GITNUXREPORT 2025

Marketing In The Cro Industry Statistics

Cannabis industry rapidly grows via social media, influencers, and digital marketing strategies.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

In 2023, approximately 65% of consumers in legal cannabis markets discovered new brands online

Statistic 2

80% of cannabis consumers use social media to learn about new products

Statistic 3

The average age of cannabis consumers is 31 years old

Statistic 4

62% of consumers research product reviews online before buying cannabis products

Statistic 5

38% of cannabis consumers subscribe to brand newsletters for promotions and updates

Statistic 6

85% of cannabis online transactions are completed on mobile devices

Statistic 7

72% of cannabis brands target Gen Z and Millennials through digital platforms

Statistic 8

30% of cannabis consumers discover new brands via online reviews

Statistic 9

77% of consumers are more likely to buy from brands they follow on social media

Statistic 10

45% of cannabis consumers research products via company websites before purchasing

Statistic 11

58% of cannabis consumers prefer buying from brands with a strong online presence

Statistic 12

60% of consumers follow cannabis brands for loyalty discounts

Statistic 13

Around 50% of cannabis consumers use online chat support when selecting products

Statistic 14

53% of consumers say detailed product information online influences their purchase decision

Statistic 15

70% of cannabis businesses invest in digital marketing campaigns

Statistic 16

Email marketing open rates in cannabis industry average around 22%

Statistic 17

48% of cannabis companies report increased sales directly attributable to social media campaigns

Statistic 18

Display advertising accounts for 33% of digital marketing spend in the cannabis industry

Statistic 19

57% of cannabis dispensaries report that digital tools improved their marketing ROI

Statistic 20

Cannabis consumers spend approximately 20% more when exposed to online ads compared to traditional marketing channels

Statistic 21

40% of cannabis operators plan to increase their digital marketing budget in the next year

Statistic 22

The average click-through rate for cannabis digital ads is around 1.2%

Statistic 23

29% of cannabis brands spend less than 10% of their budget on digital marketing

Statistic 24

Approximately 40% of cannabis marketing efforts are focused on educational content

Statistic 25

61% of cannabis brands utilize SEO strategies to increase online visibility

Statistic 26

33% of cannabis companies see increasing engagement through TikTok marketing

Statistic 27

62% of cannabis marketing professionals plan to implement more personalized marketing campaigns

Statistic 28

70% of cannabis businesses consider digital marketing their primary growth strategy

Statistic 29

80% of cannabis brands use influencer collaborations to expand reach

Statistic 30

The global cannabis market is projected to reach $75.8 billion by 2024

Statistic 31

The cannabis industry’s advertising spend is expected to grow at a CAGR of 24.1% through 2027

Statistic 32

The number of cannabis-related search queries increased by 150% from 2019 to 2023

Statistic 33

Video marketing in cannabis industry accounts for 60% of all digital marketing content

Statistic 34

Content marketing strategies result in 3x more leads for cannabis companies

Statistic 35

Customer loyalty programs influence 65% of repeat cannabis purchases

Statistic 36

55% of cannabis consumers prefer purchasing products from brands that actively participate in social media

Statistic 37

45% of cannabis brands leverage influencer marketing to reach their audience

Statistic 38

54% of cannabis consumers follow at least one brand on social media

Statistic 39

55% of cannabis consumers buy products after seeing them in a social media post

Statistic 40

65% of cannabis companies believe influencer campaigns significantly impact sales

Statistic 41

The number of cannabis-related social media posts increased by 200% between 2020 and 2023

Statistic 42

43% of cannabis consumers are more likely to purchase from brands recommended by social media influencers

Statistic 43

47% of cannabis consumers share their purchase experiences on social media

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Key Highlights

The global cannabis market is projected to reach $75.8 billion by 2024
In 2023, approximately 65% of consumers in legal cannabis markets discovered new brands online
80% of cannabis consumers use social media to learn about new products
The average age of cannabis consumers is 31 years old
70% of cannabis businesses invest in digital marketing campaigns
55% of cannabis consumers prefer purchasing products from brands that actively participate in social media
The cannabis industry’s advertising spend is expected to grow at a CAGR of 24.1% through 2027
62% of consumers research product reviews online before buying cannabis products
45% of cannabis brands leverage influencer marketing to reach their audience
Email marketing open rates in cannabis industry average around 22%
38% of cannabis consumers subscribe to brand newsletters for promotions and updates
48% of cannabis companies report increased sales directly attributable to social media campaigns
Display advertising accounts for 33% of digital marketing spend in the cannabis industry

As the cannabis industry prepares for a market value projected to hit $75.8 billion by 2024, savvy brands are leveraging social media, influencer partnerships, and digital marketing strategies—accounting for over 70% of marketing investments—to capture the increasingly online-savvy, millennial, and Gen Z consumers driving this explosive growth.

Consumer Behavior and Demographics

In 2023, approximately 65% of consumers in legal cannabis markets discovered new brands online
80% of cannabis consumers use social media to learn about new products
The average age of cannabis consumers is 31 years old
62% of consumers research product reviews online before buying cannabis products
38% of cannabis consumers subscribe to brand newsletters for promotions and updates
85% of cannabis online transactions are completed on mobile devices
72% of cannabis brands target Gen Z and Millennials through digital platforms
30% of cannabis consumers discover new brands via online reviews
77% of consumers are more likely to buy from brands they follow on social media
45% of cannabis consumers research products via company websites before purchasing
58% of cannabis consumers prefer buying from brands with a strong online presence
60% of consumers follow cannabis brands for loyalty discounts
Around 50% of cannabis consumers use online chat support when selecting products
53% of consumers say detailed product information online influences their purchase decision

Consumer Behavior and Demographics Interpretation

In 2023, the cannabis industry’s digital footprint is so pervasive that nearly two-thirds of consumers discover brands online, with 85% completing transactions on their mobiles—making social media, detailed reviews, and a robust online presence not just optional but essential for brands vying for the attention of an increasingly savvy, mostly millennial and Gen Z, consumer base that values convenience, content, and connection.

Digital Marketing Strategies and Tools

70% of cannabis businesses invest in digital marketing campaigns
Email marketing open rates in cannabis industry average around 22%
48% of cannabis companies report increased sales directly attributable to social media campaigns
Display advertising accounts for 33% of digital marketing spend in the cannabis industry
57% of cannabis dispensaries report that digital tools improved their marketing ROI
Cannabis consumers spend approximately 20% more when exposed to online ads compared to traditional marketing channels
40% of cannabis operators plan to increase their digital marketing budget in the next year
The average click-through rate for cannabis digital ads is around 1.2%
29% of cannabis brands spend less than 10% of their budget on digital marketing
Approximately 40% of cannabis marketing efforts are focused on educational content
61% of cannabis brands utilize SEO strategies to increase online visibility
33% of cannabis companies see increasing engagement through TikTok marketing
62% of cannabis marketing professionals plan to implement more personalized marketing campaigns
70% of cannabis businesses consider digital marketing their primary growth strategy
80% of cannabis brands use influencer collaborations to expand reach

Digital Marketing Strategies and Tools Interpretation

With 70% of cannabis businesses prioritizing digital marketing as their primary growth strategy and leveraging influencer collaborations, SEO, and personalized campaigns, it’s clear that in the green rush of industry expansion, digital savvy isn't just an option—it's the weed-whacker slicing through traditional marketing hurdles to elevate sales, engagement, and ROI.

Market Growth and Industry Trends

The global cannabis market is projected to reach $75.8 billion by 2024
The cannabis industry’s advertising spend is expected to grow at a CAGR of 24.1% through 2027
The number of cannabis-related search queries increased by 150% from 2019 to 2023
Video marketing in cannabis industry accounts for 60% of all digital marketing content
Content marketing strategies result in 3x more leads for cannabis companies

Market Growth and Industry Trends Interpretation

With the cannabis market soaring to an expected $75.8 billion by 2024 and advertising spend projected to grow at over 24% annually, it's clear that the industry is high on both revenue and digital engagement—making savvy content marketing and video promotion the joints that keep this green revolution lit.

Sales Performance and Consumer Loyalty

Customer loyalty programs influence 65% of repeat cannabis purchases

Sales Performance and Consumer Loyalty Interpretation

With 65% of repeat cannabis purchases driven by customer loyalty programs, it's clear that in the Cro industry, the real high isn't just from the product—it's from smart marketing that keeps consumers coming back for the next mellow dose.

Social Media Engagement and Influencer Impact

55% of cannabis consumers prefer purchasing products from brands that actively participate in social media
45% of cannabis brands leverage influencer marketing to reach their audience
54% of cannabis consumers follow at least one brand on social media
55% of cannabis consumers buy products after seeing them in a social media post
65% of cannabis companies believe influencer campaigns significantly impact sales
The number of cannabis-related social media posts increased by 200% between 2020 and 2023
43% of cannabis consumers are more likely to purchase from brands recommended by social media influencers
47% of cannabis consumers share their purchase experiences on social media

Social Media Engagement and Influencer Impact Interpretation

In the rapidly evolving cannabis industry, social media's influence is undeniable — with over half of consumers engaging with brands online and a notable spike in posts and influencer campaigns, it's clear that digital engagement has become as essential as the product itself.