-pet-supplies-us/
- 10statista.com/statistics/1265202/us-pet-food-and-supplies-ecommerce-revenue/
- 18statista.com/topics/4934/influencer-marketing/
- 11petfoodindustry.com/analysis/france-pet-care-market-size/
- 12petfoodindustry.com/analysis/spain-pet-care-market-size/
- 14alliedmarketresearch.com/pet-care-market-A03790
- 15brightlocal.com/research/local-consumer-review-survey/
- 16packagedfacts.com/Premium-Pet-Food-in-US/NA22-PF-2
- 22packagedfacts.com/ecommerce-pet-category/
- 17avma.org/javma-news/2021-12-15/veterinarians-influence-pet-health-decisions-survey
- 19businessofapps.com/data/influencer-marketing-statistics/
- 29businessofapps.com/data/tiktok-advertising-statistics/
- 30businessofapps.com/data/instagram-advertising-statistics/
- 20socialinsider.io/blog/influencer-marketing-statistics/
- 21campaignlive.com/article/consumers-discovered-products-through-social-media-ads-2023/1876542
- 23epsilon.com/resources/consumer-greats-personalization
- 24gartner.com/en/newsroom/press-releases/2024-03-12-gartner-says-marketers-are-adopting-ai
- 25gartner.com/en/newsroom/press-releases/2023-05-24-gartner-says
- 37gartner.com/en/marketing/insights/marketing-automation-statistics
- 26thinkwithgoogle.com/intl/en-154/insights/youtube-ytd/
- 27investor.fb.com/financials/fact-sheet/default.aspx
- 28tiktok.com/business/en-US/ads/
- 31wordstream.com/blog/ws/facebook-ads-benchmarks
- 35wordstream.com/blog/ws/google-ads-benchmarks
- 32mailchimp.com/resources/email-unsubscribe-rate/
- 33cmo.com/features/marketing-metrics-priorities/
- 34sproutsocial.com/insights/instagram-engagement-rate/
- 40sproutsocial.com/insights/social-media-marketing-statistics/
- 36getresponse.com/blog/email-marketing-statistics
- 38hubspot.com/state-of-marketing
- 39wyzowl.com/video-marketing-statistics/