GITNUXREPORT 2025

Marketing In The Accounting Industry Statistics

Most accounting firms prioritize digital marketing, emphasizing SEO and online reviews.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

45% of accountants report that client reviews greatly influence their new business prospects

Statistic 2

40% of small accounting firms consider online reviews as their most significant marketing asset

Statistic 3

55% of accounting marketers find that personalization improves client engagement

Statistic 4

48% of accountants report that social proof influences their decision to choose a service provider

Statistic 5

80% of clients trust online reviews as much as personal recommendations

Statistic 6

60% of accounting firms participate in local networking events

Statistic 7

40% of accounting professionals say that content personalization increases client retention

Statistic 8

60% of firms want to improve their social media engagement

Statistic 9

28% of accountants prioritize reputation management online

Statistic 10

50% of firms utilize video testimonials as part of their marketing strategy

Statistic 11

58% of accountants believe that multimedia content increases overall client engagement

Statistic 12

68% of accounting firms believe that client testimonials and case studies boost credibility

Statistic 13

36% of accounting firms use social listening tools to monitor brand reputation

Statistic 14

80% of users trust online content from professional services as much as they do personal referrals

Statistic 15

Content marketing leads to 3x more leads for accounting firms compared to traditional marketing

Statistic 16

Video content improves engagement rates by up to 80% for accounting firms

Statistic 17

63% of accounting firms find that blogging helps establish authority and trust

Statistic 18

55% of accounting firms invest in client education content marketing

Statistic 19

53% of accountants use content marketing to educate clients about their services

Statistic 20

38% of accounting firms incorporate client success stories in their marketing materials

Statistic 21

55% of accounting professionals use online tutorials and courses for training and marketing

Statistic 22

70% of accounting firms believe digital marketing is essential for growth

Statistic 23

65% of accounting firms use LinkedIn as their primary social media platform

Statistic 24

55% of accounting firms rely on search engine optimization (SEO) to attract new clients

Statistic 25

Email marketing has a 4200% ROI in the accounting industry

Statistic 26

60% of accounting firms plan to increase their digital marketing budget in the next year

Statistic 27

50% of accounting firms use webinars as a lead generation tool

Statistic 28

33% of accountancy practices use influencer marketing

Statistic 29

67% of accounting firms invest in PPC (Pay-Per-Click) advertising

Statistic 30

41% of accountants find that blogging increases their website traffic significantly

Statistic 31

44% of accounting firms leverage podcasts for marketing purposes

Statistic 32

75% of firms believe that lead nurturing through automated email sequences improves conversion rates

Statistic 33

30% of accounting firms have an active presence on TikTok for branding and marketing

Statistic 34

80% of B2B buyers seek information from vendor websites before making a purchase decision

Statistic 35

45% of professional accounting firms see social media engagement as a key measure of marketing success

Statistic 36

73% of accounting industry marketers say that data analytics helps improve marketing ROI

Statistic 37

61% of small accounting firms report that online advertising generates consistent new leads

Statistic 38

44% of accounting practices have increased their social media budget in the past year

Statistic 39

57% of accounting marketers consider influencer collaborations beneficial

Statistic 40

59% of accounting firms aim to improve their website's conversion rate through redesign and optimization

Statistic 41

65% of firms utilize online advertising to target specific client segments

Statistic 42

54% of accounting marketers report that their biggest challenge is generating quality leads

Statistic 43

75% of accounting firms who adopt marketing automation see a 10% increase in sales within a year

Statistic 44

52% of accounting firms measure the ROI of their marketing efforts quarterly

Statistic 45

66% of accounting firms use CRM systems to manage their marketing campaigns

Statistic 46

85% of accounting firms plan to increase their investment in digital marketing tools in 2024

Statistic 47

62% of accounting marketers plan to adopt AI tools to enhance their marketing efforts

Statistic 48

40% of accounting firms use automated marketing tools for client outreach

Statistic 49

29% of accounting firms plan to implement chatbots to improve client communication

Statistic 50

47% of accounting businesses plan to boost their investment in digital marketing platforms next year

Statistic 51

58% of clients prefer to find their accountant through online search

Statistic 52

65% of accounting firms say that having a professional website increases client trust

Statistic 53

39% of accounting firms have dedicated marketing teams

Statistic 54

78% of small businesses search online for accounting services

Statistic 55

82% of accounting firms believe that mobile-friendly websites are critical for attracting younger clients

Statistic 56

70% of accounting firms use Google My Business to attract local clients

Statistic 57

72% of new clients come from online channels

Statistic 58

76% of accountants believe that a strong online presence attracts more high-value clients

Statistic 59

72% of small accounting businesses are active on Facebook to reach local clients

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Key Highlights

70% of accounting firms believe digital marketing is essential for growth
65% of accounting firms use LinkedIn as their primary social media platform
Content marketing leads to 3x more leads for accounting firms compared to traditional marketing
55% of accounting firms rely on search engine optimization (SEO) to attract new clients
45% of accountants report that client reviews greatly influence their new business prospects
Email marketing has a 4200% ROI in the accounting industry
60% of accounting firms plan to increase their digital marketing budget in the next year
Video content improves engagement rates by up to 80% for accounting firms
50% of accounting firms use webinars as a lead generation tool
40% of small accounting firms consider online reviews as their most significant marketing asset
58% of clients prefer to find their accountant through online search
75% of accounting firms who adopt marketing automation see a 10% increase in sales within a year
65% of accounting firms say that having a professional website increases client trust

With 70% of accounting firms recognizing digital marketing as essential for growth, it’s clear that innovative strategies like content marketing, SEO, and social media are transforming how accountants attract and retain clients in today’s competitive landscape.

Client Engagement and Reputation Management

45% of accountants report that client reviews greatly influence their new business prospects
40% of small accounting firms consider online reviews as their most significant marketing asset
55% of accounting marketers find that personalization improves client engagement
48% of accountants report that social proof influences their decision to choose a service provider
80% of clients trust online reviews as much as personal recommendations
60% of accounting firms participate in local networking events
40% of accounting professionals say that content personalization increases client retention
60% of firms want to improve their social media engagement
28% of accountants prioritize reputation management online
50% of firms utilize video testimonials as part of their marketing strategy
58% of accountants believe that multimedia content increases overall client engagement
68% of accounting firms believe that client testimonials and case studies boost credibility
36% of accounting firms use social listening tools to monitor brand reputation
80% of users trust online content from professional services as much as they do personal referrals

Client Engagement and Reputation Management Interpretation

In an industry where trust is paramount, accounting firms are increasingly turning to personalized, multimedia online reviews and social proof—highlighting that in the digital age, a compelling testimonial can be just as persuasive as a personal handshake.

Content Creation and Educational Initiatives

Content marketing leads to 3x more leads for accounting firms compared to traditional marketing
Video content improves engagement rates by up to 80% for accounting firms
63% of accounting firms find that blogging helps establish authority and trust
55% of accounting firms invest in client education content marketing
53% of accountants use content marketing to educate clients about their services
38% of accounting firms incorporate client success stories in their marketing materials
55% of accounting professionals use online tutorials and courses for training and marketing

Content Creation and Educational Initiatives Interpretation

In an industry where numbers reign supreme, these statistics reveal that accounting firms embracing content marketing—through engaging videos, insightful blogs, and client success stories—not only boost leads and trust but also turn education into their most valuable asset, proving that in the digital age, a well-crafted story is as powerful as a well-balanced ledger.

Digital Marketing Strategies and Trends

70% of accounting firms believe digital marketing is essential for growth
65% of accounting firms use LinkedIn as their primary social media platform
55% of accounting firms rely on search engine optimization (SEO) to attract new clients
Email marketing has a 4200% ROI in the accounting industry
60% of accounting firms plan to increase their digital marketing budget in the next year
50% of accounting firms use webinars as a lead generation tool
33% of accountancy practices use influencer marketing
67% of accounting firms invest in PPC (Pay-Per-Click) advertising
41% of accountants find that blogging increases their website traffic significantly
44% of accounting firms leverage podcasts for marketing purposes
75% of firms believe that lead nurturing through automated email sequences improves conversion rates
30% of accounting firms have an active presence on TikTok for branding and marketing
80% of B2B buyers seek information from vendor websites before making a purchase decision
45% of professional accounting firms see social media engagement as a key measure of marketing success
73% of accounting industry marketers say that data analytics helps improve marketing ROI
61% of small accounting firms report that online advertising generates consistent new leads
44% of accounting practices have increased their social media budget in the past year
57% of accounting marketers consider influencer collaborations beneficial
59% of accounting firms aim to improve their website's conversion rate through redesign and optimization
65% of firms utilize online advertising to target specific client segments
54% of accounting marketers report that their biggest challenge is generating quality leads

Digital Marketing Strategies and Trends Interpretation

In the rapidly evolving digital landscape of accounting, where 70% of firms see online marketing as vital for growth and 80% trust data analytics to boost ROI, embracing diverse strategies—from LinkedIn and SEO to webinars and even TikTok—has become not just advantageous but essential to transform leads into clients and stay ahead in a competitive market.

Digital Tools and Technologies Adoption

75% of accounting firms who adopt marketing automation see a 10% increase in sales within a year
52% of accounting firms measure the ROI of their marketing efforts quarterly
66% of accounting firms use CRM systems to manage their marketing campaigns
85% of accounting firms plan to increase their investment in digital marketing tools in 2024
62% of accounting marketers plan to adopt AI tools to enhance their marketing efforts
40% of accounting firms use automated marketing tools for client outreach
29% of accounting firms plan to implement chatbots to improve client communication
47% of accounting businesses plan to boost their investment in digital marketing platforms next year

Digital Tools and Technologies Adoption Interpretation

As the accounting industry increasingly embraces digital tools—driven by impressive ROI, strategic measurement, and future-forward tech like AI and chatbots—it’s clear that mastering marketing automation isn’t just a trend but a vital ledger entry for growth in 2024.

Online Presence and Consumer Preferences

58% of clients prefer to find their accountant through online search
65% of accounting firms say that having a professional website increases client trust
39% of accounting firms have dedicated marketing teams
78% of small businesses search online for accounting services
82% of accounting firms believe that mobile-friendly websites are critical for attracting younger clients
70% of accounting firms use Google My Business to attract local clients
72% of new clients come from online channels
76% of accountants believe that a strong online presence attracts more high-value clients
72% of small accounting businesses are active on Facebook to reach local clients

Online Presence and Consumer Preferences Interpretation

In an era where 78% of small businesses and 72% of local accounting firms turn to online channels like Google My Business and Facebook to attract clients, the accounting industry's shift towards digital presence isn't just strategic—it's survival, as 58% of clients now prefer online searches and 76% of accountants believe a strong digital footprint attracts high-value clients.